For those that didn't live through the 80s, it's hard to describe how transformative home computing has been. Back then, computers were rare even in offices. My mother worked for a local natural gas utility, which provided fuel to cities and towns, and they didn't start using computers until the late 80s. All the maps and records were done by hand. My school had one Apple IIe in each classroom, rarely used. Computers at home were rare... my family had one, but most people had to write reports and essays by hand. There was no internet. No social media, no streaming, no email, no text messaging. A lot of areas didn't have cable TV (we didn't get it until sometime around 1989-1990). Even VCRs weren't common until the late 80s. It was a completely different world, which is why so many of these ads stress how easy and stress-free using an Apple could be. Computers were legitimately intimidating to most people back then. And the weird, esoteric key sequences to do things were, unfortunately, a reality. Mice weren't common accessories until the late 80s/early 90s, so programs had to rely on key combinations for commands to be issued. Since it was the Wild West of computing, there were no real standards. Different programs had different combinations. Living through it was crazy. In the span of almost 20 years we went from computers being rare to smartphones being introduced.
That was pretty much the idea, Keep in mind, in the late 70s and early 80's, Most people had never used a computer of any kind. So making computers easy to approach was an important part of marketing for computers in the early days.
just to note, technically, the 1984 commercial titled "1984" actually first aired in December 1983 in 10 local outlets, i know i just had to write a English paper on the commercial, i got the info off wikipedia
Ahh the days of having to hire a graphic artist and type setter to complete a presentation. I actually went to school to learn this stuff only to have it all become irrelevant in a few years after.
It is crazy how personal computers ended up cutting out a lot of jobs from the market in such a short period of time. What used to take hours could now be done in minutes.
Notable observation: the 1981 ads actually did the "bite" animation for the iconic logo. Also: where did you get this compilation, and will there be one from 1990 to 1999?
30:21 I just think it's neat that Apple and Microsoft partnered up for a bit for use of the Microsoft Office on Apple computers; it blows my mind how these two companies worked together back in the day
I love the fantasy of freely moving confidential company data around between your office and personal equipment. The reality is most corporate bureaucracies would fire your ass in two seconds for violating computer security policies. The 80s were so gosh darn innocent.
Great collection, many thanks, however, I am sure you don't have ALL the Apple Ads for the time period. I know because I worked on most of them, and some are definitely missing.
Hey somebody help me out here. I remember Apple using a classical piece in the early 80s for some of their commercials, before Macintosh. The commercial started right off with the music, I think it was on a piano and in a minor key. But I'm not finding it anywhere. I hope it's not a false memory or I'm mixing apples and oranges (hyuk) and thinking of another product. Can anyone help me?
i like that half the people who destroyed pcs in the 85 ads are breaking the monitors, not the pcs because that way they let out the gases that makes crts work, which are poisonous so they'll likely die ^-^
11:05 *1984* That Was The Year That Apple™ Brought To This Era The Apple™ Macintosh™ With This Classic Commercial Cult This was directed by Ridley Scott Who Directed Alien™
I should be watching this on my G5, since I have it running and it plays youtube fine... Unfortunately I don't think I could make the LCIII play this without basically sticking another computer in the PDS slot.
Seems that Apple commercials marketed to the business clients. no marking commercials about editing photos, creating images. Forget that music wasn't available nor real video were possible on these machines yet.
"Multimedia" (for the average consumer) really started taking off in the early 1990's though, particularly with the Quadra and Performa line of Macs. 1997-2011 was the best era, if you stuck with the Mac platform and were able to keep up with the ecosystem. Personally for me, I switched to PC in 2000, and never regretted it.
@rkmugen I still enjoy both Mac & Microsoft platforms for different app usages. What stinks is in the last 10, 20, 30 years ya think they would have been a handful of small companies branching out in the Operating System Markets. We had BeOs that seemed promising in regards to real actual performance gains to then go back to slow MacOS & Windows. Linux has tried but it for me did t match performance of BeOS at that time. Today you need Beefy CPUs & Memory with a fast Hard Drive just to do high end video editing on a Mac or PC. One step forward two steps back approach? Lol
The "geezer" is Dick Cavett, a TV late night show host who was very popular in the 1970s and 1980s in the US. Which means he was a very important testimonial for a company that had been incorporated in 1976 and had only ONE product to sell. But what a product it was! Apple II predated the IBM PC!
For those that didn't live through the 80s, it's hard to describe how transformative home computing has been. Back then, computers were rare even in offices. My mother worked for a local natural gas utility, which provided fuel to cities and towns, and they didn't start using computers until the late 80s. All the maps and records were done by hand. My school had one Apple IIe in each classroom, rarely used. Computers at home were rare... my family had one, but most people had to write reports and essays by hand. There was no internet. No social media, no streaming, no email, no text messaging. A lot of areas didn't have cable TV (we didn't get it until sometime around 1989-1990). Even VCRs weren't common until the late 80s.
