The cold stone design is great. However, you use baskin Robbins colors. Other than that I'd take a little more time shaping the scoops. Love the direction your taking it
The new Cold Stones design looks so awesome, so creative and I like the modern feel and colors. I like the original Ben & Jerry’s design the most I just love the playfulness of it! Loving The frequency of uploads!! :P
haha yeah lot's of Cald stane around here in Los Angeles, by the way, me and my homie Brian pad made you something special - it will be in the next video : )
Love the new cold stone redesign and how versatile it can be used. However the Ben and Jerry’s was missing something I think the original was more successful because they were working with the farm idea and the location of where it’s made. While the redesign logo was great the packaging felt hipstery and a little niche. I liked the bold very cherry but I think the background could have used more work. I don’t like the redesign because I don’t know if it would work as well with other flavors. The cold stone rebrand was much stronger and I agree with the creamery not being emphasized as much. If it came to the company wanting it bigger I would move the ice cream idea to the side to make a combination mark but it would suck 🤷🏻♂️ sometimes it’s out of a designers hands.
As a fellow graphic designer I love your channel so much! Thanks for posting so many videos I know how much work goes into graphic design 😂 keep staying awesome possum!
It’s the difference between design vs strategy. Original speaks to an overall strategy of the marketing which is completely lost in this refresh by Zimri.
I came to say exactly this haha, it’s good work but I was a little saddened to see that he wanted to get rid of Vermont which they’re super proud of and didn’t know that Cherry came from Jerry 🤷🏻♂️
THANK YOUUUUU there’s a tie dye shop in town (I live in Vermont) that also has ties to the band, even though they’re not from Vermont they’re pretty important to our state
I think that in general, mostly likely due to nostalgia, Cold Stone's current logo gives off a warm and familial vibe. It does seem a little outdated. I feel that if Cold Stone ever did do a redesign it would be something closer to the current feel of the logo. I get that the purpose of the redesign is to do something different so I do love both of the concepts!
I’ve worked at ColdStone for over 3 years and I’m sick and tired of the outdated logo. Your redesign is so much better! It’s fun and it really pops. Love it
Honestly, you impress me every time. When you started working on the Cold Stone one, I did not like it at all, but the second you brought in the colors, everything made sense. It really makes me reflect on how we judge things before they're truly finished.
I really like the Ben and Jerry’s new logo that you made, it’s super simple and modern. And I really like the cup however i am not a big fan of the colours on the gradient. Otherwise it’s sweet I love the idea of using the old picture!
I actually really like these !! The ben and Jerry one I didn’t love until the very end and your point about it being equally ridiculous and cool I think sells it. They already have kooky packaging, this is just like modern kooky
I definitely think demonstrating logo versatility and modularity with the cold stone logo was a good thing here, helps sell the utility and benefit of the redesign.
i usually watching your video from my phone and now that I'm watching from my PC makes me realize that...are you have a different eye color???? by the way, that new cold stone logo is funtasticcc, I lovethe idea and playfulness in it
Brooooo!!! I really love the rebrand of Cold Stone 👌🏾 it has a fun and playful feel to it. Cold Stone should definitely consider this as a rebrand for their company.
The Ben and Jerry's logo is good, and I like what you did with the packaging, but to be honest it just looks too... corporate?? Like it's a fun and playful brand, I would have thought you would have wanted to make it more of that but to me it just kinda looks like a very basic and kinda boring font 😅😅😅 sorry Zimri!!! This one just didn't vibe with me but love your thought process!❤❤❤💕
I really enjoy this type of video. Even as someone who doesn't know shit about graphic design, the way you explain your thought process and execute it so well is really fun to watch. More of these please
I think the Cold Stone rebrand is awesome, it's very approachable and inviting and fun and it just has a really clean look. I think the Ben & Jerry's logo update is great, but every time I look at the brown you used I just think of Hershey's, I think I preferred the darker brown you used before. And the picture of Ben and Jerry on the packaging is very unnerving and uncomfortable imo, I could have done without that haha
@@rowanilsley2941 This is the most underappreciated comment on all of youtube and I dont understand how you arent the most liked comment on youtube. Cald Stane On, man!
