MAYBELLINE: The Rise of a Beauty Empire

แชร์
ฝัง
  • เผยแพร่เมื่อ 20 ม.ค. 2023
  • MAYBELLINE: The Rise of a Beauty Empire
    Before Maybelline, there was no such thing as mascara.
    This simple beauty product has had a profound impact on the way women look and feel about themselves. In this video, we explore the history of Maybelline and how it's helped shape the beauty industry as we know it.
    Join this channel to get access to perks:
    / @laurajaneatelier
    Vintage Doll Cosmetics:
    www.vintagedollcosmetics.com
    Earrings:
    rstyle.me/+FSFqMp3aSmoRzZ89HR...
    Don't Settle Concealer
    rstyle.me/+YIe6R5gzJI9hKfDAMh...
    Foundation
    rstyle.me/+JbfzpJu4SAU7UlZTtT...
    Face powder:
    rstyle.me/+FeZ7ppwDbElI0IliyB...
    Blog:
    www.laurajaneatelier.com
    #laurajaneatelier #vintagebeauty #maybelline #makeup #history

ความคิดเห็น • 101

  • @soggyfroggy22
    @soggyfroggy22 ปีที่แล้ว +148

    I think drugstore cosmetics should bring back some of the iconic vintage products. Even if it’s for a limited time.

    • @Laurajaneatelier
      @Laurajaneatelier  ปีที่แล้ว +14

      I agree!!

    • @ryanlewandowsky2077
      @ryanlewandowsky2077 ปีที่แล้ว +19

      Even just for the awesome packaging all glass and metal!

    • @AuthorLHollingsworth
      @AuthorLHollingsworth ปีที่แล้ว +7

      I agree.

    • @shartman2150
      @shartman2150 ปีที่แล้ว +10

      I would love that!!! I remember revlon bringing back the most popular lipstick colors 10 or so years ago. I bought them all!!!😅

    • @FlowersHereGrow
      @FlowersHereGrow ปีที่แล้ว +11

      I'd go bankrupt

  • @lunallena5594
    @lunallena5594 ปีที่แล้ว +27

    Vintage packaging would be nice for the classic bands 😍!

  • @elizabethrobinson4851
    @elizabethrobinson4851 ปีที่แล้ว +42

    Maybelline is now owned by L'Oreal. L'Oreal also owns Lancome.

    • @Sari-ey8cu
      @Sari-ey8cu ปีที่แล้ว +2

      Lash Paradise is the best mascara!

    • @baylorsailor
      @baylorsailor ปีที่แล้ว +7

      Practically everything in the world is owned by about 5 large companies. We think we have choices among the store brands but we really don't. Best to buy local or small business.

    • @joanaisabeel
      @joanaisabeel 8 หลายเดือนก่อน

      @@Sari-ey8cu Sky high is good too, and every colossal line are amazing too

  • @julias8763
    @julias8763 ปีที่แล้ว +32

    Maybelline still has one of the best mascaras❤

  • @mojojeinxs9960
    @mojojeinxs9960 ปีที่แล้ว +13

    My first memories of make up are Maybelline's mascara in a little red case with a brush.

  • @auapplemac2441
    @auapplemac2441 ปีที่แล้ว +22

    When I was a kid, Maybelline still sold the cake mascara. Don't quite remember, but it may have been the first I used when I was permitted to wear makeup. Wand mascara was a real breakthrough and I loved Helena Rubenstein metal wand design - I found it much better than the brush styes that followed.

  • @sherribaker9135
    @sherribaker9135 ปีที่แล้ว +19

    I used their "Dial A Lash" mascara back in high school. Loved it.

    • @PamelaH_HappyVibes
      @PamelaH_HappyVibes ปีที่แล้ว +3

      I thought it was so cool.

    • @QuaintMelissaK
      @QuaintMelissaK ปีที่แล้ว +2

      When I used Dial A Lash, I used the lowest setting as a base, and then went with a higher number for the second coat.

    • @BeautyWithAHeart
      @BeautyWithAHeart 5 หลายเดือนก่อน +1

      I wish they can bring back dial a lash.

