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Josh Instone
United Kingdom
เข้าร่วมเมื่อ 6 มี.ค. 2018
Helping eCom brands improve their ROI on Google ads. Become a client today!
Performance Max: Use Single Products or Product Groups? (Test Results Analysed)
Hi guys! Welcome back!
Welcome to Performance Max: Use Single Products or Product Groups? (Test Results Analysed) video. Hope You Guys Enjoy This Video. If You enjoy this video please share this video with your friend's and family members, and don't forget to subscribe To our TH-cam channel!
Work with Growf, the eCommerce marketing agency:
Increasing eCommerce brand's profitability with Google Ads. Click on the link to become a Growf client: www.growfmarketing.com/google-ads
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In this video, I discuss whether you should use a single product in your listing groups for your Google Ads Performance Max campaign or a single product SKU or a product group.
From my experience, I would recommend using product groups over single products in asset groups.
Single-product asset group performance has gone downhill from how effective it used to be.
However, I would be ruthless in the item ID purging you do in this winning product asset group and concentrate on the best-performing item IDs.
Please let me know of any other marketing tutorials, practices or frameworks you would like to see :)
Subscribe for more!
Connect with my other socials:
Facebook - growfmarketingcom/
LinkedIn - www.linkedin.com/company/growfmarketing/
TikTok - www.tiktok.com/@joshinstone
Instagram - growf_marketing
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Work with Growf, the eCommerce marketing agency:
Increasing eCommerce brand's profitability with Google Ads. Click on the link to become a Growf client: www.growfmarketing.com/google-ads
I hope you enjoy this video as much as I enjoyed making it. Thank you for taking the time to watch it!.
✅SUBSCRIBE NOW : shorturl.at/SREK7
➡️ Checkout My Others Videos:
🔷The Fastest Way To Create A Performance Max Campaign In Google Ads Editor
✅th-cam.com/video/7wSfNjmWRJ8/w-d-xo.html
🔷Google Ads Performance Max Ad Copy Template (2024 update)
✅th-cam.com/video/k5iWCqwraU4/w-d-xo.html
🔷How To Add Reviews to Google Shopping Ads
✅th-cam.com/video/Tt86f3rlyGQ/w-d-xo.html
🔷How To Create A Supplemental Feed In 9 Minutes - Google Ads
✅th-cam.com/video/UfJMNWqosZo/w-d-xo.html
🔎 RELEVANT HASHTAGS:
#2024 #performancemaxcampaigns #googleadsperformancemaxtutorial #JoshInstone #googleadstutorial #ecommerce #ecommercebusiness #ecommercemarketing #CreatingaQuickpmaxCampaign #Buildapmaxcampaigninminutes #RapidpmaxCampaignDevelopment #StepstoBuildapmaxCampaign #QuickpmaxCampaignSetup #SingleProductsvsProductGroups
➡️ Must be #engaged my #channel by #like #comment #post #share and #encourage other to #subscribe to the channel.
Disclaimer: We do not accept any liability for any loss or damage incurred from you acting or not acting as a result of watching any of our publications. You acknowledge that you use the information we provide at your own risk. Do your research.
Copyright Notice: This video is the property of Josh Instone Channel. You are authorized to share the video link and channel and embed this video in your website or others as long as a link back to our TH-cam channel is provided.
© Josh Instone
Welcome to Performance Max: Use Single Products or Product Groups? (Test Results Analysed) video. Hope You Guys Enjoy This Video. If You enjoy this video please share this video with your friend's and family members, and don't forget to subscribe To our TH-cam channel!
Work with Growf, the eCommerce marketing agency:
Increasing eCommerce brand's profitability with Google Ads. Click on the link to become a Growf client: www.growfmarketing.com/google-ads
----------------------------------------------------------------------------------------------------------
In this video, I discuss whether you should use a single product in your listing groups for your Google Ads Performance Max campaign or a single product SKU or a product group.
From my experience, I would recommend using product groups over single products in asset groups.
Single-product asset group performance has gone downhill from how effective it used to be.
However, I would be ruthless in the item ID purging you do in this winning product asset group and concentrate on the best-performing item IDs.
Please let me know of any other marketing tutorials, practices or frameworks you would like to see :)
Subscribe for more!
Connect with my other socials:
Facebook - growfmarketingcom/
LinkedIn - www.linkedin.com/company/growfmarketing/
TikTok - www.tiktok.com/@joshinstone
Instagram - growf_marketing
----------------------------------------------------------------------------------------------------------
Work with Growf, the eCommerce marketing agency:
Increasing eCommerce brand's profitability with Google Ads. Click on the link to become a Growf client: www.growfmarketing.com/google-ads
I hope you enjoy this video as much as I enjoyed making it. Thank you for taking the time to watch it!.
