Thanks for watching guys. This was extremely fun to make. I know full-well making $1000 isn't as easy as this off-the-bat. It was only 4 years ago I was charging £120 a day to teach a private class and couldn't fill my calendar. I am very grateful to have had such an engaged audience to jump on the opportunity of purchasing these germ hooks now, but I had much humbler beginnings and I know for many of you wanting to start your business idea, it won't be this easy to make your first grand. Squarespace kindly agreed to work on this sponsorship project with me and I genuinely love what their platform provides for independent craftspeople. I hope you think of them and try out that free trial when you take the leap into building your website - they are incredible support for us and it's thanks to your support of them. (It will also be the easiest part of your business journey.) Thank you for your time and your viewership! See you next time, Alec
Hey Alec could you try and put a prince ruperts drop of glass under one of your power hammers and see what it does? There’s a really good TH-cam channel, @SmarterEverDay They have a few videos on the subject and if you guy collaborate I think it would make a cool video.
Can I just say, this is one of the best “ad” videos I’ve ever seen. Heck its one of my favorite “one off” videos you have done. SquareSpace should be damn happy with you!
@@rouge5140 I've seen some interesting photography with the j3, it may be more challenging but there may be a possibility of at least indie quality videography/photography results.
He could have sold literally anything and it would have sold out in seconds. He could have taken some flat stock, cut it to pieces, put his touchmark on the pieces and signed them, then sold them for 60 bucks a piece and it would have been a success.
But also, while an advertisement, I still loved to watch his video. It was Alec, being Alec, solving Alec problems, with Alec solutions, and I love the video all the same. If I actually made anything to sell, I would use this site no matter what.
Though 323k followers are also money. I'd like to see how long it takes him to make that much not using any of his own social media accounts or mailing lists. A good contact list can easily make you a lot of money very fast.
EcksMark Media, do you remember the part in the video we’re he was creating the website? He was having flash blacks trying to do this to survive. Before he had all the followers he would do this with hammers. Pretty sure they sold out but just over time
@@ohokay.4390 yup, it could take months, not less than 12 hours. It is also inferred the audience can also do this and it was easy. I feel its a bit misleading as not many of us have the followers to make 1000 in 12 hours.
This is the most brilliant idea. First, square space pays you to advertise, then you use your code to get money off the website you make, sell a product making more money, and then post it to TH-cam to make even more. Genius
I think the instagram followers was the most important part of the whole challenge. Even with an incredible product, would take a normal person weeks to sell that many
The quality of the product was not up to his name. He has spent long time building his title and now with such project he may loose costumers. I call it "HOW TO WASTE YOUR COSTUMERS CHALLENGE"
Goddamn! This wasn't just a good challenge and an ad for Squarespace, but it actually made me pause for a second and realize what type of business I'd want to run. Thanks, Steele.
Hands down the best and most elaborated ad i've ever seen, and it was actually fun to watch, good on you Mr. Steele! Always a pleasure watching your videos!
I just used my first forge yesterday, it is a brake drum forge using coal. The first thing I forged was a pair of tongs, and I am so happy with them. I cant wait to continue to practice and make a business one day making and selling my creations. You have been a huge motivator through all of this and I appreciate everything you do.
Left my job 2 weeks ago to pursue my own business and was just able to file for an LLC, I strive to have the work ethic and eventual success that Alec has
Just a theory but set a challenge with a goal for the full team for 1 week but with a team oriented multistage project like this. Similar to your old sledgehammer orders
He sold 30 items he theorized, designed, tested, adapted, overcame, redesigned, manufactured all while showing us how easy it was to accomplish the part that most people are apprehensive about the part that keeps us from moving forward: the tech that allows us to sell. What more do you guys want? I can sell 30 raincoats to goldfish, but if I can’t show thirty goldfish my raincoats (you get the drift). Truth be told he probably sold those in 30 seconds if he used his fan base. I’m nothing short of inspired and whole heartedly impressed. . Haters gonna Hate, Taters gonna Tate
Best ad video. It really speaks to your fanbase/customers who can see squarespace as a tool for making money with their craft, which will hopefully help them to do more creating.
Despite this being an advertisement for Square space, this is one of the most informative and helpful videos you've produced. Thank you for the insight on your creative process and mindset required to be successful.