  • @rainicascadia5514
    @rainicascadia5514 ปีที่แล้ว +24

    I was using Maybelline mascara 43 years ago. Great Lash also! The best mascara I ever used though was Elizabeth Arden. It's insanity trying to decide on a mascara these days! Way too many brands, varieties to choose from. Looking just for a black one you have Black, Blackest Black, Black Noir, Midnight Black...etc.. I mean really? These days I like L'Oreal lash paradise. Thank you Laura! 💗

    • @Laurajaneatelier
      @Laurajaneatelier  ปีที่แล้ว +5

      Lash paradise is a good one

    • @shellystover1686
      @shellystover1686 ปีที่แล้ว +1

      I agree! Way too many! My first mascara was ultra lash by Maybelline. Then great lash came out. Wow, if you had it, you were really something. Lol

  • @patriciahughes666
    @patriciahughes666 ปีที่แล้ว +18

    Thank you for your detailed story of Maybelline, a classic brand.

  • @Question8619
    @Question8619 ปีที่แล้ว +4

    Maybelline full and soft to me was a game changer. I remember Sara Michelle Geller was the model for it. It made it look like your where wearing false lashes.

  • @PamelaH_HappyVibes
    @PamelaH_HappyVibes ปีที่แล้ว +13

    Anybody else owned the dial a lash in the 80’s?! I was a preteen and thought that was the coolest mascara. Lol 😂

    • @karenhollywood3523
      @karenhollywood3523 ปีที่แล้ว +1

      Yes, I remember I had one back in the day . 😎

    • @QuaintMelissaK
      @QuaintMelissaK ปีที่แล้ว +1

      I had that too! That was the mascara I wore in my Senior photo!

  • @jjrscjjrsc
    @jjrscjjrsc ปีที่แล้ว +4

    I'm so glad you've fixed the music balance so it doesn't sound loud. I would enjoy if you do some more Avon Lady videos?

  • @elizabradley4797
    @elizabradley4797 ปีที่แล้ว +6

    Yey. Saturday Matinée With Laura Jane ~ 🎞️🍿🎬👏👏👏👏👏

  • @aiver.a
    @aiver.a ปีที่แล้ว +2

    My mom loved dial a lash, I still remember it and playing with it when I was a kid. She would get so mad haha. She misses it still.

  • @Gabster1990
    @Gabster1990 ปีที่แล้ว +9

    I actually like Great Lash Waterproof mascara. There are better choices these days but I like how it makes my lashes stand out without being dramatic. I like having the 'natural' look.

  • @Gabster1990
    @Gabster1990 ปีที่แล้ว +5

    I still use Ultra Brow powder and I only find it in Wal-Mart.

  • @joyceadams5765
    @joyceadams5765 ปีที่แล้ว +4

    I would love one on Estee Lauder/Clinique

  • @vintagecherries
    @vintagecherries ปีที่แล้ว +18

    I LOVE your channel! Please never stop making content! I love your videos so much!

  • @sherglovier3393
    @sherglovier3393 ปีที่แล้ว +2

    The Great Lash kit was my first makeup gift! Maybelline New York’s EYESTUDIO quads were the best pigmented eyeshadows I ever used. I don’t understand why they discontinued them..

  • @user-ko2tu3ss3o
    @user-ko2tu3ss3o ปีที่แล้ว +1

    My big sister purchased me my first mascara. In a cake, with a brush. It was 1979. Yes, 1979. 44 years ago. Tube mascara with three times the price of this thick block of black muck. The sales lady said to lick the brush, rub it in the muck and apply to my lashes. Such was the beauty advise back then. New Zealand. Unforgettable.

  • @ndines6237
    @ndines6237 ปีที่แล้ว +5

    I recently watched the film “Gentleman Prefer Blondes” with Marilyn and Jane, and I was mesmerized by Jane Russell’s beautiful red nail polish.
    I tried to find out which shade and brand was used, but I was unable to find that out.
    Does anyone know?
    Love your videos Laura, especially history of these iconic brands. Maybelline has some great iconic products!
    I think I need to go to the drugstore today and check out some Maybelline products! And of course, more Revlon nail polish!
    After watching the film, I applied Revlon “Valentine” which is beautiful. Revlon is such a great brand, sadly less hyped these days - but the quality is there.

  • @cici2562
    @cici2562 ปีที่แล้ว +2

    My very first makeup was Maybelline Shine Free. It had such cute packaging with mini blush, eyeshadows, mascaras and the cutest little lipsticks. All in lilac and pink packaging. Would love to see those products again! I think I discovered them just as they were ending.

