How they WON. The untold Microsoft Surface story!
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- เผยแพร่เมื่อ 25 ส.ค. 2024
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You might have heard of the Microsoft Surface name, but do you know the history of what it took to get where we are now? I had a chance to sit down with Panos Panay, Steven Bathiche, Ralfe Groene, Robin Sieler, and Pete Kyriacou from Microsoft to help me bring the story of the last 10 years of Surface to life. #Surface10Year
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KNNarchive COMDEX 2001 Bill Gates keynote speech Microsoft • KNNarchive COMDEX 2001...
This is the canceled Microsoft Surface Mini • This is the canceled M...
1994 - Visit Fabulous Las Vegas Nevda - Tourism Video • 1994 - Visit Fabulous ...
The Computer Chronicles - Comdex Fall 1992 (1992) • The Computer Chronicle...
Bill Gates 1990 Comdex Keynote \"Information At Your Fingertips\" • Bill Gates 1990 Comdex...
The Road Ahead - Bill Gates Comdex Keynote 1995 • The Road Ahead - Bill ...
Microsoft Pocket PC Advertisement • Microsoft Pocket PC Ad...
Computer History: 1994 Welcome to Microsoft: Employee Orientation (Bill Gates, Windows, PC, MITS) • Video
Windows XP launch party with Bill Gates, Madonna and Sting Computer Chronicles (2002) • Windows XP launch part...
Xbox Series ALL • Xbox Series ALL
Microsoft Surface Demo @ CES 2008 • Microsoft Surface Demo...
Microsoft \"Surface\" - The Possibilities • Microsoft "Surface" - ...
Flying Over Microsoft Campus in Redmond, WA [4K] Summer 2022 • Flying Over Microsoft ...
Microsoft Surface Launched in Times Square • Microsoft Surface Laun...
Surface Pro vs Surface RT | Pocketnow • Surface Pro vs Surface...
Microsoft Surfacebook behind the scenes in Redmond • Microsoft Surfacebook ...
MICROSOFT XBOX AND SURFACE PROTOTYPING AND DESIGN LAB TOUR EPSD 156 • MICROSOFT XBOX AND SUR...
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The surface table was so futuristic. I played with one in Vegas in like 2013 and it was amazing
That was one of the big problems with Microsoft, they were always to early with tech. The tablet, AI in the home, and voice assistant and video in the Xbox. I remember people complaining about the Xbox one spies on you, now everyone has a voice assistant and video in their home.
EXACTLY !!! 💯
NO NEED in MY HOUSE. I just have a RING DOORBELL and a HK Sticker adhered on my front door. Alexa's tied into the CIA and FBI just to let you know.
Microsoft paves the road and Apple acts like they invented the entire market segment.
@@srw788 100%
The bigger problem is that microsoft gives it up, and other companies scavenge it and becomes a hit.
I had the first Surface, the black one with the ARM processor. I once hit a steel door with it by accident and the result was the steel door had a dent, but not the Surface.
damn!
Haha! Quite often I hit my wooden door frame by accident with my surface Pro 2017. It always comes away unscathed.
Saw the video and was like "dang, 24 minutes...I'll watch the beginning..." Now it's 24-minutes later and I'm finishing the video and applaud the efforts in making such a great video and telling a great story.
That means a ton, thank you!!!
Now, when I got tired of 🍎’s lack of innovation and seen what they do with the last iPad, this is so inspiring to switch to MS Surface, and I’m sure that would not disappoint at anything… Surface team have innovation and technical skills that are incomparably underrated. Thanks for this video, was awesome!
I love Surface. Ever since the original Surface RT. I now use a Surface Laptop 3, Surface Pro 5 and a Surface Duo 2 as my daily driver. Love Microsofts innovation and commitment to the Surface line and gladly support them.
Watching on my surface duo. Started with zune , then windows phone, which led me to surface RT, then pro and book.. I'm reminded of all the bugs and conversations. All the things I created and completed while evangelizing my experience.
Love surface and I'm OK with the short comings. Hopefully many more iterations to come.
