Finally Agency
Finally Agency
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BUILDING MARKETING MUSCLE: From Family Business To Global Brand with Dom Michaelson
In Episode 27 of The Engine Room, we chat with Dom Michaelson, Head of Sales and Marketing at Silver Fox, a family-owned manufacturer of cable and equipment labels. Dom shares his journey joining the business and the challenges (and successes!) of building a strong marketing presence for a small to medium-sized enterprise (SME) in the manufacturing space.
We cover:
⚙️ How Silver Fox transitioned from a reliance on word-of-mouth to a global brand attracting international attention.
⚙️ The benefits and challenges of having a dedicated marketing team within an SME.
⚙️ Overcoming industry jargon and connecting with customers on a human level.
⚙️ Dom's top tips for B2B marketers in the engineering and manufacturing sectors, including leveraging automation and staying up-to-date on industry trends.
⚙️ Silver Fox's exciting plans for the future, including expansion into the US market.
มุมมอง: 31

วีดีโอ

How would our team describe our agency? | Finally Agency
มุมมอง 3421 วันที่ผ่านมา
If you got into a taxi, and the taxi driver asked "what do you do for a living?" How would the Finally Agency team reply? Here's how!
WINNING THE CUSTOMER JOURNEY: Ashleigh Boyce on Aligning Marketing & Sales at Igus UK
มุมมอง 2621 วันที่ผ่านมา
Ready to win the B2B customer journey? Ashleigh Boyce, Marketing Manager at Igus, shares her expertise on how to achieve this in Episode 26 of The Engine Room Podcast. We delve into: ⚙️ Ashleigh's career journey from educational marketing to thriving in B2B manufacturing (Igus). ⚙️ Strategies for effectively marketing complex B2B products across diverse industries. ⚙️ The power of collaboration...
Get to know our team | Finally Agency
มุมมอง 3721 วันที่ผ่านมา
Get to know the Finally Agency team in this quick fire round of questions. Find out whether our Managing Director prefers dogs over cats or if our Head of Finance prefers a night in over a night out. But most importantly, find out why the team loves working at our agency and why they wouldn't want to work anywhere else.
Creative workshops, office dogs, and off-site campaign shoots | Finally Agency Vlog
มุมมอง 48หลายเดือนก่อน
Join us behind-the-scenes for a week at Finally Agency! From creative sessions and workshops to Freddie's vlog debut, and campaign shoots, there's never a dull day at Finally. Discover the energy, passion, and teamwork that drives our manufacturing marketing campaigns. Hit that subscribe button for more fun, insights, and a dose of agency life! #FinallyAgency #AgencyLife #ManufacturingMarketing...
THE POWER OF NARRATIVE: How Siemens Uses Storytelling to Sell in B2B Manufacturing
มุมมอง 4.7Kหลายเดือนก่อน
In Episode 25 of The Engine Room we chat with Bozena Immonen, Marketing Communications Manager at Siemens. Bozena shares her 20-year career journey in B2B marketing, from traditional methods to the digital age. We cover: Bozena's diverse experience working across different industries and products The evolution of marketing from print to digital and the impact on B2B communication How Siemens is...
Trying American Snacks | Finally Agency
มุมมอง 250หลายเดือนก่อน
In September some of our team are heading to America for IMTS in Chicago, and INBOUND in Boston. So to get them excited, we thought we'd get them to try some classic American snacks 🇺🇸 But which snacks will come out on top? 👀
FROM ENGINEER TO CEO: Rich Proctor on Building a Successful Manufacturing Brand
มุมมอง 4.3Kหลายเดือนก่อน
In this episode of The Engine Room we chat with Rich Proctor, CEO at AM3D, a leading additive manufacturing company. Rich shares his unconventional journey to becoming CEO and discusses the importance of marketing in the manufacturing space. We cover: Rich's path from Electrical Engineer to CEO at AM3D The evolution of marketing at AM3D in recent years Major marketing successes and challenges f...
LINKEDIN AS A GAMECHANGER: Start Small, Get Results, Grow Your Network
มุมมอง 152 หลายเดือนก่อน
Welcome to Season 3 of The Engine Room Podcast by Finally Agency ⚙️🎙️ EP 23 invites Andy Heffer-Lamond, Sales Manager at HFBond on to talk to Rob all about the B2B marketing techniques he uses to grow his network. Noting LinkedIn as a gamechanging platform for his business Andy emphasises progress over perfection - simply picking up his phone and creating authentic content to share with his con...
TCT3Sixty 2024 Vlog | Finally Agency
มุมมอง 1103 หลายเดือนก่อน
