Berkley Gulp! | The Science Of Scent & Taste

Kicking off around the early 90’s, top marine biologist Dr Keith Jones and chemical engineer, John Prochnow got to work on designing a bait that was truly revolutionary.
Through deep research and testing, Berkley’s team of scientists quickly learnt all about a fish’s sensory system and how they use it to hunt & survive. Their learnings showed the need to create a bait that was scent dispersant and would be attractive to fish all over the planet. That’s when Gulp! Was born.
Hear from Berkley’s own, Mark (captain) Phillips about the making of Gulp! and what sets it apart from all other baits to help anglers like you catch more fish!
To learn more: bit.ly/Berkley...
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