BCG Marketing Case Interview Example

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Morais goes toe-to-toe against a 30-minute BCG marketing case interview. The case is more qualitative than quantitative in nature, which proves to be a challenge for him.
The session is run by ex-McKinsey consultant, Stephanie Knight (Duke MBA). Watch for a raw, unpolished look at how MBB case interviews are conducted and graded.
View the case used in this interview: managementconsulted.com/case-...
Highlight timestamps so you can follow along:
1:47 - Case prompt
3:49 - Prompt recap by candidate
9:13 - Building a framework
26:07 - Presenting a recommendation
31:52 - Feedback by the interviewer
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[@tobiimam2033]

For this case, What is the inital objective/key question the client is asking? It seems like its to determine whether or not to expand its market but also to determine whether their strategy is effective for the intended customer segment

[@TheImweg]

Morais needs to bring a bit more energy & certainty into this

[@craine0016]

this interview was boring, and the interviewee 's structure at the beginning was unclear. The interviewer had to pull out hypotheses out of his mouth the whole time. "what else?" "what else?" "what else?"

[@shyambhavigulati665]

really bad