On the 5th of June 2024, Rob, Mark and Hannah visited the additive manufacturing trade show; TCT3Sixty at the NEC in Birmingham. Here's the highlights of their time there 👆🏼 Hannah loves vlogging manufacturing trade shows, so if you'd like her to come visit yours then get in contact via LinkedIn 👀
A week at MACH 2024 | Finally Agency
มุมมอง 274 หลายเดือนก่อน
In April we travelled to Birmingham for MACH 2024 - a week of exploring machinery and talking to clients, celebrating the manufacturing industry.
Automate to Elevate: Digital Transformation in B2B Marketing | MACH Masterclass | Finally Agency
มุมมอง 534 หลายเดือนก่อน
Hitting a productivity plateau? Lost confidence in your CRM? This HubSpot Masterclass is for you. Whether you are a seasoned pro or looking to make a switch from your existing CRM, join our Marketing Automation Specialist in this MACH Masterclass episode. This Masterclass run by Rob Dando (Managing Director) and Jack Harris (Marketing Automation Specialist) will showcase the best of HubSpot CRM...
Demand Generation vs Lead Generation: What do you really want? | MACH Masterclass | Finally Agency
มุมมอง 794 หลายเดือนก่อน
Welcome to the second of our MACH Masterclass Series! When you understand your marketing objectives with complete clarity, your campaigns will run more smoothly and you can manage stakeholder expectations better. More often than not, people rush to generate leads, but these types of campaigns can only succeed with the right foundations. Our Masterclass hosts for this episode are Rob Dando, Mana...
How To Maximise Your Marketing Budget | MACH Masterclass | Finally Agency
มุมมอง 795 หลายเดือนก่อน
Welcome to the first webinar in our MACH Masterclass Series. In this episode, you’ll learn about forecasting and planning, which marketing activities you should prioritise, plus how to deal with budget overruns and misallocations. Our Masterclass hosts for this episode are Amber Mackay, Head of Client Services, and Roxanna Roberts, Project Manager. Amber and Roxanna help our clients manage thei...
The Value of a Connected CRM: A HubSpot for Manufacturing Case Study | Finally Agency
มุมมอง 876 หลายเดือนก่อน
HubSpot has the power to significantly improve sales efficiency in enterprise manufacturing companies. ✅ Greater data visibility on prospects, so sales teams can have the right conversations at the right time. ✅ Smart lead source & attribution technology means clearer ROI. Never waste a penny on marketing again. ✅ Integrate seamlessly with existing sales software so sales and marketing experien...
Southern Manufacturing 2024 Vlog | Finally Agency
มุมมอง 1087 หลายเดือนก่อน
Southern Manufacturing 2024 Vlog | Finally Agency
Exploring the Iguverse | VR in B2B Manufacturing & Engineering
มุมมอง 467 หลายเดือนก่อน
Exploring the Iguverse | VR in B2B Manufacturing & Engineering
Welcome to Finally Agency | Introducing Our New Brand Identity
มุมมอง 8069 หลายเดือนก่อน
Welcome to Finally Agency | Introducing Our New Brand Identity
Advanced Engineering 2023 Vlog | Finally Agency
มุมมอง 3810 หลายเดือนก่อน
Advanced Engineering 2023 Vlog | Finally Agency
Mastering Exhibitions: Pro Tips & Tricks with Millie & Hannah | FINALLY Agency
มุมมอง 5211 หลายเดือนก่อน
Mastering Exhibitions: Pro Tips & Tricks with Millie & Hannah | FINALLY Agency
INBOUND 2023 Vlog | Explore HubSpot's INBOUND conference with FINALLY Agency
มุมมอง 112ปีที่แล้ว
INBOUND 2023 Vlog | Explore HubSpot's INBOUND conference with FINALLY Agency
INBOUND 2022 Vlog - Day 2 & 3 | FINALLY Agency
มุมมอง 1.1K2 ปีที่แล้ว
INBOUND 2022 Vlog - Day 2 & 3 | FINALLY Agency
INBOUND 2022 Vlog - Day One | FINALLY Agency
มุมมอง 6072 ปีที่แล้ว
INBOUND 2022 Vlog - Day One | FINALLY Agency
inSPIRED Live | July 2022
มุมมอง 262 ปีที่แล้ว
inSPIRED Live | July 2022
Content That Hits Them In The Feels | inSPIRED June 2022 |
มุมมอง 242 ปีที่แล้ว
Content That Hits Them In The Feels | inSPIRED June 2022 |
Why You Should Watch Your Competition | inSPIRED - May 2022
มุมมอง 472 ปีที่แล้ว
Why You Should Watch Your Competition | inSPIRED - May 2022
Are You Making These HUGE LinkedIn Mistakes? | inSPIRED - April 2022 |
มุมมอง 182 ปีที่แล้ว
Are You Making These HUGE LinkedIn Mistakes? | inSPIRED - April 2022 |
5 Tips For Creating Landing Pages That Convert | Marketing Secrets
มุมมอง 522 ปีที่แล้ว
5 Tips For Creating Landing Pages That Convert | Marketing Secrets
How To Create A Buyer Persona And Why Your Business Needs Them
มุมมอง 952 ปีที่แล้ว
How To Create A Buyer Persona And Why Your Business Needs Them
5 Expert Tips To Level Up Your Video Content
มุมมอง 142 ปีที่แล้ว
5 Expert Tips To Level Up Your Video Content