No matter how much in bad humor I am, watching a Zimri video will ALWAYS cheer me up, he's just so genuine and friendly. Thank you for doing that, Zimri!!! Keep on making incredible content!
Nice work on the Cold Stone logo! Wayyy better The only thing I would change is to make a variation with the colors being white/cream and brown, like classic vanilla and chocolate
I really like the idea of redesigning stablished logos ( I've seen a few designers started doing it a few months ago) and I was intrigued to see what your approach would be! :D The snow cones look quite cute and delicious~ PS: Neither of those brands are in my country but I've seen the Ben & Jerry's logo quite often here on TH-cam 🤔
I feel like the old logos incorporate a lot more detail and give off a nostalgic, homey feel. While the remakes, not just in yours but all the ones I’ve seen, are overly simplistic as they attempt to give it a more modern vibe. Like the original cold stone logo gives me very “eating ice cream with grandpa” vibes while the remake, though it is very fun as well, gives me “the kid who was eating ice cream with his grandpa is now an 20+ year old millennial and visits the ice cream shop on his college campus” type vibe.
Thanks so much for being awesome and making the redesign videos! Super excited to see what more re designs you do! Was going to say for the Ben + Jerry's redesign it would've been nice if you still used a slab serif for the typeface! Maybe Museo Slab could've been a good choice? Anyways still sweet work!
I would love to see you have a go at doing things from the DCC brief and show what you would’ve done or maybe just go back through each round and say which designs were your favourite
Hey Jimmey, I really love your videos. What I personally would love to see you doing is a complex illustration or something like that, like a really worked out art. TY for the content
Cold Stone was so much more fun and lively! Their current logo reminds me of old people and eating freezer burned ice cream on dry birthday cake in the back hall of a Chuck E Cheese.
ZIMRI!!!! good job :-) i think the cow is for sure playing Old MacDonald had a farm but its like a rendition because the cow used to be on the farm but narrowly escaped and is now at Ben & Jerry's. Also i heard Ben & Jerry actually hate eachother. sad stuff. Delicious ice cream!!!! Also, i LOVE your new concept for Cold Stone. I hope they see this and pay you millions. I appreciate the old Cold Stone logo for its density and heaviness of the type. For me it mimics the amount of topping options (oreos) i can put into my ice cream hehe. OKAY BYE FRIEND!
ZIMRI! I love your videos and your personality! It's always so fun and motivating to watch what you create :) I'd love to see more videos like this one!
From a marketing and sales perspective on the Ben & Jerry's logo and packaging: Logo is cool, modernized and encaptures the soul of the brand in a modern way. The packaging is bad tho. I like the VERY CHERRY idea, it's modern and bold. However, you need to think about the following: The icecream is mostly for children and younger, vibrant people. First of all, it needs to be a bit childish to attract the correct audience and for them to be drawn to it on a shelf amongst competitors (who are often minimalistic/modern looking with packaging). Next, since the packaging itself is not see-through, you need to think about what the customer is going to think and to help them envision whats inside - hence the ice cream scoop with the cheery on the left side of the original packaging. The cow is probably there to appease to children and the playfulness of the brand, but also to subliminally send you the message that actually its pure homegrown milk (high quality). Finally, the packaging has a very warm mom n pop shop feel to it, like it's carefully handmade with a lot of thought and care, and with high quality (which subliminally justifies the higher pricing and makes you think it's better than the 'generic' stuff out there). Reference: 8 years in marketing and growth hacking. :D
Yes except you both are missing that their demographic is hippies. Vermont, cows, Jerry Garcia, the band Phish, 1960s and 70s, etc., are all really important to its hippie demographic. This is a great example of why brand research is important so there aren't just guesses. I like Zimri's videos and skills a lot and his adorable personality but the B&J redesign really squashed its beloved, quirky, original essence for me. Just meant as constructive criticism.
@@flowersafeheart their target demographic is certainly not the hippies.. might have been before, but at this point in time they're def not their primary consumer, both from the sheer numbers standpoint (not as much hippies as back then), or from the age group standpoint. But I like how you commented from your high horse 😁😁😁
I've seen cold stone but i think its not popular in my country, your redesign is good but the ice cream scoop for the letter o makes me read it as cald stane :D, makes the o look like the letter a, could use a litte tweeking :) i just found your channel and its day 2 of binge watching. Loving it!