  • @stellayates4227
    @stellayates4227 ปีที่แล้ว +4

    Thank you for this interesting video. It would be great to have some vintage products available today. I can remember being very young and seeing Max Factor's block mascara on sale in a blue box. My first mascara which I used for years was Max Factor's Brush Tip, it was made from bees wax and curled back your lashes beautifully without budging until you removed it. I've never been a fan of Great Lash though I know it has been loved for decades. I do love many other Maybelline mascaras available today and their other products.

  • @marjimdas
    @marjimdas ปีที่แล้ว +1

    Dang Girl! You knocked it out of the ballpark with this one! I grew up using Maybelline products, and so much of these 70s and 80s packaging brought back memories. Thank you for your excellent research and reporting. You're amazing! ❤❤❤

  • @dindog22
    @dindog22 ปีที่แล้ว +2

    Maybelline and Revlon lipsticks are my favorite

  • @AuthorLHollingsworth
    @AuthorLHollingsworth ปีที่แล้ว +3

    When I think of Maybelline, I think of that mascara with the green top. Love the video 😍

  • @tanzania34
    @tanzania34 ปีที่แล้ว +3

    I loved the fact that they were a little more inclusive as opposed to the other brands. I own a 1950s deadstock mascara from them

  • @pauletteyoung112
    @pauletteyoung112 ปีที่แล้ว +7

    You’ve done your homework! Very informative! I remember my mother using Maybelline cake mascara in the red tin.

  • @bellyjewel
    @bellyjewel 9 หลายเดือนก่อน

    I remember when their TV ads would always end with the tagline “fine eye makeup, sensibly priced.”

  • @KayleeCee
    @KayleeCee ปีที่แล้ว +3

    I love several high end foundations, but the Maybelline Fit Me liquid foundation is literally one of the best out there. And for $7-8/bottle, you can't go wrong.
    I also buy the Maybelline Express Brow brow pencil. It's a solid dupe for the ABH, and it's 1/3 the price. And the Master Precise all day liquid eyeliner is another solid product. I've been using it for years. I love a good felt tip liquid eyeliner. It's so easy to get a smooth, tight line with it, and it doesn't budge.
    I'm not a big fan of the Great Lash personally, but I know a lot of professional MUAs use it, so they must be doing h?

  • @MadameHemlock
    @MadameHemlock ปีที่แล้ว +7

    I love this!!! Could you please do a video on the history of Avon? I am an Avon representative and I would love to learn more about its history. 💕

    • @karenhollywood3523
      @karenhollywood3523 ปีที่แล้ว +4

      Laura did one quite a while back showing exclusively Avon products , and it was quite long and quite nice, it was a deep dive look. One of my favorites among many videos here. I remember it had lots of bubble baths and a stroll through a big catalogue.

    • @wednesdayschild3627
      @wednesdayschild3627 ปีที่แล้ว +1

      The California perfume company. I love Avon.

  • @latonyaboateng1087
    @latonyaboateng1087 ปีที่แล้ว +5

    Hello this is Latonya I support you in your Channel love when your videos come on

  • @joyceadams5765
    @joyceadams5765 ปีที่แล้ว +2

    You articulate so well! You're just getting better and better!

  • @paulas2218
    @paulas2218 ปีที่แล้ว +1

    I’m enjoying this series. I hope you do more brands.

  • @teenidle6863
    @teenidle6863 ปีที่แล้ว +1

    Wow love the video ,I love makeup history ❤️

  • @susans5296
    @susans5296 ปีที่แล้ว +6

    Yea!!! Thank you for sharing and being here with us!! I just love your videos ❤️ Much love from South Carolina 🥰

  • @wednesdayschild3627
    @wednesdayschild3627 ปีที่แล้ว +2

    Great Lash

  • @valeriebarnoski1319
    @valeriebarnoski1319 7 หลายเดือนก่อน

    I always loved Mabelline’s eye liner.

  • @kaynemccully5266
    @kaynemccully5266 ปีที่แล้ว +4

    I loved Max Factor 2,000-calorie mascara! The best mascara ever made!!! I think it had Little Fibers in it? Why was it ever discontinued? Are used that from the 1980s till about 2005.

  • @jackiewale5206
    @jackiewale5206 ปีที่แล้ว

    I really enjoy this type of video , i enjoy all of your videos . Maybelline was a make I used as a young girl I’m 58 now .x

  • @evelynfidler6285
    @evelynfidler6285 ปีที่แล้ว

    I love the combination of well known brands and history. Keep it up

  • @xXHanna84Xx
    @xXHanna84Xx 23 วันที่ผ่านมา

    Maybelline is the only makeup brand i use. Affordable, great quality and nostalgic!❤

  • @Bloodworthdeb4869
    @Bloodworthdeb4869 ปีที่แล้ว +6

    👄Great video it was really informative👌🌺

  • @noneofurbusiness5223
    @noneofurbusiness5223 ปีที่แล้ว

    Tres bon!

