Google Ads Account Structure for eCom Brands

To build a profitable Google Ads account for your eCommerce brand you need a clear account-wide strategy.
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[@AaronYoungGoogleAds]

👉 Pre-register for my new Performance Max & Google Shopping Course 'Sell MORE with Google':
www.definedigitalacademy.com/sell-more-with-google

[@oussama8693]

I'm not a total beginner but I hope your course will be beginner friendly

[@Gabriel.success-academie]

Is it online course ? If yes is there a way to buy it right now ?

[@chrisrosch4731]

8 minutes in and you have not shown google ads.. pls I love your videos but it would be super helpful if you come to the extremely valuable parts more quickly

[@anujkaushal8050]

I am excited for this course waiting for it

[@yassinemajidi]

very valuable content, thank you Aaron.

[@AaronYoungGoogleAds]

Thanks 🙏🏻

[@elkmeattv9212]

This is amazing thank you

[@AaronYoungGoogleAds]

My pleasure

[@HanyuMai]

Hi Aaron! thanks for your video! I have a question: is the youtube video ads you were refering to instream ads or infeed ads?

[@adrian0cem]

great video! one question, how divide the budget among these campaigns? how many %?

[@rajshetty5524]

Hi Aaron, gr8 video as always. Just a question, most Google Ad gurus say that you should never pause a campaign that is performing well. So is it wise to pause a well performing product withing Google Shopping campaign and move it to Google Performance Max campaign? A video on how to do it, will be much appreciated. Thanks

[@livelife6008]

i would also appreciate if you could answer

[@florianzimmering]

thank you for that great video!
how would you start with a fashion brand that justs starts with a new ads account?
first only rely on standard shopping until there are at least xyz conversions per product?
i feel that the pmax campaigns dont perform at all when the account has no historical data!

[@ShoutAtMeElmo]

Hi, thank you. HOW do you focus on newsletter subscribers with an ecommerce and display/YT ads? isnt the only thing to do put a newsletter sign up window on your websites and get them with a 10% off or whatever? How do you advertise that specifically?

[@yingzhiloo2517]

Hi Aaron, thank you for sharing your wealth of experience with us! I have just subscribed! A quick question, is it advisable to run a Performance Max campaign with a standard shopping ad campaign?

[@Hoopskingbasketball]

Performance Max will take over and the standard shopping won't show impressions anymore.

[@ZackTravels1]

Do you have any setup service, or monthly management offerings?

[@simon_quinn]

at 3:20 you said their conv value / cost "was a healthy 16 and a half percent" did you mean to say 'percent' or was that an error?

[@anthonyyee5363]

15:39 which link is it to see how the countdown timer works?

[@GavinSeim]

This is good stuff. But in in practice the spry seems to be the same. Just like Facebook used to covert great now it just falls flat. Spent a couple thousand dollors on Google ads in the last month and it yielded almost nothing. No frustrating.

[@nivshamsian8090]

What with skag campaign?

[@tedgq]

People forget about standard shopping campaigns

[@Mianadjpal]

I would question what was going on in 2022…. It’s been a rough time

[@georgeparayil6342]

If you Turn ON Perf Max, Legacy Shopping will stop performing or shall i say it will have zero impressions. I prefer Legacy shopping ads at least we could see search queries and exclude the rubbish terms. Perf Max is nothing but an extended version of Smart Shopping. Google will soon stop Legacy or the Standard Shopping feature and all will soon be Perf Max. We just have to embrace it.

[@marcelolp5530]

All this google BS don’t work. And they block the account all the time, no customer service no one to talk to this is BS