ฝัง
- เผยแพร่เมื่อ 11 ก.ย. 2024
- The LA Kings today officially announced and unveiled a brand evolution consisting of new team logos and design elements. Specifically, the teams new primary mark, which contains core elements from the club’s 90s era and original crown from the team’s inception in 1967. Additionally, the club introduced new word marks, brand font and updated color palette, which features a new “enhanced silver,” which will be showcased on the club’s new jerseys that will be introduced next week. All marks go into effect immediately.
The new logo is a reimagined version of the iconic logo the Kings featured from 1988-1998 and now features an updated version of the original “Kings Crown” from their inaugural season in Los Angeles. The official team colors remain Black, Silver, and White.
For more information, head to our brand website at: lakings.com/legacy
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Facebook: / lakings
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#LAKings #NHL #GoKingsGo
I think most of us knew they would go back to Chevy logo. The first part of the video made me think that they were going to mix in some other colors in the outline or the crown though. It’s all good, stoked for a new era! 👑
Retro meets modern. I think it’s perfect. Original crown with the black and silver coloring. Back to the Gretzky era Chevron logo with a modernized font.
Yaaawn, boy am I fired up....zzzzzz
I love it!! The classic never dies 🖤🤍🖤🤍
just pressed copy and paste for the crown and pressed “B” to hold the bold 😭
Sorry, the original 6 still have a closeness to original jerseys and I love that, Kings colors are forum blue (Purple) and Yellow, not Raider's Black and Silver
Couldn’t be more happier and jealous for all you kings fans. Wish my Bolts would go back to their 92 look.
I might be literally the only one on the planet who thinks this, but I always thought your 2007 logo was your best one…
Wow. A basic kids version of an old logo already used. Bummer. We were soo excited.
my thoughts exactly. they should have just used the current alternates and saved the wasted effort
Can we get a Starter jacket again😃
OMG THIS IS AMAZING 😭🔥🔥🔥
Wow it's like logo the la kings back the 1988-1998
Nice, finally a reason to buy another jersey :D
Looks great, can’t wait for next season!! GKG
As a Kings fan, I'm happy with the new logo. It can't be *exactly* the same as what we've had in the past (also considering they were our "unsuccessful" years), but it's a marked improvement on the design of the past 12 years, which has been bittersweet - bland, ugly but the design we won our cups in. I would have liked to have seen Forum Blue and Gold return, but am equally happy with our Black and Silver. I have my '90s CCM jerseys and several brand new first edition Retro Reverse jerseys so I'm content.
Nice Chevy ad!
I like it!! I kinda figured it was almost time to sorta revive the classic logo with a sort of new look to it as well. Nice work. I've always considered this their logo all along. 🙂
I love it when teams mix the old with the new! The LA Kings hit the mark
PLD put more effort on the ice than the logo designer put into this logo.
Perfect 🤌GKG
If the Kings make the recoloured iconic crown as the main jersey crest, this will be their best-ever black & silver uniform.🖤🩶🤍✔️ Hope 💜🤍💛 becomes a future 3rd. If not, I would LOVE to see the Kings try purple/Forum Blue with silver with NO black.💜🩶🤍 If an overwhelming number of fans love it, promote it. Purple/Forum Blue should always be the Kings' primary dark colour 24/7.
💜🟣💜
With the good news (a.k.a relief) about the trade yesterday, and the new logo news today, I'm stoked. I can't wait for tomorrow.
I still like the banner logo they were using and i would like for them to keep it in rotation, maybe as a shoulder patch, as a link to their Stanley Cup wins, maybe they will use the logo in the collar as a hanger effect. I do like the boldness of the Los Angeles on the logo and its easier to see, especially as i get older i can see it better, i just find that the KINGS script looks a bit to cartoony, may just take some time to get use to it. Look forward to seeing the full set.
