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Gregory Galant, Co-founder & CEO of Muck Rack & The Shorty Awards, on Transforming the PR Landscape
In Ep. 134 of Earned, Conor sits down with Gregory Galant, co-founder and CEO of innovative PR-software company Muck Rack and The Shorty Awards-the first award show to honor digital and social media content. To start, we dive into Greg’s early adventures in podcasting before unpacking his role in reshaping the public relations landscape. Greg shares how his experience interviewing social media pioneers influenced his engagement with emerging platforms, leading to the viral success of the Shorty Awards and the inception of Muck Rack. Next, Greg explains how Muck Rack evolved from a free service for journalists into a comprehensive SaaS platform that revolutionized PR as the first-ever CRM for PR teams. We then discuss the intricacies of PR measurement, the importance of customer feedback, and the transformative potential of AI in the industry. To close the show, Greg shares what motivates him and how he finds fulfillment in creating tools that help professionals excel.
In this episode, you’ll learn:
1. How Muck Rack's media database and coverage reporting help prove the value and impact of PR.
2. How Muck Rack transformed the industry by creating the first-ever CRM for PR teams.
3. How early adoption can lead to innovative platforms that meet evolving industry needs-like the Shorty Awards.
If you're new to our Earned series, be sure to catch up on all of our previous episodes here: th-cam.com/play/PLopFdTZxUD9agClzFvKX_QykXrw8uFJRp.html
Listen to and follow the podcast on:
Spotify - open.spotify.com/show/6EvXMeMcgGHxjDXBmXqjFL
Apple Podcasts - podcasts.apple.com/us/podcast/earned-unlocking-the-power-of-the-creator-economy/id1504030691
Google Podcasts - podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5jYXN0ZWQudXMvMTAzL0Vhcm5lZCUzQS1TdHJhdGVnaWVzLWFuZC1TdWNjZXNzLVN0b3JpZXMtRnJvbS10aGUtQmVzdC1pbi1CZWF1dHktJTJCLUZhc2hpb24tYmFjNTliZGQvZmVlZA?sa=X&ved=0CBsQ27cFahcKEwiQta33gIb9AhUAAAAAHQAAAAAQNQ
Resources:
Muck Rack - muckrack.com/
Connect with the Guest:
Gregory’s LinkedIn - www.linkedin.com/in/galant/
Connect with Conor Begley & CreatorIQ:
Conor’s LinkedIn - www.linkedin.com/in/conormbegley/
CreatorIQ LinkedIn - www.linkedin.com/company/creatoriq/
Follow us on Social:
CreatorIQ Instagram - creatoriq?hl=en
CreatorIQ TikTok - www.tiktok.com/@creator.iq?is_from_webapp=1&sender_device=pc
CreatorIQ X - CreatorIQ?ref_src=twsrc^google|twcamp^serp|twgr^author
มุมมอง: 95