My experience is similar but significantly different. I tried the Windows phone and hated it, hated the Surface RT and still have it, loved the Surface Pro and used it til the battery swelled and couldn't be replaced, and now use and love an LG Gram 16 which is terrific except it doesn't have a touchscreen, but I can accept that since it is so thin and light and still powerful. Surface devices seem too small to me, and my iPad is great for mostly pictures. We all make choices, and the aggregate decides what works in the marketplace which seems like a good idea to me.
@@jeffskent what caused the hate? Bugged or lemon experience? Didn’t know what you were getting into? All the ways it didn’t keep up with the competition?
I still have an iPhone 13pro and iPad mini. But my SB3 and Duo just fell a bit more fun to use. I’ve seen the gram though, not as many hardware issues as us surface users.
Love my Zune
have a duo, watching on laptop 3
This was a great watch. You definitely put a lot of time, effort, and thoughtfulness into this history lesson. Thank you.
Thanks man. Robert crushed it!!!
You should definitely do more of these videos. The nostalgia this brought is just amazing. I remember reading an article about the then-new coffee table PC from the PhotoSynth project and now I realised it was indeed part of the Microsoft’s Surface journey. Seems like yesterday yet feels so old. I do own an SB2 and is easily one of my favourite pieces of tech I own. Thanks for an amazing video.
I wish Microsoft's Surface and Phones to be the success they all deserve. The research and innovation that went into developing these futuristic technologies was and still are commendable, ahead of any of their competition. Being a PC user, I genuinely hope one day, they gain back the popularity and trust they used to have back in the days
The Surface products have always been appealing to me.
I’ve always been tempted to buy one until last year when I finally found the perfect one : the Pro 8. Couldn’t be happier with a computer. It replaced my laptop and my tablet while being an awesome piece of engineering
Great job Microsoft !
I recently bought the Surface Pro 9 for taking engineering notes, and it is an absolutely fantastic device for that. The product is such high quality, you can tell that those who designed and engineered it really put a lot of effort in. Once you start taking notes digitally using OneNote you'll never want to go back.
The surface RT got me through high school and it was the primary device that I used to write assignments. The limitation of only being able to use apps from the windows store was annoying, but this was my first computer that I personally owned so it wasn't important to meat the time.
I feel like Microsoft comes up with ideas way too early: it took Apple almost 10 years to get the address bar in safari to the bottom of the screen, while it was the default option on Lumia phones. Or live tiles, that are now widgets on iOS
I kinda feel bad for the Windows RT. It was impressive in that they basically ported a full windows system to ARM giving it great battery life. It was a great student tool as it came bundled with full versions of microsoft office (I still use mine as a dedicated device for keeping track of personal financials in excel). It really suffered from weak ARM processors of the time and a high learning curve with windows 8 being so radically different and somewhat goofy. Though, the biggest issue it had imo was marketing. Microsoft pushed it as a full windows experience when it wasn't. They oversold the RT platform and misled consumer expectations and it got a lot of backlash because of it.
i came from RT, SP3 and now contemplating if I should refresh my surface devices.
the SP3-4 and Book were the goosebump era that really propel the Surface line to the whole new world of innovation, the level of which that can match 2007's iPhone's release.
What an amazing video. The amount of research, and amazing scriptwriting and storytelling is astounding. Great work. Thank you for this.
Appreciate you!
So cool for you that you were able to be a part of all of that Jon!
Bravo Jon... THAT! was really well done. You recreated all the mystery, hope, and excitement that could only have been experienced contemporaneously. I lived through all of the iterations: RT, SP1, SP4, SP7, and hoping one day there'll be a few more ports and the return of microSD on SP10.
Microsoft Surface "Coffee" Table. Around 2008 I was at a two-day porting workshop at Microsoft, and I had my 8-yr old son along with me. By the second day, my son was doing demos for suited-up visitors at Microsoft as he had mastered all of the gesture-based controls and had learned most of the built-in demo apps. I thought it was pretty funny hearing grownups intently asking him legitimate questions. Funny, that is--until I had to start asking them too. That Surface sure did a LOT more than simulate pebbles rippling across pond water! Today, one could take a $22,000 85" Surface Hub and lay it flat on a table to enjoy a similar experience. What could possibly go wrong?