Hi Alec, this is my first comment on your page. But I have been an instant fan since the first video of yours years ago. This video is no exception, absolutely loved it! Hopefully you can tell by the vast majority of the comments, that you have a massive loyal fanbase, one that has been hard earned each step of the way. You deserve all the success you have, and will have, because you have earned every part of it. I'm from Montana, and when I saw that you were moving to the US, and then I saw the Montana flag in the back, and the Bridger mountains, I actually ran into the other room to tell my wife “Alec moved to Bozeman!!!” I immediately had to find on the map where you're at, as I know the area well. I actually was driving through there a couple months ago, and was going to stop at your shop and say hi, but it was a Sunday morning, and didn't want to bother you, and wasn't sure if anyone would be around. I feel motivated to write this comment, just to address some of the naysayers that I see on the comments for this video. I think they well illustrate what is wrong with the vast majority of the last few generations. Anyone who would criticize someone who has worked so hard, for so long, earning every follower and platform that they have, to criticize any part of that earned success,-really speaks to why so many of them will never be successful in any aspect of their life. (my thought to them is always: Well, when you work like a dog for years and build a huge platform from your blood and sweat, YOU can make YOUR videos the way YOU want!) Hopefully you don't let any of their comments, written no doubt from their parents basements, to slow your enthusiasm or your zest for life. I know it won't. Thank you again! Next time I'm through Bozeman, I'm definitely stopping to say hi!
The way you show how difficult it is to come up with an efficient process, and how a random encounter with some cardboard can give inspiration is fantastic ♡
@@Flyhighcg well, to some degree it's the government that enables those possibilities in the first place. What would the people do without infrastructure, education or applied laws? There wouldn't be endless possibilities either ;)
This is the only TH-cam ad I have ever watched… Ever! And I think it will help my business tremendously to use square space. I’ve always been intimidated by the process but you’ve made it abundantly clear that even I could do it
I really enjoyed this video. You were able to make your sponsors extremely happy and make a 20-minute advertisement, but make it entertaining and inspiring for makers like us! Well done!
I was really captivated by this video. Alec’s editing, storytelling and enthusiasm is always extremely compelling. This video though was so well done as a viewer as we go through the journey. Was it blatant product placement for squarespace, yes and I don’t care one bit. Keeping making Alec. Happy to follow you in the workshop any day. Next product launch: 2”x2” Damascus cube. I’d buyit if it was handmade by Alec. Do I have a use for it? No, but it would be cool.
I study (industrial) product design and it was really fun and inspiring to me to see Alec actually go through the process of designing a product pretty much the exact way i would for a project at school!
Most of the makers I sub to get the like before the vid starts. To quantify, I’m very picky with my subs, and they deserve it for A: Being awesome, and B: Being braver than me by doing/sharing/posting in the first place. Barker St Gang for life! Though I like the idea of his fan base being called the “Steele Union” for some reason...🤔
Lets be clear - this was a 20 minute long ad. The concept and execution of this ad was fantastic and a joy to watch. Good job Squarespace for making it happen and Alec amazing work - I'd love to see this concept but a Stelter vs Steele version! Winner is the one who sells the most!
@@garethbaus5471 Exactly. If you would count the real cost to produce and sell those hooks, and you decide to skip the cost of tools and learning... the biggest cost (EXCEEDING profits) would be getting such a promotion on Instagram that Alec can generate with his instastory in 5 mins. No mere mortal could do this. It's not hard to come up with a great product idea, it's not a problem to get it produced (I mean if you have to money to invest) - the problem is to sell it.
@@MrMartwy And something tells me Squarespace payed somewhere between 15 and 50k for a 20 minute video focusing so much on their stuff. I also highly doubt that the design of the hook wasn't established before hand. I mean, come on, he didn't really get inspired by a piece of cardboard that his dog happen to chew exactly in the shape of the product. Alec is way too smart and he's a problem solver with quite a bit of traditional blacksmith training. Having done hundreds upon hundreds of such trinkets in his younger years, he knows all about efficiency of production. I bet he came up with the idea, design, tooling and order of operation within 2 to 3 minutes. The rest is just entertainment.
@@gazvlogs7459 probably. Sell for 30 instead of 25, find a creator on insta with 400k followers to do one advertisement for 15% per item sold. They get about 5 bucks per product along with a potential bump in followers from the plug, and the 1k$ is still achieved. The main difference is that you probably can't do it in 12 hours since you need to source someone and make a contract, but on the plus side you'll develop a customer base through this person and have a solid pick for advertisement until you're set up.
@@gazvlogs7459 No problem. Marketing is scary af when you're doing it yourself, but stepping back and seeing it from the outside, the fundamentals are clear and simple to understand. If you got your own business, or if you're looking to start, then I hope I helped with that. 👍
Just to add on the current replies, could give the "model" a code to share with their followers, that way you can easily determine which ones are due to the person's influence and those that aren't (monetary kickback wise)
I just thought of a brilliant way to make these germaphobe device quite quickly, less work, prettier. I may send you a picture from the forge if I get time to play in it this weekend! What I would do for a welder lol.
A nice video showing a basic business plan and showing how easy it is to handle the mechanicals of this kind of startup. I enjoyed seeing a little of the behind the scenes on the Alec Steele business.