I REALLY did like Logo and especially the package design of the Ben & Jerry’s redesign! It looks like a cool indie brand I would totally grab if I saw it in the store. However, I think it’s a cool concept for a new brand and not Ben and Jerry’s since their design is so much of who they are, fans would be infuriated if it changed like that lol. If they do re-brand, I’d imagine that the logo wouldn’t change too much!
The Ben and Jerry's redesign gave me sports logo vibes and it just feels way to simple and not unique. I like the cold stone one the colors seemed a little too childish though ?
You’re ridiculous; that’s a huge part of what makes you so fun to watch! Also, your Ben & Jerry logo redesign is surprisingly on-brand! I mean that absolutely positively! You tend to not do what I would consider to be enough market research about your brands, and their market, but the Ben & Jerry’s one I think could totally go on the shelves tomorrow, at very low risk to the client! On the other hand, I think that your Cherry Garcia re-brand does reflect that other issue. Cherry Garcia is named after Jerry Garcia, which is the whole point of the flavor. When you call it “very cherry,” you lose one of the things that makes that brand so special. I don’t wanna leave you feeling criticized though: just critiqued! Like I said, I so enjoy watching you, and I love that I can occasionally watch your videos at work, since, while I am a designer and need mental breaks, your videos technically also contribute - in some ways - to my work! Peace out, brand scout!
The Cold Stone redesign is brilliant, huge improvement. The company could pay big bucks for that. I understand the points in the comments about its color palette though, and I'm not sure if the brand would want to modernize their old-fashioned look that much, but it does look great. Ben & Jerry's does look nice especially the full ice cream carton design, but I think too much of its quirky hippie 60s/70s Vermont essence is lost. I think Vermont has important connotations and is probably an important part of the brand. Goofy cows bring to mind psychodelic Phish or Grateful Dead concerts, like their iconic flavor Phish Food. People sometimes dress like cows at those concerts. It's a brand that I think is purposely retro and nostalgic so I think many people would feel sad if it got too modernized. I love the faded photo of Ben and Jerry on the carton though and the yummy-looking cherries. Tie-dye would also fit that brand very well.
I love all your vids just realised I have never commented so just saying how cheerful and positive you are always cheers me up and the care you take in the competitions, advice and your own work is 10/10 :)))
For Cold Stone I would have done for the O's that you turn into ice cream instead of having that space I would have done the drip effect of the curve parts that you did on ice cream so then the pink was dripping onto the white and then the white is dripping onto the cone
![[TH] 2024 PMGC League | Survival Stage วันที่ 1 | PUBG MOBILE Global Championship](http://i.ytimg.com/vi/FVFT-PFwU80/mqdefault.jpg)
The Redesign of Cold Stone is so.much better for so many reasons... their current logo is more of a Beer brand logo ... anyone agree ??
Fnsc Miguel i was thinking his Ben & Jerry’s looked like a brewery logo lol
Cold Stone ~Creamery~ Brewery
I think it looks like a meat business with those colors and font.
No. The redesign, while it was creative, was far too bland.
YESSS LMAO
*Rebrands cold stone*
*uses competitor baskin robins colors* 😂 loved the logo though!
agree here! lol
ahahahaha i thought that too
Just goes to show how effective Baskin Robins branding is LOL
yeah... that's totally off limits ... like in mcdonalds, wendy's, carl's jr./hardees, burger king, sonic, pizza hut, kfc, in-n-out....
@@paulkelleyvieth hahahaha!
You should do a “Remaking popular logos from memory” series.
Hey Andy! I love that idea, I'll definitely give it a shot soon : ) By the way, I made you somehting today - it will be in tomorrow's video : P
@@zimrimayfield Hey Zimzimzalabim, I'm re-watching some of your older videos and saw Andy's suggestion. I'd love to see to see a video doing this!
@@zimrimayfield Still waiting👼🤱🛀🛌🙎♂️👨🎓 💑👫👨👩👧👨👩👧👦👴
@zimri mayfield such a cool idea. Do this soon?
