My mom bought some shares of Moutai back in 2007 when it was one of the most expensive stocks on the Chinese stock market at around 80 CNY, it went down 20% over a week, as soon as it went back up to 90 CNY, she sold them immediately feeling a sense of relief and swore to never buy its stock again. Then it soared up ever since to about 2500 CNY with handsome dividends each quarter. She regrets it everyday.
DO. NOT. SELL. STOCKS. WHEN. THEY. GO. DOWN. Unless the company is actually out of business. First golden rule : hold. Hold. HOLD. If you know, HOLD. No matter what. You're looking 5-10 years; daytrading is mostly a joke.
it is actually a very high-tech valve design to stop both airs to go in and prevent people from filling up it with fake liquor. the bottle probably worth more than the liquor from the cost perspective🤣
at 53 pct.. you can burn anything with it with no effort. Most liquors are at 40-43. You were right, it should be considered as oil rather than liquor.
As a Chinese I can tell ya, this ‘moutai’ liquor is commonly used as gifts for the social status it carries. The actual taste doesn’t matter much and most people who have it would rather display the bottle on their wine rack than drink it. Genius marketing from the brand though.
what are you talking about bro its liquor its a type of beverage...people buy it becuz they drink it, people give it out as gifts becuz they know those other people will drink it, often at those giant dining tables you'll see moutai being served, or at household dinner gatherings.
@@damnpeggy8454 What are you talking about? Everything @atlas9001 said is true. You just don't know Chinese culture. Even the most expensive liquor is meant to be consumed at some point.
I tried to buy some at a Asian grocery place in Australia, they wouldn't sell it to me. It was flat out not for sale. This explains it, thanks. "The grocer here is top notch, they even have moutai"
Chinese here, and every single relative just has a bottle in their house (me included, I have no idea where it even came from lol).. no one even drinks. I've had it a couple times and it taste absolutely disgusting. The times I went back to China for my in laws, yep there was a bottle opened for the dinner and the older gen were drinking it up. I honestly can't express how disgusting it is lol...
According to experts' estimation, by 2100, China will lose at most 3/4 of its existing population. By then, the population of China will be larger than that of the current United States, so what do you think?
@@zircon6566Those projected models just draw a straight line of current population decline/growth and extend it to 2100. It’s incredibly hard to predict anything so confidently 80yrs from now. Imagine if we had used projections from the 1940s to determine the current population and economy.
@@zircon6566those experts estimation are always wrong bc of outside variable. We could have wars, pandemics, sudden baby boom out of nowhere, economic depression or economic boom, big tech revolution etc.... Predict smth 50 years from now is hard ball
As a person live in PRC. I can tell you why. Its market price strategy is similar to Rolex and even better. It’s hard to get a retail priced bottle (200 usd), but if you get one, you can sell to liquor deal for 350 usd right away. And most of ppl cannot get the retail price ones, and you can only buy market price ones from dealer for 450 usd. And the price is quite fixed, no huge fluctuations. As a product like this, no one care its value. They care about the superior price only, and purchase it as a conspicuous goods or luxury gift🙃 I knows it’s hyper overpriced, so I only consume Italian wines in China 😁 I hope my English make sense, cuz it’s my second language
@hsb9438 it's more akin to regulations which state that Champaign must be made in the Champaign region of France for it to be the genuine product. Usually, there are actual differences between the genuine article and those that make a similar product, but there are cases where there are none. It's up to you to decide whether regulations like this are acceptable by any country.
@@D4PPZ456 thanks for your reply😊 I got your point. and I have to mention that my most sparking wine is Italian Prosecco. As I know the appellation of Champaign as a GI product, you have to mark the vine is Récoltant-Manipulant or Négociant-Manipulant, and there are Grand Cru, Premier Cru and Tête de Cuvée, diff tiers you can choose from. and you pay premium for more specific region like Tête de Cuvée within Champaign region. I believe the appellation of Champaign is quite fair.
@@D4PPZ456 My point about Chinese liquor is not I don’t like it (which is true) but it’s hyper overpriced compared to true good tasting liquor such as cognac. Cognac is much inexpensive than Chinese liquor even us in china have to cover the ridiculous high customs duties🙃
@@D4PPZ456here is just another story for your comic amusement 😁 my cousin in law put one of this 450 USD worthy bottle on each of his wedding banquet table, and I am very curious on why it’s not the Cristal by LOUIS ROEDERER. Cristal got the way much better packaging for visual enjoyment
@@oxvendivil442It's probably the most iconic packaging in the entire country, I don't think they're gonna change because it doesn't appeal to us westerners lol
Before tasting Moutai, I wonder how it can be 10x the price of a decent bottle vodka. After tasted Moutai, I don’t think it worths 10x, but 5x definitely for sure…
As a Chinese, I can tell you that Moutai is popular because you can use it for everything. Getting drunk, molotov cocktail, car engine, mouth wash, hair regrowth, and appendage enhancer.
@@suntzu8522 You're kinda falling for the marketing hype though, a good Glenfiddich or Glenmorangie can hit the point of good enough. And some of the better kaoliang varieties can easily hit that point.
As a scotch nerd whose used to spirits over 60% I got this sample this from a friend and it is delicious. Just very overpriced. I heard these bottles used to be $50 back 10-15 years ago.
30 years ago, i was in grade 1 in china. A classmate bought and drank a tiny bottle of moutai in class. It definitely wasn't that expensive if a 6yr old was able to afford it on his picket change. Yes, he was the problem kid in class. It was my first time seeing alcohol at school, so the memory stuck.
Your clothes will get cleaner and your stomach will not feel as bad. But seriously, I have had the expensive brands and they neither look nor taste as bad as this.
What makes this particularly valuable is that it is the "universal currency" for a lot of situations, where straight-up giving someone money might seem overly suspicious
I lived in China for 2 years in the early 2010s and I have to say, a lot of liquor there tastes pretty crude like Moutai. However, it's that crude taste that makes you really feel alive haha!
Baijiu is an acquired taste with a steep learning curve. Real Chinese connoisseurs don't care if their premium baijiu or tea appeal to Westerners. It would be a bad thing if you fall in love with Moutai, because the prices would go up even higher.
@@JAFrk Taiwanese gaoliang Is a crude, unrefined liquor that originated in Dazhigu in Ming Dynasty and Now is widely found in the countryside of Northern China. It's also called 老白干. Very cheap liquor for farmers.
