Big 12 Exploring Selling Naming Rights to Sponsor & Private Equity | Brett Yormark | AllState

In order to stay competitive with the SEC and Big 10, the Big 12 is exploring the option of selling its naming rights to a corporate sponsor. But will it be enough to close the gap?
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[@saturdayswarriorbyu]

What would be the best sponsor name for the Big 12? Lay 'em on me!

[@rezmetalpodcaster]

Southwest Airlines or Southwest 16 Conference.

[@Christian-fn6yu]

I can see the ACC or maybe the or maybe one of the other conferences that are not the Big Ten Or SEC doing this I just feel like there is too much pride for them to do it I could see the Southeastern Conference or the Big Ten jumping in on the private Equity wagon just not the changing of the names there is just too much pride for them to do that

[@saturdayswarriorbyu]

Totally. But they could slap a sponsor of top of it. But if they still have a big financial advantage, they won't need to.

[@47knives]

It would be cool if you did a what if the big 12 never existed video.

[@saturdayswarriorbyu]

I can't tell if you're taking a dig at the Big 12. That is an interesting thought though. Like what if the SWC and Big 8 hadn't "merged"?

[@47knives]

@@saturdayswarriorbyu not ripping on the conference. More if they both disbanded.

[@saturdayswarriorbyu]

Interesting thought. I may pursue this, but it'll take some research.