Chobani made a great choice, their old typeface looks like a Designer fashion brand imo. The new version suits the product to perfection! Taco Bell on the other hand..... yikes
exactly. i only didnt love the offwhite packaging on the new one. the tacobell one to me sucked but i also kinda like it somehow. i think if they changed the purple and the font it could be a decent modern redesign
@@aitor.online I quite liked the off-white packaging. All their products are natural, organic ingredients. That same offwhite colour is seen in organically made packaging, so it makes sense and fits, it had a purpose and wasn't just a random choice I believe! but I get how people may not like it, the glossy white is very clean looking and makes the product look refreshing/appetising! It would look very good either-or. I can see what Taco Bell tried to do, though it just wasn't executed well. The latest one doesn't look appetising or exciting, whereas the one before looked alive and had some character!
@@TusKSociety yeah no i get why they did it like it makes sense. however they could have a million reasons why and i still wouldnt wanna buy it if i saw it at the store. in the end all that matters is that people buy it and i atleast personally would not. i just think its an ugly color of offwhite (that ar it doesnt feel like it matches somehow. maybe the green is too light so theres not enough contrast). and i 100% agree about the tacobell edit: upon secon review i like it and idk why i hated it so much the first time
I think the new F1 looks awesome. Cars are upgraded so they need a modern logo too. Looks clean with the gradient. Old one is fun but the red spiky part... idk
I think the new F1 logo should've been in the top tier, especially if you'd look up the complete rebrand. The font on its own is a masterpiece, the letter represent corners and parts of a race circuit (it also has 3 variants). The new website and television UX and UI are also very well executed. The logo itself is really modern as you said and fits the direction that F1 is going perfectly, also it's radiating more 'speed' than the previous logo.
That was the worst one for me. It's like someone who doesn't know technology really well, doesn't know how to make logos, and doesn't know how to type, created that for their local library really quick.
Yo Zimri, recently visitid your yt page to check out older videos of yours and came up with an awesome video idea (not that you need any). Since the photo in your banner looks like it has been made like 4 years ago I thought it would be a cool idea if you let the design champs design you a new one. You can give them some files to work with/some restrictions and then you can review/redesign them and pick your favorite. Love the content, keep up the good work!
The Chobani redesign is absolutely great. So much more appetizing, it feels almost rustic and I love that font. Their new commercials with their new logo make the brand much more enticing
'the assumption of perfection' zim the irony, youre wearing a nike sweater with a logo/brand that hasnt been changed basically for already being perfect
Totally agree with your list, and Chobani is my favourite. It used to look clinical, sterile, scientific. It now looks more organic and natural, but also the off-white matte effect on their packaging helps convey a sort of high-end intelligence to the brand. Very 2020, very on point.
Zimri has a very positive and energetic on camera presence! Somehow without sounding and looking hyperactive and fake like a TON of other youtubers. I believe this is his genuine personality.
Library of Congress new logo looks like the first day I hopped on Illustrator smh you already know the 3 year old kid that designed that got paid out!!!
I can't believe I actually agree with all his criteria, except for Chobami, which should have been ranked Costco Foodcourt or even Mr. C, because that's definitely not at the same level as the MailChimp rebrand. Nice video!
ZIMRI, you are truly amazing, this unique style of speaking, man you are so cool to hear hahahaha. BUT I have to disagree with you: - Library of Congress > Stolen Van (but I understood your point, ok) - Warner Bros - Mr. C (I dont know, it just lost a little of the "magic" in this flat logo) - Slack - Adobe crashed (not cool man) - Rebook - Mr. C (I dont know, they didnt change much and its not cool I guess) - F1- Costco - They've changed for better, I really liked it. And thats it hahahahah Tchau from Brasil!