Moutai is a wine made from sorghum and wheat. Unlike most Western methods, which mostly use barley. The taste of barley will be more mellow. But each country’s wine is adapted to local conditions. Why Chinese people like this kind of liquor is because liquor is easy to store. Water is not easy to store and will become moldy over time. Therefore, there are various similar wines in China, and over time there will be a wine that the locals like. There are many types of Chinese liquor Because it is difficult to translate, I can only describe it Throat, stomach, esophagus, tongue Every part feels spicy. There are also non-spicy ones with a strong aroma, There are also some that are not spicy. For real Moutai, even with such a high concentration, your head will not hurt when you wake up after drinking it.
For anybody who's never tried this, it is the most revolting, vomit inducing, impossible to drink alcohol you will ever have in your life. It tastes like hand sanitizer and spoiled milk.
For anyone reading this, this is clear misinformation. Can you even afford a bottle? It’s not repulsing, and I don’t really get hungover from it. It’s strong liquor. I guess you just aren’t as alcoholic as East Asians are? We drink everywhere, every time - It’s even worse in the North, because in the South people enjoy tea a lot more.
I prefer Sichaun wuliangye Baijiu 四川白酒五粮液. Its more akin to US version of spiced rum. But it can also be kind of expensive. I really wish more people would bring attention to chines alcohol industry and artistry. I think almost all everyone knows is Baijiu and of course Chinas famous Tsingtao beer.
pun·cheon on a google search brought this definition.....noun 1.a short post, especially one used for supporting the roof in a coal mine. 2. another term for punch Sounds about right....
Was reading an article about how black market forgers use a certain pesticide mixed with vodka to match the taste, and I thought to myself, I don't really want to drink anything that tastes like pesticide.
It actually doesn't taste good. It was for the longest time best known as a bribe gift, given to government officials and company higher ups to grease the wheel. The more expensive ones are mainly for collecting and display.
It certainly tastes great, but you need to be a real baijiu connoisseur which requires a steep learning curve. The same rule goes with many top-notch Chinese luxuries such as pu'er tea. Not many young ppl love the taste of pu'er tea, but real fans would splurge tens of thousands of dollars for a piece.
As someone who has drank all sorts of liquor, Maotai is one of the more premium tasting liquor. It is quite expensive these days. If you don't find it taste good, that's because you have not drank enough of it. The best alcohol taste better when you're drunk. the cheap ones taste better when you're sober.
It's just a cult. Most people admit it doesn't taste especially good. People drink it for status. And it's mostly the lack of other investing instruments in the country drives its price sky high. Unless they can really find a way into youngsters or foreigners (which I highly doubt), it's a big bubble waiting to burst.
Typical Chinese luxury product…. It is not the intrinsic quality or value it has, but the artificial inflation due to societal manipulation. As a Chinese person myself I do not buy into Chinese “luxury” goods
Thank god someone is pointing this out. I thought I was losing my mind seeing how many people in the comments can’t see that this obviously bottom-shelf liquor is only expensive because of its perception among a certain group of people.
About 10 years ago, I was over a coworkers house, and a long time ago, he got a bottle of this from his uncle who traveled to China for business. We had no idea what it was, so we cracked it open. A couple of months later, we found out that the bottle was worth over $2,000 at that time.
I was in Shanghai and I had the moutai flavored Luckin coffee. It's very strong, not worth the price.. but since I was a new customer, I got the order for half off for around 19.
Moutai is a wine made from sorghum and wheat. Unlike most Western methods, which mostly use barley. The taste of barley will be more mellow. But each country’s wine is adapted to local conditions. Why Chinese people like this kind of liquor is because liquor is easy to store. Water is not easy to store and will become moldy over time. Therefore, there are various similar wines in China, and over time there will be a wine that the locals like. There are many types of Chinese liquor Because it is difficult to translate, I can only describe it Throat, stomach, esophagus, tongue Every part feels spicy. There are also non-spicy ones with a strong aroma, There are also some that are not spicy.
My understanding is that Moutai is not even the best baijiu out there, it's just boosted by the fact that Party officials like it. The general consensus among liquor lovers I've heard is that Wuliangye is the best tasting high-end baijiu
Moutai is a wine made from sorghum and wheat. Unlike most Western methods, which mostly use barley. The taste of barley will be more mellow. But each country’s wine is adapted to local conditions. Why Chinese people like this kind of liquor is because liquor is easy to store. Water is not easy to store and will become moldy over time. Therefore, there are various similar wines in China, and over time there will be a wine that the locals like. There are many types of Chinese liquor Because it is difficult to translate, I can only describe it Throat, stomach, esophagus, tongue Every part feels spicy. There are also non-spicy ones with a strong aroma, For real Moutai, even with such a high concentration, your head will not hurt when you wake up after drinking it.
I feel like a big part of the problem with selling any high proof liquor at a high price globally is that, frankly, they all taste near enough at that % that you're entirely hitching the value to it's cultural niche. Sometimes you can sell people on that (like rebranding fatty Japanese beef into this mythical thing), sometimes you can't. It doesn't help that China's economic growth in exports has been largely tied to adopting and wearing the 'place where stuff gets made cheap, fast and low quality' to great success, so Chinese products have an even more uphill battle than most to get approval from non-Chinese buyers.
they should learn from how south koreans exported soju, south koreans reduced the content of alcohol in soju to make it more palatable to the consumers, especially the young ones who just learn to drink. Moutai could release a lite version to chase younger consumers and maybe foreign ones too.
No. Moutai has established itself as THE top luxury of China, so It cannot ruin it's brand image. Think of Hermes or Louis Vuitton. Have they opened any discount store in outlets or establish subsidiary brands to appeal to more customers? No.
You should learn more History about South Korea, which used to be a dependent country to China, and their soju is just a light ferment version of baijiu that imparted by Ancient Chinese people
I like how they go from talking about how rare and hard to make Moutai is, to showing the biggest company working with a Chinese fast food enterprise It's like someone telling you that Diamonds are a safe investment and then taking you to go see that Diamond slaver from Blood Diamond and getting $400k worth of Diamonds for some guns and "da big plasma screen TV"
@@topotree Did I say the design is good and appealing? First study product differentiation as a branding strategy and then you will understand. But if you already don't like it because it's made in China, no matter how good it is, how unique it is, you won't be interested.
