The Mesmerizing Way Steam Rice Rolls Are Made | NYT Cooking
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- เผยแพร่เมื่อ 7 ก.พ. 2025
- Follow along as Joe Rong, the owner and chef behind Joe’s Steam Rice Roll, shows us the mesmerizing process for making the Cantonese-style cheong fun he serves at his New York restaurants. Joe, who came to New York as a teenager, opened his first stand in 2017, and he’s opened more locations since. Two electric stone mills that Joe brought with him from China grind rice on-site - 50 to 75 pounds are milled every day - which is then added to a batter for the noodles. The batter is then steamed and rolled with other ingredients. The result? A steamy plate with springy noodles at its center and a satisfying meal.
This video was filmed in March of 2020, before the coronavirus shutdown.
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"Are yours better? No" I love that he has the humility to say that his aren't the best. That's rare in a chef.
Very rare
Right, I loved that about him. Definately on my list for when I visit NYC next.
That’s an Asian mindset
Agreed! I’d love to try this restaurant
@@thihal123 Me too! As soon as this pandemic is over, I'm hitting NYC! :D
The ending made me cry. I know it's hard for small businesses to stay afloat during these times and his optimism is so inspiring. Thank you for a great video!
I was tearing up, too. And before they cut to that last bit really hoping we were going to hear he's still in business!
Yet you still buy from Amazon.
@@brucef310 how tf you know if this person buys from amazon
@@AlexaSmith prove that they don't.
You can support local businesses and still buy from Amazon. My last purchase from Amazon was for a pair of kitchen Crocs and a gnocchi board, neither of which are available in the small north Georgia town I live in.
joe's humility and drive to improve are inspiring.
Right?? 👍
Yes, such a lovely human being, and the rolls look so dang yummy.
Absolutely.🤗
He makes his own flour liquid from actual rice, that's dedication right there. He could have just taken the short cut and buy the flour straight from a vendor.
Well there’s nothing wrong with that too
@@organizedchaos4559 it would not taste the same. Needs to be made fresh like that. That's how it's done authentically.
I would kill for that plate with the curry fish balls and peanut sauce, ohmg that looks so delicious. And impossible for me to be able to re-create at home! I hope Joe is able to reopen soon!
Same here. Looks so good! 😋😋😋
I knoooooowwww. So tender and saucy and piping hot.
Agreed, I was instantly imagining the smell of that meal and wanted to swoon at its beauty.
There are food that are meant to be eaten outside and this is a classic case. and his version is really a modernized one.
For those who are curious, the rice noodle rolls with peanut sauce is a Hong Kong street food version. They usually don’t come with fillings (cheaper to make and buy) so the sauces (peanut/sesame, soy, chili oil) makes up for flavor. Fish balls are also very famous street food that are usually sold at the same vendor and eaten together.
OMG I've never wanted to eat something out of a food video so much
When it's fresh, it's so luscious. It's has a very smooth and silky texture in the mouth, and with the sauce they pour on, oh boy, is it delicious. It's the dish of my childhood dreams :(
This is my favourite part of dim sum, and I get so sad when a place doesn't have it that day. Definitely try it if you get the chance
@@jennyng2994 I am tempted to hop in my car and drive from Baltimore just to eat it. OMG.
The Stuff looks good AF!
He's gona diversify & open his restaurants to Uber Eats or any one or 2 of those
takeout & delivery strategies, because if we are from all around the world, & are eating THIS with our eyes!
Imagine ANYBODY with $50 on Friday Night, 3pm,3am ...etc once its a perfect bite size item for takeout!
Having eaten at the one in canal street market a few times it's def worth it.
It's great to hear his business is still around, even if one of the locations had to close. I hope he's able to get to visit his family again soon, and if I end up in NY I'll definitely be making a stop at one of his shops!
there are many decent Dim Sum restaurants in southern CA, so I'm lucky. The simple version are also available at the local Chinese supermarket. I think you might be able to order the quick version of these rice noodle from the Chinese online groceries site, I think it's called "yumbuy"
Some friggin artisanal rice rolls here!
I’m from London and Joe’s Steam Rice Rolls was one of my top priority places to visit when we made the trip to NY in Jan2019. Glad to see he’s still pushing through these tough times and hope to get that taste of home again soon.