I agree with everything you said apart from Slack. I'd move it up a tier, I think the old icon is too convoluted and the simplification was needed and they added a fun twist too. 7 chest pats from me 👌
pretty entertaining video. I think the only I disagree with is the Formula 1 redesign. If you showed a mock-up of the new logo on an actual Formula 1 car, it would give a better perspective on why did they make it as long, as it looks pretty slick on there
Warner Bros' new logo is actually one of their first (1929) logo's. It's practically the same, but with an outline removed and color added. Just like they used the 1972 logo with some new colors for the current Warner Music Group logo. It's a trend with a lot of companies. Graphics design is like fashion: everything comes back every 10 years or so :)
F1 should be rated higher. F&1 are clearly visible, while making a Race Track out of it, so the meaning is not lost. I felt it should be in King Savic.
Enjoyed this, do another brand ranking! I would disagree with the F1 logo, sad to loose something so iconic, but I think the new one has just as much potential - food court level.
The Chobani rebrand is so appealing! I bought them before but I gravitate towards them more often now. Also I think it's obvious you should redesign your bottom ranked ones for a future video!
Amazing video like usual Zim 👏🏼 Want to ask you about the best notebook or desktop for graphic design? MacBook pro 16-in or the iMac 27-in? or you recommend something else?
TacoBell I disagree. The new icon is SO MUCH BETTER. I love how the colors are not loud anymore. It used to hurt my eyes. But I agree there previous fonts were much nicer
I really like the new logo. I like the new colors as well. They look REALLY nice. I also like the font too. Sure it doesn't have personality, but it looks really nice to me.
the taco bell is totally deserved, they changed it to something boring right in the midst of 90s nostalgia returning, which their old logo nearly perfectly embodies haha
I love this series, would love to see more of it! Im especially interested in your opinion of the rebrand of football clubs Juventus and Manchester City. @Zimri Mayfield
I was so surprised that you didn't like the Taco Bell logo redesign! It is so nice and simplified, it seemed like something you would do to improve the logo! I thought you usually like simplified logos. Anyways, you're my favorite, thanks for the great video :)
I think the new F1 logo is meant to look like part of a race track with the start gate being the one and the F being the first turn with lines on the road, as such I think it actually added meaning not lost significance.
Hi Zimri! I like your content, it is well done. Video idea : You could ask your audience if there are motion designers that would want to animate some design with After Effects, for example.
Ok who is King Savic ? :)) Slack and Uber redesigns are awesome, I don't like the book optically. Yes, the lines are lines in a book and it's wavy which gives me an association to old books but it's just to banal for me somehow with the thickness of the lines .. Zimri, you should do a redesign on Taco bell since it was the only 'Stolen van' in your assessment :) Btw. the monkey in mailchimp looks like it has an evil grin, no likey here :(
Would have personally liked to see a view on how these identities are used in a broader context of a branding system - not disparate elements. Enjoyed it none the less!
I like the Taco Bell one, but I might just be biased towards purple. I think they utilize it well on the product, using a more warped version without text, ink-stamped in various bright but slightly desautrated colors.
I was initially really against the F1 redesign, but that gradient mockup you showed got me on board. It’s not great, a little too long, but it’s grown on me
I love your videos. I REEEAAALLYY liked this one. Great content and perfect consistency of being creative and goofy while also being serious (red heart) (red heart)
When you said "so maybe I am just a sheep" at 15:10 I laughed, the Greek word τσοπάνης (tsopanis, which is actually pronounced similar to 'chobani') means "shepherd" haha, good timing -
The official rebrand for Taco Bell I saw had a different lockup where the type wasn’t stacked which avoided the awkwardness and ‘top heavy ness’. They also had a larger choice of different colors options and ways the logo could exist within photography and illustration! Don’t think this video did it justice, granted the font is a little boring but it doesn’t look half as bad as it does with this lockup! www.tacobell.design/rebrand
Library Library of Congress should be a Stolen Van. The book-american flag was rather clever.