✅SUBSCRIBE NOW : shorturl.at/SREK7
➡️ Checkout My Others Videos:
🔷The Fastest Way To Create A Performance Max Campaign In Google Ads Editor
✅th-cam.com/video/7wSfNjmWRJ8/w-d-xo.html
🔷Google Ads Performance Max Ad Copy Template (2024 update)
✅th-cam.com/video/k5iWCqwraU4/w-d-xo.html
🔷How To Add Reviews to Google Shopping Ads
✅th-cam.com/video/Tt86f3rlyGQ/w-d-xo.html
🔷How To Create A Supplemental Feed In 9 Minutes - Google Ads
✅th-cam.com/video/UfJMNWqosZo/w-d-xo.html
🔎 RELEVANT HASHTAGS:
#2024 #performancemaxcampaigns #googleadsperformancemaxtutorial #JoshInstone #googleadstutorial #ecommerce #ecommercebusiness #ecommercemarketing #CreatingaQuickpmaxCampaign #Buildapmaxcampaigninminutes #RapidpmaxCampaignDevelopment #StepstoBuildapmaxCampaign #QuickpmaxCampaignSetup #SingleProductsvsProductGroups
➡️ Must be #engaged my #channel by #like #comment #post #share and #encourage other to #subscribe to the channel.
Disclaimer: We do not accept any liability for any loss or damage incurred from you acting or not acting as a result of watching any of our publications. You acknowledge that you use the information we provide at your own risk. Do your research.
Copyright Notice: This video is the property of Josh Instone Channel. You are authorized to share the video link and channel and embed this video in your website or others as long as a link back to our TH-cam channel is provided.
© Josh Instone
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Hello Thank you for this information, can you please explain the difference between high and low demand? is it about the targeting or about the products?
you sir just made my overthinking mind to stop overthinking. Thank bro, Bay Area love and appreciation
Im glad it helped!
In the latest update I am unable to create Pmax campaign without assests. Could you please tell how can i eliminate assests from campaiagn after creating the capaign?
Great video, however Judge.me is not an approved third-party review aggregator.
Hi..Do you recommend putting in Audience signals in feed only PMAX or none at all? I have an e-commerce gifts store and I am currently running a PMAX feed only campaign without any additive signals. So I am currently thinking to use gifts & occassions and personalized gifts as Audience signals asking with “people who have visited websites like Etsy and Amazon”. Do you recommend this?
What about auto-generated video Google makes and pushes to TH-cam ads? How do You disable those extra 4..5 videos Google will make?
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Which signal we use for feed only campaign
Both a tailored audience signal and search themes
@@Joshinstone feed only mean with limited headlines and images description or with no assets only feed
Yes sir
brilliant video
But when you do it this way, isn’t there a risk that everything crashes ? My campaign is profitable, and I’m afraid if I change the bidding strategy everything collapses Duplicating the same campaign with then new bidding would be an option?
Amazing! Just got into google ads and this video made it so easy for me
Great One! could you please share me the Pmax Script to monitor the ad spend
Hi Josh, great videos thank you. Quick Question about your optimised titles there, as you've made them super long and added in loads of information that would be too long for regular Google Metas and should ordinarilly be picked up and displayed via attributes. Are those long title just something that works for you, or is good for Merch Centre to put more info in the titles? I've had problems with Google complaining about long titles before so I shortened all mine down, cutting out pipes etc but it looks like this could be a way to get some relevent information back in Shopping and out there for customers to see.
Great video and useful template, I always just dived straight into the Google Ads interface with a similar concept but I can see why it would be more efficient doing it in sheets first and then adding via ads editor. Would be great to see how you handle images and videos and any logic around how these are created etc.
Hi Eddy, I am glad the framework helped! It is the most useful guide I have made which I use most days. For sure, that would be helpful and I would be happy to make a video on it. Could you expand on what specifically would be good to see and know?
Hello!! Can I do this with AreReviews? 😢
I am unsure of AreReviews specifically but most of them follow a similar process if they are compatible with Google Ads :)
I'm so happy I found your channel !! thank you so much for this amazing job 😍
No problem Claire :)
Thank you very much !! :)
Im glad it helped!
nice bro, thanks
Great thanks bro
Im glad it helped!
Hi Josh, Currently we use P.Max as intended by Google and we have 4 separate P.Max campaigns, 1 for each major product type. I am considering trying P.Max Feed only as I do believe focusing on Shopping only will give us better results. I was planning to have P Max (Feed only) x 3 campaigns. High Performers / Mid Performers / Low Performers. My question is, while I am testing this, should I turn off the original P,Max campaigns, otherwise they would be competing against each other / which would drive up costs / reduce effectiveness. Hope you can provide some insight / advice on this.
With a new Pmax, campaign comes with a 2-week learning phase, depending on ad spend. Where sales don't come through steadily. Therefore, I recommend running them both simultaneously and slowly phasing out the old campaigns once the new ones are up to speed or you are happy with them. The situation isn't ideal, but this prevents a steep dip in sales if you rely on ads significantly. I hope that helps!
Hi men ! Thank You
You're very welcome! I'm glad it helped
How can I see each asset performance?
Love from Bangladesh ❤️
Have you used demand gen for remarketting?
I have not and wouldn't have thought to. Have you had luck with it?
@@Joshinstone Yes, so far works better than PMAX because you have more control and not relying on signals.