Dammit, Steele you never cease to disappoint! I have been inspired! (he announces with a puffed chest while slamming his wooden beer mug onto the rugged table)
Challenge suggestion. Cave troll challenge. 1. Design something without inspiration or any outside sources aside from your brain No devices other than paper and pen, or whatever you do to draw like a cad. Bonus points Empty room Low light Or if you're crazy and know someone with a sensory deprivation chamber that's 1,000 points. This is pure imagination, and I think it would be difficult because it would be similar to writers block if you're stuck.
Alec was like "Man this looks really nice but I just don't have a grand to drop on it and I still have to make a video tod- *Ping* On, an email from Squarespace. I know what I must do."
For everyone criticising due to his followers or his shop, etc.: he literally started this business when he was 16... Doing exactly what he did in this video. Not only did he show you how to make a grand... He gave you all the insight you need to get the shop, the following and hone your skills to do a similar thing yourself.
If you think for a second that anyone with the will the "elbow grease" to pull 12h/day work can make it, you're pathologically mistaken. I know a whole lot of people that work crazy hours, cry and bleed over their craft and go nowhere. I find his story inspiring, cool and this video is very entertaining, but he or anyone else that thinks someone that follows his exact formula would have the same results is living in a dreamworld.
Alec, that was probably the most practical, informative, and industrious video I have seen on your channel. This is considering that I've been a sub since before you were building shelves for your microwave. Very well done.
Man prototyped a product, made a website, and produced 42 of a product (40), all in the span of 12 hours, and still had time to eat lunch with 17 minutes to spare. Legitimately the best ad for squarespace I've ever seen.
Superb use of your platform Mr. Steele, to inspire people and entertain. I always love your videos. You are a professional at what you do, whilst being humble, honest and genuine. You have all my respect!
Hey, Alec, I just made my first folding knife which I had my blacksmithing teacher assess and he said it was worth about $1500. However, I haven't been able to sell it due the fact that I don't have a following or established business. Any advice? I really need to sell this knife so I can upgrade my tools
It's always such a difficult part of the business journey. You need a good product, a price people are willing to pay and people paying enough attention to see it - if the product is good and you have advice that people would pay the price - perhaps it's just going to take more eyes seeing it before it sells? Maybe work on the story-telling of your brand so more people can find you and connect with what you make? More posts and behind the scenes of your craft can help build those relationships that convert into loyal, excited customers. I can't know 100% just spitballing the first thought that comes to mine - dm me a pic of the knife on instagram!
The knife is beautiful man, saw it on your Instagram, I used to sell handmade furniture and on a rare occasion I would get a custom order for something very expensive and they would forfeit it at completion and while I would keep a deposit I would be left with an expensive custom product that I'd have to sell, and unless you have a large following that is easier said than done. It would always sell but it would take a very long time and I would have some more affordable non custom pieces of my own design that would hold me through in between my custom orders, but for the most part I kept the pricier peices on a by order basis. Anyways I guess what I'm trying to say is that great work can be hard to sell but never impossible, and making some more affordable knives to showcase you're workmanship will draw clients to your products. Also I have no clue what I'm talking about most of the time.
Thanks for watching guys. This was extremely fun to make. I know full-well making $1000 isn't as easy as this off-the-bat. It was only 4 years ago I was charging £120 a day to teach a private class and couldn't fill my calendar. I am very grateful to have had such an engaged audience to jump on the opportunity of purchasing these germ hooks now, but I had much humbler beginnings and I know for many of you wanting to start your business idea, it won't be this easy to make your first grand. Squarespace kindly agreed to work on this sponsorship project with me and I genuinely love what their platform provides for independent craftspeople. I hope you think of them and try out that free trial when you take the leap into building your website - they are incredible support for us and it's thanks to your support of them. (It will also be the easiest part of your business journey.)
Thank you for your time and your viewership! See you next time,
Alec
Can already tell it’s gonna be a good vid
YESSIR 💪🏾
I look forward too watching every time i see a new video by you! Keep up the wonderful work! Big fan
Hey Alec could you try and put a prince ruperts drop of glass under one of your power hammers and see what it does?
There’s a really good TH-cam channel, @SmarterEverDay
They have a few videos on the subject and if you guy collaborate I think it would make a cool video.
You could make 1000 buy just asking for a dollar from your fans with no product at all
You missed a perfect marketing opportunity to post "Get them while they're hot" and post a picture of a low red hook.
I'm glad you said that, when I make my page, I'm gonna do that.
@@donaldbirkner4870 haha nice
@@donaldbirkner4870 Have yo made the page yet :D I want to see it :D
yessssss lmao
Best squarespace ad I've ever seen.
when you realize you just sat through a 20 min skippable ad...
Best ad ever! not only for squarespace!
Yup
Poor Linus :(
Hands down.
Me: I will absolutely skip a 4 second ad before a TH-cam video.
Also me: I will watch a 20 minute Squarespace ad from start to finish.
Just goes to show that he does a good job with ads and sponsorships
it's only a 10 minute video if you watch at 2x speed
So, to do this you need: a forge, a hammer, some tongs, pasta, and millions of loyal followers on instagram! :D
Paulius Jacinkevičius only 300K followers, on instagram.
