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- เผยแพร่เมื่อ 19 ส.ค. 2021
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This is a real BCG Case. Elena Zhukova, a Project Leader with BCG Moscow, used it in her case interviews up until the publication of this video (Sorry about spoiling your favorite case Elena ;) ). Use this amazing opportunity to practice along with the candidate. Get your pen and paper!!
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Verdict: borderline performance. In a real interview like this, the outcome would depend on the fit part
This is great, very helpful, interviewer was fantastic, very patient, showing empathy, guiding when it is needed.
Thanks for your initiative Viktor 👍🏾👍🏾👍🏾
3rd terminal main challenge is that people use taxis, buses and etc. Answer is laying in front of you. Just cancel making first 15 minutes for free in third one, and it will increase . There is no point in reducing prices for the place which has 2 other places nearby. People will start booking in 3rd terminal more and less in first and second. Result is revenue loss again.
For 1 and 2 terminal, increase fees for longer parking. As recruiter said people in 2 and 3 terminal are less price sensitive. It may drop down occupancy, but costwise it is still good, you will bring less people for maintance.
Thank you so much, this was sincere, realistic and very helpful case interview.
For my curiosity's sake: Elena said in the beginning that the case was part of a larger effort by the airport, but didn't specify further. Do we know what that large effort is?
maybe the scenario of eliminating 3rd parking can also be considered, since the 1st and 2nd parking area can handle the current demand of third area and this will lead to cost saving process (by the way in the case cost of a parking area was not mentioned e.g. rent, staff and other expenses.
The prompt didn’t ask to look into the profit, so no need to consider the costs.
At the moment hearing 19% occupation number it was fair to ask client 'is there reason for that?' - unlikely that huge airport know the exact number but have no hypotheses why is it that.
I agree with you! I would have definitely analyzed the 19% occupancy terminal and moved forward from there right when I hear '19%'.
Yeah, you can certainly do that
I think this is average performance, there are a lot of improvement areas and I don't believe a candidate with this performance could pass ,, I also think that the feedback was quite vague and should have been stricter and clearer to REALLY be able to help people ,, because if future candidates would consider this as a reasonable benchmark then this can be a problem for them
Depending on other data that would have been available, would shortening the 15-minute free-parking window be a possible component solution?
Yes, you can look into that too. Though I'd be careful to check the driving behavior consequences
@@FlessPro Thanks for your input! I'm a fan of your content.
i think the case itself is very good, the interviewee on the other hand has a really bad performance in my opinion.
Hard to perform well in front of cameras. At least he had the courage to try this weird exercise. We had a few candidates who were scared away. One person even started crying and asked to reshoot their case
👌👌👌👌
Our goal is to avoid BCG in any scenario with this type of approach
While a worthy goal, hope you don't focus on it too much at the expense of more important stuff
The interviewee wasn’t great. Probably needs some practice. The case isn’t bad but not great. Interviewer expects the guy to know random stuff as you if it’s a given…..how long are business trips!???
That's life. Nothing's really great
Anyone else distracted by the way she says 'uhuhh'...
In-person impression vs video impression are quite different. Engaging with your vis-à-vis is crucial in an interview, though it might be distracting for video viewers later on
it was a terrible performance