The Brand Naming Process (Create A Great Brand Name) with Rob Meyerson

Learn an effective brand naming process from a leading pro brand naming specialist to create a great brand name.
First, you’ll learn why the brand name is so important for business success and how language plays such an important role in connecting with the audience.
Next, you’ll learn how the brand naming process fits into brand strategy and some techniques to produce great brand name ideas.
Then you’ll discover some of the biggest brand naming mistakes to avoid and some key attributes you should develop into the name of your brand and how to balance strategic, creative, and technical considerations.
Then we’ll dive into Rob Myerson’s seven-step brand naming process that he uses in his agency to create memorable brand names.
Finally, Rob will provide some juicy insights from his new book Brand Naming: The Complete Guide To Creating A Name For Your Company Product Or Service
robmeyerson.co...
0:00 The Brand Naming Process (Create A Great Brand Name) with Rob Meyerson
5:00 Why Is The Brand Name So Important?
13:52 The Greatest Brand Naming Mistakes?
16:25 What Are The Key Attributes Of A Great Brand Name?
22:09 What Are Seven-Step Brand Naming Process?
42:10 Top Three Tips For Offering Brand Naming Services?
47:38 Tell Us About Your Brand Naming Book
#brandname #Brandnamingprocess #Brandnameideas #Brandnamingstrategy #Brandnamingideas #Brandnamingmistakes #Brandnamingtechniques #Brandnamingworkshop #brandstrategy #brandnaming #robmeyerson #brandmasteracademy #brandmasterpodcast
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[@azontoboynate]

This episode was full of great gems. Thanks!

[@BrandMasterAcademy]

thank you

[@howbrandsarebuilt]

Thanks, Nate!

[@anotherwitcherfan]

what a valuable conversation! thank you so much guys, and thanks to anyone who made this podcast possible 🙏 the only thing that feels missing here is a little bit of advice for small companies who work on hourly rating basis, so they can't spend more than 10-20 hours on the naming process because it's hard to explain to clients why it should be sold as a stand-alone service when you don't have years of experience in that

[@amaooyekunle3122]

thanks, it actually let me through so i could download it.

[@BrandMasterAcademy]

Great to hear

[@howbrandsarebuilt]

Thanks for hosting, Stephen! A pleasure joining you for an in-the-weeds chat about brand naming.

[@BrandMasterAcademy]

Thanks Rob... Enjoyed the chat... Looking forward to reading your book 🙏🙏

[@designbelfast]

Fantastic, in the middle of naming and some of his deep dive tips were inspiring

[@BrandMasterAcademy]

Great to hear!

[@humility0is0a0virtue]

THANK YOU!

[@BrandMasterAcademy]

You're welcome! 👍👍👍

[@MonteConsulting]

Hi Stephen and Rob, Thanks to you both for this. Just a quick technical note. The link to your description to Robs website/book redirects but ends up with a 404 page missing. Can you update the link? I dug around and ordered the book already :) We developed a computational method for name candidate generation and look forward to learning from Rob's book. ==Matt==

[@BrandMasterAcademy]

Thanks link updated

[@mitak563]

Great content, however, I just want to point out that a better title for the video would be:
The Brand Naming Process / How To Create A Great Brand Name

[@BrandMasterAcademy]

Sorry wrong title was entered I have updated the video

[@concretejungle9608]

Such a valuable and enjoyable conversation. Buying that book now .

[@BrandMasterAcademy]

Delighted you got value 👍

[@user-uu4zm7xs1k]

How significant is a brand name really? Our straightforward response is that nothing will be used for a longer time or more frequently than a company's name. Simply put, it's not a creative activity. It's a tactical move.

[@BrandMasterAcademy]

It’s a core part of the strategy and one that’s overlooked for sentiment by business owners 👍

[@ThisDesignLife]

Brilliant - but not sure your title is right

[@BrandMasterAcademy]

Sorry wrong title was inputted I have updated the video