7 Secrets to Successful Facebook Ads
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- เผยแพร่เมื่อ 25 มิ.ย. 2024
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Facebook advertising is a marketer’s dream. It is one great place to meet just about any person who represents your target demographic, making it the most ideal place to spend your effort and your money on advertising your ecommerce website.
Here are the 7 Secrets to Successful Facebook Ads:
Highly Targeted Interest Targeting
Facebook advertising enables you to target very specific people, very specific demographic. Through Highly Targeted Interest Targeting, Facebook allows you to narrow down further your target audience, so narrowed that it will definitely help you target the ones that exactly represent your target market. For example, in my company Bdancewear.com, I am targeting women as my target audience. With Facebook ads I am able to narrow it down to women in the U.S., with an income of more than $50000 a year, who belongs to a specific age range, who has a daughter and who likes my competitors’ sites. This way, I can have exactly the group of people who will most likely buy from my ecommerce store.
Remarketing
This is another powerful tool that targets those who have been to your site but were not able to purchase anything. Through Facebook remarketing they are able to see your ad on their Facebook account and when they click it they’ll be taken back to your website to hopefully be able to buy this time. This is so profitable and you will be surprised with the amazing ROI that you can get from this kind of advertising.
Upload Email Lists
This enables you to upload email lists of people whom you want to be shown your ads on Facebook. This is really cool because it allows you to take emails of your customers and upload them to Facebook. It is one way to tell Facebook that those people who owned those emails you uploaded are your target audiences and that you want Facebook to show your ad to these people. If these people’s emails are associated with their own Facebook account, chances are they will be able to see your ads on their Facebook account. I used this before with anyone who bought from me but hasn’t been able to for the last six months. I mean they’ve already bought from me, they’ve already known my brand, but they haven’t been buying from me lately.
Look A Like Audiences
When you upload your email list (i.e. your customers’ emails) on Facebook they will then give you back a million lists of those people who “look-alike” the type of audience that you have. By uploading the lists of emails of your customers, you are giving Facebook the chance to figure out the “one thing in common” among these people in your email list. Then Facebook will find more people like that in your email list. Facebook will try to make it easier for you to show your Facebook ads to the correct people. The minimum number of email that you can upload to Facebook is 200. But, you can send up to a hundred thousand. So, through “look-alike audiences” you can tell Facebook to find more people that have similarities and things in common with the kind of target audience that you have. Basically, you can have one million more potential customers through “look-alike audiences”.
Lead Ads
You do not need a landing page for lead ads, unlike with other types of ads. What a landing page is when someone clicks on an ad, and it brings them somewhere else, this is not the case with lead ads. With leads ads, the user will not leave Facebook. There will be a ‘Sign Up’ button shown in your Ad and once that is clicked, it will be show a window where the user can add their name and email address. You as the marketer would get their details without the user leaving Facebook and checking their email.
Video Views
Video views are extremely powerful and are cheap. 1,000 views would be priced $1. The video would still be targeted to your specific target market and not just the general people. What’s great with video views is you can create a short clip and add a link to your website if they would want to know where the view the complete video.
Create Social Proof
People want to know that your company is real and trustworthy, and one way of showing that is by having a lot of followers and likes.
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These videos are awesome! Providing a ton of value without any BS.. thank you!
Thank you so much for this. Very helpful!
Great information, thank you!
i do what you do and i get some people to my business but not a lot, and i see others and wow i'm blown away.
I learned more in the first 2 min than some very expensive classes that took hours to get through. Thank you.
so helpful, thanks
Helpful vid, ty
Hey man great video, you're a natural.
Well done great video excellent video !!! thank you
Concise and well spoken.
Great job, Travis, super useful!
I don't have an online store. We own cabins in WY and need to learn the world of SEO and social marketing. Your video was very helpful and I would definitely love to learn more so I subscribed to your channel and your ecommerce Success pack! I've never thought of my family as entrepreneurs but actually, that's EXACTLY what we are! We need all the help we can get! Thanks for sharing your knowledge!