It was a completely different world, which is why so many of these ads stress how easy and stress-free using an Apple could be. Computers were legitimately intimidating to most people back then. And the weird, esoteric key sequences to do things were, unfortunately, a reality. Mice weren't common accessories until the late 80s/early 90s, so programs had to rely on key combinations for commands to be issued. Since it was the Wild West of computing, there were no real standards. Different programs had different combinations.
Living through it was crazy. In the span of almost 20 years we went from computers being rare to smartphones being introduced.
I love these commercials, they make a computer not feel complicated or threatening
It's kind of funny because that was one of the ideas they had in mind. Pop culture and movies at the time made computers seem evil and threatening.
That was pretty much the idea, Keep in mind, in the late 70s and early 80's, Most people had never used a computer of any kind. So making computers easy to approach was an important part of marketing for computers in the early days.
This is how they should advertise AI 😂
People are still pretty retarded and do not know how to operate computers.
Can't believe I sat here for over an hour watching commercials, on purpose.
They are so soothing and relaxing to watch. I don’t blame you
@@magnusharrison2715right, especially the one at 6:58.
Watching this off my Apple phone! Feeling accomplished lol
@KUROO SIMP 101 same lol
@suvaarnpuckaree69 pineapple apple apple phone 😂
Wow, what a great collection! Thank you so much from Germany!!!
7:32 The screwed up tracking makes me laugh.
Anyway, I wonder why watching these ads is so calming.
the vhs tape is connected with sound.
53:14 Randy Newman sings for Apple.
15:00 the voice of Apple for many years was Ed Grover. He was an all-time great voice-over talent.
I love the changing 80s apple apple (lines of colors make a apple and then bite appear)
just to note, technically, the 1984 commercial titled "1984" actually first aired in December 1983 in 10 local outlets, i know i just had to write a English paper on the commercial, i got the info off wikipedia
Did you write it on an Apple Computer?
Ahead of their time! Today Google is 25(website)!
I like the crunch sound of the Apple!
why does the "lemmings" macintosh office advert play out like a psa
Apple Commercials compilation 1981-1989
A complete collection of ALL the Apple Ads that were aired between 1981 to 1989.
Crazy to go from the Apple 2 to my MacBook Air running on M1.
the creepy background silence in 80,s ads always seemed like something sinister has happened
Ahh the days of having to hire a graphic artist and type setter to complete a presentation.
I actually went to school to learn this stuff only to have it all become irrelevant in a few years after.
It is crazy how personal computers ended up cutting out a lot of jobs from the market in such a short period of time. What used to take hours could now be done in minutes.
They actually predicted the feature there are people who use PCs or people who use apple computers.
An Apple II was used for the five famous tones in "Close Encounters Of The Third Kind"(unknown credit).
1981: Apple. The Personal Computer.
2020: Apple. The Personal Phone, now we turned this logo into a "I'm rich" symbol.
Notable observation: the 1981 ads actually did the "bite" animation for the iconic logo.
Also: where did you get this compilation, and will there be one from 1990 to 1999?
@Deshawn Santelli hello little scam bot that goes everywhere I go on
@Kellye Lemon and of course the bot that comes to reply “OMG it WoRkS mE sO hAPpY”
Once you go Mac you never go back
Macintosh™ were used for Computer Labs
At school
30:21 I just think it's neat that Apple and Microsoft partnered up for a bit for use of the Microsoft Office on Apple computers; it blows my mind how these two companies worked together back in the day
I think if I’m correct that Excel was first released on the An Apple computer. Microsoft is smart to write for all machines
Well Microsoft still partnered with Apple today so Office works great on the Mac
The Apple II (not IIc) ads are of 1978.
I love the fantasy of freely moving confidential company data around between your office and personal equipment.
The reality is most corporate bureaucracies would fire your ass in two seconds for violating computer security policies.
The 80s were so gosh darn innocent.
The old workhorse the II kept Apple afloat in the 1980s as the company lost millions on the III, the Lisa, and the Mac.
Mac eventually became a success. The machine just was a little ahead of its time.
2:45 I love that logo and sound...
Great collection, many thanks, however, I am sure you don't have ALL the Apple Ads for the time period. I know because I worked on most of them, and some are definitely missing.
"Soon there'll be just two kinds of people. Those who use computers and those who use Apple."
In 2023, I can tell it's correct.
I just realized that the computer Kevin Flynn used in Tron was an Apple III.