@@araara4746 😆🤣who likes to drink something in a toilet cleaner bottle 🤣i am not talking about that that it's because of China, are you kidding 🤣 seriously change the bottle man!
or a "luxury" brand partnering with Luckin coffee or Dove making chocolates. So weird, from the marketing and packaging youd think this is what hobbos in china drink.
Tried it a few times at weddings. Taste wise: It burns like strong vodka but has the slight after taste of soy sauce/miso. The more expensive bottles tend to taste smoother. Definitely an acquired taste but fun at social gathering where you can shoot 5ml thimbles every minute with friends and family.
For those who do not understand how premium the status of Moutai in China is, Maotai is often seen on Chinese state banquet tables, where the government uses it to serve world-class leaders like presidents from the United States and Russia etc..
I wouldn't recommend spending money on this. Chances are high you and your friends won't like the taste. There's a good reason why it's not known outside of China... it is unappealing, especially at that price.
@@yerocaHonestly I don’t recommend it to anyone outside of China since their tastes are probably different. You have to adapt and appreciate it to enjoy it, and if that isn’t something they want to do then don’t buy it. That’s one of the challenges Moutai faces in a foreign market.
People will dump on this in the comments but spend the exact same dollar amount on a bottle of Blue Label or 1942. It’s all the same. They’re products whose value derives from being a status symbol.
Also, for many Chinese people, it tastes good. Of course there will be some that don’t like it, as with european wines or champagne. But Moutai is a genuinely good quality liquor. It helps that many Chinese people are huge alcoholics. Many of us drink as a social form of bonding, with co-workers, etc.
In China, prices of things can be very surprising to the people not familiar with China. For example, lychee (the fruit) can sell for 10s of thousands of dollars. Tea can also sell for 10s of thousands of dollars 👍👍
You're not paying for the liquor per se, you're paying for the brand name. Think Louis Vuitton or Gucci. Or Buffalo Trace Pappy for a more direct comparison .
@@ytzhao2491 Well If they want to expand into the American consumer market they need to keep that in mind or change the packaging atleast for us here in the states. It looks cheap right off the back. Hopefully there’s understanding to my statement
@@pokerange6911Yeah I think that Westerns probably think it’s some sort of Cheap alcohol, considering the vastly different construction of their alcoholic glasses. I think Moutai will have to expand into more creative ways to bottle their liquor, that tap into the Western idea of orientalism and maintain their classy side.
The top comment says it all, going international with no market research on a countries existing products will result on consumer confusion and low market share. They need to rebrand at least the bottle design for international markets.
I feel like a lot of the fanboys singing the praises of this product have either never been to literally any liquor store with high-end alcohol available, or they’re bots. I’m still having trouble figuring out which, though.
It’s definitely an acquired taste, much like most liquors are. The only drink I remember enjoying the first time I sipped it was Johnny Walker Blue Label. Chinese Bajius like Moutai take much more “getting used to” since the complexities in their taste dwarfs usual liquors. You’re getting licorice, soy sauce, chili pepper, and who knows what other tones in there.
Moutai is a wine made from sorghum and wheat. Unlike most Western methods, which mostly use barley. The taste of barley will be more mellow. But each country’s wine is adapted to local conditions. Why Chinese people like this kind of liquor is because liquor is easy to store. Water is not easy to store and will become moldy over time. Therefore, there are various similar wines in China, and over time there will be a wine that the locals like. There are many types of Chinese liquor Because it is difficult to translate, I can only describe it Throat, stomach, esophagus, tongue Every part feels spicy. There are also non-spicy ones with a strong aroma, For real Moutai, even with such a high concentration, your head will not hurt when you wake up after drinking it.
it's very disingenuous to draw a comparison between moutai village gdp per capita and the US gdp per capita as a whole. it would only be more apples:apples to use a specific high gdp city like midland texas
@@t3hsolo no it isn’t, because that would be a completely different context. plus, to show income inequality within the US, y tf would they compare to a different country instead of different places within the US
Moutai normally consumed in banquets, weddings, high end business dinners… and it has no close competitors in this category. So 350 usd is okay… its not for everyday alcohol consumption
Eurocentrism at its best here. People are questioning why Moutai is $350, yet they aren't questioning why some whiskys, brandys, and wine cost more...much more.
You are kidding right? Marketing departments have created spin to make whiskys, brandys and wine cost stupid amounts of money. What is the unifying factor? We don't buy those either. I can get a terrific bottle of whisky to suit my pallet for under a hundred dollars and frankly most of that cost is attributed to taxation on the bottle. Baiju is really pretty awful stuff, moutai is among the worst, it isn't even a matter of suitability for the pallet, let's just be honest. As an example given the opportunity to sit and drink shangxhi wine or an equivalent bottle of sake, which are you going to select? Has nothing to do with Eurocentrism, someone from the Pacific islands or central Asia will also tell you bluntly, this stuff is bad and you would be better off buying a cheap pot stihl and making your own vodka. The entire Chinese diaspora of the world outside of mainland China, who have had the displeasure of trying this stuff know what I am talking about.
This moutai I fear is like Hong Kong, a metaphor of how things are so overpriced without any real quality,like the housing, Michelin restaurant, education, supermarket, job, etc. things are just getting expensive bud by people who has money but no sense of judgement but trying to spend to compensate the inhumane work conditions. That’s my view
Michelin restaurants are completely different than the current economic state of education, jobs and otherwise don’t just hate some thing because it’s fancy. Just because things are associated with high cost doesn’t mean they are same thing.
Should see how different they act with a heating pad under the outworld. They go from casual stroll to sprinting constantly around their ideal 80-90f temps
I am disappointed with this video. WSJ used to produce high quality videos but this one messed up the currency .... it is thousands of chinese yuan not dollars / per bottle.... 0:05
Pass, Will rather collect Opus or Mouton Rothchild or Hibiki Whiskey. But I appreciate the Moutai. They work hard. I have seen it being sold in many places. Everyone has their taste. So to the people who are Moutai fans, cheers!
China kicks off ultralong bond sale to support economy: on.wsj.com/4bgifK3
No reporting on how moutai facilitates money laundering?
You have to use the derogatory term "firewater". WSJ, stay classy and racist. As always.
Thank you WSJ for letting me know of another China brand not to buy.