Still waiting for this! ❤
Ben & Jerry's looks like it's now brought to you Hershey
i was thinking the same thing!
Lol
@@chiobiokey didn't even see your comment and said about the same thing lol
or brazzers
Or.. A certain uh. Uhm uh. Website
The cold stone design is great. However, you use baskin Robbins colors. Other than that I'd take a little more time shaping the scoops. Love the direction your taking it
The new Cold Stones design looks so awesome, so creative and I like the modern feel and colors. I like the original Ben & Jerry’s design the most I just love the playfulness of it!
Loving The frequency of uploads!! :P
Loving loving the frequency of uploads 😍
Hey Potato! Yes, agreed man : ) Hope you've been doing well lately : )
Oh hey Zimri :) Thanks, I haven’t had the best week but I’m getting better. Hope you’re doing well too! :P
But baskin robins has the same colors so ot feels unoriginal
hey
can we just comment on how this dude is simply the MOST adorable positive person? He's just so cute
Designer brain:
"The Cold Stone logo has great color balance and shines with a modern and playful simplicity.
Monkey brain:
"cald stane"
haha yeah lot's of Cald stane around here in Los Angeles, by the way, me and my homie Brian pad made you something special - it will be in the next video : )
@@zimrimayfield looking forward to it!!
There's nothing I enjoy more than a delicious cold treat for my feet
Ben & Jerry looks like Brazzers logo
😂
‘I sound like a single woman making a checklist of everything I want in a man....’ Crack me up!!! 😂 Love your work and your humour!
Love the new cold stone redesign and how versatile it can be used. However the Ben and Jerry’s was missing something I think the original was more successful because they were working with the farm idea and the location of where it’s made. While the redesign logo was great the packaging felt hipstery and a little niche. I liked the bold very cherry but I think the background could have used more work. I don’t like the redesign because I don’t know if it would work as well with other flavors. The cold stone rebrand was much stronger and I agree with the creamery not being emphasized as much. If it came to the company wanting it bigger I would move the ice cream idea to the side to make a combination mark but it would suck 🤷🏻♂️ sometimes it’s out of a designers hands.
As a fellow graphic designer I love your channel so much! Thanks for posting so many videos I know how much work goes into graphic design 😂 keep staying awesome possum!
Cherry Cow is playing his all-time favorite:
"TAKE ME HOOOOOOOOOME
COUNTRY ROOOOOAAAD..."
Josiah Morgan no
the B&J redesign loses the genius of the original. Ben and Jerry are huge Grateful Dead fans and this ice cream is homage to Jerry Garcia.
It’s the difference between design vs strategy. Original speaks to an overall strategy of the marketing which is completely lost in this refresh by Zimri.
I came to say exactly this haha, it’s good work but I was a little saddened to see that he wanted to get rid of Vermont which they’re super proud of and didn’t know that Cherry came from Jerry 🤷🏻♂️
THANK YOUUUUU there’s a tie dye shop in town (I live in Vermont) that also has ties to the band, even though they’re not from Vermont they’re pretty important to our state
How's it a homage? I don't see similarities to their logos
@@allroundbay not the logo, the name. It lost all its character with the name change.
I think that in general, mostly likely due to nostalgia, Cold Stone's current logo gives off a warm and familial vibe. It does seem a little outdated. I feel that if Cold Stone ever did do a redesign it would be something closer to the current feel of the logo. I get that the purpose of the redesign is to do something different so I do love both of the concepts!
I’ve worked at ColdStone for over 3 years and I’m sick and tired of the outdated logo. Your redesign is so much better! It’s fun and it really pops. Love it
Honestly, you impress me every time. When you started working on the Cold Stone one, I did not like it at all, but the second you brought in the colors, everything made sense. It really makes me reflect on how we judge things before they're truly finished.
I really like the Ben and Jerry’s new logo that you made, it’s super simple and modern. And I really like the cup however i am not a big fan of the colours on the gradient. Otherwise it’s sweet I love the idea of using the old picture!
Hey Keely! Thanks so much, and yes I agree with the gradient being bad. THanks for your feedback and hope you have an awesome weekend!
love the joy you put into your work. don’t ever change, man!
The cold stone logo looks awesome!!