And a puppy, don’t forget the puppy!
Tim M having a yogo always helps
@@krcb197 "Only"
years of forging experience no?
We need Will’s version of this challenge to see what he decides to build one item or multiple and his set up vs yours!
I'm thinking it's the Will Stelter DIY metal snapping kit, just some super hard bars, [vice sold separately] maybe a beginner's one with scores cut in
I think this would be a great idea. I'd love to watch that video as well.
That is a great idea, Alec bro will you please set this up!!!!!
@@schwig44 Awh leave him alone! 🤣
But yes we need to see Will make a single product.
Can I just say, this is one of the best “ad” videos I’ve ever seen. Heck its one of my favorite “one off” videos you have done. SquareSpace should be damn happy with you!
Thank you Clif! That means so much to hear :)
@@AlecSteele Came down here to comment the exact same thing!!
Remarkable work, you can understand why he has been successful.
I completely agree!
Has anyone else checked out the website? Is it super basic? Yes. Is it also effective? Absolutely! But all the hooks are sold out.
Video: Making $1000 in 12 hours
Also Video: "Includes Paid Promotion"
Challenge completed
Such a under rated comment
Facts and Boredom thank you sir
Guarantee he made a lot more than $1000 in those 12 hours.
That's how he made $1000 in 12 hrs, promoting square space
Also: TH-cam buckaroos!
"never under estimate what you can do with a $900 phone camera" lol
I got some amazing photos with my s7 edge. You can make any phone camera look good I promise you
@@odeo5691
I challenge you to take good pictures with a Samsung J3. The definition is too low for long range but the lens is optimised for distance.
@@rouge5140 if you buy it for me ill give it a shot.
@@rouge5140 I've seen some interesting photography with the j3, it may be more challenging but there may be a possibility of at least indie quality videography/photography results.
@@rouge5140 u can use photoshop and nvidia AI software to increase resolution and clarity
Does Will ever get frustrated when he spends a while looking for a tool and then finds out that you've "modified" it?
Some company: Alec, you're $1000 behind on your payments.
Alec: Oh no! Anyways.
I mean can we agree those wouldn’t sell as fast if he wasnt Mr Alec Steele
no ones arguing that fact mate hell of alot easier if you have a large following already
Not as fast, if at all...
I felt like advertising it on his insta story was kinda cheating since he knew people would buy them.
He could have sold literally anything and it would have sold out in seconds. He could have taken some flat stock, cut it to pieces, put his touchmark on the pieces and signed them, then sold them for 60 bucks a piece and it would have been a success.
@@bummer6 Isn't that literally what he did? Except it was round and not flat.
Advertisers: Give this man all the money. Best ad ever.
Ben L-P o kidding we basically watched a 20 minute ad.
I hope Square space paid for his next vacation for this video lol
Huge square space points for this one
I agree, what a spectacular advertisement for squarespace!
But also, while an advertisement, I still loved to watch his video. It was Alec, being Alec, solving Alec problems, with Alec solutions, and I love the video all the same. If I actually made anything to sell, I would use this site no matter what.
This is some old school Steele video energy I've honestly been missing lately. Great video love how you do
"My name is Alec Steele and I am a germaphobe."
For the love of God don't look under your water faucet...
=))))))))))))
Just a little bit of white vinegar will do the job
Not germs though, tasty minerals. :)
Or finger nails!
@@SirCatsal0t Yum, Manganese
Square Space got more than their money's worth on this one.
So did he, made a thousand bucks before expenses
These would look extra good if you had a big media tumbler, like a cement mixer, to give them a pebble finish.
I though that was what he was doing at 18:00 with the spinning bucket?
Concrete 🤦♂️
Andy Aitken a cement mixer and a concrete mixer is the same thing. Concrete is just cement with extra bits
A rock tumbler is what I believe your referring to 😉. Can be made or bought pretty cheap
@@andyaitken4243 its called concrete after its been mixed and cast
Wall street: Time is money
Alec: excitment is money!!!
the EXCMNT index is doing well today ?
@@AlecSteele Probably the only index that is doing well today... Inspiration build to say the least Alec!
Though 323k followers are also money. I'd like to see how long it takes him to make that much not using any of his own social media accounts or mailing lists. A good contact list can easily make you a lot of money very fast.
EcksMark Media, do you remember the part in the video we’re he was creating the website? He was having flash blacks trying to do this to survive. Before he had all the followers he would do this with hammers. Pretty sure they sold out but just over time
@@ohokay.4390 yup, it could take months, not less than 12 hours. It is also inferred the audience can also do this and it was easy. I feel its a bit misleading as not many of us have the followers to make 1000 in 12 hours.