@@kevint1160 You must be joking right.... also I wouldnt be trying to defend anything coming out the of ccp....
Thanks to cold one's you tube channel. China bing chilling, you are welcome China.
White bottle w/ red cap: looks like a bottle of lighter fluid.
....which it pretty much is.
Hahaha
LOL! Moutai, AKA Kingsford.
300$+ lighter fluid, the fire that generates this fluid, must be very important 😂😂
It's part of a branding strategy, standing out from other brands, inviting curiosity.
Just like all spirits 😂
My mom bought some shares of Moutai back in 2007 when it was one of the most expensive stocks on the Chinese stock market at around 80 CNY, it went down 20% over a week, as soon as it went back up to 90 CNY, she sold them immediately feeling a sense of relief and swore to never buy its stock again. Then it soared up ever since to about 2500 CNY with handsome dividends each quarter. She regrets it everyday.
Hey man bing chilling
its a bubble so it will blow again
It’s like all of us having regrets we never purchased a single whole bitcoin back when it was worth not even a dollar.
@@MalevolentCherryme 🤡
DO. NOT. SELL. STOCKS. WHEN. THEY. GO. DOWN. Unless the company is actually out of business.
First golden rule : hold. Hold. HOLD. If you know, HOLD. No matter what. You're looking 5-10 years; daytrading is mostly a joke.
Bruh this thing is packaged in an engine oil bottle.
it is actually a very high-tech valve design to stop both airs to go in and prevent people from filling up it with fake liquor. the bottle probably worth more than the liquor from the cost perspective🤣
It's part of a branding strategy, standing out from other brands, inviting curiosity.
at 53 pct.. you can burn anything with it with no effort. Most liquors are at 40-43. You were right, it should be considered as oil rather than liquor.
Exactly 🤏
Lol, reminds of Engine Gin, a new Italian brand of organic gin bottled in a retro-style tin can for car oil
As they say, people who buy Moutai don't drink it, people who drink Moutai don't have to buy it.
In india we have such bottles for toilet cleaners
@@aakarshchaudhary7359kindly use the designated street instead, thank you
@@ziliestarrive Good morning saar!
As a Chinese I can tell ya, this ‘moutai’ liquor is commonly used as gifts for the social status it carries. The actual taste doesn’t matter much and most people who have it would rather display the bottle on their wine rack than drink it. Genius marketing from the brand though.
what are you talking about bro its liquor its a type of beverage...people buy it becuz they drink it, people give it out as gifts becuz they know those other people will drink it, often at those giant dining tables you'll see moutai being served, or at household dinner gatherings.
@@damnpeggy8454 What are you talking about? Everything @atlas9001 said is true. You just don't know Chinese culture. Even the most expensive liquor is meant to be consumed at some point.
Its definitely just a money laundering scam.
I tried to buy some at a Asian grocery place in Australia, they wouldn't sell it to me. It was flat out not for sale.
This explains it, thanks.
"The grocer here is top notch, they even have moutai"
Chinese here, and every single relative just has a bottle in their house (me included, I have no idea where it even came from lol).. no one even drinks. I've had it a couple times and it taste absolutely disgusting. The times I went back to China for my in laws, yep there was a bottle opened for the dinner and the older gen were drinking it up. I honestly can't express how disgusting it is lol...
I got an empty counterfeit bottle from China and filled it with water. The looks I get from guests is priceless. Mr. Money.
Mr money 😂😂
That’s insane! 350$ is wild! But what foreigners don’t understand is that 1.4b people means you don’t need a foreign audience
For some time yeah. But population demographics is against you
According to experts' estimation, by 2100, China will lose at most 3/4 of its existing population. By then, the population of China will be larger than that of the current United States, so what do you think?
@@zircon6566Those projected models just draw a straight line of current population decline/growth and extend it to 2100. It’s incredibly hard to predict anything so confidently 80yrs from now.
Imagine if we had used projections from the 1940s to determine the current population and economy.
But like only a handle could afford it at $350 a bottle...
@@zircon6566those experts estimation are always wrong bc of outside variable. We could have wars, pandemics, sudden baby boom out of nowhere, economic depression or economic boom, big tech revolution etc.... Predict smth 50 years from now is hard ball
As a person live in PRC. I can tell you why. Its market price strategy is similar to Rolex and even better. It’s hard to get a retail priced bottle (200 usd), but if you get one, you can sell to liquor deal for 350 usd right away. And most of ppl cannot get the retail price ones, and you can only buy market price ones from dealer for 450 usd. And the price is quite fixed, no huge fluctuations. As a product like this, no one care its value. They care about the superior price only, and purchase it as a conspicuous goods or luxury gift🙃 I knows it’s hyper overpriced, so I only consume Italian wines in China 😁 I hope my English make sense, cuz it’s my second language
Also I know how they control the price. Just one sentence: a company owned by the ccp can make law with its legislation power only for its products.
@hsb9438 it's more akin to regulations which state that Champaign must be made in the Champaign region of France for it to be the genuine product. Usually, there are actual differences between the genuine article and those that make a similar product, but there are cases where there are none. It's up to you to decide whether regulations like this are acceptable by any country.
@@D4PPZ456 thanks for your reply😊 I got your point. and I have to mention that my most sparking wine is Italian Prosecco. As I know the appellation of Champaign as a GI product, you have to mark the vine is Récoltant-Manipulant or Négociant-Manipulant, and there are Grand Cru, Premier Cru and Tête de Cuvée, diff tiers you can choose from. and you pay premium for more specific region like Tête de Cuvée within Champaign region. I believe the appellation of Champaign is quite fair.
@@D4PPZ456 My point about Chinese liquor is not I don’t like it (which is true) but it’s hyper overpriced compared to true good tasting liquor such as cognac. Cognac is much inexpensive than Chinese liquor even us in china have to cover the ridiculous high customs duties🙃
@@D4PPZ456here is just another story for your comic amusement 😁 my cousin in law put one of this 450 USD worthy bottle on each of his wedding banquet table, and I am very curious on why it’s not the Cristal by LOUIS ROEDERER. Cristal got the way much better packaging for visual enjoyment
From the bottle, I assumed that this was something to pour into my car. I'm still not convinced that it isn't.
They need to work on the packaging.
