Who is right about music release frequency? Nic D or Jesse Cannon?
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- เผยแพร่เมื่อ 18 พ.ค. 2024
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00:20 Who are these people?
02:43 What can we learn from each of them
04:36 Genre conventions
07:33 Conventions are arbitrary
09:25 Why I resonate with Jesse Cannon’s advice
10:53 The expectations for are Hip-Hop are different
14:57 What they both agree on
15:26 My goal to get good at creating this type of content
#diymusic #diymusician #independentmusic #independentmusician #musicmarketing #musicindustry #nicd #jessecannon
#musicindustry #musicbusiness #musicbiz #logicprox #musicproducer #recordlabel #fruityloops #musicproduction #musicstudio #musicartist #musicvideos #singersongwriter #musiclovers #indiemusic #musicismylife #recordingstudio #rappers #producers #ableton #musiclife #studiolife #musicians #spotify #1000truefans #localmusicscene #musicscene
I think it really goes down to how many songs can you write and record while working a full time job, taking care of your house or apartment, sleeping, eating and just doing other non music things to stay in balance. Most of us aren't playing music for a living. It can take me 2 weeks to go through the whole process for my solo material on top of working on music for the band I play in. That also mean not everything I write or record should be released not to mention taking time to let people know it's out there. I would rather release a good song when I can than 3 or 4 shitty ones just to have a large catalog.
Yes that’s my situation as well
I simply cannot understand how is it possible to release one song a day without concluding that 90 % or even more is simply crap. To find a good melody, harmonizing it in an appealing way, with a pair of sophisticated chords here and there, looking for the right patches on keyboards, making a sexy bassline (not to mention interesting lyrics), mixing all it up, mastering, making a video........ Are you all geniuses or what?
It's a different style of music making. Nic D buys beats and the writes a hook/chorus and then one or two rap verses. Most of his songs are between two to 3 minutes long. My style of music is mostly indie-rock/rock/punk with some grunge-beat experiments. That requires writing riffs and chord progressions (and I don't stick to the cliche progressions), lyrics for 2, 3 or 4 verses a chorus and often a bridge. Then I need to give the bass player and drummer time to learn the song and come up with their own parts. It's a different style of music making and it should be taken into consideration when taking advice from people.
I have released almost 10 years and every friday last 3 years. When i started with every friday i had about 40000 streams in a month but now almost 140000 streams... for me it works.. im making Future Garage / Jungle / Liquid DNB / House / Deep dubstep etc.
That's great, congratulations! I would struggle to release that many songs though. It sometimes takes months to finish the lyrics and finalise the melody of each song.
You stuck with it fam, you deserve more but congrats
I've followed these and others and tried all the permutations of release schedules. They all make NO DIFFERENCE at all. Some tracks hit, others don't. The schedule is not the deciding factor. There are far more important aspects.
I'm releasing a song every day. Things are changing, and the bar is rising.
Hope it works for you!
Any link for your stuff
Jesse cannon W
I have no idea where you dug up these two (similar-looking) guys (looks like you spend too much time paying attention to people talking about music), but the answer is that they are both wrong.
I'm not impressed by Jesse Cannon's "DIY" past... he seems to have been involved with the more commercially-minded US indies of the 90s/00s punk scene (and there were plenty of shitheads around there). The fact is that what they are concerned with is _marketing,_ when you should concentrate more on just working hard and trying to make music that's not crap... these guys have the mindset of the major labels, who put their effort into trying to get you to buy inferior products.
Remember that Fugazi managed to achieve a pretty high level of success (selling millions of records) without releasing singles, without music videos, without cooperating with MTV or the music press, without advertising. They worked hard and made something worthwhile which, over time, gained momentum.
Led Zeppelin did not release singles... their career consisted of releasing a record a year and playing live. I guess they did a pretty good job at both, considering the scale of their success.