@@markpommett5712 An interesting insight Mark! Thanks for sharing. What is the ROAS/ CPA compared to regular campaigns?
@@Joshinstone For remarketting I am seeing 4-6x and a lift in PMAX and overall sales. Ive never been able to scale PMAX profitably running it solo. It only works for me as a supplemental campaign. The more warm traffic I can feed it the better it does. Going to try these lookalike segments this week. Fingers crossed! If its as good as Facebook then should be a real winner
@@markpommett5712 Thats great. I will take a look into this. What audiences are you using for remarketing?
Muito obrigado meu amigo! Cobteudo de muito valor vale mais de 10000 mil dolares
We do ok on PMax - My main gripe is Google in all its “smart signal” wisdom, seems to think people only buy our product during the day time - historic and. Current days from Shopify and other platforms ( Amazon / eBay / Etsy ) show us that the evenings are our peak time and always have been - yet even though we know evenings often saved the day and traffic is highest - PMax bids low in the evenings and Smart signals tell us that people are not likely to purchase in the evenings ? Madness !? We know traffic accelerates in the evenings and have always been strong sales performance in the evenings - yet PMax across various campaigns shuts the doors around 6pm and advises that is a “smart” signal ??
Thank you Bro
Welcome!
Thank you Bro!
Welcome!
Why can't I see my Google ad page like your
Dope content! Incredible breakdown Josh!
Thank you man!
Thank you soo much!! It was really helpful!
You're welcome. I'm glad it helped!
This is so valuable. Thanks so much to share this info brother
Im glad it helped!
Here, FEED still works very well, but previously it worked very well for me without anything and without a target audience. Currently I only test FEED + target audience, without adding images, texts and all this exclusive stuff.
awersome!
Thank you !
I got the product review status shown as active and I do see reviews are populated in merchant center. However, when I perform a search on shopping, I don’t see the actual ratings. Do you know why?
half of my websites CVR comes from meta ads, can this sheet still apply?
good video mate!
Thank you, mate. I'm glad it helped!
Is that the Mike Rhodes script you’re using?
Indeed it is. Do you use the same?
@@Joshinstone Yeah I do but to be honest apart from the insight you covered, i.e. 'might be worth trying ads on another channel' I haven't really found a great use for it. As I can't bid higher on one channel over another on Pmax, it's great for awareness of where the budget is going but nothing much else. There aren't many videos on this script or the search terms one so could be something you might consider covering?
Thank you for the value
You are very welcome. I'm glad it helped.
Can you share your script
Very interesting insights and great added value for which others often charge money! Thank you very much for the detailed video!
My pleasure!
hey, I used to use this method a lot, it was very effective for my online store. Today I tried to create new ads (Pmax feed only) and it didn't work... Google keeps requesting to add assets. Did anything change in the past couple of weeks?
How many assets is it requesting you to add ? You do need a few in there for it to be an active campaign. Yes I’ve been using very recently and have seen great results but it is hit and miss from client to client
For 3 & 4, do you actually see PMAX targeting new users by bidding for new customers? Have you verified through the Shopify backend? I've heard that it doesn't actually acquire new users. Instead, you end up paying more for your existing ones. Google Ads Manager may show that you've gained new users, but in reality, you've just bought existing customers.
Interesting insight. Yes, we are using this right now for a client and recording the NCA (new customer acquisition) directly in Shopify and external analytics (Getklar) . Overall, Shopify analytics can be very off so one thing to bear in mind with what you have heard
Spot on and very easy to understand. Thank you very much.
Thank you!
Nice video
Thanks!
Any match type search keyword that matches the users search exactly takes priority over PMAX. - confirmed by Google. Can supply example. Lots of people getting this muddled.
PS love the vids 🙌🏼
Thank you!
Loved the video! Liked and subscribed, I like the way you explain things. I'm running a pmax campaign with only $8 USD/day and it has spent around $160 USD so far (20 days running). I'm running it here in my country, Brazil, so the traffic is much cheaper compared to traditional countries. It's a campaign optimized for sales. To put things into context, the CPM is around $1.2 USD and I have gotten 4134 link clicks with the $160 USD spent. My product is high ticket and the average order value (AOV) is around $150 USD, unfortunatly it seems the traffic I get is absolute garbage even though I set to target only top 10% household income in my audience signals. All time CTR is 3.62%. Have gotten 0 sales so far, only 1 initiate checkout, and I know I have a proven product and landing page as I have sold 20k+ USD via Meta ads. What really drives me crazy about Pmax is that it's not possible to turn off optimized targeting and that I can't know which asset groups are perfoming well (have 3 asset groups all with the same creatives but different audience signals, all 3 of them specified for top 10% household income only)
Thanks for posting this video! Do you know if you can link one Google Ads account to multiple GA properties?
Hey Josh! Quick question for you... So, I heard that it's recommended to have about 2 ads per ad group. But here's the thing: if we're doing a ton of keyword research and creating lots of ad groups, wouldn't it take forever to come up with 2 ads and 30 headlines for each ad group?
loved the content. Tip: You can use the copy button on keyword planner to direct grab all keywords ahhaha