Great video. Thank's!
Fantastic video, thanks so much!.Have subscribed.
a clear,quick and easy video thank you very much for this Tutorial !
For business owners, it's good to understand how Facebook ads work. Great tips, Travis.
i agree i love people that give away awesome value w/o an agenda
Great video! Thank you!
Another great video!!!
Great video and very insightful! Thank you :-)
That was awesome. Great job.
Best advice thus far! Thanks for getting to the point! Going to test this out for our StyleChella event happening in Santa Monica on April 7th
I don't usually leave comments but the guy explains it well and took the time to create a nice video.
Very good tips. Easy to follow. Thanks!
Great. Thanks for valued info. :)
Really good content!
NIce job, good useful video!
Thanks for the info very helpful.
Found a lot of value in your video. Thank you!
GOOD STUFF. I am overwhelmed with all that is required to be successful. One day at a time.
thanks man u helped alot
Amazing!
You work very hard, and you are organized. I like this about your videos. Good luck on your endeavors.
You have great explaining technique, Thank you
Thank you for sharing this information.
Good advice' as a Market Excutive for my own new Advertising Company, I learned somthing new.
Thanks for sharing the 7 secrets!!!
This was great and very helpful thumbs up
Hey man, I would like more information for FB Ads for service based businesses as opposed to e commerce businesses. Thank you for the videos!
great I really love it..
Good source. Thanks for sharing.
This video is sooo informal! I found nothing but value from it. I took notes and will apply all these tips. I'm really trying to get it right with with FB ads. Its been a struggle, lol! Thank you for this valuable video.
Great video! Nice one!
So that's why TH-cam Videos are no longer full screen...Competition! Thanks for a great video
Great content thank you
Awww you are so cute☺️ and so smart! I'm going to use all these tips!
Thank you for all the great tips, it is difficult to keep track of all the invaluable tips! I am taking notes!
When I have some more time I will have to check out more of what you have to say about Social Media add campaigns. Thanks again!
very interesting material, some of which is new to me-ie lead ads. Thank you
hi. i am just starting to learn about Facebook marketing and this vid made me decide to really give it a go. thanks for your enthusiasm.
Good Suggestions... Thanks, Bro.
Good info excellent points to remember. Thanks
Great video, great info, great personality.
Don't try to sell on Facebook because the Facebook audience doesn't want to buy. They have different purposes - like, comments, engage with their relatives and friends. It's better to promote informational content: blog posts, webinars, videos. Then you can cover all stages of sales funnel that helps to sell your products. Or another method is to change their mood for buying mood. During webinar you can cover interesting to them topics and after that propose smth unique or discounts for selling your products.
Thank you:-)
you look honest bro thank you because the most of them today they just talking b,,,,,,,
thank you good value and keep forward
superb video, a very nice attempt to give details of fb ads so breifly
thanks
Thank you for the great video. I would be interested in learning about the different formats, the effects my formats have, testing what ad formats work best for me, target audiences, and how to measure my ROI effectively. Hope this helps !!!! When does the course start and where ?
Valuable information
11:57 lmao! you are wicked. Who's that? hahahaha.
Definitely got useful info in this and right timing for me 'cause am just about to run my video ad
Thank you for sharing your valuable information, Wish you create a video practically showing the basics steps of doing ads on Facebook.
Thanks
thanks bud, great help. Also, boughten isnt a word, its just bought
Great
Great video not sure what to say Brilliant
just question how did you done your presentation by having black screen on your back an shouting the video plus all the content with bullet point that looks amazing
great info. Would love if you could have shown how you do some of these 7 tactics on FB. Thank you much
Thank you for posting this video. I am new on this and trying to grow my new business organically.
let me know if I can help
I love it. Thanks for sharing. I'm new with all this e-commerce. Quick question on Facebook advertising - Do I promote/advertise my website (my store) or do I have to promote individual items from my store? Which one is more effective? Thanks.
