How To Create A Supplemental Feed In 9 Minutes - Google Ads

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Work with Growf, the eCommerce marketing agency:
Increasing eCommerce brand's profitability with Google Ads: www.growfmarketing.com/
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#googleadstutorial #googleads #googleshoppingads
In this video, I go over the exact method we use at www.growfmarketing.com to create a supplemental feed in our client's Google Merchant Center to improve the performance of their Google Shopping listings.
the process is as follows:
1. Review the Google Merchant Centers diagnostics to see which attributes need to be improved or added
2. Export out the total feed from your GMC into a Google Sheet
3. Get rid of unnecessary columns
4. Assess the health of each column
5. Further, reduce the column to the attributes you will be improving
6. Use the product ID as the anchor
7. Optimise the attributes
8. Upload the supplementary feed to the GMC
9. Enjoy your improved performance!
Timestamps:
00:00 - intro
00:42 - diagnostics tab
01:11 - export out your product feed
02:16 - upload the product feed into Google Sheets
02:44 - get rid of unnecessary columns
03:00 - use Product ID as the anchor point
04:22 - optimise the attributes
05:40 - upload the Google Sheet to the GMC
06:40 - fetch the feed
07:00 - enable the fetch daily
08:26 - become a Growf client
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Work with Growf, the eCommerce marketing agency:
Increasing eCommerce brand's profitability with paid ads, SEO, and email marketing www.growfmarketing.com/
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[@MichaelHowarthUK]

Hi Josh, great videos thank you. Quick Question about your optimised titles there, as you've made them super long and added in loads of information that would be too long for regular Google Metas and should ordinarilly be picked up and displayed via attributes. Are those long title just something that works for you, or is good for Merch Centre to put more info in the titles? I've had problems with Google complaining about long titles before so I shortened all mine down, cutting out pipes etc but it looks like this could be a way to get some relevent information back in Shopping and out there for customers to see.