I was at a job fair once, and Microsoft had a booth. I told the person there that my interest was in UI/UX, and I'd been looking at touch computing since the Surface was a coffee table. She didn't believe me when I explained what I meant by "the Surface was a coffee table." -_-
This was an excellent look at the history of the product line Jon. Surface team is under-rated in terms of the level of industrial design and innovation.
its a fantastic machine but the $1,500 price tag is a lot considering that much money you could buy you Apples latest MacBook Air or a brand new HP Laptop or any other laptop, Chromebook, MacBook, or PC you might want
Ralf Groene is a genius
@@silasbozarth9857 true. it is very expensive. but this marble of engineering definiteky worth the price tag.
@@zenovak5177 That's the thing that I'm not sure about.
Still can't forget how the crowd reacted the very first time we saw the Surface Book monitor detached!
Currently in my house we have 3 Surface Pros and 1 Go. My Surface P3 was my primary for years and I gave that to my son last year, he's still using it with Win 11. These products just last and are very reliable. We even take them on road trips, camping and vacations. I so glad this team stayed together to make these great products.
Thank you for telling this story. It is one I have not heard. I am a fan of the Surface Pro, it is cool to see how it started and developed over the years.
Appreciate you!
Haven’t seen anyone actually use a Surface. I know they sell then here in Sweden but it can’t be large numbers. iPads are all over the place and laptops are usually HP or a Mac. At least in my experience.
that hinge was worth the wait, the whole form factor is virtually perfect for full fat OS mobile computing
Watching this on my Surface Go 3! The little tablet that could. Reviews of the Go weren't that great from mainstream TH-camrs but I always liked the idea of a small Surface (I had the Surface Pro 7 it's a little large for a tablet imo). I ended up going down the rabbit hole and finding small channels of Surface Go users that really liked the device. So I saved up and got one (i3). Thought it would be a content consumption device but it's actually become my home PC. Good job MS!
How's the battery life?
@@bryanbagayas8447 fine I use at home maybe an hour or two of YT a day and charge maybe every 3rd day. When I dock it to use as a PC it charges through its dock. For me it's fine.
Absolutely Fantastic Video. I have been on this trip the whole while. I remembered the Surface RT and loved it. I remember getting it - we also had an iPad at the time in my home, and I was comparing both. The RT was better in almost every way. My kids got Surface devices. We still in our family have only Surface devices. Everyone has one, and they have had the chance to get something different but opt to still have the same. The versatility that surface devices provide is second to none. Once you get a touchscreen windows device - every other device seems like a downgrade.
The surface team have done a fantastic thing in the industry - they have changed how a whole generation interacts with computers.
iPads should not be underestimated in their impact also. It was in tandem that these things happened, but the SUrface is a leading light in changing not only what we do but what we want from a PC or any computing device.
Anyone thinking that a Del XPS13 has nothing owed to Surface tech is fooling themselves. The small form factor, the do anything anywhere desire that the owners of XPS 13s have, is because Surface made it possible.
Surface came out, and the OEMs were made to get off their hands and do something. And amazingly, they did.
HP, Dell, Lenovo, Samsung, LG, and so many others decided to give Apple a run for their money and create devices that were "Gorgeous", as Steve Jobs used to say.
Surface told the people out there that it was possible and left no excuse on the table for PC OEMs.
The Surface team nailed it.
The Surface Pro Type cover made it impossible to only have those cheap and disastrous keyboards.
Excellent and great were in existence, so everyone worth their salt had to make something good.
We all enjoyed that.
Webcams too.
The surface devices have had the best webcams since Surface Pro 4, and now every Laptop manufacturer gets beaten up if their webcam is not as good (MS have taken a step back from that with the webcam on the surface laptop ... but we can't have everything haha).
Thanks, Jon, for the video. It is great to see how the innovation of a team of committed people has changed our perceptions of what is possible and, therefore, our lives.
Typing this on a Surface Laptop Studio - and I have never loved using a PC as much as I love using this one - it is subline.
I had a Surface book 2 before this, and I could not imagine using anything else - I really thought I would have that PC forever - it is so good to use I had no idea what using something else would feel like - now this. Wow.