No, I think it’s alright at where it sits. The pictures were also really clever. But you honestly lost the originality
Honestly if they didn't write the second library and it'd so much better. Taco bell should switch up with it imo
"The font looks like what Illustrator starts with" what a burn😂
Literally just arial bold, slightly edited 😅
I laughed really hard when he said that. Epic read.
Chobani made a great choice, their old typeface looks like a Designer fashion brand imo. The new version suits the product to perfection!
Taco Bell on the other hand..... yikes
exactly. i only didnt love the offwhite packaging on the new one. the tacobell one to me sucked but i also kinda like it somehow. i think if they changed the purple and the font it could be a decent modern redesign
I was going to say the exact same thing :-) What are you doing in my head.
@@aitor.online I quite liked the off-white packaging. All their products are natural, organic ingredients. That same offwhite colour is seen in organically made packaging, so it makes sense and fits, it had a purpose and wasn't just a random choice I believe! but I get how people may not like it, the glossy white is very clean looking and makes the product look refreshing/appetising! It would look very good either-or. I can see what Taco Bell tried to do, though it just wasn't executed well. The latest one doesn't look appetising or exciting, whereas the one before looked alive and had some character!
@@raak23 hahah, beat you to it! stay safe my friend
@@TusKSociety yeah no i get why they did it like it makes sense. however they could have a million reasons why and i still wouldnt wanna buy it if i saw it at the store. in the end all that matters is that people buy it and i atleast personally would not. i just think its an ugly color of offwhite (that ar it doesnt feel like it matches somehow. maybe the green is too light so theres not enough contrast). and i 100% agree about the tacobell
edit: upon secon review i like it and idk why i hated it so much the first time
I think the new F1 looks awesome. Cars are upgraded so they need a modern logo too. Looks clean with the gradient. Old one is fun but the red spiky part... idk
I thought it was a bit weird until I noticed it still has the "1" in it, just rotated 90 deg. Now it's fast and totally king savic.
@@ayylmao.mp3 i thought it was a speedometer at the full speed or maximum speed
@@ayylmao.mp3 woah the rotated 1 is kinda sick
The first logo was great, but the amount of lines made me want to puke. This one is at least more sleek.
I think the new F1 logo should've been in the top tier, especially if you'd look up the complete rebrand. The font on its own is a masterpiece, the letter represent corners and parts of a race circuit (it also has 3 variants). The new website and television UX and UI are also very well executed. The logo itself is really modern as you said and fits the direction that F1 is going perfectly, also it's radiating more 'speed' than the previous logo.
Can i just say you have the most energetic and genuinely funny intros on TH-cam
Can I just +1 to this comment.
No you can't
Wrong Modest Pelican Gaming
Nathan Kiewiet bf k
Yes. Unique and Impressive.
I haven't tried Chobani yet but I absolutely agree with logo brand change. That was sleek af.
The Go Daddy icon is ‘go’ in a heart shape
Flip Flops, actually. Makes sense considering the old logo.
sherlock
It doesn't read well. Looking at it, I am confused like he was. I have no idea what that icon is
it should be easily understandable and it isn't
Whaaaat, I thought it was a brain 😅
The Library of Congress one looks like my 10 year old cousin made it in 5 seconds, how was that not "Stolen Van" ?!
It’s totally worse than Taco Bell. I think he hates Taco Bell 👀
That was the worst one for me. It's like someone who doesn't know technology really well, doesn't know how to make logos, and doesn't know how to type, created that for their local library really quick.
and we're back, like a chiropractor
A+
Yo Zimri, recently visitid your yt page to check out older videos of yours and came up with an awesome video idea (not that you need any). Since the photo in your banner looks like it has been made like 4 years ago I thought it would be a cool idea if you let the design champs design you a new one. You can give them some files to work with/some restrictions and then you can review/redesign them and pick your favorite.
Love the content, keep up the good work!
That'd be so cool!