วีดีโอ

L'Oréal’s VP of Consumer Engagement Neahle Jones, on Leading with Creativity and Community
มุมมอง 809หลายเดือนก่อน
In Ep. 133 of Earned, Conor sits down with Neahle Jones, VP of US Consumer Engagement for L'Oréal’s Consumer Product Division. To start, we dive into L'Oréal’s tried-and-true strategies for crafting authentic and accessible content-including leveraging creative material and influencer collaborations. Neahle discusses how L'Oréal shifted from following the traditional marketing playbook to foste...
Kim Larson, Global Managing Director & Head of YouTube Creators, on Charting YouTube’s Future
มุมมอง 1932 หลายเดือนก่อน
In Ep. 132 of Earned, Conor sits down with Kim Larson, Global Managing Director & Head of TH-cam Creators. To start, we dive into Kim’s career at Jamba Juice and Google, which helped shape her interest in diverse global markets and growing niche communities. We pivot to TH-cam, and Kim explains how the platform’s monetization strategies empower creators to earn an income outside of brand deals....
Bridget Dolan, Director of Youtube Shopping, on Revolutionizing Retail with Creator Partnerships
มุมมอง 1122 หลายเดือนก่อน
In Ep. 131 of Earned, Conor sits down with Bridget Dolan, Managing Director of the TH-cam Shopping division. To start, we explore how the creator economy has evolved on TH-cam and unpack its significant influence on e-commerce. Bridget explains how creators, viewers, and brands are entwined in a symbiotic relationship that's reshaping retail through authentic content and seamless shopping exper...
Peter Thomas Roth, Founder & CEO of PTR, on Building a Legacy in Ingredient-First Skincare
มุมมอง 782 หลายเดือนก่อน
In Ep. 130 of Earned, Conor sits down with Peter Thomas Roth-founder and CEO of his beloved, namesake skincare brand, Peter Thomas Roth. To start, we dive into how Peter’s problem-solving formulas for acne and anti-aging have propelled his products to top-shelf status. Peter then walks us through his brand's evolution and shares how he leverages social media to fuel growth. Next, Peter pulls ba...
Brad Schultz, Co-Founder & CMO of BeatBox, on Mixing Up the Beverage Game
มุมมอง 672 หลายเดือนก่อน
In Ep. 129 of Earned, Conor sits down with Brad Schultz, co-founder and CMO of BeatBox. To start, we dive into how Brad and his high school buddy Justin Fenchel (fellow co-founder and CEO of BeatBox) evolved from teenage business enthusiasts to the masterminds behind a beverage revolution. Brad pulls back the curtain around the pair’s experience on Shark Tank, and we hear how the critical mento...
Kory Marchisotto, CMO of e.l.f. and President of Keys Soulcare, on How to Keep the e.l.f. Up
มุมมอง 1932 หลายเดือนก่อน
In this Earned x CreatorIQ Connect Europe session, Conor introduces Kory Marchisotto, CMO of e.l.f. Beauty and President of Keys Soulcare. To start, we dive into what e.l.f. achieved during 2023, and how the brand has managed to lock down the title of No. 1 stock on the NYSE out of over 1.6k companies. Kory shares how e.l.f. has climbed the ranks and caught up with long-tenured beauty brands. W...
How to Build a Legacy Brand | CreatorIQ Connect Europe 2024
มุมมอง 703 หลายเดือนก่อน
A “legacy” brand always benefits from the credibility that comes with a long history and proven reputation, but it must be strategically sharp to maintain staying power. So how can the emerging brands of today build long-lasting relationships with consumers in the long run and learn from those that have done it successfully? Join WWD European Beauty Editor Jennifer Weil with Elemis Co-Founders ...
A Day in the Life of a CMO | CreatorIQ Connect Europe 2024
มุมมอง 1393 หลายเดือนก่อน
Ever wonder what it’s like to be the CMO of an iconic beauty brand? Who better to tell us than Marc Gallagher, CMO of Facetheory and Vandan Tandon, CMO North America of L'OCCITANE en Provence! Moderated by CEW UK Managing Editor Sallie Berkerey, this session will explore our panelists’ marketing philosophies, strategies, and learnings that skyrocketed their careers-and their brands’ growths. Fo...
Shaping the Future of Creator-Driven Brand Growth with CreatorIQ | CreatorIQ Connect Europe 2024
มุมมอง 763 หลายเดือนก่อน
What’s new at CreatorIQ? Join our Chief Product Officer Bhavin Desai and Vice President of Product Innovation Nate Harris to learn how the CreatorIQ platform helps brands harness the full potential of creator marketing. Follow us on Social: CreatorIQ Instagram - creatoriq?hl=en CreatorIQ TikTok - www.tiktok.com/@creator.iq?is_from_webapp=1&sender_device=pc CreatorIQ X - twitter.c...
Executive Content and the Creator Economy | CreatorIQ Connect Europe 2024
มุมมอง 443 หลายเดือนก่อน
As the influencer marketing industry continues to mature, marketers are now looking to the people who have done it best for their thought leadership and inspiration. As a result, executive social content creation, especially on LinkedIn, has taken off. Hear from LinkedIn Creator & Community Manager Daniel Markovits, along with OK Cool Co-Founder Jolyon Varley and Hugo Amsellam from Arm The Crea...
