Thank you so much Cale, I live in a smaller town and we have one anytime fitness which is small and and dirty 1440 that everyone hates, I’m 20 and me and my gf want to start up our own bodybuilding gym in the next 3 years and currently watching all of you’re videos they are perfect.❤️
@@woa_mark7408 make it happen! That’s awesome! You should attend our next GymCon? Very valuable for launching a gym with our strategies in hand. Join the waitlist here- gymcon.com
A solid breakdown on scaling a gym business, Cale. To add, a well-structured referral system can also significantly reduce customer acquisition costs and create a community of loyal clients who do the marketing for you.
Awesome video. The most valuable content on youtube has actually very little views. And Cale, I'm curious, how would you do the same for cosmetic surgeons? I'm sure that approach is transferable to other industries. And am curious about your thoughts on that.
Thank you 🙏🏽 For cosmetic surgeons, I would need to know upsell/cross sell opportunities, pricing, etc but these concepts are absolutely transferable to other industries
What’s the square footage need to be on this theoretical gym, and how many semi-private/large group classes can be held each day? How many can be help simultaneously? What’s the trainer:client ratio on the large group?
A gym could do this with 4k sq ft of training space - 3k for large group, 1k for semi-private. Sessions depend on max capacity per session - which at 3k sq ft for large group and you're not using barbells, you're looking at about 50-60sq ft needed per person which means you can have up to 60, but I would cap it at 25-30 per session with 1-2 coaches depending on training model. Semi is 4:1 - client:coach ratio
@@GymLaunch yes. i know there's thousands of online programs / apps / coaching, etc... but curious which ones actually work insofar as provable (within a range of success) long term client retention, be it the design, the personal attention, the nutrition monitoring, the pricing structure. and yes the details / elements. what works what doesn't work, what's easier to execute...
@@dantenewyork7380 we focus on brick and mortar gyms, but I'm also very familiar with the online fitness space. Just like brick and mortar, the most successful online fitness companies fall into two categories -> low price/high volume and high ticket...they both work, but each one has very different acquisition and fulfillment processes. It is more difficult to retain high ticket clients online than in a gym though
I've been considering converting a storage unit complex into a custom gym based off gym members preference. I would have an app where the gym member could choose what they wanted in their personal gym space.
The message also suggests that exceptional gym owners can earn significantly higher incomes, ranging from $500K to $1M annually, but achieving this level of success requires expanding to multiple locations and adopting a true business owner mindset. Overall, the message aims to motivate studio owners to consider the reality of their financial situation, while also encouraging them to strive for higher levels of success by mastering business skills and expanding their operations.
Would love to hear what is the math behind those 699$ new member. I mean how did you calculate that exact number to be profitable of it? In my country I can't imagine anybody paying that much, not even close, so would love to calculate on my own what would be approximate number in here at same bussines model ? I am from Croatia btw.
Our goal is to have front end cash collected be 4x our cost to acquire a new client within the first 30 days - that way a gym doesn't have to worry about cash flow. I chose $699 because I know I could sell that easily - but we have others that do $599...some do $1299...it really depends on your CAC, your sales ability, model of training (group vs semi-private), and onboarding experience
Hey Gym Launch, I just watched your video and I must say that it was really informative and well-made. I was wondering if I could help you edit your videos and repurpose your long videos into highly engaging shorts? I can also make high CTR thumbnails for your channel
Going from charging monthly to charging weekly was a game changer for me. When it comes to selling supplements, though, i found it hard to compete with vitamin Shoppe or Amazon pricing.
Where does the money come from for stage 1? $700 per day without even earning anything. You’ve charged more without delivering more. Why would a member pay double the amount?
@@GymLaunch that would be a special purpose framework but if you want to go big you’ll have to convert to accrual accounting. Revenues would be recognized in the period they’re realized but under the scope of 12 months not every 28 days. Glad it works tho, people can poke holes in anything so keep track of everything and keep audit support and you’ll be good
@@GymLaunch got it, makes sense. Do you have any videos catered to basketball facilities or gyms? I like all the tips you share and agree they should work but wondering if there’s anything different about a sport specific business that would help. Appreciate it!
But Cale you won't build it beceause that's where not the money is...Money is the selling the information. If it would be you could have 100 of gyms yourself.. Let's be honest here...
We'd have a lot more than 100. It's been discussed deeply and was a very serious option for us prior to being acquired in 2021. Plenty of money in both areas
Insane video!! Proud of you
🙏🏽
Thank you so much Cale, I live in a smaller town and we have one anytime fitness which is small and and dirty 1440 that everyone hates, I’m 20 and me and my gf want to start up our own bodybuilding gym in the next 3 years and currently watching all of you’re videos they are perfect.❤️
@@woa_mark7408 make it happen! That’s awesome! You should attend our next GymCon? Very valuable for launching a gym with our strategies in hand. Join the waitlist here- gymcon.com
A solid breakdown on scaling a gym business, Cale. To add, a well-structured referral system can also significantly reduce customer acquisition costs and create a community of loyal clients who do the marketing for you.
Absolutely agree - lots of levers to pull
Awesome video. The most valuable content on youtube has actually very little views. And Cale, I'm curious, how would you do the same for cosmetic surgeons? I'm sure that approach is transferable to other industries. And am curious about your thoughts on that.
