Breaking Down AdTech: Cookies and Pixels and SDKs, Oh My!

Join us for this episode of Priv, where Dona Fraser is joined by Miles Light, Senior Counsel, Youth Privacy & Technology at BBB National Programs for an adtech block party. Cookies, pixels, and SDKs are all invited.
Appropriate for beginners and privacy pros, this podcast breaks down the most talked about issues in the adtech space, including the impact of the death of the cookie, the focus of regulators on the pixel, lessons learned from recent cases related to software developer kits (SDKs), what all of this looks like for children and teens, and what the legislative and regulatory road ahead looks like.
Dona and Miles cover three main problems facing the ad tech industry: regulatory pressures, legislative pressures, and litigation. The conversation delves into the tracking technologies used in ad tech, such as cookies, pixels, and SDKs, and the implications of their use. They also explore the state and federal laws that impact ad tech, including the challenges of compliance and the varying approaches taken by different states. The episode concludes with a discussion on ongoing litigation related to ad tech tracking and the importance of auditing websites and cross-functional collaboration.