Building an Influencer Practice in the Agency World | CreatorIQ Connect Europe 2024
มุมมอง 573 หลายเดือนก่อน
Agencies have been a historical ally for brands to guide them through their marketing journey and help them capture consumers’ attention. The rise of the creator economy has presented new opportunities but also challenges for brands. I’m excited to have leaders from Ogilvy, Publics and Influencer to discuss how brands, agencies, and creators can better work together to achieve their business go...
Driving Social Impact with Creators | CreatorIQ Connect Europe 2024
มุมมอง 1113 หลายเดือนก่อน
Creators are known for building their own communities, collaborating with brands to drive sales, and even starting their own brands. But did you know influencer marketing also drives social impact? Hear from creator Chrissy Rutherford, Jacqueline Prager Devine, Associate Director of Talent Co-Owner at The Soze Agency, and Victoria Blinova, Strategic Partner Manager at TH-cam, about how brands a...
What Does Good Creator Marketing Look Like? | CreatorIQ Connect Europe 2024
มุมมอง 1393 หลายเดือนก่อน
It's clear that creator marketing has become an integral component in successful marketing strategies. But what does good creator marketing really look like? Conor Begley, Chief Strategy Officer at CreatorIQ, will unpack the importance of fostering growing creator communities, investing early in creators' careers, and prioritizing long-term relationships to see long-term gains. He’ll also revea...
Disruptive Brands and the Women Behind Them | CreatorIQ Connect Europe 2024
มุมมอง 453 หลายเดือนก่อน
In this session, CreatorIQ SVP of Marketing Brit Starr will sit down with Dionne Lois Cullen, Chief Brand Officer at Deciem, and Lauren Brindley, CEO of Revolution Beauty, to unpack the innovative marketing and distribution strategies that have skyrocketed Deciem and Revolution Beauty to success. We’ll also dissect how Dionne and Lauren’s own leadership philosophies have guided their brands’ an...
Integrating Creators into Luxury Brands' DNA | CreatorIQ Connect Europe 2024
มุมมอง 203 หลายเดือนก่อน
Integrating Creators into Luxury Brands' DNA | CreatorIQ Connect Europe 2024
Trailblazing Beyond Beauty: How e.l.f. Stays on the Cutting Edge of Culture | CreatorIQ Connect EU
มุมมอง 2663 หลายเดือนก่อน
Trailblazing Beyond Beauty: How e.l.f. Stays on the Cutting Edge of Culture | CreatorIQ Connect EU
The State of Retail Influencer Marketing | CreatorIQ Connect Europe 2024
มุมมอง 503 หลายเดือนก่อน
The State of Retail Influencer Marketing | CreatorIQ Connect Europe 2024
Collaborative Creativity: The Cross-Pollination of Creators and Marketers | CreatorIQ Connect Europe
มุมมอง 353 หลายเดือนก่อน
Collaborative Creativity: The Cross-Pollination of Creators and Marketers | CreatorIQ Connect Europe
The Role of Creators in the Digital Economy | CreatorIQ Connect Europe 2024
มุมมอง 403 หลายเดือนก่อน
The Role of Creators in the Digital Economy | CreatorIQ Connect Europe 2024
How Haircare Brands are Making Waves on Social | CreatorIQ Connect Europe 2024
มุมมอง 473 หลายเดือนก่อน
How Haircare Brands are Making Waves on Social | CreatorIQ Connect Europe 2024
Snap Stars: Why Creators are Embracing Community on Snapchat | CreatorIQ Connect Europe 2024
มุมมอง 2943 หลายเดือนก่อน
Snap Stars: Why Creators are Embracing Community on Snapchat | CreatorIQ Connect Europe 2024
Deepica Mutyala, Founder & CEO of Live Tinted, on Building a Cultural Legacy in the Cosmetics World
มุมมอง 1083 หลายเดือนก่อน
Deepica Mutyala, Founder & CEO of Live Tinted, on Building a Cultural Legacy in the Cosmetics World
Larissa Jensen, SVP at Circana, on Forging Your Own Path in the Transformative World of Beauty
มุมมอง 733 หลายเดือนก่อน
Larissa Jensen, SVP at Circana, on Forging Your Own Path in the Transformative World of Beauty
The Years Ahead: How to Win in the Creator Economy
มุมมอง 1363 หลายเดือนก่อน
The Years Ahead: How to Win in the Creator Economy
Ashton Wall, Cofounder of GateMaker Community, on Kindling an Influencer Marketing Spark Into a Fire
มุมมอง 2363 หลายเดือนก่อน
Ashton Wall, Cofounder of GateMaker Community, on Kindling an Influencer Marketing Spark Into a Fire
Meta Senior Director Jackie Pimentel on Creating Platforms That People and Businesses Can Trust
มุมมอง 733 หลายเดือนก่อน
Meta Senior Director Jackie Pimentel on Creating Platforms That People and Businesses Can Trust
DIBS Beauty Co-founder & Social Media Icon Courtney Shields on Taking The Guesswork Out of Beauty
มุมมอง 2364 หลายเดือนก่อน
DIBS Beauty Co-founder & Social Media Icon Courtney Shields on Taking The Guesswork Out of Beauty
ULTA Beauty CMO Michelle Crossan-Matos on Finding Joy in Beauty and Community
มุมมอง 1544 หลายเดือนก่อน
ULTA Beauty CMO Michelle Crossan-Matos on Finding Joy in Beauty and Community
Nudestix Co-Founder Taylor Frankel on Keeping Community at Your Brand’s Core
มุมมอง 1274 หลายเดือนก่อน
Nudestix Co-Founder Taylor Frankel on Keeping Community at Your Brand’s Core