  • @DalainaRenee
    @DalainaRenee ปีที่แล้ว +2

    Are you going to talk about Cover Girl to I liked this video 😮😅🎉🎉

  • @collettewhitney2141
    @collettewhitney2141 ปีที่แล้ว +3

    @Laura Jane Atelier another amazing presentation. However I always thought that it was max factor that started it however thank you so much 💜❤️🌟💎

  • @cdw1961
    @cdw1961 ปีที่แล้ว +7

    Another great video! Maybelline was my first brand i ever used! The mascaras are still the best! 🥰

  • @valeriegoogins8821
    @valeriegoogins8821 9 หลายเดือนก่อน +1

    L’Oréal is owned by Lancôme? How interesting!! I’d say the drug store makeup and skin care products are becoming the bomb!! ❤ too, many people are raving about the products… Dollar tree sells Yardley products… if u put makeup on 60’s and 70’s you’ll remember yardley!

  • @mireyamartinez2599
    @mireyamartinez2599 ปีที่แล้ว

    OMG love your channel!
    In inspiration of Pamela Anderson memoir I would LOVE to see a diet/routine of Pamelas 😍 she is so inspiring! 💕

  • @karenhollywood3523
    @karenhollywood3523 ปีที่แล้ว +1

    👁️ This was a most enjoyable video, Laura! Great history, stellar visuals. I love being able to date the individual products . Every time those women would get jealous of painted beauties, they would call them immoral. That cracks me up every time! 😂 😂 😂

  • @randomvideos_658
    @randomvideos_658 ปีที่แล้ว +4

    Laura , great video, which of the reds from the website is a warm red? I'm looking for a orange red warm. Thanks

  • @larreciashealey
    @larreciashealey ปีที่แล้ว +1

    I bought lipstick from this comy yesterday

  • @moondra3481
    @moondra3481 6 หลายเดือนก่อน +1

    A majority of my makeup is high end but..(with exception of my 7 MAC lipsticks) when it comes to loose finishing face powder (fit me poreless) and moisturizing lipsticks its Maybelline all the way ❤❤❤❤. Anyone remember the "moist and wet" ads with Lynda Carter?? The things they got away with😂😂😂😂😂😂😂😂

  • @ingridaguero6460
    @ingridaguero6460 2 หลายเดือนก่อน

    Can you do a video for Elizabeth Arden. My mom and I love that brand

  • @calvinwilson7539
    @calvinwilson7539 ปีที่แล้ว

    Kentucky

  • @Tamar-sz8ox
    @Tamar-sz8ox 6 หลายเดือนก่อน

    I still use maybelline ! ❤

  • @happy_girl_1
    @happy_girl_1 ปีที่แล้ว +1

    Is your first language English? You have such a unique voice.

  • @yeahrightman23
    @yeahrightman23 ปีที่แล้ว +1

    Morganfield kentucky

  • @noneofurbusiness5223
    @noneofurbusiness5223 ปีที่แล้ว +1

    How 'bout AZIZA?

  • @noneofurbusiness5223
    @noneofurbusiness5223 ปีที่แล้ว

    How 'bout compilation of all of Marilyn Monroe's different makeup?

  • @evelynfidler6285
    @evelynfidler6285 ปีที่แล้ว

    Did Maybelline achieve fame for more than mascara?

  • @MikeTule-mt5eg
    @MikeTule-mt5eg หลายเดือนก่อน

    Took da toilet paper ayy

  • @colleenbrice8414
    @colleenbrice8414 ปีที่แล้ว +1

    They’ve certainly come a long way. Now they use guys to model their makeup.

  • @saramarcus4066
    @saramarcus4066 ปีที่แล้ว

    FINALLY, A BETTER BACKGROUND. BUT, LOVLIES, DON'T WORRY. DARK, MOODY AND DEEEERY BACKROUND LIGHTING. AND, A PALE, WHITE GHOST HOST!

  • @GREEKGODDESSFLA
    @GREEKGODDESSFLA ปีที่แล้ว +1

    Loved their blooming colors mascara in the 70's