I'd be down
Yea his banner was made like 20 years ago
We say "hyvää huomenta" here in Finland
HAHAHHAHAHAHAHA best comment so far
geh eai geaujgeu ogjaeuo gjourj sh -
ääääää
be pop bob
Torille
Picasso's Período Azul: "The more blue the merrier"
Kelseeeeeeeeeeeeeyyyyy
nice logo u have ;-)
@Jacob Zimri made it for her (in case you didn’t know) ;)
@@beisiknikneimas Oh really ;-)
Kelllssseeyyyyy you're famous now
The Chobani redesign is absolutely great. So much more appetizing, it feels almost rustic and I love that font. Their new commercials with their new logo make the brand much more enticing
hey zim, would love to watch YOU redesign popular logos more often!
The new Taco Bell logo looks like a condom. Great job design team 👌
boob
Hahaha true
Don't know if anyone noticed but the new F1 logo is also a number 1 when rotated 90 degrees :)
You have to appreciate the randomness that is Zimri
I had a dream I saw this kid who looked like Zimri, but slightly different. He comes up to me and says he’s the Walmart brand Zimri.
Haha 🤣
hahaha Nate! I think i'm already the Walmart brand Zimri : P
@@zimrimayfield You're at the very least CostCo Food Court Zimri!
'the assumption of perfection'
zim the irony, youre wearing a nike sweater with a logo/brand that hasnt been changed basically for already being perfect
It was actually changed a couple of times
@@hpqsergiu not the swoosh. even giant companies like pepsi have changed their iconic icons but nike remains the same
@@Matty002 Yes because it is...perfect.
Totally agree with your list, and Chobani is my favourite. It used to look clinical, sterile, scientific. It now looks more organic and natural, but also the off-white matte effect on their packaging helps convey a sort of high-end intelligence to the brand. Very 2020, very on point.
Zimri, your energy and vibe is like a tonic! Love your vids... Mail Chimp wins hands down 🙌🏻👊🏻💪🏻
Cheers for the vids, keep them coming
Zimri has a very positive and energetic on camera presence! Somehow without sounding and looking hyperactive and fake like a TON of other youtubers. I believe this is his genuine personality.
neoqueto agree completely!
Love your vibe! Never miss a video! I dont even design logos lol but I love your channel and your personality brah!
The most productive thing I've ever done in my life is probably what I did today! Starting my day with Zimri's video :)
This video really highlighted your deep knowledge of design, Zimri!!! Blown away.
Library of Congress new logo looks like the first day I hopped on Illustrator smh you already know the 3 year old kid that designed that got paid out!!!
I can't believe I actually agree with all his criteria, except for Chobami, which should have been ranked Costco Foodcourt or even Mr. C, because that's definitely not at the same level as the MailChimp rebrand. Nice video!
Yay so excited for new content!! You inspire me so much!!
ZIMRI, you are truly amazing, this unique style of speaking, man you are so cool to hear hahahaha.
BUT I have to disagree with you:
- Library of Congress > Stolen Van (but I understood your point, ok)
- Warner Bros - Mr. C (I dont know, it just lost a little of the "magic" in this flat logo)
- Slack - Adobe crashed (not cool man)
- Rebook - Mr. C (I dont know, they didnt change much and its not cool I guess)
- F1- Costco - They've changed for better, I really liked it.
And thats it hahahahah
Tchau from Brasil!
His way of telling stories is exceptional.
The MailChimp redesign is really, really awesome. Super memorable.
I agree with everything you said apart from Slack. I'd move it up a tier, I think the old icon is too convoluted and the simplification was needed and they added a fun twist too. 7 chest pats from me 👌
pretty entertaining video. I think the only I disagree with is the Formula 1 redesign. If you showed a mock-up of the new logo on an actual Formula 1 car, it would give a better perspective on why did they make it as long, as it looks pretty slick on there
you're amazing! keep going ;) oh just one more thing: bananas are blue
Great video man. Hope your doing well
I was looking forward to Ur video dudeeeee! U're ma favvvv ❤️ Make lots of videos plissss 🥰✨💃🤸🏽♀️
GoDaddy's logo was a G and and O fused together.