Is the song at 9:28 an original piece or made just for the commercial? I love it!
Hey somebody help me out here. I remember Apple using a classical piece in the early 80s for some of their commercials, before Macintosh. The commercial started right off with the music, I think it was on a piano and in a minor key. But I'm not finding it anywhere. I hope it's not a false memory or I'm mixing apples and oranges (hyuk) and thinking of another product. Can anyone help me?
this is all I’d be able to guess that it could be, at 4:50? th-cam.com/video/Ytuznpy95ZU/w-d-xo.htmlsi=FyvtgBVqTb15dXY6
Sheeesh 1980 commercials looks so apocalyptic
A very, very young Kevin Costner @07:05
Hi Jon. Just saw your "My Confessions" video, and wow, just wow, you were so young.
i like that half the people who destroyed pcs in the 85 ads are breaking the monitors, not the pcs
because that way they let out the gases that makes crts work, which are poisonous so they'll likely die ^-^
80s had lots of extreme closeup shots and erratic camera moves to feel more "real" didnt they
11:05
*1984*
That Was The Year That Apple™
Brought To This Era
The Apple™ Macintosh™
With This Classic Commercial
Cult
This was directed by Ridley Scott
Who Directed Alien™
24/01/1984
Macintosh™ Could Be Better Than OLD PC™
20:11 Witness *The Making Of 1984 Commercial*
Time to take You Behind The scenes Of The icónic 1984 Apple Macintosh™ Commercial
20:11 Behind The Scenes Of The Icónic 1984 Commercial
28:36 "its a lot bigger than it looks"😂
50:20 That's Kimmy from Full House!
Thank you 👍
Crazy watch this on mine iPhone 13
I should be watching this on my G5, since I have it running and it plays youtube fine... Unfortunately I don't think I could make the LCIII play this without basically sticking another computer in the PDS slot.
02:00 it's a great word processor - so long as you don't need lower-case. That'd come in later models.
100
0:00 1981
2:52 1982
5:35 1983
11:03 1984
22:57 1985
(still working progress :/ )
Your move, _Stranger Things_
Like the 1983 one, at 9:28 to 11:01!
Seems that Apple commercials marketed to the business clients.
no marking commercials about editing photos, creating images.
Forget that music wasn't available nor real video were possible on these machines yet.
"Multimedia" (for the average consumer) really started taking off in the early 1990's though, particularly with the Quadra and Performa line of Macs. 1997-2011 was the best era, if you stuck with the Mac platform and were able to keep up with the ecosystem. Personally for me, I switched to PC in 2000, and never regretted it.
@rkmugen I still enjoy both Mac & Microsoft platforms for different app usages.
What stinks is in the last 10, 20, 30 years ya think they would have been a handful of small companies branching out in the Operating System Markets.
We had BeOs that seemed promising in regards to real actual performance gains to then go back to slow MacOS & Windows. Linux has tried but it for me did t match performance of BeOS at that time.
Today you need Beefy CPUs & Memory with a fast Hard Drive just to do high end video editing on a Mac or PC.
One step forward two steps back approach? Lol
@@rkmugen multimedia was not possible until the late 90s at best. The digital age followed in the early 2000s
Nice vid
Can u do a all 90s apple commercials ?
The computer did it ... lol
19:09 Girl slayed.
11:11 January 24th for apple in 1984
30:14 Microsoft disk in a Apple commercial.
17:43 - 19:59 Bussiness Demolition Computer scene!
Im Watching On MacintoshBook Pro
that video was rendered on a pc computer :P
Who is the geezer in first few ads. I guess americans will know him.
The "geezer" is Dick Cavett, a TV late night show host who was very popular in the 1970s and 1980s in the US. Which means he was a very important testimonial for a company that had been incorporated in 1976 and had only ONE product to sell. But what a product it was! Apple II predated the IBM PC!
Why am I watching this
I use my Macintosh to piece together some ballerina techniques while in HyperStudio
Macintosh is trademarked and copyrighted by Apple Inc.
Anyone here watching this on a smartphone?
10:53 ok, so the voice says that apple machines aren't computers
Kevin Costner at 6:52
50:02 Apple™ Macintosh™ Computers We're Used For Office Works with Apple™ Macintosh™ Office™
At home
Derek sent me here.
okay
Jill at 1:20 has a sexy voice….
i have macbook pro
41:08 LOL
Rowery human can
6:08
Just do it
28:42
Suo Gân at 1:09:14
Apple...
Roasting IBM since 1984, until the Macintosh got killed 1987 by Windows 2.x...
Big ole clump of poop in the toilet
Only here for the fortnite drama
?
Unban fortnite apple
29:46