ไม่สามารถเล่นวิดีโอนี้
ขออภัยในความไม่สะดวก
How JAMES JEBBIA Became JAMES JEBBIA (The Real Supreme Story) 2019 | PART 2
ฝัง
- เผยแพร่เมื่อ 5 พ.ค. 2019
- _IN PROCESS
EP. 14 | JAMES JEBBIA PT. 2
In part 1, we talked about how James Jebbia established Supreme’s legacy. In part 2, we’re going to cover how the Supreme New York store legacy can be tarnished.
These days, James Jebbia and Supreme are are racking up countless blind followers. Followers that know nothing about the intricacies of Supreme and it’s New York heritage.
Supreme has every right to be fascinating and alluring to people trying to figure out their own coolness. Shawn Stussy taught James Jebbia how to tap into what’s cool, and organically connect with like minds. Supreme and James Jebbia have an authenticity that VERY few brands can harness, and it resonates with the genuinely cool kids FIRST. The leaders and non-conformists who truly carve their own path. And then all the followers, desperately wanting to be like the cool kids, copy what the cool kids have- simply because they have it. That’s it really.
James Jebbia ingenious added many layers to the concept of Supreme. To Supreme purists, these layers are the only thing that gives the brand value. To the pedestrian trend hopper, the value of Supreme comes from the popularity. Do not think that James Jebbia is unaware of this; it’s one of the cornerstones of Supreme itself. Let’s start examining this philosophy:
James Jebbia’s boutique was his contribution to NYC’s grimey teenage skate mecca. SupremeNewYork meant the world to its crew. Supreme’s products are the regurgitation of music, fashion, slang, and stories of what was happening in 90s New York. As a voracious consumer of art and philosophy, James Jebbia has always been tuned into the people around him, what drives them, and HOW THEY INTERACT WITH ONE ANOTHER. He’s definitely an artist in that sense, and his medium is retail.
James Jebbia established that art plays a fundamental role in Supreme. In fact, it’s inseparable from the brand. If art was taken out of Supreme, Supreme would cease to exist. The stores are designed to feel like a gallery. But like art, Supreme IS OPEN TO INTERPRETATION. And many of those interpretations are made WITHOUT MUCH INSIGHT.
The hype of Supreme, through no fault of James Jebbia, is beginning to degrade the perception of the brand. On one hand, we should be happy that SupremeNewYork is compelling and attractive to kids of all backgrounds. But a large part of the group that’s currently shopping at Supreme is nothing like James Jebbia, or the group he built it around. They wore Supreme because they were Supreme.
James Jebbia Supreme branded objects have become commodities; sellable and tradable because they have a logo on them. There’s a consistent disregard to investigate the meaning behind them, and a rush to judgement on why they exist. Currently, Supreme is facing an oversaturation in popularity. Supreme has increased its visibility- but not articulated its message. James Jebbia always let the kids steer the ship, and that’s one of the primary reasons for Supreme’s success. But a couple of randoms have been trying to sneak in and change the course. Hype-focused trendhoppers want to own the image Supreme James Jebbia built without them.
So despite James Jebbia’s best intentions, Supreme is getting a little sidetracked. What’s the big deal? It’s not like they’re gonna fall off anytime soon. Should Supreme, after 25 years, bow out gracefully? Or should they continue to open stores and bring Lower Manhattan to every corner of the world? The answer is obvious: Like everyday since it was born, SUPREME is gonna do whatever it wants to do, no matter what we think.
Supreme is forever an iconic brand, deserving of all the credit in the world. From what James Jebbia started, it’s genuinely remarkable. It’s bigger than skateboarding, clothes, and clout. However long Jebbia will reign, Supreme’s true value will never be lost. From a love of culture came A Love Supreme.
That’s what it means to Push Product.
---
push-product.com
Instagram @pushproduct
Patreon:
www.patreon.com/user?u=16239876
---
Music:
"Infinite"
Instrumental by Homage
• [FREE] Chill Jazz Hip ...
PART 1:
th-cam.com/video/Xmz7YEHy_O8/w-d-xo.html
Supreme’s been misrepresented too long- time to set the record straight.
Keith Richards said it best;
“If you've gotta think about being cool, you ain't cool”.
True, and using Damien Hirst on their products kind of proves that quote.