You just provided Squarespace their best Ad in the entire world. You are awesome
This is the most brilliant idea. First, square space pays you to advertise, then you use your code to get money off the website you make, sell a product making more money, and then post it to TH-cam to make even more. Genius
quite
Yogo gets the design credit (and royalties) right?
Steve Toms Royalties converted to the proper denomination, aka. “NOMS”
And pats
If not PETA might sue like over the ape photo!
I don't think I've seen you this tired since you accidentally invented the throwing anvil.
Which video was that?
@@scottnterry 12 hour sculpture challenge, back in good old Blighty.
17:44 Wow, Will's voice got a lot higher. He must be really excited about the Steele Hook.
I guess its Mrs Steele really excited about the thousand bucks.
@@lemmy9996 thatsthejoke
I think the instagram followers was the most important part of the whole challenge. Even with an incredible product, would take a normal person weeks to sell that many
Who needs a $25 dollar keychain my god .
The quality of the product was not up to his name. He has spent long time building his title and now with such project he may loose costumers. I call it "HOW TO WASTE YOUR COSTUMERS CHALLENGE"
@@ghaithalom6941 Customers*
@@JackTalyorD he made $1k tho
@@gwenturo9550 so do prostitutes and politicians. U know what they have in common.
When they do there job someone's getting screwed.
Goddamn! This wasn't just a good challenge and an ad for Squarespace, but it actually made me pause for a second and realize what type of business I'd want to run. Thanks, Steele.
this is the first time ive watched a 20minute ad for Squarespace
But not the last
@@corkydryden6022 im just praying he dosnt get sponsored by ManScaped
Alec: selling his work for a great price
*Video releases*
Me: "Heck yeah lemme get one!"
*Sold out within hours*
Me: "....frick..." -.-
Matthew Berry It’s ok, me too. Maybe v.2 will have a bottle opener as well...?
I went on line as soon as I got to the part where he chose the domain name - sold out :D
They sold out before the video got released, he put it on Instagram
Be sure to follow alecsteele and alecsteeleco on Insta for more great offers like this
xD
When do the limited edition Damascus Steele Hooks come out?
Pre-orders?
How about a germ-hook that can be used as brass knuckles for self-defence?
With bottle opener built in.
@@MCowmeadow that hopefully has a Philips head screwdriver
@@jeremymcadam7400 that has a round file on the other side
Hands down the best and most elaborated ad i've ever seen, and it was actually fun to watch, good on you Mr. Steele! Always a pleasure watching your videos!
TBH that's how the ad´s should be done nowadays longer and more professional xD
"germaphobe like myself"
Shows shot of getting drinking water from a questionable tap
“Hey Siri, find TH-cam videos about how to print money.”
“Ok, I found this on the web.”
He operates a forge. Does that make him a forger?
@@SwapPartLLC and the hooks are forgeries...
It's a good thing you already have a company that regularly packs and ships goods to customers!
And a large presence on social media to promote them as soon as they are made.
Alec, it's time for your annual shave! 😂
I just used my first forge yesterday, it is a brake drum forge using coal. The first thing I forged was a pair of tongs, and I am so happy with them. I cant wait to continue to practice and make a business one day making and selling my creations. You have been a huge motivator through all of this and I appreciate everything you do.
"Where's the sledgehammer?!"
The dog: '_'
Left my job 2 weeks ago to pursue my own business and was just able to file for an LLC, I strive to have the work ethic and eventual success that Alec has
Hope it works out for you.
You can do it!
What's the business? Some people here may want to support you!
Central Arkansas Road Service! We are starting out doing pothole repairs before hopefully branching out later on!
Very cool concept!
Thank you!
I want to try this now!
Just a theory but set a challenge with a goal for the full team for 1 week but with a team oriented multistage project like this. Similar to your old sledgehammer orders
No he should make them with Damascus and up the price some.
30 bucks to open a door hahaha
get off your knees
He forgot one calculation in his list hes alec steele that already is followed and known by millions
that's not the purpose of the video, the purpose is to show how easy it is to make a website using square space
@@Mabaz and the value of some quality hustle :)
To put it short, people won't buy your stuff if they don't know about it.
@@mrkiky To put it slightly longer, people won't buy your stuff like that if you don't have an avid fanbase that comes with your website.
@@ruolbu I guess that's also true. So it's a combination of free advertising and brand name.
He forgot a big step that the rest of us would need to do. Build customer base lol
He mentions that in his comment
It sucks because I watched 15mins of this video before realizing that’s basically the main reason he reached the goal 🤦♂️
He sold 30 items he theorized, designed, tested, adapted, overcame, redesigned, manufactured all while showing us how easy it was to accomplish the part that most people are apprehensive about the part that keeps us from moving forward: the tech that allows us to sell. What more do you guys want? I can sell 30 raincoats to goldfish, but if I can’t show thirty goldfish my raincoats (you get the drift). Truth be told he probably sold those in 30 seconds if he used his fan base. I’m nothing short of inspired and whole heartedly impressed. .
