The Anti-NAMM Show?
ฝัง
- เผยแพร่เมื่อ 29 ก.ย. 2024
- This outing of Dipped In Tone kicks off with an exciting update from Zach Broyles’ camp: He’s opening a brick-and-mortar guitar shop in Nashville, called High Voltage Guitars. Opening on October 8, the store will carry gear from Two-Rock, Divided By 13, Dr. Z, Castedosa, Fano, Novo, and of course Mythos Pedals. Zach hints that there might be some handwired JHS pedals from Josh Scott himself, too, and Rhett reveals that he plans to consign some of his guitars at the shop.
The business side of Zach’s new venture brings them to a key piece of today’s episode: Rhett and Zach aren’t running charities. They do what they do to make money; guitars, gear, podcasting, and content creation are their literal jobs. And they’re not as glamorous and breezy as most armchair commentators might guess.
Want to do what Rhett and Zach do? Welcome to the club. The guitar-influencer field is what one might call “oversaturated” at the moment, and it’s difficult to break out-but not impossible. As our hosts explain, it requires putting in 60-hour work weeks, a diverse skillset, a knack for catching people’s attention, and a certain level of genuineness. Rhett knows this path well, and he has hard-earned advice for staying true to oneself while building a following in the gear world.
Tune in to learn why Rhett thinks Fretboard Summit, a three-day guitar festival organized by Fretboard Journal, blows NAMM out of the water and builds legitimate connections between guitarists, and catch the duo dipping a Dick Dale-inspired, all-Fender rig.
Get 10% off your order at stewmac.com/dip...
Subscribe, like, and leave us a comment
Sign up on our mailing list: eepurl.com/iaCee5
Support us on Patreon for access to our discord server and other perks! / dippedintone
MERCH: teespring.com/...
Follow us on Instagram: / dippedintone
Dipped in Tone is:
Rhett Shull www.rhettshull...
Zach Broyles / Mythos Pedals mythospedals.com
Premier Guitar www.premiergui...
America needs more ENTREPRENEURIAL endeavors such as this. Such a great example of doing what you love and creating a business of it!
My wife and I already have our tickets to go to FS next year, and I’ll be at the grand opening for High Voltage!
outstanding advice gents
Love y’all’s conversations. It’s great to be a fly on the wall to friends chatting guitar world/business.
Old Town Folk School is amazing! I saw Yo La Tengo there and 'twas the only time I've cried at a performance.
I will say that while I love hearing about the internals of what the TH-cam world is like - I find it a bit off putting when successful TH-camrs complain about the hours they put in. Most career paths include a time when you're building something before seeing any return. As a sales guy I'll put a ton of time into presentations for companies but would never sit down and tell them they don't understand all the hours I put in and how I'm not making a dime for all my time unless they come on board as a client etc etc. As a viewer (and a fan quite frankly - I really enjoy watching you two) I'm glad you're successful and I'm glad that you're being well compensated. If someone isn't happy for you I don't know that they really deserve or need any explanation.
My brother and I have vowed to go to Fretboard Summit in 2025. I’ve been FOMO’ing for 3 years now and if I plan and save now I can do it. I have a mortgage and a family. And a crap job. It’s wild I have less money when I don’t play shows. I absolutely understand people saying “I’m doing this for money…” especially when it’s combined with a labor of love. It’s obvious the both of you love what you do. It’s awesome you can actually make money doing it.
Do it! This year was my first time going and it was so fun!
@@madsenamplificationAwesome! I’m glad you had a good time! What was your favorite part and are you gonna try and go again?
I plan to go every year from here on out!
The environment, the community, being able to try some amazing gear, meeting a lot of fun people, meeting people that I had previously only talked to online, seeing some amazing shows, being a part of the pedal builders panel, and the amp builders panel were great, oh and they premiered a documentary about Ben Harper and one of his dumble amps, and I ended up sitting next to Ben, so it was really fun to tech it and have his reactions to it! It was a fun 3 days and I highly recommend going.
I appreciated all the insights into building an online business. From previous experience, your analysis that you get both ends of the bell curve in the comments is probably exactly right... and I'm fine with being on the right hand side of that distribution!
The builder community at the summit is incredible! I had so many good conversations with more established companies and left with several great ideas to try or incorporate into my products!
Zach, I'd rather watch you, as the pedal creator, demo and explain the pedal that to watch someone else do it. Also, these demos don't necessarily result in a sale that week, but it does get things on my GAS list and often times does eventually result in a sale.
I’m totally with Rhett that there’s nothing wrong with saying you’re doing this as a way to make money. The great thing is you’re able to make money in an industry you have passion for and that serves folks like me who love what you do (I’m hoping I can pick up a Mythos pedal at some point). So don’t feel bad saying this is your job and is how you make money. It’s totally cool.