Ooooohh, that makes so much sense😂
Pow chica woah woah
Yeah I thought the icon was bad too until I realised, now I think it's pretty smart because it also looks like a heart
I never thought he will not get it I feel sorry for him
I saw that right away, but I still think it's bad :D
Warner Bros' new logo is actually one of their first (1929) logo's. It's practically the same, but with an outline removed and color added. Just like they used the 1972 logo with some new colors for the current Warner Music Group logo.
It's a trend with a lot of companies. Graphics design is like fashion: everything comes back every 10 years or so :)
Super fun video love looking at brands and the logo evolution
Hey Zimri, I heckin' love your videos man! Triple clap for the content 🙌 🙌 🙌 I would LOVE to see you showcase your work on here at some point
F1 should be rated higher.
F&1 are clearly visible, while making a Race Track out of it, so the meaning is not lost.
I felt it should be in King Savic.
You should rank your favorite old logos! I love old logos!
Enjoyed this, do another brand ranking! I would disagree with the F1 logo, sad to loose something so iconic, but I think the new one has just as much potential - food court level.
You seemed very passionate about becoming a new Chobani costumer
The Chobani rebrand is so appealing! I bought them before but I gravitate towards them more often now. Also I think it's obvious you should redesign your bottom ranked ones for a future video!
Amazing video like usual Zim 👏🏼
Want to ask you about the best notebook or desktop for graphic design? MacBook pro 16-in or the iMac 27-in? or you recommend something else?
im literally a psychology student WHY am i so obsessed with your videos tho
TacoBell I disagree. The new icon is SO MUCH BETTER. I love how the colors are not loud anymore. It used to hurt my eyes.
But I agree there previous fonts were much nicer
Awesome job, Zimri! The Taco Bell logo is so bad, what was on their minds?!
Should've sticked with the 1985 logo.
I really like the new logo. I like the new colors as well. They look REALLY nice. I also like the font too. Sure it doesn't have personality, but it looks really nice to me.
1:47 it's just a go 😂 g and o put together
YGRs, Logo Design Challenges, Redesigning Popular Logos, Rating/Analysing Popular Logos.
Awesome video dude!
I love this video! We need a Part 2!
great episode. would watch any episodes of you ranking stuff!
Awesome video Zimri!
the taco bell is totally deserved, they changed it to something boring right in the midst of 90s nostalgia returning, which their old logo nearly perfectly embodies haha
I love this series, would love to see more of it! Im especially interested in your opinion of the rebrand of football clubs Juventus and Manchester City. @Zimri Mayfield
We need more of this. Definitely
For the Library Logo, I believe the word "LIBRARY' is designed to mimic a bookshelf and also a book has a title both on the spine and the front cover
I the GoDaddy icon is supposed to be a love heart fashioned out of G and O. Not sure why a love heart would represent the product though.
The two cascaded shapes on GoDaddy icon are the letters G and O inclined 45 degrees towards each other. it could be in Mr. C.
I love theses tierlists videos
Yesssss Blender is amazing, and Remington is an admirable person, I really appreciate him
Hello zimri
You should take a look at the Formula 1 logo mock up, and how it fits on every things ....probably that would put em i COSTACO FOODCOURT
I won’t a whole paper on Chobani’s rebranding, that’s how my I love their rebranding
This was very nice Zim-Zim! 😍
I was so surprised that you didn't like the Taco Bell logo redesign! It is so nice and simplified, it seemed like something you would do to improve the logo! I thought you usually like simplified logos. Anyways, you're my favorite, thanks for the great video :)
Good to see you upload
I’m happy that I’m not the only one that wonders why Taco Bell went with purple
Thanks for the free skillshare premium, zimri! :D
Ur analysis and critique is brilliant
Who just disliked this? 😶🤔 I have always wondered their reasons to dislike😅
the taco bell employees
Left Twix bars
I've got people on my channel who just dislike stuff. I chalk it up to jealousy. Ignore them.
