Global Marketing Strategies for SaaS and Software

Michael Bonfils is a marketer first, and a translator second. That’s the philosophy behind SEM International, the firm he founded that specializes in multilingual internationally-based digital marketing services.
Since Michael founded the firm in 2004, it has grown to over 30 offices worldwide, and they’ve worked with Intel, AWS, and Salesforce, among many other well-known brands.
Needless to say, Michael knows a thing or two about helping software and big tech manage their global marketing presence.
FastSpring's Senior Content Strategist interviewed Michael about successful global marketing strategies.