How Terence Reilly Skyrocketed Stanley's Revenue From $70M to $750M by Chasing Hearts Over Wallets

Drumroll please…today’s guest is Terence Reilly, president of TikTok’s favorite water bottle brand, Stanley 1913. While the brand went mega-viral in November for replacing a woman’s car after her Stanley cup survived a fire, it’s enjoyed remarkable growth over the last few years, jumping from $70M in annual revenue in 2020 to $750M in 2023.
We start the episode by unpacking Stanley’s explosive growth in recent years, and Terence explains why he has a bias for action. Of course, we then dive into the brand’s decision to buy Danielle a new car, and Terence shares why he believes more brands can-and should-take similar action. Next, we take a step back and discuss how the 110-year-old brand appealed to a new consumer base by repositioning from “male, green, and hot” to “female, colorful, and cold,” thanks largely to early endorsements from The Buy Guide and Terence’s learnings from his time as CMO at Crocs. Terence then discusses the brand’s increased investment in building out its community of consumers and social media advocates, and reveals how Stanley’s rapid rise in popularity allowed the business to expand beyond DTC and take up entire walls of shelf-space at top retailers. We learn about Terence’s approach to collaborations with other brands and creators, like Post Malone x Crocs and Stanley x Lainey Wilson, before hearing his guiding principles to brand building and leadership-and whether he wants to continue being the face of Stanley.
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[@moranjose]

People are trying to discover the inner secrets of his Marketing Strategy. But he is explaining that there is not secret sauce, it has elements of luck, he does know why it went viral.

[@MochiColorsZanos]

It's great to hear the story because stories are important. The only thing I believe the interviewer made a huge mistake on was not asking about the business and numbers aspect of it. You're talking to a marketing genius and you dont ask those questions? Odd.

[@YarovoyEduard]

This amazig insate. Thanks

[@imtime22]

This is an ode to consumer centricity. There is no red tape at the top

[@rhyboy1]

He did the same fuckin thing with other brands…. It’s targeted, it’s not “from the heart”….

[@nirmalnahak02]

yeah full of Bs

[@charlottegin5156]

What a waste of my time