The cow is playing "well everything i make ain't that great"
MacCc91 😂😂😂
Omg I loved the Cold stone redesign
Love the first logo!! Although the Ben & Jerry’s logo feels a bit like a hardware store rather than an ice cream brand
I LOVE THE COLD STONE ONE SO MUCH AND WHEN YOU MADE THE INSTA PROFILE PIC THING I ABSOLUTELY LOVED IT
I actually really like these !! The ben and Jerry one I didn’t love until the very end and your point about it being equally ridiculous and cool I think sells it. They already have kooky packaging, this is just like modern kooky
I definitely think demonstrating logo versatility and modularity with the cold stone logo was a good thing here, helps sell the utility and benefit of the redesign.
your personality makes me smile omg I love it so much
i usually watching your video from my phone and now that I'm watching from my PC makes me realize that...are you have a different eye color????
by the way, that new cold stone logo is funtasticcc, I lovethe idea and playfulness in it
Brooooo!!! I really love the rebrand of Cold Stone 👌🏾 it has a fun and playful feel to it. Cold Stone should definitely consider this as a rebrand for their company.
You are as amazingly creative as you are delightfully entertaining. I LOVE watching your creative process! Just awesome
Learning alot from you! My design career sky rocketed since I met this channel. Really Fun and informative vid
Dig the logo redesigns! So much fun! I am a fan of flat & simple logo design and your stuff just hit's the mark.
The Ben and Jerry's logo is good, and I like what you did with the packaging, but to be honest it just looks too... corporate?? Like it's a fun and playful brand, I would have thought you would have wanted to make it more of that but to me it just kinda looks like a very basic and kinda boring font 😅😅😅 sorry Zimri!!! This one just didn't vibe with me but love your thought process!❤❤❤💕
I'm always so happy to see a new upload from you :D
I really enjoy this type of video. Even as someone who doesn't know shit about graphic design, the way you explain your thought process and execute it so well is really fun to watch. More of these please
Dude he went innnnnn! Very impressed by that cold stone redesign!
I think the Cold Stone rebrand is awesome, it's very approachable and inviting and fun and it just has a really clean look. I think the Ben & Jerry's logo update is great, but every time I look at the brown you used I just think of Hershey's, I think I preferred the darker brown you used before. And the picture of Ben and Jerry on the packaging is very unnerving and uncomfortable imo, I could have done without that haha
To me in "Cold Stone" "o" looks to much like "a"
Piotr Gurgul had the same thought.
Nah.
Cald Stane
@@rowanilsley2941 This is the most underappreciated comment on all of youtube and I dont understand how you arent the most liked comment on youtube. Cald Stane On, man!
@@cakedycakeproduction um... Thanks?
Damn these are good! diggin the coldstone idea a lot. The colours remind me of a Canadian brand called Cows Ice Cream.. good work zim
No matter how much in bad humor I am, watching a Zimri video will ALWAYS cheer me up, he's just so genuine and friendly. Thank you for doing that, Zimri!!! Keep on making incredible content!
First of all love this as a new series and cold stone should totally pay you and start using that. It's so good!
Never heard of Cold Stone in the EU and with that logo thier products wouldn`t catch my eye in a store. Your redesign is amazing!
Man, this dude has his own personality and humor. It's so refreshing especially when it comes to honing on his craft. :)
Nice work on the Cold Stone logo! Wayyy better The only thing I would change is to make a variation with the colors being white/cream and brown, like classic vanilla and chocolate
I love how enthusiastic u are!
I agree. I don’t think of red and yellow when I think ice cream. I think pinks and or blues
Still pretty quick zimri, love the constant videos
man you nailed it with the cold stone double scoop ideas, love it!!!
I fucking love the new logo. It's amazing, you REALLY killed it there buddy.
I really like the idea of redesigning stablished logos ( I've seen a few designers started doing it a few months ago) and I was intrigued to see what your approach would be! :D
The snow cones look quite cute and delicious~
PS: Neither of those brands are in my country but I've seen the Ben & Jerry's logo quite often here on TH-cam 🤔
oh my gosh the cold stone creamery design is soooo perfect i LOVE it sooo kuch
Like pigs gather truffles, damn you are so funny and entertaining. Your workflow is just brilian, the information you provide is even more valuable.