Nice explanations about facebook Ads
Thnx for sharing some very interesting tips, like to learn more
Hey. Thanks for the insights. Really helpful. I was wondering if i cud get any leads on how to market my band in the international market using fb ads. Any advice is much appreciated. Thanks a ton.
nice vid!
great
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like it!
Thank you for your video . How much would you normally pay for an add ?
Very useful video! Now I know why it so hard to make a sale with less than 200 likes on Facebook. Should I make my Fan page grow first then advertise.
Highly informative video. I am definitely gonna try, hope it works for me, as m so confused how exactly to publish my work and get profitable leads.
Thanks for not putting me to sleep like many other TH-cam instructors... Please tell me how to access your Mastermind course?
really loved this quick video, watched your Facebook beginners video and it was so clear and easy. Btw your link at the top of your video does not work. I wanted to take part as i want to do my own Facebook ad soon.
Yes you are right #techworldchamp
helpful training. want to learn which part of f/b connects with each item. Ex. what do I change in my ad if my CPC is too high.. image etc? how to connect the problems with what to fix..? thanks.
Hi, Where do i get more info on the course?
Thank you!
Great video, you clearly know the subject matter! One tip on your public speaking and future videos, I'd stay away from saying "boughten" and go with "bought" or "purchased."
Awesome... Please give us real example of lead ads
Hi Travis. Great video. As a dance school owner in London 🏴 my ears pricked up when I heard the word dance. No shop as yet. Just classes. Will use the info though. Keep it up.
Travis Marziani thanks for the reply. I’m just researching atm. Quite a niche area of London. It’s very interesting when you get into it.
Travis Marziani all done. Well 2 ads anyway. If you ever do a ‘live’ facebooks ads lesson. I would be interested. Time zone depending 😏
Nice Dear..
Bro, Great video, Im new to this place, and have been looking for simple guides, so I can take action :) Thx
@@TravisMarziani Hey TRavis, thx, happy to be here, Ive been doing SEO but it is quite good now so Im starting to experiment with Ads. And Yes facebook ads now.
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Very nice video brother indeed, much helpful #techworldchamp
Great video man! I agree, a real non-salesy feel ;)
Do you cover effective ways to make "Lead Ads" in your course/s??
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do lead ads integrate with most autoresponders?
Hello Travis, Is this possible I can target only Iphone users using FB adds ??
do you have any video showing how to upload email list to facebook ? if no can you do for us video for this and what will be the maximum number of emails we can upload
facebook.com/ads/manager/audiences/manage/?act=390369851018512&pid=p1&page=audiences&tab=audiences_manage
nice vid
Good video but how do I upload my email list? I can’t see the option :(
Great Info! In reality, on a Small Budget for Beginner's, is it possible to run a Successful Ad Campaign on a $5-10 Daily budget for a Week? (Obviously, considering u have a Good product). Thanks!
you can start with good product research first before making an ad
for lead ad, you mentioned get dance studio email for 50 cents , do you mean 1 email for 50 cents each, or one whole list of emails?
Travis!!!
I just want to start a campaign on fb of Amazon affliate link which is best strategy i need to follow from all above? and how i can make an effective ad on fb?
Hi! do you do a private guidance ? Thanks
Not bad ,. I have seen quite a few ninja type marketeers and they rarely provide as much value up front as this video, im glad i checked it out, im just starting an ecommerce store and my idea is to be niche focused the store facebook page will be i love the stadium, meaning everything is possible in a stadium evvirment and swap meets take place. Do you think i can sell anything and target a varity of niches under that branding ? Curious your thoughts. im new but i got a style that would make it interesting to myself that way i can see what ? sells.
start with the best and well researched items online. Best item make the ads work
Great video, great information. Driving me nuts with saying "Boughten." "Boughten" is not a word. "Purchased" or "Bought" is the word you are looking for. Again, great quality video, but that one word. YIKES :)