Demand Generation vs Lead Generation: What do you really want? | MACH Masterclass | Finally Agency

Welcome to the second of our MACH Masterclass Series! When you understand your marketing objectives with complete clarity, your campaigns will run more smoothly and you can manage stakeholder expectations better.
More often than not, people rush to generate leads, but these types of campaigns can only succeed with the right foundations.
Our Masterclass hosts for this episode are Rob Dando, Managing Director, and Chris Haydon, Head of Content, who work together on our B2B manufacturing clients' marketing strategies and campaign ideation.
Don't forget to subscribe & watch the other two Masterclasses in our MACH Series!
• MACH Masterclass 2024 ...