I feel like the old logos incorporate a lot more detail and give off a nostalgic, homey feel. While the remakes, not just in yours but all the ones I’ve seen, are overly simplistic as they attempt to give it a more modern vibe. Like the original cold stone logo gives me very “eating ice cream with grandpa” vibes while the remake, though it is very fun as well, gives me “the kid who was eating ice cream with his grandpa is now an 20+ year old millennial and visits the ice cream shop on his college campus” type vibe.
Loving the flow of videos I get to enjoy!
This guy it's just HILARIOUS!
It must be so fun to work or/and be friends with!😎
Thanks so much for being awesome and making the redesign videos! Super excited to see what more re designs you do!
Was going to say for the Ben + Jerry's redesign it would've been nice if you still used a slab serif for the typeface! Maybe Museo Slab could've been a good choice? Anyways still sweet work!
That would be so cool to make a thought bubble with the flavor in it!!!!! 💭 very cherry coming from both Ben and Jerry
Great video, really enjoyed it Zimri!!
I would love to see you have a go at doing things from the DCC brief and show what you would’ve done or maybe just go back through each round and say which designs were your favourite
Your designs are looking so clean !!!
Your Cold Stone update is amazing! You are so talented. Love your videos especially DCC!
Hey Jimmey, I really love your videos. What I personally would love to see you doing is a complex illustration or something like that, like a really worked out art. TY for the content
The Benjamin and Jerrifer redesign was dope, dude
Love the very cherry idea - but it’s the thinking as you work that I enjoy most. Ta
I'm loving your upload frequency, please don't stop!!! ❤️
Cold Stone was so much more fun and lively! Their current logo reminds me of old people and eating freezer burned ice cream on dry birthday cake in the back hall of a Chuck E Cheese.
ZIMRI!!!! good job :-) i think the cow is for sure playing Old MacDonald had a farm but its like a rendition because the cow used to be on the farm but narrowly escaped and is now at Ben & Jerry's. Also i heard Ben & Jerry actually hate eachother. sad stuff. Delicious ice cream!!!! Also, i LOVE your new concept for Cold Stone. I hope they see this and pay you millions. I appreciate the old Cold Stone logo for its density and heaviness of the type. For me it mimics the amount of topping options (oreos) i can put into my ice cream hehe. OKAY BYE FRIEND!
This video was great. Loved both designs! Would love to see more videos like this
Love how many videos you've been posting recently, keep up the good work Zimri! Loved this vid and can't wait to see more redesigns
The cold stone logo you make is nice but the ice cream 'O' looks like an 'A' to me, so i read it "Cald Stane"
Yeah Cold Stone redesign is awesome. I love it. With B&J i think logo is cool but i ll search for something more for their packaging 😁
I really liked how they turned out!
You are very creative! (:
ZIMRI! I love your videos and your personality! It's always so fun and motivating to watch what you create :) I'd love to see more videos like this one!
so happy i stumbled across this channel. you're the best zimiri!!!!!
Man, you are so creative. Hands off dude. 👏👏
That's a really cool concept bro!
Your personality is GOLDEN
From a marketing and sales perspective on the Ben & Jerry's logo and packaging: Logo is cool, modernized and encaptures the soul of the brand in a modern way. The packaging is bad tho. I like the VERY CHERRY idea, it's modern and bold. However, you need to think about the following:
The icecream is mostly for children and younger, vibrant people. First of all, it needs to be a bit childish to attract the correct audience and for them to be drawn to it on a shelf amongst competitors (who are often minimalistic/modern looking with packaging). Next, since the packaging itself is not see-through, you need to think about what the customer is going to think and to help them envision whats inside - hence the ice cream scoop with the cheery on the left side of the original packaging. The cow is probably there to appease to children and the playfulness of the brand, but also to subliminally send you the message that actually its pure homegrown milk (high quality). Finally, the packaging has a very warm mom n pop shop feel to it, like it's carefully handmade with a lot of thought and care, and with high quality (which subliminally justifies the higher pricing and makes you think it's better than the 'generic' stuff out there).