@@oxvendivil442It's probably the most iconic packaging in the entire country, I don't think they're gonna change because it doesn't appeal to us westerners lol
It is actually ceramic, feels a bit like freaky branding quality in the hand. Goes down pretty nicely actually but will mangle you at a wedding hehe
@@andrewxu2949 So... you don't think companies alter packaging design and branding to appeal to international markets? Okayyy. 🤣
With a hint of urine. Remember tsingtao?😂
Pro tip for those on a budget: Buy a bottle of ethanol and dilute it in water.
😂harder to sell
Thats like saying moonshine taste the same as a bottle of hennessy
@@hallo84 I'd rather have some moonshine than some ghetto sugar water
@@vividly94 Most rednecks do...can't really appreciate any other quality aside from getting drunk fast.
Brother your forgetting that everclear exists
Are bluds really paying $350 for a bottle of straight ethanol 💀
bro the auction was selling them for $3k usd its basically chinese moonshine
For 50-80 years old ones, they can sold for $40k per bottle
As opposed to what? diluted ethanol? 😅
Before tasting Moutai, I wonder how it can be 10x the price of a decent bottle vodka. After tasted Moutai, I don’t think it worths 10x, but 5x definitely for sure…
@TheNewLooter all alcohol are ethanol you smart@ss
As a Chinese, I can tell you that Moutai is popular because you can use it for everything. Getting drunk, molotov cocktail, car engine, mouth wash, hair regrowth, and appendage enhancer.
As a Chinese I can confirm this's true, especialy the hair regrowth part.
Huh?
@@ericzhang9740 😂
How multi lateral 🤣
Moutai is not just an alcoholic beverage, but also a representation of affluence.
If you like freedom and want a cheaper bottle, just get a bottle of Taiwanese Kaoliang. Pretty much the same recipe, and possibly aging technique.
When you have nothing you're interested in prestige, 😊because you don't even have that. Affluence? Do you need in your life?
@@alexipestov7002Kaoliang can’t compare at all in terms of taste or quality. It’s like comparing Macallan or Yamazaki to a bottle of Jameson.
like LV the really cost no more than 30 dollars.
@@suntzu8522 You're kinda falling for the marketing hype though, a good Glenfiddich or Glenmorangie can hit the point of good enough.
And some of the better kaoliang varieties can easily hit that point.
When they deliver this to the global market, it's prudent for them to change the packaging!
And the contents of the bottle
@@yujiuyu8817 it's funny that your text isn't being translated by TH-cam. It's like they don't want us to talk.
@@yujiuyu8817 obviously keep the packaging in China, just change for overseas
been drinking it for 20 years (European working in Chinese construction) only the last 3 years I start to enjoy it
Just curious to know what you like about it?
finally the alcoholism paid off huh :D
Now you are a true Chinese.
Don’t know how you kept up , that stuff is terrible 🤢
As a scotch nerd whose used to spirits over 60% I got this sample this from a friend and it is delicious. Just very overpriced. I heard these bottles used to be $50 back 10-15 years ago.
30 years ago, i was in grade 1 in china. A classmate bought and drank a tiny bottle of moutai in class. It definitely wasn't that expensive if a 6yr old was able to afford it on his picket change. Yes, he was the problem kid in class. It was my first time seeing alcohol at school, so the memory stuck.
That was my dads favorite liquor back in the 90s. Used to cost about $20 per bottle. Price has since skyrocketed. It's insane
now about 350 dollars per bottle in China.
@@allenz2922 In the 90s, $20 means a lot!
@@zx4337 adjusted for inflation, that’s about $60 today
Is ur dad still alive? 😂
九十年代家里能喝得起茅台的，估计也是个高官
Definitely seen this in the automotive section. Looks like a bottle of octance booster or injector cleaner.
Probably could be used as one.
Never put this one and bleach close together 💀
Yes 😂🤣
What alien country do you live in where you put bleach in a porcelain bottle
Your clothes will get cleaner and your stomach will not feel as bad.
But seriously, I have had the expensive brands and they neither look nor taste as bad as this.
Because you will prefer the taste of the bleach.
That's what I thought! XD
What makes this particularly valuable is that it is the "universal currency" for a lot of situations, where straight-up giving someone money might seem overly suspicious
I lived in China for 2 years in the early 2010s and I have to say, a lot of liquor there tastes pretty crude like Moutai. However, it's that crude taste that makes you really feel alive haha!
Baijiu is an acquired taste with a steep learning curve. Real Chinese connoisseurs don't care if their premium baijiu or tea appeal to Westerners. It would be a bad thing if you fall in love with Moutai, because the prices would go up even higher.
@@cosmoobserver3416 I prefer Taiwanese Gaoliang, last time I had Chinese Baijiu it just tasted like chemicals.
@@JAFrk Taiwanese gaoliang Is a crude, unrefined liquor that originated in Dazhigu in Ming Dynasty and Now is widely found in the countryside of Northern China. It's also called 老白干. Very cheap liquor for farmers.
@@JAFrkgaoliang is also a popular local chinese jiu in mainland originally from china.
@@cosmoobserver3416 do you work for moutai?
Fascinating! Never knew Moutai existed.
真的吗😂😂
@@birdyashiro1226 Yes really lol
@@birdyashiro1226 nobody outside China has any reason to know about it.
@@sinisterthoughts2896 Not really
@@birdyashiro1226china doesn't have the soft power as US, Europ, japan.
Finding genuine moutai is tricky, with so many counterfeits around the market.
Moutai is a wine made from sorghum and wheat.
Unlike most Western methods, which mostly use barley.
The taste of barley will be more mellow.
But each country’s wine is adapted to local conditions.
Why Chinese people like this kind of liquor is because liquor is easy to store.
Water is not easy to store and will become moldy over time.
Therefore, there are various similar wines in China, and over time there will be a wine that the locals like.
There are many types of Chinese liquor
Because it is difficult to translate,
I can only describe it
Throat, stomach, esophagus, tongue
Every part feels spicy.
There are also non-spicy ones with a strong aroma,
There are also some that are not spicy.
For real Moutai, even with such a high concentration, your head will not hurt when you wake up after drinking it.
I am sure that a Western copy exists, sort of getting their own back...
For anybody who's never tried this, it is the most revolting, vomit inducing, impossible to drink alcohol you will ever have in your life. It tastes like hand sanitizer and spoiled milk.
Shows how powerful marketing is
For anyone reading this, this is clear misinformation.