Quality is through the roof bois, keep pushing
Thanks for the love!!!! more coming soon!
Most underated channel on youtube
true
TRUE
Most underrated subscriber on youtube
you should do a video on FTP next. they have a really interesting story and and probably one of the most organic brands out atm.
It's on the schedule, keep tuning in!
@@push_product nice. keep up the great vids man
The Meme Plug On 5tH this would be dope.
thanks for using my song. this is awesome
This is my favorite channel right now, I am binge watching like hell
Didn't expect part 2 to be uploaded this fast but not complaining! Way to go boiz!
You already know how we do!
The quality is amazing. Keep pushing. You guys will blow up.
Thanks for the love!!!
very well done part 1 and 2 ! thank you ! I subscribe
Bro ur videos are great fr. You earned a new subscriber
Beautiful insight. It is actually motivating to hear this. Thank you for the video 😇
Another clap clap Bangor of a video.
Love it.
2nd part watched love it
Awesome channel. I'm glad I found it. If possible, I'd love to see a How they became series on Benny Gold.
Love your content 💯✊🏾✊🏾✊🏾✊🏾✊🏾✊🏾
I’m liking you content. Keep it up.
this channel bout to blow up
This channel is amazing!!!
Thanks for watching and supporting! more content coming soon!
fantastic video. very informative and respectful to what supreme is.
Please a fujiwara / nigo video :) keep pushing
Yo this is a dope channel. You know how to do this shit for sureeee
Ioved every minute of this video
Loved every word of this comment
These are beautiful
thank you push product this really helped.
Alot of the hypebeasts need to get educated!
This video is a good start.
This video says it all🙏🙏🙏
This comment says it all!!!
I agee and enjoyed this series, but I gotta be critical of one thing. You said Supreme likes to be on the low, only very few are "in the know" but in this episode you say people don't look for the deeper message. A bit of a contradiction, can't know the deeper message if they keep it to themselves. So while I agree, I also can't blame anyone for not understanding a supreme crowbar. Also that brick was 100% an inside joke lmaoo. Keep up the good vids. Had to sub!
I think its because supreme wasn’t supposed to this saturated, those who know will know and those who don’t know wouldn’t even know about supremes existence
Thanks for educating respect from 🇮🇳
Should take about brands status on sustainability, what needs to change etc.
I'm trying to build a brand. These videos really inspire. Thank you! wish me luck
Good luck fam
and godspeed to you
keep going y'all, this some nice ass content
Good stuff
Hey wassup w miss. Skateboards I can only find like 2 decks online... Anyone know a site or @ ? I wanna see more the company looks rad
talk about gx1000 next bro
Watching this before signup lol
thanks
I appreciate the casual Baby Goth jab...
You guys fucking get it! A common term here in the UK is "All the gear, no idea". Just because you wear all the clothes a pro golfer wears, and have bought all the clubs pro golfers use, it doesn't make you any good at golf. People are alway copying whats on the surface, in attempt to present themselves as having what lies beneath; in reality they're just a hollow shell, and unfortunately it works, but it only works on other people who have no idea either.
Well seen
making ur long road !
This is such a nice perception of this creation called supreme! that is beyond than just clothing, is a group of soul that enjoy eachother skating and sharing! really human! Cool Stuff @pushproduct
Please show this to all hypebeasts
Part 3
What’s the outro song man? Btw fire video 🔥
the name is at the end credits! thank you for the love!!!
@@push_product "Infinite"
Instrumental by Homage¨ ?? its not the last song. can you please write link here to that song?
Come back!!!
how shane gonzales became shane gonzales
How gonz became gonz
How Kanye became Kanye
bulian you should already know that and there are better video editors who already done itor just listen to last call by Kanye west
See I completely agree with your views here. I think that this company has gone to shit with the idea that people can buy a Supreme item and then use the item to try to gain something from the item and not from the culture of the item. You guys might even notice that in my profile picture I am wearing a Supreme shirt but the reason why I wore that shirt was to spread the culture of Supreme. I'm not saying that people shouldn't take pictures of themselves in Supreme I'm saying that if you are going to show Supreme on yourself spread the culture, not the hype. Tell me what you think!
spreading what culture exactly? you just tryna deny the fact your like everyone else
@@whooked lol exactly he posted it because he thought it looked cool
I SWEAR
amen basically.
