WOW! Every word from Elena encapsulates years of knowledge, this is one to digest slowly, go back to or put on repeat. Thanks for sharing your experience with the world!
I just had an epiphany hearing Elena talk, what she’s sharing is gold. Lenny since I found your content I’ve being thinking in locking myself in my house for 2 weeks and consuming it all, the value you provide is insane. Thanks a lot
Wow, this is one smart lady. The way she approaches every question by deconstructing common assumptions and evaluating Pros/Cons of each alternative at the speed that she does is really impressive. One of those moments when I'm proud to be from Russia lol
Excellent educational content. The commentary on switching the mindset to “product-led growth plus sales-led growth” instead of “product-led growth or sales-led growth” was particularly good. Thanks!
I usually gauge a piece of information by its simplicity. This is so well crafted and simple to understand for someone new to growth like me. With 8 years of product experience, I'm now exploring growth and enjoyed every bit of this.
This right. I feel like I was in a class lesson. She is amazing and as well the tone of speaking. I was able to capture everything and I've bookmarked this talk for further notes. Amazing.
Amazing chat! But disagree with doing trials OR Freemium. You should charge for your product immediately and make your ICP sign a contract from the start. Just include a provision where they cancel within 30 or 60 days. This makes sure you get paid immediately, but gives the customer the ability to walk away if it's not a good fit.
Great podcast, amazing! For me it is still a bit difficult ti understand the difference between bottom-up and product led growth. I mean even when the sales generate leads and Pipeline, they do it based on the sales of the product that yiu have, but not something else, right? How does that contradict to product led growth, that also sest the product qualification, maybe self service, efficiency due to product utilization?
A simple way to think about it is that "bottom-up growth" refers to *who*-starting at the bottom of the rung within a company (e.g. an individual engineer or PM), vs. going straight at the CTO/CTO/PTO. You get ICs using it, excited about it, and spreading within an org. While "Product-led growth" refers to *how* someone begins using the product, being able to start using the product and finding value without talking to anyone (e.g. sales). These two usually work together, as going bottom-up is really only possible if you can just start using the product self-serve (e.g. Figma), but there are times where you can be product-led and start in the middle of the org (e.g. eng managers). You can possibly even be product-led and top down, though can't think of any examples.
I must admit, this is a first! This is gold.
I would love Elena to go through my company’s strategy.
WOW! Every word from Elena encapsulates years of knowledge, this is one to digest slowly, go back to or put on repeat. Thanks for sharing your experience with the world!
I just had an epiphany hearing Elena talk, what she’s sharing is gold. Lenny since I found your content I’ve being thinking in locking myself in my house for 2 weeks and consuming it all, the value you provide is insane. Thanks a lot
Wow, this is one smart lady. The way she approaches every question by deconstructing common assumptions and evaluating Pros/Cons of each alternative at the speed that she does is really impressive. One of those moments when I'm proud to be from Russia lol
Excellent educational content. The commentary on switching the mindset to “product-led growth plus sales-led growth” instead of “product-led growth or sales-led growth” was particularly good. Thanks!
I usually gauge a piece of information by its simplicity. This is so well crafted and simple to understand for someone new to growth like me. With 8 years of product experience, I'm now exploring growth and enjoyed every bit of this.
This is so good I probably watched 3 times (I kept going back to some lessons).
Probably the best PLG talk I have seen! So much great information.
This right. I feel like I was in a class lesson. She is amazing and as well the tone of speaking. I was able to capture everything and I've bookmarked this talk for further notes. Amazing.
My goodness she is well spoken.
Such a valuable interview! Thanks Elena!
OMG this is pure gold, Elena is brilliant!!!
This was wonderful to listen to. I was able to follow the conversation as a new PM and not get lost. Thank you Elena and Lenny
This is a wonderful talk on PLG! It's incredible how you can literally hear through Elena's voice Nir Eyal's book "Hooked". Thanks for sharing !
Wow. Master class in product led growth thinking and practices!!! Thank you Elena and Lenny
This is the best episode of yours I've heard.
Best Startup business podcast I've ever heard tbh
WoW she makes such a complex subject so simple. I loved the talk thanks
One of the great podcast in recent times! There is so much in it 🙌
Amazing insight. Thank you so much for recording and sharing!
GREAT value watching from Mexico. Learned a lot, thanks Lenny and Elena!
Incredible interview!! Huge thanks!🎉🎉
Amazing chat! But disagree with doing trials OR Freemium. You should charge for your product immediately and make your ICP sign a contract from the start. Just include a provision where they cancel within 30 or 60 days. This makes sure you get paid immediately, but gives the customer the ability to walk away if it's not a good fit.
OMG..This is 1 hour sublime experience
This is awesome! What a great interview with so many insights. Thank you!
Great podcast, amazing!
For me it is still a bit difficult ti understand the difference between bottom-up and product led growth.
I mean even when the sales generate leads and Pipeline, they do it based on the sales of the product that yiu have, but not something else, right? How does that contradict to product led growth, that also sest the product qualification, maybe self service, efficiency due to product utilization?
A simple way to think about it is that "bottom-up growth" refers to *who*-starting at the bottom of the rung within a company (e.g. an individual engineer or PM), vs. going straight at the CTO/CTO/PTO. You get ICs using it, excited about it, and spreading within an org. While "Product-led growth" refers to *how* someone begins using the product, being able to start using the product and finding value without talking to anyone (e.g. sales).
These two usually work together, as going bottom-up is really only possible if you can just start using the product self-serve (e.g. Figma), but there are times where you can be product-led and start in the middle of the org (e.g. eng managers). You can possibly even be product-led and top down, though can't think of any examples.
OMG. Where did you find this Jam?
Could you please include a time-lapse in your video? thanks.
analysis of 107 publicly listed B2B SaaS providers shows that most companies adopting product-led motions are not enjoying any boost
Can you point me to the analysis?