Haters gonna Hate,
Taters gonna Tate
Best ad video. It really speaks to your fanbase/customers who can see squarespace as a tool for making money with their craft, which will hopefully help them to do more creating.
Despite this being an advertisement for Square space, this is one of the most informative and helpful videos you've produced.
Thank you for the insight on your creative process and mindset required to be successful.
I was born without fear of germs. This defect has saved me a lot of money over the years.
Gone within 2 hours!? I’m not on instagram, I feel like I missed out! Absolutely fantastic, Sir!
Great video, idea, and execution, thank you!
P.S. Don't "germ hooks" need to be made from metals that kill germs like copper?
Hi Alec, this is my first comment on your page. But I have been an instant fan since the first video of yours years ago. This video is no exception, absolutely loved it! Hopefully you can tell by the vast majority of the comments, that you have a massive loyal fanbase, one that has been hard earned each step of the way. You deserve all the success you have, and will have, because you have earned every part of it. I'm from Montana, and when I saw that you were moving to the US, and then I saw the Montana flag in the back, and the Bridger mountains, I actually ran into the other room to tell my wife “Alec moved to Bozeman!!!” I immediately had to find on the map where you're at, as I know the area well. I actually was driving through there a couple months ago, and was going to stop at your shop and say hi, but it was a Sunday morning, and didn't want to bother you, and wasn't sure if anyone would be around. I feel motivated to write this comment, just to address some of the naysayers that I see on the comments for this video. I think they well illustrate what is wrong with the vast majority of the last few generations. Anyone who would criticize someone who has worked so hard, for so long, earning every follower and platform that they have, to criticize any part of that earned success,-really speaks to why so many of them will never be successful in any aspect of their life. (my thought to them is always: Well, when you work like a dog for years and build a huge platform from your blood and sweat, YOU can make YOUR videos the way YOU want!) Hopefully you don't let any of their comments, written no doubt from their parents basements, to slow your enthusiasm or your zest for life. I know it won't. Thank you again! Next time I'm through Bozeman, I'm definitely stopping to say hi!
I thought he would just show himself signing a contract with Raid: Shadow Legends.
He said only $1000 dollars lol
@@trevor5379 Good point.
If only raid used there money on devolpment and not continuese sponsorships
@@Franc822 That'd make a better game, but we wouldn't have as many great youtubers anymore.
First time I've heard Alec say he's tired. I was convinced that was impossible
Guys, i think this whole thing was just an ad. THE BEST GODDAMN AD I'VE EVER SEEN!!
Normally I skip the ads.... but the whole video was an ad..... and I loved every second of it. Well done Alec!
The way you show how difficult it is to come up with an efficient process, and how a random encounter with some cardboard can give inspiration is fantastic ♡
Alec Steele: Makes 1000 Dollars
Government: We make 200 dollars, nice!
that's how society works
Its more like
The people: endless possibilities
Government: i need more money i spent it on crack
@@Flyhighcg
well, to some degree it's the government that enables those possibilities in the first place.
What would the people do without infrastructure, education or applied laws?
There wouldn't be endless possibilities either ;)
Thats absurd. What was there before all that was built? Thats right, "endless possibilities". So can the "you didnt build that" garbage.
"Why do i consistently do stupid things", the very question I ask myself every time I step in the shop.
20:00 the moment you realize you still have to pack address and ship everything :)
He did have 17 minutes left...
This is the only TH-cam ad I have ever watched… Ever! And I think it will help my business tremendously to use square space. I’ve always been intimidated by the process but you’ve made it abundantly clear that even I could do it
I really enjoyed this video. You were able to make your sponsors extremely happy and make a 20-minute advertisement, but make it entertaining and inspiring for makers like us! Well done!
Less Yak Yak more Wak Wak!
Onehappydawg Now there’s a phrase I’ve not heard in a long, long time. *_nods_* A long time.
Jesse Cohen I’m old school lol
Onehappydawg ditto
I keep a hammer next to my PC too just to remind it who’s boss.
I was like Heyy I can do that too ! Until he said ( Let's post this on Instagram ) xD
I was really captivated by this video. Alec’s editing, storytelling and enthusiasm is always extremely compelling. This video though was so well done as a viewer as we go through the journey. Was it blatant product placement for squarespace, yes and I don’t care one bit. Keeping making Alec. Happy to follow you in the workshop any day.
Next product launch: 2”x2” Damascus cube. I’d buyit if it was handmade by Alec. Do I have a use for it? No, but it would be cool.
I study (industrial) product design and it was really fun and inspiring to me to see Alec actually go through the process of designing a product pretty much the exact way i would for a project at school!