TH-cam is full of videos for crap bands. I keep giving videos a chance and do you know what it results in? "Don't recommend this channel". They try to peddle me crap, they get blacklisted for good.
And note that there _are_ bands these days that manage to gain traction by just working hard and putting out the occasional music video. Further, you can even manage to attract an audience with lo-fi recordings (see Noko's demos, or a band like Parannoul, whose production values seem to match early black metal...).
I understand what you're saying and I appreciate the comment but maybe I make crap music because the only way I'm managing to get people to listen to it is by marketing it. I see an increase in listens on Spotify after I post on Instagram, TikTok etc.
@@yourbandisabusiness I didn't mean you make crap music (I haven't heard it), but that people need to put an effort into making music that's not crap. Which is not happening much these days.
Is the increase in listens on Spotify _lasting_ or just temporary? If the algorithm peddles me a video of some crap band I watch it and they get a view, but that's it... that band is dead to me.
There a question of what your priorities/goals are: are you interested in making something of worth or getting attention? Look how Rick Beato peddles people some crap bands and all his fans go gaga over them... is that your goal? (That guy is unbelievable: he talks about which old bands will be listened to in 100 years, but then recommends nothing bands like Haim...)
@@greggerypeccary Yes I agree that a lot of music is made to appease algorithms rather a good listening experience. Not Sure how we're going to get out of it. The average person doesn't seek out new music voluntarily. You have to put it in front of them.
@@yourbandisabusiness But the average person is not your target audience... you need to keep things in perspective: you're a guy who's about 40 and going bald. You're not a young hunk and most certainly not a shapely young woman in skimpy clothing... so you're not going to make it big.
One of the biggest "indie rock" (sic) acts these days is St. Vincent. Why do you think she performs in her knickers, because that's how she's most comfortable? With all the PC talk about "feminism", the industry these days is even more sexist and exploitational that ever before. The Warning would not have had as much success if they were guys or fat, ugly, chicks (Damian Hamada's Creatures are not going to be as successful as Lovebites, even though they play the same [outdated] type of music).
So the average person is not your target audience. You are like Scott Manley: you can achieve some success by targeting a niche audience.
And people need to realize that all the bull about advertising is what the majors have been selling people for decades and has been proven wrong (the only thing majors are really good at is killing bands). There are no magical solutions, you need to work hard and create something of value and be patient.
And note that organic growth is certainly still possible. Take the case of El Estepario Siberiano. Go watch the video he made when he got to 1 million subscribers: he was in the gutter, he was depressed and had no hope in life and decided to make videos for the sole purpose of _documenting_ what he managed to achieve as a drummer, in case others find it interesting and learn from it. That's all. He didn't try to promote himself, sell himself to people, just offered something that had real value. But that something was the result of years of practice, of practicing hard 8 hours a day purely out of love for drumming and from a want to improve his abilities.
@@greggerypeccary I think your perspective is pretty warped. Yes everyone needs to concentrate on making the very best music possible. And yes people like Nic D are diluting that. But the bands you give in your examples are all from ages ago.
Two factors that make mentioning Led Zepplin or Fugazi completely irrelevant;
1. The internet exists now
2. People can now record themselves without going to very expensive studios
As a producer I have worked with hundreds of artists, I am yet to see the best music be the winner. You have to make good music just to play the game, then you need compelling marketing. Sadly marketing is just as important as the music if not more. This is not industry theory, this is the product of much more music coming to market now than there was in the days of Led Zepplin. People's attention is much harder to come by and retain.
Re: El Estepario Siberiano, the story you just described sounds like really compelling marketing to me. Marketing doesn't have to mean ads - it's about perception and having a story that people can bond with.
Also, saying @yourbandisabusiness can't make it big because he's near 40 and balding isn't just mean, it shows a fundamental misunderstanding of how the current industry works. Ok, he won't be Drake or Taylor Swift most likely but do you know how many artists are out there with 10 million + monthly listeners making a decent living that you have never heard of?
A lot.