ความคิดเห็น

  • @johankaruyan5536
    @johankaruyan5536 4 วันที่ผ่านมา

    HMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMM SUS

  • @CEOLife
    @CEOLife หลายเดือนก่อน

    Amazing!

  • @CEOLife
    @CEOLife หลายเดือนก่อน

    Very cool!

  • @CEOLife
    @CEOLife หลายเดือนก่อน

    So interesting!

  • @CEOLife
    @CEOLife หลายเดือนก่อน

    Amazing!

  • @25ronniemac
    @25ronniemac หลายเดือนก่อน

    There’s no tangible insights here.. her story is vanilla but her knowledge is really not explored here

  • @tracybownes7612
    @tracybownes7612 2 หลายเดือนก่อน

    Love love love Rose Marie, she has such passion and i trust her completely to use only the best ingredients, she is just so amazing and all her products are so good, so nice, Thankyou !

  • @urbanbeautysource-fq3xe
    @urbanbeautysource-fq3xe 2 หลายเดือนก่อน

    One of my favs since the beginning of the brand.

  • @charlottegin5156
    @charlottegin5156 2 หลายเดือนก่อน

    What a waste of my time

  • @avandisha
    @avandisha 2 หลายเดือนก่อน

    What should i add mass beauty or premium beauty as scrunchies selling

  • @surftriot
    @surftriot 2 หลายเดือนก่อน

    Love this

  • @marc930
    @marc930 3 หลายเดือนก่อน

    So much fun on this panel!!

  • @skincareaddicted
    @skincareaddicted 3 หลายเดือนก่อน

    Great interview. I never paid attention to Josie Maran until I tried her sunscreen. Oh my, it is amazing. Feels like skin care more than sunscreen. I have been watching her old interviews and Josie is the same, genuine person she was when younger. I love her products and love her personality and vision.

  • @Beholdthis217
    @Beholdthis217 3 หลายเดือนก่อน

    Hi Thanks for doing the video. I came across your products by accident and GLAD this happen. Intend to buy necklace. Good interview

  • @nirmalnahak02
    @nirmalnahak02 3 หลายเดือนก่อน

    yeah full of Bs

  • @nestasilloway2147
    @nestasilloway2147 3 หลายเดือนก่อน

    P R O M O S M 🤭

  • @imtime22
    @imtime22 4 หลายเดือนก่อน

    This is an ode to consumer centricity. There is no red tape at the top

  • @micahmossman8940
    @micahmossman8940 4 หลายเดือนก่อน

    Really great stuff!

  • @SenselessTalk
    @SenselessTalk 4 หลายเดือนก่อน

    Ziad Ahmed was the guy in Vice debates that hated equality and marriage. Just watch the Vice Debate with Ziad Ahmed and Vince Dao, and you'll know how his mind operates then decide if you really want to listen 😅😅😅

  • @Sam-tk4sm
    @Sam-tk4sm 4 หลายเดือนก่อน

    Great interview! Does anyone know where to find Lilly’s executive chair?

  • @jessicanoteboom76
    @jessicanoteboom76 5 หลายเดือนก่อน

    Same! What was the other influencer podcast he mentioned?

  • @user-xi3wk2yx1f
    @user-xi3wk2yx1f 5 หลายเดือนก่อน

    I'm only 4 minutes in and I'm LOLing! Love love love

  • @moranjose
    @moranjose 5 หลายเดือนก่อน

    People are trying to discover the inner secrets of his Marketing Strategy. But he is explaining that there is not secret sauce, it has elements of luck, he does know why it went viral.

  • @dinnabell4374
    @dinnabell4374 5 หลายเดือนก่อน

    Great video!

  • @devdevelo
    @devdevelo 5 หลายเดือนก่อน

    Who is saying Taylor Lorenz is too old to report on technology? WTF that isn't the issue people have with her at all.