I've been living in Guangdong for almost 10 years. this guy and his changfen are super legit and authentic. if anything, it's probably even better than what you can get in most places out here. he's making his own rice flour!! I'm sure it's amazing! I'm definitely going to visit next time I'm home (I'm from NJ)
I am literally drooling here. Cheung fun is one of my favourite dishes.
Thanks so much for showing us where he's at now. I'd eat this all day...so glad you're still here!
I start this video hungry and ended it teary eyed. I hope I get to try these rolls one day, and I hope Joe get to see his family soon!
Same here including ended it teary
Hello...it's 2023, and I finally had the occasion to stay in Flushing prior to an early morning flight. Joe's Steam Rice Rolls are simultaneously life-affirming, and life changing, and not to be missed.
In particular, the Signature dish is rich, filling, and simply wonderful. Cash only, so please act accordingly!
Mad respect for the tradition that Joe maintains. My dad often talks about how all the new technology takes away from the taste and he hates the powder lol. Wish there was one in Houston. Good luck. If you are in NY, please support.
What a humble, honest, and inspiring chef. If I was nearby I’d eat there every week to support his business
One of my favorite foods for sure. I'm used to Vietnamese Style (it's covered in Nước mắm, what's not to like), and there's a few restaurants that specialize in it in Cali. I could eat it all day.
Is “Cali” - California?
Anything in San Diego or LA? Or anywhere on the west coast?
Just google "Banh Cuon" Vietnamese Restaurant.
Yup, absolutely love banh cuon. It's for sure also in my top 3 vietnamese dishes I grew up eating. My mom makes it everytime I come home!
One of my favorite dishes of all time...I could eat it all day. You can literally put whatever meat or toppings inside and it'll taste just as good.
His Steamed Rice Rolls are surprisingly delicious…that peanut sauce is just the best!
The food looked really good! But also thank you for doing your due diligence and giving us an update! Much appreciated, hope to visit one day.
Here's hoping you can visit your family again soon, my dude.
I ate there, and this is the best steamed rice/egg roll I have ever had in my life. This is a must-eat place in NYC.
I like Joe. That's the kind of business that I want to support.
Just had stream rice rolls and jianbing from Joe's UWS location a week ago. So good! They has people eating outside and a few takeout's while I was there. I hope they can last through all of this and keep the locations open.
Thank God
I am so glad we have him in New York. Joe's Steam Rice Roll is the best!!!!
I moved from NYC to Baltimore three years ago and EXACTLY THIS is the type of genuine, beautiful, expert and culturally niche food experience that I miss. If I ever find my way back there, I will 💯 be eating this food. So glad they survived the pandemic.
had these last week in the UWS store (Amsterdam Ave btwn W81 & W80th street). They are as delicious as you imagine them to be. So glad he made it and that the store seems to be doing well!
Used to eat this at Dim Sum shop (in Malaysia when young) and has seen how it is done whenever an order is placed at the “station” .. soft fine textured fragrant sweet savory steamed rice pancakes cooked right in front of me and literally “melts” in the mouth or into the stomach . I thought it was magical (still is). But have not seen this anywhere today or for a long time. Could not even explain to my son how it is made. All I get are pancakes served by waiters taken from somewhere , texture mostly thick and warm instead of thin, soft and hot. Guess what? I shared this link excitedly to my son immediately . Thank you 🥰
This was wonderful. Thank you NYT and wishing all the best to every small business owner
many blessings to you Joe Rong & your family!
Ive eaten at this place many times and have actually seen joe behind the counter! So he is definitely dedicated to this shop instead of just being a person who just owns the store
I can't wait to check this out when I return to NYC. Gotta support these small businesses and DAMN those rice rolls look so legit. Keep strong, Joe!
I desperately want to eat one or five of these right now.
I've loved this place since the first time I stumbled upon the shop. They had just opened too so I feel privileged that I was there in the beginning
Went here before the pandemic. I love rice rolls and always ordered it in dim sum restaurants. They put some interesting ingredients in them that differentiates them from dim sum places. Was always wondering if they survived the lockdown but good to hear they have so far. Please support them, they really do an excellent job with this niche.
This is hands down my favorite Chinese dish! I first had it when I was on a student exchange in Guangzhou in the schools cafeteria and it was heaven in my mouth 😍 the texture, the flavor everything was brilliant!