I have tried using other PCs and laptops from other manufacturers - in minutes, I find things that utterly annoy me, and I want to throw them in the bin.
The surface has done what it was supposed to - the devices and the engineers behind them made us love them.
I, like so many other surface users, really do. The devices do what I want when I want them to, and I am enhanced because they do.
Thanks so much for this fantastic video.
One for the record books!!
I still have my Surface pro 2. When i got it i dropped it, and my heart stopped. But was astounded that nothing happened to it. Just got the battery changed so that battery life is just as good as before. However, i needed more power to run SolidWorks 2014, it ran it pretty good. But i ended up getting the Surface Pro 8 i7 version to handle the power. And it runs it smoothly.
Great documentary. Makes me appreciate Microsoft’s devices more.
I do wish they would have kept up with the Surface Book line, I remember the shock and awe when I used it in a presentation to a group of people and I popped the screen off and walked the room while the projection was still going. If they had just dealt with the battery issue of the first two versions, it could have really kept them on a cool edge of technology.
Tons I didn't know, even as a former employee who still sells these things to companies. Amazing as always Jon
Gotta love Steve Balmer, what a CEO.
They gave out prototypes at TechEd in 2010. The hardware was underpowered but it showed potential. Microsoft sent me a 1099 for it that year.
This was nice! Im typing this on a Microsoft Keyboard and mouse, watching on my Surface Laptop 4 15 inch. my 5th Surface device. ive had the Surface Pro 2, 4, 5 and 7+ and the Laptop 4. all great durable devices! still own all but the 2. great productivity devices. i prefer using my Laptop 4 at the office and use the 7+ for greater mobility and LTE connectivity on the go. i wish the laptop too had LTE. for productivity i always go for the surface Pro 7+ before my iPad Pro M1 11-inch because its just a full productivity device in comparison. I don´t see me buying anything else than Surface line devices going forward. all my Surfaces have a pen each and i also use Surface headphones for music and meetings. Microsoft did it just right with this line of products.
My Surface is 10 years old and still working. They made great hardware.
Every Surface fan should watch this video
More than obvious that Microsoft will regenerate a revolution as they did originally and they willi do it so strong. I fimrly believe they are the most important company in the computer industry and how the world was able to have a computer in every home. I'm so grateful for Microsoft to be who they are, to do what they do and to stay trying to innovate as they love doing. Surface it's the most inspiring computer today, and it shows with apple's ipad turning more and more like a surface, including keyboard pen and trying to evolve into computer OS, the most obvious and strong form of admiration it's imitation. Congrats to Microsoft for doing this video, tells the truth for everyone and in the right perspective to feel the power of the dream behind Surface and Microsoft. We belive in the inspiration of creators, we believe in surface.
Well, apple won’t do a great device like this as it will destroy their iPad line up.
So, Microsoft create a laptop at the price point of an iPad, but is a good hybrid and laptop. Absolutely nailed it.
Now, apple is afraid and tries to make iPad stand out with stage manager, which doesn’t work. Apple just want iPad and Mac book separated for maximum revenue, but this is not the future. Microsoft surface line up is he future.
Shout out to Jon. This has to be the most amazing videos on TH-cam. So so Insightful
Thank you! Robert crushed it
If I remember correctly the GRiDPad, the first device people would recognize as a tablet computer, from 1989 ran a Microsoft operating system: MS-DOS.
nicely done, used a few of those products, always thought they were great, and started the trend to close much of the PC Laptop to Macbook gap (until M1 at least)
I loved my Microsoft band a lot wish that came back.
I remember the original Surface Pro which my wife received for free as a supplier of Microsoft solutions. We purchased the Surface Pro 3 which was leaps ahead (and still works great today). Last year we purchased the Surface Pro 7 and we still use it today with a Surface dock and monitor setup. With the Hello camera unlock and I still love the Alcantara keyboard. I don't think anything comes close. Plus being able to swap from English to French keyboards is so convenient. Additionally, our son has the Surface Laptop 4 which he easily uses for his creative classes at University. I've owned Apple MacBooks (2010, 2016, and 2020) but honestly truly love the Surface lineup and hope there are many more to come!