  • @devdevelo
    @devdevelo 5 หลายเดือนก่อน

    Taylor doxxed Libs of TikTok, changed the story online, and lied about what happened. Well documented.

  • @devdevelo
    @devdevelo 5 หลายเดือนก่อน

    One of "the richest men on earth" wasn't upset because Taylor is a woman. He was upset when she falsely reported he used the "r word."

  • @MikeyGlazer
    @MikeyGlazer 5 หลายเดือนก่อน

    Taylor's insights cut through the noise We should have to pay for this....and I do/did (bought her book).

  • @israkakbor1575
    @israkakbor1575 6 หลายเดือนก่อน

    Hello, I visited your TH-cam channel and I found your content very good. There are some issues in your channel due to which your videos are not ranking well. I found flowing this problem: 1. Video SEO is not done. 2. Video Title is too short 3. Perfect keyword research is not done. 4. your most of the SEO score is very low within 100. Solving these issues will give your TH-cam channel better result Best regards to you Thank you

  • @joeyparra3937
    @joeyparra3937 6 หลายเดือนก่อน

    Great interview, Yes this stunning woman has not changed always been true to her self. Of course she was destined to win.

  • @joeyparra3937
    @joeyparra3937 6 หลายเดือนก่อน

    Great Video!!!

  • @CycleBreakersCommunity
    @CycleBreakersCommunity 6 หลายเดือนก่อน

    Wow this is so old the breakout live-streaming did happen through TikTok

  • @rhyboy1
    @rhyboy1 6 หลายเดือนก่อน

    He did the same fuckin thing with other brands…. It’s targeted, it’s not “from the heart”….

  • @YarovoyEduard
    @YarovoyEduard 6 หลายเดือนก่อน

    This amazig insate. Thanks

  • @JoelUldrych-kh2sc
    @JoelUldrych-kh2sc 6 หลายเดือนก่อน

    Your Stanley cups 🥤 suck. You betrayed all male customers just to gain female market share dollars out using their husbands credit cards. This proves you never really cared about your original target market customers. You also are trying to take credit, when actually you got the current marketing ideas through three women who run a blog. Shame on you and Stanley twice!

  • @noraneal4078
    @noraneal4078 7 หลายเดือนก่อน

    💦 "Promo sm"

  • @chamidu422
    @chamidu422 7 หลายเดือนก่อน

    Mia townsend

  • @MikeyGlazer
    @MikeyGlazer 8 หลายเดือนก่อน

    I couldn't even get into a Creator IQ conference, but get to watch this for free? And timely? Thank you! MG in LA

  • @MikeyGlazer
    @MikeyGlazer 8 หลายเดือนก่อน

    Alex Rawitz's Creator IQ newsletter brought me here. Instantly added to "Watch Later"..and the other sessions. New fan in L.A. - MG

    • @CreatorIQOfficial
      @CreatorIQOfficial 8 หลายเดือนก่อน

      So glad you're enjoying our content, Mikey!

  • @alpaykasal2902
    @alpaykasal2902 8 หลายเดือนก่อน

    Great interview!

  • @christophertadeo6120
    @christophertadeo6120 9 หลายเดือนก่อน

    Oh... 😳

  • @turbokuo1734
    @turbokuo1734 10 หลายเดือนก่อน

    Ironman helmet is a nice touch

  • @jayradbeats
    @jayradbeats 11 หลายเดือนก่อน

    SO WISE!

  • @vivekpokhriyal6481
    @vivekpokhriyal6481 11 หลายเดือนก่อน

    Hey Someone use your name to do fake marketing for subscribe channel and get 150 rupees I have evidence

  • @vidhead85
    @vidhead85 11 หลายเดือนก่อน

    I saw the Beekmans on The Amazing Race 21 because I had binged so many seasons, and then I saw some of their products in a store (I should've grabbed it) I told the cashier that they were on The Amazing Race and she said she needed to watch Thanks for this interview and it's nice to learn the people behind this brand. They sound like wonderful people! I'd love to see if I can get out to their farm or even meet them!

  • @allanledner
    @allanledner ปีที่แล้ว

    😄 "Promosm"

  • @dulmaaltan
    @dulmaaltan ปีที่แล้ว

    So fun chatting Conor!

  • @Lee-vb4vh
    @Lee-vb4vh ปีที่แล้ว

    Great interview 🎉