That looks soooooo delicious. People like Joe make me American proud. I truly hope his businesses survive this horrible time....especially cuz I’ll be seeking one out to try on my next visit! 😁🥡🥢
That curry fish ball with the rice roll?! Yes PLEASE!!!! I love the texture of steamed rice rolls. FIrm, silky, carries flavor of sauces pretty well. Such good mouth feel!
He is sucha humble person, very refreshing
Given the way the cheong fun carts are practically assaulted when they venture out of the kitchen at the dim sum restaurants I've been too, I'm not surprised you could base an entire restaurant around them.
What a sweet and humble man.
One of my late father's favorite snack.
Joe takes a simple dish and makes it gourmet! Pls wait for my visit to NYC ... one day.
He says his aren’t the best but ngl JOES IS THE BEST 🤧🥰💖
This sounds like the perfect place for me ❤️
I hope I’ll have the chance to visit this humble and hardworking man one day!
delicious... fondest memories of childhood and growing up is having cheong fun with family...
these rice rolls are delicious! if you're near one of his shops, highly recommend that you try them!
is in things like this that i would love to live in the us. you guys have so many different cuisines to taste in just one country. you are lucky!
If you're ever in NYC, you gotta try this. I'm not even from there. They're so yummy and filling. Much love for Joe's Steam Rice Rolls from Toronto, Canada
I was looking up how to make rice rolls and I came across Joe. When Joe started out and said people were reluctant to try these amazing rolls,
why wouldn’t they want to try them ? 🤷♀️ I hope Joe’s business is thriving, he has an amazing product, plus making his own rice flour, how good is that ? Not many restaurants in Australia have these delicious rolls, there mostly available in Yum Cha restaurants.
I’m learning to make them myself, as I need to make them gluten free. I know it will be hit and miss, but I’ll keep trying. Thanks Joe 😉
Just finished eating it now and the worst part of this is it’s just never enough! Always order an extra, and you think it’s a form of noodle so it’ll get soggy or lose texture. I bought the one I just had at 2 pm and now at 11 pm, it’s still nice and chewy! Just keep the sauces separate! saw the man himself a couple of week ago, you can just tell by the way he greets everyone, he has an aura of genuineness that’s resounding with a big smile, see him maybe twice a year but each time, it’s like I just saw him yesterday. Way to go Joe, a staple of a community!
So he made it through the pandemic and is still operating?
in hong kong it's slightly different to this, but i used to travel to dong guan in china for work. my friends there took me to have cheung fun like this for breakfast. so tasty.
I grew up eating steamed rice rolls. Joe's looks totally awesome.
Moving to NY for sure. ❤❤❤
Me salivating like crazy watching this, not every dimsum place in Jakarta serving cheong fun and usually don't serve much varieties like his place.
What he said treat the customers as you would family members is exactly right, being a restaurant owner myself that rule is one that makes you look forward to the day
Definitely, a must-try spot to eat in NYC! still thinking about those silky noodles from the other side of the country 2 years later
Rice rolls, unlike most dim sums, vary GREATLY in quality from restaurant to restaurant. A great rice roll place is not easy to find.
Such a great video! Americans like him and his family only makes the US a better place!
If I ever make it back to New York, this is what I want to eat.
Dreams/goals like that keep me going during this pandemic.
Hope your business will be thriving again soon.
Looks so good! Great business highlight video. We need them now more than ever.
omg a real steam rice roll from a steam drawer!! absolutely top on my list of must try whenever this whole thing is over and I can travel to NY!
I just had dinner , watching this still made my mouth water, you need to franchise this business go global
This one of the last dishes I had with my mom in the Chinatown location. It was fantastic. Highly recommend it.
I’m glad that he still has restaurants open again. Next time I’m in NYC, I’ll definitely stop by!
Those look so delicious. I bet they taste better than other restaurants because he takes the extra time to make his own rice and then grinds it for the rolls instead of buying rice powder. I can’t get to NYC but I wish he shipped them online. I would buy a lot of these! Yum 🥢🥢🥢
hoisin and peanut sauce is Hong Kong style cheong fun! Miss it!! looks so yum
Hope his business is okay during COVID. I know it's open according to the vid, but that doesn't mean it's not barely hanging in there. "Opening a business is easy, keeping it open is hard". I'm sure he didn't imagine how hard it would be when he said it, but his attitude is so great and he's working hard, I hope he does well.