Ceiling Gang
@@owpayne4259 lol 😂
The entire skill share course database for $100???? Instantly signed up. Thanks my man
I really liked this type of video, hope we get more
That new GoDaddy logo reminds me VERY much of a Finnish company's logo "Duunitori", they're very similar.
Thanks Zim! I'd love to see a video about social media graphics/trends 😊
Formula 1 redesign is one of my all-time favs!
This might be the first review video where my ratings agreed with all of yours for each brand!
I'm still confused on Adidas' logos they seem to have two and I don't know which one is official.
Would be cool to hear your take on that
Highsnobiety made a great video explaining the topic: th-cam.com/video/hLJrnCmpvp4/w-d-xo.html&feature=emb_title
Go Daddy icon is GO intertwined, in the shape of a heart. Also the first G is an arrow that might represent movement/"go for it". I like the logo.
I like Chobani re-design because it really fits their products. Good one
The old library of congress logo was so simple and good. I wish they had kept it and updated the typeface.
I think the new F1 logo is meant to look like part of a race track with the start gate being the one and the F being the first turn with lines on the road, as such I think it actually added meaning not lost significance.
Ba hahahahaha my half brother.
I wished we lived in the same city so we could grab a beer. Keep doing you, brother! 🍻
Hi Zimri! I like your content, it is well done. Video idea : You could ask your audience if there are motion designers that would want to animate some design with After Effects, for example.
Chobani in Australia still uses the old logo and packaging for everything
I think the F1 logo was changed in order to compliment the setup in the race tracks. I saw it in a video somewhere.
Ok who is King Savic ? :))
Slack and Uber redesigns are awesome, I don't like the book optically. Yes, the lines are lines in a book and it's wavy which gives me an association to old books but it's just to banal for me somehow with the thickness of the lines ..
Zimri, you should do a redesign on Taco bell since it was the only 'Stolen van' in your assessment :)
Btw. the monkey in mailchimp looks like it has an evil grin, no likey here :(
Would have personally liked to see a view on how these identities are used in a broader context of a branding system - not disparate elements. Enjoyed it none the less!
I would like to see you do some of the challenges for DCC, to see your personal approach!
I like the Taco Bell one, but I might just be biased towards purple. I think they utilize it well on the product, using a more warped version without text, ink-stamped in various bright but slightly desautrated colors.
Love his positive energy! 🤪
I was initially really against the F1 redesign, but that gradient mockup you showed got me on board. It’s not great, a little too long, but it’s grown on me
Love your vids
WB's new logo is amazing. Not gonna lie. Good job WB. :)
I love your videos. I REEEAAALLYY liked this one. Great content and perfect consistency of being creative and goofy while also being serious (red heart) (red heart)
Company changes font:
Zimri: Perfection
Diz iz awezome, Zim! Btw, what do you think of Cadbury's redesign? Cheers!
When you said "so maybe I am just a sheep" at 15:10 I laughed, the Greek word τσοπάνης (tsopanis, which is actually pronounced similar to 'chobani') means "shepherd" haha, good timing -
Hey Daddy! The GoDaddy logo is just a capital letter G and O angled towards each other and overlapped to create a heart.
Flip-flops. They're flip-flops.
I love your sense of humor
The official rebrand for Taco Bell I saw had a different lockup where the type wasn’t stacked which avoided the awkwardness and ‘top heavy ness’. They also had a larger choice of different colors options and ways the logo could exist within photography and illustration! Don’t think this video did it justice, granted the font is a little boring but it doesn’t look half as bad as it does with this lockup!
www.tacobell.design/rebrand