ความคิดเห็น

  • @fernando-rv5yv
    @fernando-rv5yv หลายเดือนก่อน

    Hey Guys! Great video! Btw I am a thumbnail designer and I could help you grow more by designing them!

  • @DanielleThomas-v6q
    @DanielleThomas-v6q 2 หลายเดือนก่อน

    Hello, I'm curious if you feel this event would be worthwhile for someone who does not use the HubSpot software?

  • @shapes_team
    @shapes_team 9 หลายเดือนก่อน

    well done team finally - looks epic 🎉

  • @dannywindsor9503
    @dannywindsor9503 9 หลายเดือนก่อน

    Woooooo

  • @LiamPalmer-finally
    @LiamPalmer-finally 9 หลายเดือนก่อน

    Let's go. Team green! 🟢

  • @nathydeee
    @nathydeee 9 หลายเดือนก่อน

    Let's GO! 💚

  • @HannahLester-Finally
    @HannahLester-Finally 9 หลายเดือนก่อน

    So chuffed with how this looks, such an incredible effort from the team on this! Can't wait to sport the green next year! 👏🏼👏🏼

    • @finallyagency
      @finallyagency 9 หลายเดือนก่อน

      Can't wait! 💚

  • @charlottecollier7500
    @charlottecollier7500 9 หลายเดือนก่อน

    Woooo!!!

    • @finallyagency
      @finallyagency 9 หลายเดือนก่อน

      Woooo wooooo!!!

  • @nikkipilkington
    @nikkipilkington 10 หลายเดือนก่อน

    Your stand looked awesome!

    • @finallyagency
      @finallyagency 9 หลายเดือนก่อน

      Thanks Nikki!

  • @rwaters9709
    @rwaters9709 11 หลายเดือนก่อน

    😄 "Promo sm"

  • @MusicConnorThomas
    @MusicConnorThomas ปีที่แล้ว

    Hopefully see you there this year!

  • @Insights4Mfg
    @Insights4Mfg 2 ปีที่แล้ว

    Great video on Buyer Personas or Ideal Customers, Millie. You're a natural on camera. Well done🙂

  • @jeffmay8640
    @jeffmay8640 2 ปีที่แล้ว

    Nice!!! Become a YT god = Promo`SM !!

  • @lucysmitherson1992
    @lucysmitherson1992 2 ปีที่แล้ว

    The affect of surveying this page in addition to its shocking amount of desired tuts about social media, I was motivated start working on my very own yt account.... th-cam.com/channels/PZJVg9MQNwjm13y3L4LHUQ.html ! you're the best.....

  • @noornabulsi8826
    @noornabulsi8826 2 ปีที่แล้ว

    Thank you for the tips 😊

  • @connorfinn1036
    @connorfinn1036 2 ปีที่แล้ว

    Brilliant guide, thank you!

  • @armandosilva6150
    @armandosilva6150 3 ปีที่แล้ว

    Hi, its a hubspot pro ?? or the free CRM ? thank you :)

  • @Gottacacheemalll
    @Gottacacheemalll 3 ปีที่แล้ว

    Subscribed!

  • @KosherLifeMir
    @KosherLifeMir 3 ปีที่แล้ว

    Thank you sir! Gonna save this video for reference later...