Reference: 8 years in marketing and growth hacking. :D
Yes except you both are missing that their demographic is hippies. Vermont, cows, Jerry Garcia, the band Phish, 1960s and 70s, etc., are all really important to its hippie demographic. This is a great example of why brand research is important so there aren't just guesses. I like Zimri's videos and skills a lot and his adorable personality but the B&J redesign really squashed its beloved, quirky, original essence for me. Just meant as constructive criticism.
@@flowersafeheart their target demographic is certainly not the hippies.. might have been before, but at this point in time they're def not their primary consumer, both from the sheer numbers standpoint (not as much hippies as back then), or from the age group standpoint.
But I like how you commented from your high horse 😁😁😁
I've seen cold stone but i think its not popular in my country, your redesign is good but the ice cream scoop for the letter o makes me read it as cald stane :D, makes the o look like the letter a, could use a litte tweeking :) i just found your channel and its day 2 of binge watching. Loving it!
You make me laugh so much ! Thank you for your enthousiasm
Awesome Cold Stone redesign !! 🔥🔥
The redesigned Cold Stone Logo is genius! Also love the modern look of Ben & Jerry’s
LOVE the Cold Stone redesign!
I REALLY did like Logo and especially the package design of the Ben & Jerry’s redesign! It looks like a cool indie brand I would totally grab if I saw it in the store. However, I think it’s a cool concept for a new brand and not Ben and Jerry’s since their design is so much of who they are, fans would be infuriated if it changed like that lol. If they do re-brand, I’d imagine that the logo wouldn’t change too much!
The Ben and Jerry's redesign gave me sports logo vibes and it just feels way to simple and not unique. I like the cold stone one the colors seemed a little too childish though ?
Oh my gosh this cold Stone logo fits so damn well
Awesome idea for a video. I wanna see more famous logos redesigned :D
You’re ridiculous; that’s a huge part of what makes you so fun to watch! Also, your Ben & Jerry logo redesign is surprisingly on-brand! I mean that absolutely positively! You tend to not do what I would consider to be enough market research about your brands, and their market, but the Ben & Jerry’s one I think could totally go on the shelves tomorrow, at very low risk to the client!
On the other hand, I think that your Cherry Garcia re-brand does reflect that other issue. Cherry Garcia is named after Jerry Garcia, which is the whole point of the flavor. When you call it “very cherry,” you lose one of the things that makes that brand so special.
I don’t wanna leave you feeling criticized though: just critiqued! Like I said, I so enjoy watching you, and I love that I can occasionally watch your videos at work, since, while I am a designer and need mental breaks, your videos technically also contribute - in some ways - to my work!
Peace out, brand scout!
The Cold Stone redesign is brilliant, huge improvement. The company could pay big bucks for that. I understand the points in the comments about its color palette though, and I'm not sure if the brand would want to modernize their old-fashioned look that much, but it does look great.
Ben & Jerry's does look nice especially the full ice cream carton design, but I think too much of its quirky hippie 60s/70s Vermont essence is lost. I think Vermont has important connotations and is probably an important part of the brand. Goofy cows bring to mind psychodelic Phish or Grateful Dead concerts, like their iconic flavor Phish Food. People sometimes dress like cows at those concerts. It's a brand that I think is purposely retro and nostalgic so I think many people would feel sad if it got too modernized. I love the faded photo of Ben and Jerry on the carton though and the yummy-looking cherries. Tie-dye would also fit that brand very well.
Lovin' the amount of uploads, thanks!
I love all your vids just realised I have never commented so just saying how cheerful and positive you are always cheers me up and the care you take in the competitions, advice and your own work is 10/10 :)))
00:57 This man could voice Krusty the Clown on The Simpsons.
absolutely love the cold stone rebrand.
Cold stone 'after' - love it love it!
The cold stone ice cream icon was really creative and I think the same thing could have been done with the ampersand in Ben and Jerry’s
For Cold Stone I would have done for the O's that you turn into ice cream instead of having that space I would have done the drip effect of the curve parts that you did on ice cream so then the pink was dripping onto the white and then the white is dripping onto the cone
That Cold Stone redesign looks like months of work 👏👏👏
i love you zimri! 500k on its way
*Elbow claps*
Keep up the videos Zim!
The redesigned logo for cold stone looks great 👏👏👏