WINNING THE CUSTOMER JOURNEY: Ashleigh Boyce on Aligning Marketing & Sales at Igus UK

Ready to win the B2B customer journey? Ashleigh Boyce, Marketing Manager at Igus, shares her expertise on how to achieve this in Episode 26 of The Engine Room Podcast. We delve into:
⚙️ Ashleigh's career journey from educational marketing to thriving in B2B manufacturing (Igus).
⚙️ Strategies for effectively marketing complex B2B products across diverse industries.
⚙️ The power of collaboration between marketing and sales teams to generate leads and foster customer engagement.
⚙️ Successful digital transformation campaign that increased online orders by 10%.
⚙️ Ashleigh's top tips for B2B marketers in engineering and manufacturing.
⚙️ Unveiling the innovative Igus Iguverse Centre: a VR experience for enhanced customer engagement and product testing.