Ryan at 60 Cycle Hum is going to flip!!! LOL
Dick Dale played lefty on a lefty built Strat strung upside down. Go figure.
Long time listener, first time caller. Sorry, but most of the great artists in these modern times aren't falling victim to the "content creator" trap. Sarah Jarosz, Sierra Ferrell, Willie Watson, Joe Bonamassa, Noah Wotherspoon, Grace Bowers, Kingfish, Madison Cunningham, Julian Lage, etc. You don't see Dylan Adams out there dying to be big on TikTok! ;-)
The fretboard summit is so fun! You guys should definitely go next year as the podcast!
in contrast with the clarity of zach's camera/set up, rhett looks like he's broadcasting straight from a cheech & chong movie set.😶🌫💨💨
Hey Zach, I’m a viewer, middle-of-the-bellcurve fan, I have Omegas too, and am glad that my purchases of your pedals lead you to buy an Omega. I hope you buy another
Ya’ll should make bizarro video in which Ben Calhoun goes guitar shopping at High Voltage and Rhett is the sales temp who helps him find just what he’s looking for.😂
I will say, scarcity-buying the Dark World isn’t a bad idea. Super unique and awesome Reverb
Came from Spotify just to ask you guys to get Tim Henson on here some time, I’d love to hear you two pick his brain on his unique approach
I never adjust my guitars when the seasons change. Maybe I can't feel the difference...
Great episode! Been watching RS for years but new to this podcast. A winner. Thanks!
This guitar store thing sounds super awesome. Of course I have plenty of jealousy fueled snark but I’m keeping it to myself because it is all pure jealousy. I cannot wait to get up there and spend some dollars. ❤
lol! I believe that was me on Facebook that asked about whether it was worth it to advertise in guitar mags! I remember you posting that ghostbusters quote and jason jumping in on that!
Yall are 💯 that people don't understand how hard it is to make videos. And to succeed at it is even harder...
Zach, good luck with the store. Rhett, good luck in your creator adventures. Thank you both for sharing your wisdom. Life is full of risks, and it's good to take them now and again.
Wow, congrats. HVG is going to be great. It will definitely be on my list of places to visit in Nashville during my road trip of south eastern U.S. next year.
I can see this company blowing up. Nice
Great perspectives here!
Get that 💰 fellas while you can. The haters are the turds in the swimming pool. Don't every feel bad about your success. You both kick ass and work hard. Most people will never understand how hard you all work to get here.
That creator conversation around the demo videos is fantastically insightful. I've recently been posting videos, not demo videos, no one cares not even me. The learning curve for what makes a watchable video I think is so daunting to many who have no/little interest but want to be creative within guitar. Whether that's music or equipment doesn't really matter.. If you aren't a film student or photography major or audio engineer or public speaker or researcher or editor or storyteller or historian....you better learn. If you don't have a good camera & set & lights & computer & recording software & mics....you better buy them. And if you do do that even cheaply, simply, & crappily (like me) suddenly you get it. And either you figure it out or, as many builders used to do, you send the thing you make to someone else at the makers expense. Time or money, you gotta invest both and both are finite.
Really enjoying the business and influencer space talk. As a new and really small brand it feels weird trying to navigate. And yeah trying to create content and grow and IG takes a lot of time.
Here’s a question too…
Leo fender wasn’t a guitar player and was successful at building gear. I’m not much of a guitar player but I love gear, and love great tone, how could I make compelling video of the pedals and amps I build?
I did just get Rhett’s fretboard fundamentals course a few days ago and plan to start making practicing and learning guitar a habit.
@@madsenamplification What content do YOU find compelling?
@@mikedr1549I like when gear/music related videos are educational and sometimes philosophical. And I love when I can hear gear in a more musical context vs a demo of noodling.
I'm totally fine with your perspective on money Zach. I buy your pedals mint condition used on Reverb. We'll operate under the incentives of colonization together :)
51:20 - I dont have a horse in the race but roger mayer (hendrix's guitar tech/pedal builder etc) strongly opposes this sentiment claiming that pickups have minimal effect on a guitars tone/feel (in reference to jimi's strats specifically).
Fun episode. Looking forward to adding the new store to my next Nashville area guitar tour.
Also people watching on youtube and complaining about the nice gear you have are forgetting that all those nice instruments and amps are part of your occupation and therefore tax write offs lol
0:17 "I'm not at home" sounds a lot like "I'm on a horse". Random but true.
Appreciated the conversation!
And loved the dip- what a blast.
Good choice on the Omega, Zach!