Digital Transformation and Modernisation

Richard Firth - Progress First technology strategy to business modernisation, as Modernisation and Transformation goes hand-in-hand.
In this session MIP will share how the Progress toolset were effectively utilised to transform and modernise how systems interact with customers, in a modernised world creating a competitive Digital Business Engagement Platform.
And so can you!
For years, growing customer expectations have resulted in a multitude of customer experience initiatives, ranging from loyalty programmes to personalised pricing. While these have all been effective to one degree or another, their success is tied into how effectively a company can communicate with its customers.
Growing omni-channel strategies have led to a rise in conversational marketing, driven largely by consumers’ increasing expectations for convenience and tailored digital experiences. Coupled with a reduced number of in-person interactions across all industries and sectors, more brands than ever before are turning to self-service and messaging platforms to interact with customers in meaningful ways.
These have historically included interactive websites, WhatsApp, SMS and email, as well as other instant messaging (IM) products and social media platforms. Each of these has been used to try developing more personal interactions with customers as companies try to improve their reach. In fact, 90% of global consumers say they’ll spend more with companies that personalise the service they offer, but the multitude of messaging platforms have resulted in unnecessary complexity and costs for organisations, largely mitigating the benefits of this type of personalisation.
MIP have used a Progress first approach, a 100% range of Progress tooling from OpenEdge ABL, OpenEdge RDBMS, Corticon, Change Data Capture and Kendo UI to deliver a suite of modernised objects for the digital world. The need to breach the human and digital divide has never been more important in today’s world.
MIP will share how we have used all these technologies together in a modernised world creating a competitive Digital Business Engagement Platform (DBEP) that rivals with the likes of SalesForce and Microsoft D365 functionality.
And so can you!