Can you even afford a bottle? It’s not repulsing, and I don’t really get hungover from it. It’s strong liquor.
I guess you just aren’t as alcoholic as East Asians are? We drink everywhere, every time - It’s even worse in the North, because in the South people enjoy tea a lot more.
Worse than tequila? Tequila is sweat turned into alcohol.
@@jamiebruner8463you can use cheap tequila for a decent cocktail, the most premium moutai tastes like acetone
I prefer Sichaun wuliangye Baijiu 四川白酒五粮液. Its more akin to US version of spiced rum. But it can also be kind of expensive. I really wish more people would bring attention to chines alcohol industry and artistry. I think almost all everyone knows is Baijiu and of course Chinas famous Tsingtao beer.
Neither of those you mentioned are really all that famous.
In Trinidad and Tobago we have a drink called puncheon which is 75% alcohol… this is the real fire water 🔥
yeah? in america, we have something called everclear
pun·cheon on a google search brought this definition.....noun
1.a short post, especially one used for supporting the roof in a coal mine.
2. another term for punch
Sounds about right....
@@jawsvvvvv lol try “forres park puncheon”
mmm mmm hunch punch
Insane price! here i thought Jonny Walker was expensive..
Good advert with wsj to become globally known !
$295bn??? They can literally pay Malaysian national debt
harammmmm
Even home grown award winning Timah whiskey despised by their own people 😅
That's not how it works
@@LeonMortgagecan you explain why please
why would china pay for malaysia’s debt?
Was reading an article about how black market forgers use a certain pesticide mixed with vodka to match the taste, and I thought to myself, I don't really want to drink anything that tastes like pesticide.
It actually doesn't taste good. It was for the longest time best known as a bribe gift, given to government officials and company higher ups to grease the wheel. The more expensive ones are mainly for collecting and display.
Agree, lived in China for 20 years, was consumed at many of a gathering, never enjoyed it.
It certainly tastes great, but you need to be a real baijiu connoisseur which requires a steep learning curve. The same rule goes with many top-notch Chinese luxuries such as pu'er tea. Not many young ppl love the taste of pu'er tea, but real fans would splurge tens of thousands of dollars for a piece.
U don't get a hangover from it though
rice wine is typically not a thing for white people and I am not a fan of rice wine either.
As someone who has drank all sorts of liquor, Maotai is one of the more premium tasting liquor. It is quite expensive these days.
If you don't find it taste good, that's because you have not drank enough of it. The best alcohol taste better when you're drunk. the cheap ones taste better when you're sober.
That graph is crazy. It rises so fast it whips back.
🔥 Moutai 🔥
Helps u escape ur harsh economic reality better than Apple Vision Pro.
💯 Dude 💯 exactly ! The most magical thing is, if you just drink sufficient amount, you might escape ur economic reality permanently 🎉🎉🎉
those who could drink maotai may not have economic issues
The cost per bottle to produce is most likely around $2.
At that price, that bottle better be ceramic.
it's actually made of porcelain
Seen these in my local Asian market, love using it for lighting charcoal.....and that's about it.
must have a ton of money if you're using it as lighter fluid
Didn't think it tasted good when I tried it
It's just a cult. Most people admit it doesn't taste especially good. People drink it for status. And it's mostly the lack of other investing instruments in the country drives its price sky high. Unless they can really find a way into youngsters or foreigners (which I highly doubt), it's a big bubble waiting to burst.
If you enjoy the taste of any liquor then you are probably an alcoholic.
Depends on the flavour choices, to my opinion it taste really good when mixed
I don’t think you can taste anything after you drink it, including the drink itself 😂
I never enjoyed red wine, coffee or fromage, either. Tastes vary from person to person.
Rebecca’s expressive eyebrows are the real star here.
the only reason is, moutai is a common hard currency in the world of nepotism and kleptocracy
For those not used to chinese liquour, simply put, it taste like prune vinegar
Typical Chinese luxury product…. It is not the intrinsic quality or value it has, but the artificial inflation due to societal manipulation. As a Chinese person myself I do not buy into Chinese “luxury” goods
Thank god someone is pointing this out. I thought I was losing my mind seeing how many people in the comments can’t see that this obviously bottom-shelf liquor is only expensive because of its perception among a certain group of people.
About 10 years ago, I was over a coworkers house, and a long time ago, he got a bottle of this from his uncle who traveled to China for business. We had no idea what it was, so we cracked it open. A couple of months later, we found out that the bottle was worth over $2,000 at that time.
I was in Shanghai and I had the moutai flavored Luckin coffee. It's very strong, not worth the price.. but since I was a new customer, I got the order for half off for around 19.
It even became a popular chinese idiom "有眼不识泰山" : "to have eyes but fail to recognize Moutai"
How much money did China give WSJ for this advertisement! 😂😂😂
Things to think.
actually wsj gave money to beg for making video for moutai
more likely WSJ paid moutai to use their photo and brand
Total lack of understanding of how a stock markets works: “Not in interest of government and company for share price to fluctuate “
Unbelievable to say I’ve never heard of it.
Its mentioned by Harold in the series Suits
Crazy finding about it now lol
@@mariopuzo9333havent heard about that series too
just means you're too poor lol
Moutai is a wine made from sorghum and wheat.
Unlike most Western methods, which mostly use barley.
The taste of barley will be more mellow.
But each country’s wine is adapted to local conditions.
Why Chinese people like this kind of liquor is because liquor is easy to store.
Water is not easy to store and will become moldy over time.
Therefore, there are various similar wines in China, and over time there will be a wine that the locals like.
There are many types of Chinese liquor
Because it is difficult to translate,
I can only describe it
Throat, stomach, esophagus, tongue
Every part feels spicy.
There are also non-spicy ones with a strong aroma,
There are also some that are not spicy.
My understanding is that Moutai is not even the best baijiu out there, it's just boosted by the fact that Party officials like it. The general consensus among liquor lovers I've heard is that Wuliangye is the best tasting high-end baijiu
Gotta say the design is now pretty iconic.
Is it better than Techron?
Moutai is a wine made from sorghum and wheat.
Unlike most Western methods, which mostly use barley.
The taste of barley will be more mellow.
But each country’s wine is adapted to local conditions.
Why Chinese people like this kind of liquor is because liquor is easy to store.
Water is not easy to store and will become moldy over time.
