Successfully Switching from One-Time Fees to Subscriptions with Fred Linfjärd

Will your existing users revolt to the change and switch to a new product? Will your subscriptions renew at a high enough rate to counteract a reduction in one-time sales? How do you even roll this out?
In this episode of Growth Stage, we interview Fred Linfjärd of Planday about his experiences switching from a one-time billing model to subscriptions. Fred shares his thoughts on:
Why digital product companies should embrace subscriptions.
How to justify the switch to your customer base.
Avoiding the worst of community blowback.
Must-do tactics for your rollout plan.
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This podcast is brought to you by FastSpring. As the leading merchant of record payment platform for SaaS and software, FastSpring lets you reduce your payments, subscriptions, entitlements, fulfillment, and tax management stack down to one. We manage all the hard parts of transacting globally, allowing you to focus on moving your business farther, faster.
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FastSpring is the leading merchant of record for global SaaS, video game, software, and digital product companies-powering over a billion dollars in worldwide transactions every year.
We’ll manage your checkout, VAT, sales tax, compliance, and more, freeing you to focus on what you do best-building great products.
Learn more at: fastspring.com...