Now that supreme ships to Mexico. I can predict we are going to have a supreme Mexico in the future. It would be the next step to get the brand out there
👏🏽👏🏽👏🏽
I really like this documentary on Sup, especially how you stress the current lame “Hypebeasts” youtube posers that now make it tough to buy Supreme-which has been a thorn in the culture.
Also, what happened to Miss. Skateboarding brand? I like their decks. Did they close? I can’t find their stuff.
How the North face become,the north face
you should do colette
Honestly the store employees should make the buyers land a kickflip if they wanna buy anything
I hope this video blows up in order for people to truly understand what’s supreme is about. fuck hypebeasts and hipsters wearing expensive clothes won’t make u cool
How about the pioneer stussy ? the streetwear who started it all ,how did people embrace the graphic "logo" branding ?
Got rich off skater kids coolness
LOL @ Baby Goth hahahahahaa.
What if I just like the style?
Push da shit!!!
Come back
I think supreme has all The attributes to grow out of The hype and survive it. But it Will have to change its self-portrayal, cause you cant pretend you are something you are not anymore after a while, meaning they have to stop pretending they still have anything to do with skateboarding. OR, stop limited drops and becoming something like the bougey Nike SB. Meaning, realeasing in a more fair way to The public.
Hopefully they push product into more recognizable store's. All this resale, waiting bull needs to stop lol.
but why dont supreme educate the masses?
7:55
is this billie ellish?
Yes
AWW CHUR OW DU WUN ONN PALACE GZ CHURR
I think that Supreme of the current day can't be equated to old supreme...like it or not Jebbia's ideals are not as present as they used to...and the company thrives on the things this video hates...the corporations that control this company are catering to hypebeasts and its becoming less and less about the culture despite releases like "illegal business controls america" and the skate film that released...its just not authentic and seems like ironic designs released by the company that controls the brand to kind of emulate the culture not embody it
thus this video, in my opinion, is incorrect that Supreme still embodies individuality and skate culture...because now its just not true because corporate control is inevitable.
furthermore...the "slap a supreme logo on something" is true because that's what the rich corporate owners of the brand want...what would a skater do with a crowbar or brick...theres truly no meaning
Cameron Pham im not sure if the uploader explained or if i saw a comment but from what i understand, the crowbar is for breaking into places (ex schools) to skate in and the brick is for makeshift ramps and stunts. this could all be reaching of course because they come out with timbs and jordans but it all comes back to new york culture i guess
“We aren’t selling out”
I love y’all vids but the shoutouts midway are whack and feel forced... been noticing them on a few vids by now
Aside from that Keep up the good work
+SnoopiesPoopies We never have and never will take payments/favors for the shoutouts. It’s 100% about giving upcoming creatives a platform. That’s how it’s gonna be from 2019 to infinity
Now a days it’s all about showing you have money and can afford limited supreme stuff. And then put it on instagram. And then you are something you know... I am from the 80’s so i know what you are talking about. But i think supreme will not last long anymore, when the hype is over it’s over. I feel like people will get sick of it.
Its so bizzare to me people that buy clothes without even knowing shit about the history or anything they just buy shit for thw hype that shits so lame to me
I disagree with you on Dime and Palace. Dime has always been below mid and Palace maybe at one point was interesting but they've always have been piss poor copies of Supreme. The "international" market killed Supreme.
I gonna make history bitches
What the fuck, being cool is a talent?! That's some bullshit.
art good
hype bad
Is this video sponsored by Supreme? I would wish you were more objective.
These 2 videos have good info and informative for the new people but some other shit on here is super corny. Promoting some artist that has nothing to do with Supreme in the middle of the video is also super corny.
Other than that, decent content.
You make some good points and your analysis is pretty accurate but I don’t agree with the whole skaters being ‘cool’ and trying to be like the cool kids because skateboarding was never meant to be for ‘cool’ people, skateboarding is for true fucking freaks...
Supreme is such a good skate brand but the dumb hypebeast are killing it, non of them skate for shit, they buy the decks to hang it on the wall instead of letting skaters buy it to skateboard.
b :)
200 iq
5:22
"Depression"
Ha. he's an edgy boi
I wanna see how this fool looks n dresses😂
That song is trash, keep that 90’s shit in the 90’s we’re good