And now all of the doors and door knobs will have scratch marks. 😲
@@davidswoboda5587 we no longer live in medieval times. My doors open by voice command 🤖
How is that hook gonna work on a round door handle or push door with turn handle?
this was exciting! ^^ And kind of the best integration of squarespace ever! 👊
Thanks for showing us the process, failure and frustration Alec. It’s easy to only find neatly edited, perfect, first attempts. Keep up the good work!
Either he has the quietest anvil on earth or a skilled audio guy because this is the only blacksmith channel that sounds like he's hitting clay lol
Saw this from notifs and knew It'd be worth the click
@@CheesedCheese I enjoy his content! 'nuff said :)
The barker street gang is no joke! Be careful for what you're signing up for!
@@AlecSteele I will be sure to sign up cautiously! :)
Most of the makers I sub to get the like before the vid starts. To quantify, I’m very picky with my subs, and they deserve it for A: Being awesome, and B: Being braver than me by doing/sharing/posting in the first place. Barker St Gang for life! Though I like the idea of his fan base being called the “Steele Union” for some reason...🤔
Jesse Cohen everyone’s got their thing!
This is one of the coolest and useful video I have seen in a while. It's really interesting to see the full thinking process.
These are awesome! I loved seeing the process behind the video on Instagram as well.
Thanks man! Really grateful!
Lets be clear - this was a 20 minute long ad. The concept and execution of this ad was fantastic and a joy to watch. Good job Squarespace for making it happen and Alec amazing work - I'd love to see this concept but a Stelter vs Steele version! Winner is the one who sells the most!
Alec is the most entertaining person on TH-cam hands down
This was literally motivational as hell. This is like half my monthly income, amazing what you can accomplish in a single day!
To be fair he also spent years promoting himself and building a customer base.
@@garethbaus5471 Exactly. If you would count the real cost to produce and sell those hooks, and you decide to skip the cost of tools and learning... the biggest cost (EXCEEDING profits) would be getting such a promotion on Instagram that Alec can generate with his instastory in 5 mins.
No mere mortal could do this.
It's not hard to come up with a great product idea, it's not a problem to get it produced (I mean if you have to money to invest) - the problem is to sell it.
@@MrMartwy And something tells me Squarespace payed somewhere between 15 and 50k for a 20 minute video focusing so much on their stuff. I also highly doubt that the design of the hook wasn't established before hand. I mean, come on, he didn't really get inspired by a piece of cardboard that his dog happen to chew exactly in the shape of the product. Alec is way too smart and he's a problem solver with quite a bit of traditional blacksmith training. Having done hundreds upon hundreds of such trinkets in his younger years, he knows all about efficiency of production. I bet he came up with the idea, design, tooling and order of operation within 2 to 3 minutes. The rest is just entertainment.
But how do you account for the years of building a social media presence in order to get these sales?
I was about to say could he still do it without sharing an instagram story on his account of 324k followers?
@@gazvlogs7459 probably. Sell for 30 instead of 25, find a creator on insta with 400k followers to do one advertisement for 15% per item sold.
They get about 5 bucks per product along with a potential bump in followers from the plug, and the 1k$ is still achieved. The main difference is that you probably can't do it in 12 hours since you need to source someone and make a contract, but on the plus side you'll develop a customer base through this person and have a solid pick for advertisement until you're set up.
@@gorisenke Interesting, never quite thought about it that way. Thanks for taking the time honestly, you've taught me something valuable.
@@gazvlogs7459 No problem. Marketing is scary af when you're doing it yourself, but stepping back and seeing it from the outside, the fundamentals are clear and simple to understand. If you got your own business, or if you're looking to start, then I hope I helped with that. 👍
Just to add on the current replies, could give the "model" a code to share with their followers, that way you can easily determine which ones are due to the person's influence and those that aren't (monetary kickback wise)
Never seen Alec as tired or as dirty as that at the end. Mad respect 😱
I showed up at the tail end of the live stream for these, came out great.
So glad Yogo was around the shop.
Yogo deserves a commission check!
Honestly the best ad for Squarespace I've seen. Bravo!
Now make a elegant Germ-Hook that can be used as a brass knuckle for self-defence and sell it on your website. I definetly would buy one.
How to make 1000$ in a day
Step one: have a massive workshop to make big quantities of product
Step two: have a masssive social media following
I just thought of a brilliant way to make these germaphobe device quite quickly, less work, prettier. I may send you a picture from the forge if I get time to play in it this weekend! What I would do for a welder lol.
How about a germ-hook that can be used as brass knuckles for self-defence?
Good email for a picture from the forge @Steele its rough but 22 minutes start to finish! I know what I wanna do differently for version 2
A nice video showing a basic business plan and showing how easy it is to handle the mechanicals of this kind of startup. I enjoyed seeing a little of the behind the scenes on the Alec Steele business.
Dammit, Steele you never cease to disappoint! I have been inspired! (he announces with a puffed chest while slamming his wooden beer mug onto the rugged table)
Well...in the same time at this video I completed my morning ablutions....so...I think we've all achieved something today.