Therefore, there are various similar wines in China, and over time there will be a wine that the locals like.
There are many types of Chinese liquor
Because it is difficult to translate,
I can only describe it
Throat, stomach, esophagus, tongue
Every part feels spicy.
There are also non-spicy ones with a strong aroma,
For real Moutai, even with such a high concentration, your head will not hurt when you wake up after drinking it.
贵州那个地方有赤水，气候风水都会影响酿酒口感，就那个地方出产的就天下第一，回味无穷，不辣，不烧，喝多了第二天不头痛
I feel like a big part of the problem with selling any high proof liquor at a high price globally is that, frankly, they all taste near enough at that % that you're entirely hitching the value to it's cultural niche. Sometimes you can sell people on that (like rebranding fatty Japanese beef into this mythical thing), sometimes you can't. It doesn't help that China's economic growth in exports has been largely tied to adopting and wearing the 'place where stuff gets made cheap, fast and low quality' to great success, so Chinese products have an even more uphill battle than most to get approval from non-Chinese buyers.
they should learn from how south koreans exported soju, south koreans reduced the content of alcohol in soju to make it more palatable to the consumers, especially the young ones who just learn to drink. Moutai could release a lite version to chase younger consumers and maybe foreign ones too.
No. Moutai has established itself as THE top luxury of China, so It cannot ruin it's brand image. Think of Hermes or Louis Vuitton. Have they opened any discount store in outlets or establish subsidiary brands to appeal to more customers? No.
@@cosmoobserver3416 Pretty sure a light version can not ruin ther reputation more than ice cream
You should learn more History about South Korea, which used to be a dependent country to China, and their soju is just a light ferment version of baijiu that imparted by Ancient Chinese people
Soju is literally vodka with water. It’s written at the back of the bottle lol
@@ytzhao2491huh stop lying soju is water with vodka. Go buy a bottle and read the ingredients list
I like how they go from talking about how rare and hard to make Moutai is, to showing the biggest company working with a Chinese fast food enterprise
It's like someone telling you that Diamonds are a safe investment and then taking you to go see that Diamond slaver from Blood Diamond and getting $400k worth of Diamonds for some guns and "da big plasma screen TV"
It's look like my toilet cleaner bottle😅
It basically is bleach so it makes sense.
Yet you can’t afford a bottle.
Lol, exactly what I was going to say.
Doesn’t taste much better.
Taste like toilet cleaner, chinese like toilet taste 😂
Smooth how the MC didn’t stress the fact that it WAS 507 Billion and dropped by HALF to 228 Billion 😊. Love the stuff though, MouTai is great.
A business deal is not complete until all parties take a drink of moutai. Love this stuff.
Never heard of this drink
is it a joke🤣😆it's look like toilet cleaner to me.
It's part of a branding strategy, standing out from other brands, inviting curiosity.
@@araara4746 if you ask me it's a ugly looking product and not appealing.
@@topotree
Did I say the design is good and appealing?
First study product differentiation as a branding strategy and then you will understand.
But if you already don't like it because it's made in China, no matter how good it is, how unique it is, you won't be interested.
@@araara4746 😆🤣who likes to drink something in a toilet cleaner bottle 🤣i am not talking about that that it's because of China, are you kidding 🤣 seriously change the bottle man!
or a "luxury" brand partnering with Luckin coffee or Dove making chocolates. So weird, from the marketing and packaging youd think this is what hobbos in china drink.
Tried it a few times at weddings. Taste wise: It burns like strong vodka but has the slight after taste of soy sauce/miso. The more expensive bottles tend to taste smoother. Definitely an acquired taste but fun at social gathering where you can shoot 5ml thimbles every minute with friends and family.
🔥 VIDEO ON $MOUTAI 🥂 SHOUT OUT WSJ! 🥳
Never heard of moutai
Great Info! 🥂 from NYC.
I was gifted a bottle of this from a friend in shanghai, it was a 100ml so we opened and finished it during lunch. It was honestly really really good!
you must be sick. its the worst alcoholic drink on earth 😂
@@chef7658 hahahaha i disagree
Basically it just a lighter fluid 😂
But the brand itself is like a "Chinese champagne"
For those who do not understand how premium the status of Moutai in China is, Maotai is often seen on Chinese state banquet tables, where the government uses it to serve world-class leaders like presidents from the United States and Russia etc..
Gonna pop one of these in the club with the boys
I wouldn't recommend spending money on this. Chances are high you and your friends won't like the taste. There's a good reason why it's not known outside of China... it is unappealing, especially at that price.
@@yeroca 😂😂
@@yerocaHonestly I don’t recommend it to anyone outside of China since their tastes are probably different. You have to adapt and appreciate it to enjoy it, and if that isn’t something they want to do then don’t buy it. That’s one of the challenges Moutai faces in a foreign market.
Your Chinese investors must be very happy for this 8 minute long ad.
Bottle looks like some illegal bug spray 😂
I spit my water out!!😂😂😂😂😂😂😂😂😂😂..the comment section is certainly a motley crew🫰🏽👏🏾👏🏾👏🏾👏🏾👏🏾💎💯
Just when to Guiyang months ago, and Moutai is everywhere. Even the teas are put inside Moutai bottles!
People will dump on this in the comments but spend the exact same dollar amount on a bottle of Blue Label or 1942. It’s all the same. They’re products whose value derives from being a status symbol.
Also, for many Chinese people, it tastes good. Of course there will be some that don’t like it, as with european wines or champagne. But Moutai is a genuinely good quality liquor.
It helps that many Chinese people are huge alcoholics. Many of us drink as a social form of bonding, with co-workers, etc.
"struggles with brand recognition outside of China" that's why we at WSJ took their money to make this video.
A bottle could cost WHAT?!!? I'm lost... How??
In China, prices of things can be very surprising to the people not familiar with China.
For example, lychee (the fruit) can sell for 10s of thousands of dollars.
Tea can also sell for 10s of thousands of dollars 👍👍
@@ChinaSongsCollection USD?! Like $10,000+?!
You're not paying for the liquor per se, you're paying for the brand name.
Think Louis Vuitton or Gucci. Or Buffalo Trace Pappy for a more direct comparison
.
@@SeekoGT Yes USD. I know it sounds weird.
@@alexipestov7002Yes, and things like Lychee or Tea and Moutai all have specific processes that directly influence its price as well.