The original version of that logo is better
It’s absolutely perfect. Add a forum blue and gold alt/third to go along with this and we’ll have one of the best logo + jersey setups in the league. Hopefully this brings and end to the ”LA Kings” branding route you’ve chosen all over social media too, we’re the *Los Angeles* Kings not the *LA* Kings. SPELL IT OUT
I love it
“Let’s take everything fans love about the team and just cheapen it. Let’s sell the farm. Let’s trade our franchise goalie. Let’s hire all our friends! Let’s start flopping! Let’s fire all the coaches. Let’s ruin the Kings!” -Luc and Rob, probably.
It's looks the same
I LOVE IT
I’m not gonna lie I was kinda use to the la kings current logo so it feels a bit weird to go back to the classics
So when can we buy the new Jerseys?
They reveal them at the next draft in a week or so, but IDK when they start selling em
its cleaned but you should just go full crown already and use the banner as a shoulder patch
Thanks for choosing the retro crown! Purple/yellow gold on a 3rd or Alt jersey if releasing one this year, would be cool. Just hoping the Fanatics jersey quality lives up or even surpasses Adidas 🤞🤞The leaked jerseys for our friends on I5 south didn't look promising. It looked as same quality as this years MLB flop. Fanatics, do better. GKG!
Don't get rid of the purple and yellow 3rds. They're the best in the league.
Is that Kiefer Sutherland I hear in voiceover?
I'm willing to give you everything on this list except the "on paper it was just a trade"...
Honestly it should have been the RR 1. The purple made it pop, these are an improvement but they're still very mid
HATE IT
WAY TO GO LA! GOTTA LOVE THE CREATIVITY SHOWN BY THE KINGS.
THAT'S THE BEST YOU CAN DO?!? REGURGITATING AN OLD LOGO?
DOES "BEEN THERE, DONE THAT" SEEM IN ORDER?
ROB DO US ALL A FAVOR AND RETIRE.
My Favorite Los Angeles Kings Logo Crown 👑 From 2002-2011
Color: Purple, Black, White, Silver,
How many millions did the team pay to have a marketing firm take an old logo, highlight the text, and click bold? So LA.
Wait is that Keifer Sutherland narating?
Meh. Better than the prior look but that doesn't say much at all.
Hey, dig out your old Kings jerseys with the old logo, nobody will know the difference!
Hey Jack Bauer, get back to work
I thought the logo they had was better
"Back to the Future" or "Forward to the Past"? Is there a sports organization more enthralled with a horrible, losing past than the LA Kings?
I just hate it. The font is too blocky/amateur and not as elegant as the original gretzky era one. It almost looks like a fan made rendering. 2011-2019 logo is far superior.
Buy new overpriced cheaply made jerseys from fanatics and replace the high quality adidas Reebok and ccm jerseys you already own.
So I guess this is what I’ll see at the ice when I pull into the arena to watch my Oilers
Ugly, boring jerseys. Won nothing with that logo.
No
Nope. Not a fan of it. They should be going back to their original purple and gold colors. With an updated crown.
Just think they paid somebody to trace & ruin a classic logo
Not really. Seems you don't know much about design.
It ain’t that bad
Ruined how? It's alright. It's not like they gave it the Burger King treatment
Tf you mean by ruin. I think they made it better
the logo is better now. you fool
I just wanted to post this on the official channel of my favorite team in sports history.
Rob blake... you are a failure of a gm.
Horrible clip-art version of the original
You're overreacting lol
Clip art is a good description. A unauthorized version you’d see at Target or a swap meet
@@IanMcSlater that’s a good description too! Total swap meet vibes lol
@@InQuickWeTrust "fan made rendering" is what I called it. The font is hideous.
Fanatics is a terrible company.
The font on the letters is bad. What's up with the K at the bottom 😂😂😂
No it ain’t
@@black_panther527 you design it ?? They should fire you
The K is a nod to the ‘60s K which shows up at 0:06
@@user-eg9lq8cc5k no I didn’t kid
Don’t tell me to get fired low life
@@user-eg9lq8cc5k no
And you should be fire lol
Who approved this horrible logo
It ain’t horrible