I loved it since RT. Blew up in 2015. Their stores were awesome and I wish they came back.😢 They were the reason I splurged on MR headsets and the Book.
Using a surface pro 9 now. Base components i5 and 8 gb of ram. Even with the base components, it’s actually unbelievable how much, and how well I can work on it with its entry level hardware. The products quality is only matched by Apple. Having a 10 core processor in a tablet, running a full version of windows, and managing an average of eight hours of battery life is nothing short of exceptional and boundary pushing. Not to mention the perfect balance of components and cooling, allowing the device to operate at full speeds when unplugged. It’s much much more than a tablet and a laptop. It is the most functional piece of technology you can own.
That $900M loss led to affordable RTs. I was happy to get one.
I’ve been a member of the surface family since the surface rt original which then got update throughout to the surface pro 2,3,4,6 and now the pro 7 and pro 8 models power my work life with use of the surface headphones! And now the pro 9 is out I am trying to decide whether it’s the pro 9 or the surface laptop 5 for a refresh 🤔. Either way big fan of the video! Nice to take a trip down memory lane!
Microsoft surface should be the standard in the windows community
Wish the surface book still had the removable/flip-able display. Was an awesome feature.
If they make another Surface Book with a big time gaming graphics card in the base, I'd throw SO much money at it!
Microsoft REALLY needs to get the gestures of Windows 8 into the Surface Pro tables. I had the very first Surface RT and man was it the best tablet I have used when it came to interaction. You could do everything without taking your hands off the sides of the tablet.
Exactly. Windows 8 gestures were the best interaction ever with touch! Nothing came close
I'm a simple man. I see a new Jon Rettinger video, I like and comment for video impressions. You rock, Jon.
You are awesime!
I had the Zune HD and was excited for the Surface line when it was announced. Bought the RT, and then upgraded to Surface 2 and then Surface Pro 3 came out and it was the perfect device for my college classes. It was light, portable, OneNote with the pen was great for taking notes during classes, and then I was able to dock the device to a monitor at home. That’s when I knew the form factor was going to be it for me. Upgraded to SP5, and just placed the order for SP9.
Love my Zune
Good stuff, I think had Microsoft pushed the Duo as a folding tablet instead of a phone it would have gotten better traction. Does it make phone calls, yes so do ipads and Galaxy tablets if you have the right apps.
The amount of research and work you've put in is...💯💯💯
As a fan of MS hats off to you
I remember there was a surface booth at the Tucson Book Festival and I begged my mom to let me get a surface. Of course she said no so she bought a Bluetooth speaker from it.
I'm still rocking my SP4. I know I need to upgrade it but even after what 7 years? It still does everything I ask it to do.
Wow I completely forgot about that table 😂
oh snap! I Jon4Lakers story video... heck yeah
Thank you!
I just got back from a conference, 80% of the devices there were Surfaces… they are really awesome.
What a video top notch mate 🫡🤝😤
Love the ending script! 🙌
This whole video made me appreciate Surface and the team behind it more and more. An ode to the people who worked their asses off.
I failed to reach my goal this year to finally buy a Surface Pro (has been my goal for the past 5 years). Responsibilities and reality checks come first because honestly it's not cheap. But I will buy this beast one day. 💪
the windows 8.1 Touch gestures and multitasking is unmatched to this day.
real talk: the touch gestures from the first surface work better than the new ones in Windows 10 and 11.
This video was so pleasurable to watch ! 🔥
I remember you unboxing video for the surface!
loved the surface book, sadly it was never really updatet, just spec bumps, and eventually died. Would love to see Apple doing it, macos / IpadOS combo would be killer.
Okay this was unbelievably well made!
Been watching you Jon since I was a kid, keep creating masterpieces like this. We appreciate you!
Nice. Very informative. I've watched surface since the beginning, had the first pro. May get a 9 series 🤔
When the Surface Studio was launched, it is a very fantastic presentation and fantastic hardware, and time flies by, it is inherited on Surface Laptop Studio
Surface Book would have been perfect if the display had a kickstand. The lack of one creates usability shortcomings.
This was a good watch, I love your docu-style content.
☝️Thanks for watching and leaving a comment.