Thank you 🙏🏽 For cosmetic surgeons, I would need to know upsell/cross sell opportunities, pricing, etc but these concepts are absolutely transferable to other industries
What’s the square footage need to be on this theoretical gym, and how many semi-private/large group classes can be held each day? How many can be help simultaneously? What’s the trainer:client ratio on the large group?
A gym could do this with 4k sq ft of training space - 3k for large group, 1k for semi-private.
Sessions depend on max capacity per session - which at 3k sq ft for large group and you're not using barbells, you're looking at about 50-60sq ft needed per person which means you can have up to 60, but I would cap it at 25-30 per session with 1-2 coaches depending on training model.
Semi is 4:1 - client:coach ratio
interesting. is there a video on digital 'off site' programs and how to retain. as well what the best semi-private class structure / activities are.
Off site...do you mean online programs? For semi-private structure/activities...do you mean how many people per session and programming for it?
@@GymLaunch yes. i know there's thousands of online programs / apps / coaching, etc... but curious which ones actually work insofar as provable (within a range of success) long term client retention, be it the design, the personal attention, the nutrition monitoring, the pricing structure. and yes the details / elements. what works what doesn't work, what's easier to execute...
@@dantenewyork7380 we focus on brick and mortar gyms, but I'm also very familiar with the online fitness space. Just like brick and mortar, the most successful online fitness companies fall into two categories -> low price/high volume and high ticket...they both work, but each one has very different acquisition and fulfillment processes. It is more difficult to retain high ticket clients online than in a gym though
can you make a video of how to qualified leads for gyms?
Most brick and mortar gyms don't need to qualify leads beyond are they within reasonable driving distance of the facility
I've been considering converting a storage unit complex into a custom gym based off gym members preference. I would have an app where the gym member could choose what they wanted in their personal gym space.
Storage is a goldmine please don’t 😂
I am a young, inspiring gym entrepreneur. What studies would you recommend me to do to achieve this project of my mine ?
The message also suggests that exceptional gym owners can earn significantly higher incomes, ranging from $500K to $1M annually, but achieving this level of success requires expanding to multiple locations and adopting a true business owner mindset.
Overall, the message aims to motivate studio owners to consider the reality of their financial situation, while also encouraging them to strive for higher levels of success by mastering business skills and expanding their operations.
Would love to hear what is the math behind those 699$ new member.
I mean how did you calculate that exact number to be profitable of it?
In my country I can't imagine anybody paying that much, not even close, so would love to calculate on my own what would be approximate number in here at same bussines model ?
I am from Croatia btw.
Our goal is to have front end cash collected be 4x our cost to acquire a new client within the first 30 days - that way a gym doesn't have to worry about cash flow. I chose $699 because I know I could sell that easily - but we have others that do $599...some do $1299...it really depends on your CAC, your sales ability, model of training (group vs semi-private), and onboarding experience
@@caleowen790 much appriciate it, thanks
Is this the Gym Launch licensing that Alex Hormozi had sold?
The one and the same
How would you market if you’re trying to target people who are 50 to 70 years old who may not be on social media?
As far as the 6 week challenge offer. 699 dollars gives the leads what exactly?
Hey Gym Launch, I just watched your video and I must say that it was really informative and well-made.
I was wondering if I could help you edit your videos and repurpose your long videos into highly engaging shorts? I can also make high CTR thumbnails for your channel
Great video. What's the net profit on that $85k per month?
30% or more margins - unless their rent is astronomical
if my gym was checking in on me more than a lover this would stress me out.
awesome video love that ideas im working on it to the future gym project so far
Going from charging monthly to charging weekly was a game changer for me. When it comes to selling supplements, though, i found it hard to compete with vitamin Shoppe or Amazon pricing.
Where does the money come from for stage 1? $700 per day without even earning anything.
You’ve charged more without delivering more. Why would a member pay double the amount?
why would members join a semi-private when the gym already offers what they want. lmao
How to build a profitable gym in a poor area to help unfit poor people get their lives back
Don’t follow the every 28 days, seems like you’re breaking GAAP
It doesn't - plus most gyms use cash accounting
@@GymLaunch that would be a special purpose framework but if you want to go big you’ll have to convert to accrual accounting. Revenues would be recognized in the period they’re realized but under the scope of 12 months not every 28 days. Glad it works tho, people can poke holes in anything so keep track of everything and keep audit support and you’ll be good
@@Eric-qh7is agree if they want to go big they're going to need their books in order - most don't have the desire (or ability) to go big tho
@@GymLaunch got it, makes sense. Do you have any videos catered to basketball facilities or gyms? I like all the tips you share and agree they should work but wondering if there’s anything different about a sport specific business that would help. Appreciate it!
@@Eric-qh7is thank you 🙏🏽 basketball facilities aren't our jam but like most businesses, the same principles apply
But Cale you won't build it beceause that's where not the money is...Money is the selling the information. If it would be you could have 100 of gyms yourself.. Let's be honest here...
We'd have a lot more than 100. It's been discussed deeply and was a very serious option for us prior to being acquired in 2021. Plenty of money in both areas