Challenge suggestion. Cave troll challenge.
1. Design something without inspiration or any outside sources aside from your brain
No devices other than paper and pen, or whatever you do to draw like a cad.
Bonus points
Empty room
Low light
Or if you're crazy and know someone with a sensory deprivation chamber that's 1,000 points.
This is pure imagination, and I think it would be difficult because it would be similar to writers block if you're stuck.
17:39 clearest image of Mrs. Steele yet.
Maybe Mrs Steele just IS blurry? (Apologies to Mitch Hedburg)
Y'all are creepy.
@@tazhienunurbusinezz1703 I can't disagree with you...
Congratulations you just made the best squarespace ad on the platform. Quite honestly I would not be mad if this became a TH-cam maker challenge.
Alec was like "Man this looks really nice but I just don't have a grand to drop on it and I still have to make a video tod- *Ping* On, an email from Squarespace. I know what I must do."
If ads were like this, I'd go broke.
For everyone criticising due to his followers or his shop, etc.: he literally started this business when he was 16... Doing exactly what he did in this video.
Not only did he show you how to make a grand... He gave you all the insight you need to get the shop, the following and hone your skills to do a similar thing yourself.
If you think for a second that anyone with the will the "elbow grease" to pull 12h/day work can make it, you're pathologically mistaken.
I know a whole lot of people that work crazy hours, cry and bleed over their craft and go nowhere.
I find his story inspiring, cool and this video is very entertaining, but he or anyone else that thinks someone that follows his exact formula would have the same results is living in a dreamworld.
in reality if I made this, nobody would buy it.
I don't even understand what he made. It just looks like a key chain with his logo on it.
@@faraelwilldabeast9951 a hook to open doors with without touching the handle
@@no-eb2xx but how does it open doors with knobs? ever think about that one? I'm of course kidding.
@@theryuyami no idea hehe I guess then you're stuck forever
I think there are only made for the type of idiot that jumps away from you in Walmart or asda (other supermarkets are also available )
Alec, that was probably the most practical, informative, and industrious video I have seen on your channel. This is considering that I've been a sub since before you were building shelves for your microwave. Very well done.
11:57 when your dog have better selling ideas than you 😂😂😂😂
"America, Canada, and Europe"
Africa, South America, and Asia: * sad noises *
The thing with a germ hook is that it is made out of brass because germs don’t stick to brass.
Copper. Is what u want. Lite and germs do not stick.
Silver is actually an antimicrobial as well. It's at least partially why the whole silver and werewolves thing came about.
Need more hooks wanted to buy one but nOooooooo, sold out. I work late and didn't see the video till now. BOOOOOOOO
I don’t think those were still available when the video was uploaded
How about a germ-hook that can be used as brass knuckles for self-defence?
Man prototyped a product, made a website, and produced 42 of a product (40), all in the span of 12 hours, and still had time to eat lunch with 17 minutes to spare. Legitimately the best ad for squarespace I've ever seen.
Superb use of your platform Mr. Steele, to inspire people and entertain. I always love your videos. You are a professional at what you do, whilst being humble, honest and genuine. You have all my respect!
Too bad you didnt put some inventory aside for after the video released so folks could buy one after seeing the how, and why.
Hey, Alec, I just made my first folding knife which I had my blacksmithing teacher assess and he said it was worth about $1500. However, I haven't been able to sell it due the fact that I don't have a following or established business. Any advice? I really need to sell this knife so I can upgrade my tools
put it up on ebay, someone will find it
It's always such a difficult part of the business journey. You need a good product, a price people are willing to pay and people paying enough attention to see it - if the product is good and you have advice that people would pay the price - perhaps it's just going to take more eyes seeing it before it sells? Maybe work on the story-telling of your brand so more people can find you and connect with what you make? More posts and behind the scenes of your craft can help build those relationships that convert into loyal, excited customers. I can't know 100% just spitballing the first thought that comes to mine - dm me a pic of the knife on instagram!
What's ur Instagram? I don't have the money to buy the knife but maybe I could share your account
This Noah guy seems like good people....
The knife is beautiful man, saw it on your Instagram, I used to sell handmade furniture and on a rare occasion I would get a custom order for something very expensive and they would forfeit it at completion and while I would keep a deposit I would be left with an expensive custom product that I'd have to sell, and unless you have a large following that is easier said than done. It would always sell but it would take a very long time and I would have some more affordable non custom pieces of my own design that would hold me through in between my custom orders, but for the most part I kept the pricier peices on a by order basis. Anyways I guess what I'm trying to say is that great work can be hard to sell but never impossible, and making some more affordable knives to showcase you're workmanship will draw clients to your products. Also I have no clue what I'm talking about most of the time.
The moment when Alec realized rent was due.
1:00 auto-generated captions apparently recognize "schmackarooskies" as a word lol
First time I ever watched a 20 minute ad and loved every minute of it!