Send a direct message I have something for you🎁📲👍
@jonrettinger in this age if 10 sec vid, i watched this from beginning to end without a second of disengagement. Thanks for putting quality content back to my life!
This is the pinnacle of Microsoft fully intergrating hardware and Software
Great video on the history of the surface!
Wonderful, wonderful video! Flawlessly done!
Great video. Thank you.
The first time i heard about "Microsoft Surface" was from previous of the table device. It looked amazing, especially Catan tech demo (not sure if it was a fully developed game at this point). And then some time later i was pretty confused when a tablet same out with that name. Took me some time to get used to the fact that Surface name is now attached to a different device.
I just got my first ever Surface device, the Surface Pro 9 in Forest Green...I gotta say I loved this documentary...as a long time Xbox owner, the ode to Xbox was great to watch...hioe this computer lives long enough and is worthy to live alongside the M1 Air ....
I still own Windows 8. For years. It is a way better Winows 11 Start button, cause it is unique experience on a PC. Actually, only 2 products give the same greatest feelings never seen before: Apple OS Mohave / Windows 8
as exciting as the surface products were, they often lack the specs. Like Surface Studio being 1 gen behind when released etc. They are pretty expensive and the config options arent as good as apple's. Would be fine if they were more repairable though. I know they said they are comitting to this, but 2022 almost over and I dont see this commitment yet and the surface line looking kinda stale rn. I hope they improve next year.
Nice presentation, watched it on a SB2
I don't usually comment on videos, but this video was absolutely amazing!
I remember watching the surface event when it was first announced. Such a nostalgia!
I can’t tell you how excited I was when the surface pro debuted. I had the first one. I loved it for what it represented and what it could do. But man would it slow down when I would present while teaching. At the time, there was nothing else. So I didn’t care. Just loved the form factor and still do. Whatever the laptop becomes, I imagine the Surface Pro will guide that transition.
Just updating to my post here. I’m at the Surface Book part. I have this as well and it’s a beautiful device. But man, the horsepower in this thing certainly lacks. These days, I don’t equate Surface with powerful computers. I equate them with capable computers. They do something few others do and they look nice.
I’ve owned a SP3, SP4 and now a SP8. All great machines.
This is such a cool video love the history behind this product! Well done😊
Surface was Microsoft’s best effort attempt to go full Apple. Respect for challenger.
Great video!
Another great Video! Love learning things like this
🙏
This is fantastic, Jon! No idea why the algorithms did not serve me this incredibly interesting video.
I got it from Surface channel on Instagram. You are doing refreshingly great here Jon. Stellar work!
Great video! I still use a first gen SurfaceBook as my daily driver laptop. I have never found a screen that looks better that I can afford.
Your video just skyrocketed Surface Sales. Guaranteed. Now I got to upgrade my 2018 Suface. 😆
Sales numbers tell a different story!
I am an Apple guy, but I've always thought that if I didn't get a Mac or an iPad I would definitely use a surface. There's some kind of magic to them. I just wish Windows 11 was better.
Thanks for this. A little bit too fan-boyish ..but i wanted to state that , imo.. the Surface Book was the best laptop Design ever created.
It's just outstanding, on all aspects.
Very good video man.
I've just bumped into you channel here..2nd video I watch and I want to say that it is solid ;)
Thanks again
Cheers from Portugal
Btw, any selling number compared to the other laptop?
Now i wanna get a surface laptop and a surface studio.
You make it sound like MS did something completely different. I remember the HP+compaq efforts for a latop+tablet that it promoted with Windows back in late 90s and early 2000s. The keyboard that attaches to a laptop was also present in many Asian laptops before Microsoft. Also, the large surface pro was a direct competitor to Adobe's efforts which launched its desktop solution with that hinge and beautiful screen before. You did wrap it up talking about iterations but a quick mention to those products would have given the context about MS improving upon old ideas
surface pro 4 was the one that caught my eye.. shame it took so long for thunderbolt.
20:00 the surface studio is something if always wanted. especially a a display… but too unaffordable eh
This is one of the most amazing documentaries I’ve ever seen!
Terrific work, indeed, Jon! 👏🏻