Loved eating this during my childhood and still love it everytime I have the pleasure of eating it
This looks delicious! I can’t wait until I’m able to travel to NYC again so I can try it.
Ask Mr. Google. He might help you to make it at home? 🙃
Same!
Might as well travel to China to eat the best one. I'm telling you, the rural areas have the best ones, far better than Joe's - not saying his isn't good though.
Since covid started I've been stockpiling a list of NYC restaurants/foods found on TH-cam that I want to try. This is definitely on the list. My next vacation will definitely be a food tour of NYC.
This looks so good! I can't wait to get to NYC and try it! When we were young kids eating these at dim sum restaurants we called it slimy noodles. They were our favorite of all the dishes. And to think they were just beef or shrimp. So basic but we loved it so much. I think they are the favorite of most kids/people! Good luck to Joe! Keep going!
i used to eat here all the time before the pandemic! it was my favorite way to treat myself! ive moved away from ny so ive been craving his rice rolls for months now
Oh you can never go wrong with cheong fun rice ball, mixed with hoisin and peanut sauce. Heaven in your mouth!
Good luck Joe! Wish I could try some of your food! 💕
I worked in Guangzhou for 5 years, one of the reason I took the teaching job was that I can eat Dim Sum anytime lol. There were Dim Sum restaurant not far from my school, lucky me. This dish was served with very little fillings, but people would line up at the buffet style line for it. The restaurant has 2 floors, so it's not possible for the server to push the Dim Sum carts at such large size crowds. They served it by 6am till 2pm, then again after 10pm till 2am for the late night owls after partying. After learning that I would returned to Cali, I ordered take out every weekend so that I could enjoy it.
We had a place like this for years in Two Bridges in Manhattan. It was called Poon Kee and each dish was $1. They used to be everywhere in Chinatown but now there's only 1 left. I'm happy to see he's having success with it.
Wish we have Joe’s Steam Rice Rolls here…. Favorite!
Moving back to the states in mid May 2021, definitely one of the restaurants I’ll be visiting once I do!
He's so charming! It would be an honor to try those rolls and I very much hope to do so in the future.
What a beautiful video. This looks delicious and Joe is an inspiration.
One of my favorite resturants. Can't wait to go back.
the ultimate comfort food for any little cantonese kid
What a brilliant idea. Rice rolls are my favourite. Even some of the dim sum restaurants here don't bother making them (and those are the ones I don't visit). This type of restaurant would do so well in Vancouver, BC. We don't really have the breakfast type with a mix of fillings. We just have the Cantonese dim sum ones filled with donut, prawn, beef, or bbq pork mainly.
We ate here today. So different from anything else we’d tried, and so very delicious.
rice rolls are every chinese child's favorite food...and we grow up it becomes our comfort food
Love this place! Simple, delicious, and comforting.
I wish him luck from the bottom of my heart, i hope he can have Business again, cheers fro Germany
Curry fish balls with cheung fun?! Oh my.....heaven!! Man, it would be amazing to go eat there!!
I’m in my 50s and grew up eating rice rolls as a little boy. I’m amazed to see how mainstream this dish has come especially with the typical soy sauce on it. Best of luck to you with west coast love and respect ✊
It's on my list of places to eat next time I am in NY. Looks amazing. Lots of respect for humility, determination and drive for quality
This vid is awesome. More vids like this please! 😁
Thanks you for subtitles.
Looks amazing & delicious! 😋 Hang in there during this crazy time! 🤗
I imagine these feel like literal heaven in your mouth. That soft, stuffed savoriness.. 🤤🥺
I have been there once and i love it . Would go back again .
Montreal,Quebec,Canada would love this authentic dish. Only thing missing here 😋😘👌
Very touching video! Thank you!!
I'm a regular here. Solid food for such a reasonable price. I saw him once IRL but he was friendly and polite like the video :) Make sure you add egg and get all the sauce as it's a game-changer.
So heartwarming. I see steam rice rolls differently now. Can’t wait to visit this restaurant once travels are back
respect bro, all the best to your endeavor and family, cheers.
I had this about two weeks ago, so inexpensive for such good food
You should try it in Malaysia. Best with Char Siew pork or Prawns
@@chanwinsern8814 But then you have to be in Malaysia...
How much was it?