The bottle looks like something you would see in an automotive parts store.
As an American; Red cap, white bottle? Plastic bottle!? Yeah no thanks kingsford 😂
It's not plastic bottle! It's a ceramic bottle!
@@ytzhao2491 Well
If they want to expand into the American consumer market they need to keep that in mind or change the packaging atleast for us here in the states. It looks cheap right off the back. Hopefully there’s understanding to my statement
@@pokerange6911They don't care the US market at this moment, Cause they have 1.4 billion potential consumer in China.
@@pokerange6911Yeah I think that Westerns probably think it’s some sort of Cheap alcohol, considering the vastly different construction of their alcoholic glasses.
I think Moutai will have to expand into more creative ways to bottle their liquor, that tap into the Western idea of orientalism and maintain their classy side.
Valuation so good it violates spacetime's limitations.
Firstly , I don't dirnk
Secondly, AINT NO WAY i'm buying something in a red and white bottle that "tastes like ethanol" sounds terrible to me
You could say it's like anything but tastes like ethanol. Compared to it, Whisky is more like ethanol.
One of few rare companies that focus on quality in China
You're behind then because they've been making phones that are generations ahead of everything else in terms of tech.
I had a friend buy me a bottle once. It tastes like paint thinner.
How do you know the taste of paint thinner? ;)
@@ordinarryalienhe's a painter .
@@xcel5203 Nah, I think he's Charlie from IASIP.
Then drink paint thinner only, which is very cheap.🤪
The top comment says it all, going international with no market research on a countries existing products will result on consumer confusion and low market share. They need to rebrand at least the bottle design for international markets.
How much did this company pay WSJ for the advertisement? It’s too obvious.
How much US paying you to comment?
@@johnnyw6467 Sorry i thought the wsj was from the US? You aint making any sense. This is clearly a payed for advertisement.
I feel like a lot of the fanboys singing the praises of this product have either never been to literally any liquor store with high-end alcohol available, or they’re bots. I’m still having trouble figuring out which, though.
It’s definitely an acquired taste, much like most liquors are. The only drink I remember enjoying the first time I sipped it was Johnny Walker Blue Label. Chinese Bajius like Moutai take much more “getting used to” since the complexities in their taste dwarfs usual liquors. You’re getting licorice, soy sauce, chili pepper, and who knows what other tones in there.
Moutai is a wine made from sorghum and wheat.
Unlike most Western methods, which mostly use barley.
The taste of barley will be more mellow.
But each country’s wine is adapted to local conditions.
Why Chinese people like this kind of liquor is because liquor is easy to store.
Water is not easy to store and will become moldy over time.
Therefore, there are various similar wines in China, and over time there will be a wine that the locals like.
There are many types of Chinese liquor
Because it is difficult to translate,
I can only describe it
Throat, stomach, esophagus, tongue
Every part feels spicy.
There are also non-spicy ones with a strong aroma,
For real Moutai, even with such a high concentration, your head will not hurt when you wake up after drinking it.
I like Wu Liang Ye
Westerners learning there's a world outside of western countries.
it's very disingenuous to draw a comparison between moutai village gdp per capita and the US gdp per capita as a whole. it would only be more apples:apples to use a specific high gdp city like midland texas
Exactly.. was confused when they brought this up
Its to highlight us income inequality
@@t3hsolo no it isn’t, because that would be a completely different context. plus, to show income inequality within the US, y tf would they compare to a different country instead of different places within the US
Moutai normally consumed in banquets, weddings, high end business dinners… and it has no close competitors in this category. So 350 usd is okay… its not for everyday alcohol consumption
Eurocentrism at its best here. People are questioning why Moutai is $350, yet they aren't questioning why some whiskys, brandys, and wine cost more...much more.
Cry me a river 🤣
You are kidding right?
Marketing departments have created spin to make whiskys, brandys and wine cost stupid amounts of money.
What is the unifying factor? We don't buy those either.
I can get a terrific bottle of whisky to suit my pallet for under a hundred dollars and frankly most of that cost is attributed to taxation on the bottle.
Baiju is really pretty awful stuff, moutai is among the worst, it isn't even a matter of suitability for the pallet, let's just be honest.
As an example given the opportunity to sit and drink shangxhi wine or an equivalent bottle of sake, which are you going to select?
Has nothing to do with Eurocentrism, someone from the Pacific islands or central Asia will also tell you bluntly, this stuff is bad and you would be better off buying a cheap pot stihl and making your own vodka.
The entire Chinese diaspora of the world outside of mainland China, who have had the displeasure of trying this stuff know what I am talking about.
plenty of people complain about that too
@0.20 I love how the curve turns backwards in time. So trustworthy...😅
The bottle looks ugly and cheap
when wsj doesn't spread lies and hatred, it actually enjoyable to watch
my year salary for alcohol bottle, okay lets go.
yeah it will fail in world market. it will be stocked forever.
yeah baby now I want to try it.
Dove soap chocolate?
Liquor-filling chocolate under the brand of Dove, an international chocolate brand under the US parent company Mars.
yumm soap chocolate so good
Funny thing is I'm Chinese American and I've always heard of the word "moutai" on TV shows and growing up, but never really knew what it was. lol
This moutai I fear is like Hong Kong, a metaphor of how things are so overpriced without any real quality,like the housing, Michelin restaurant, education, supermarket, job, etc. things are just getting expensive bud by people who has money but no sense of judgement but trying to spend to compensate the inhumane work conditions. That’s my view
Michelin restaurants are completely different than the current economic state of education, jobs and otherwise don’t just hate some thing because it’s fancy. Just because things are associated with high cost doesn’t mean they are same thing.
Should see how different they act with a heating pad under the outworld. They go from casual stroll to sprinting constantly around their ideal 80-90f temps
I am disappointed with this video. WSJ used to produce high quality videos but this one messed up the currency .... it is thousands of chinese yuan not dollars / per bottle.... 0:05
4:19 says a bottle sold for "thousands of dollars" ($38,000).
Good luck getting genuine
Pass, Will rather collect Opus or Mouton Rothchild or Hibiki Whiskey. But I appreciate the Moutai. They work hard. I have seen it being sold in many places. Everyone has their taste. So to the people who are Moutai fans, cheers!
Most counterfeit liquor in China.
I have had this a few times and I think there are much better tasting baijiu. I prefer smooth and flavorful baijiu.