Ben Heath you’re a total bloody legend, mate. Sick to death of cheesy Facebook ad/online business ‘gurus’ - you are a breath of fresh air. Binged 80% of your TH-cam videos in the last 3 days getting a crash course in ads. Insane amount of value dude - will be putting others onto your content
Hi Ben, Me again. I was wondering something. Should I use different campaigns for these? 1.) I need to get a cold audience clicking onto my website. 2.) I need to get a cold audience signing up to my email using the lead magnet. 3.) Retarget those cold audiences with offer ads etc. Basically, Should I use a separate campaign for each of these focuses? Regards Dean
Hi Ben! I'm one of "those" people that have 150 campaigns running (slight exaggeration). Just wanted to check in before I implement this single campaign structure that it's still relevant? This video is almost a year old now so just double checking
It would be very helpful if what you say was shown directly in the example in the campaigns. I can imagine it better, that's how it made it difficult for me to understand.
Hi Ben loving your videos. Just two quick questions please. If I setup a reach campaign (Omnipresent Strategy) and then have a conversion campaign running is that ok at the same time. Could I even add in a traffic campaign too at the same time? The other question is regarding what I should set the conversion events for my pixel. Most of the time we are trying to get visitors to book free tickets to our wedding shows. Should purchase event, view content, initiate checkout be the conversion target? Sorry for all of the questions but it is getting harder for campaigns to land these days.
Thank you for all the great content! I have two similar product (two different level of photography course), the prices are at different level, one is US$20, another one is US$120. The overlap percentage of the lookalike audience of this two campaign is 40%. I need both two course to have conversions, I don't want all my budget go to the lower CPA. So should I merge them into one campaign or keep using two campaign?
What if you don't optimize for "Lowest CPA" but instead "Value (ROAS)"? Couldn't you combine different product ranges that have completely different price points, but an equal margin, inside of 1 single CBO campaign?
You can select that optimisation and we often do. I'm not sure I'd recommend combining even so though. It would take quite a while for Facebook to optimise around that many variables.
Oh this is why ABO works better for me 🤦🏻♂️ this makes so much sense! The price range for products is from 2 dollars to 150 dollars! So a CBO dynamic ad catalog never gives good ROAS. Actually 🤔 would you separate products by price into each campaign or a campaign for each genre (in this case i am talking about books) Because in this case my mind is going all over the place 🤯 campaign based on price, based on genre, based on language - all different campaigns and then each would have its own retargeting adset in it? 🤔 Basically what i have been doing with ABO, just goes to the campaign level where each campaign is CBO but focused on a particular product/range/genre Sorry - was thinking out loud there but does that make sense?
Hi Ben, Thanks for this valuable content. Could you please suggest which strategy is better for a multi-product brand? Shall I have different campaigns for different products followed by audience division in ad set level and then the different creatives of that particular ad? Or, Have just have two campaigns divided by audience type at the ad-set level and have all products at the ads level.
Hey Ben - great video yet again! When would you set your Black Friday campaign live in the run up to the big weekend? I have done similar in the past but think I left it too late to set live so the campaign didn’t have enough time to fully learn and didn’t maximise the weekend! Interested to know your thoughts ☺️
Absolutely helpful videos dude! I followed along with a few of your tutorials for my employer (they sell paddleboards) and I was wondering if you think I should do different campaigns for our funnel audiences (cold, warm, hot) because it is a big purchase. It's been complicated because all our analytics are screwed up because my boss told me to put the result as purchase for all of them (even cold and that makes each result cost nearly $200). Any advice would be much appreciated!!
Hey Ben, This strategy sounds super interesting. The one thing that would worry me is facebook having to decide where to spend the budget. Do you notice that this strategy actually gives money to smaller warmer audiences? And does that happen straight away or does it take time to learns?
Hi Ryan, what you are worried about there is actually the main advantage of setting up this way. Basically Facebook does a better job of attributing budget than we can manually nearly all the time. You will probably see more spent on larger audiences but that's no bad thing in my opinion.
Hi man, thanks for the great video! I would like to know regarding ABO Campaigns, can I use more than one ABO Campaign for the same product or should I only use one Campaign? Today I added one more campaign to test a few sets of ads, but I noticed the CPC is horrible in this 2nd campaign, and the 1st campaign's metrics were slightly bad. Is this due to having 2 ABO campaigns for the same product running at the same time?
Hi Ben. I have set up all of my important events on pixel and they are running perfectly fine. But now that I am trying to create a conversion campaign, every time I tried to add one of my events (e.g. Purchase) it says this: "This event hasn't been set up on any of your domains. Once Apple begins enforcing their new iOS 14 requirements, ad sets using this pixel and optimizing for Purchase How come its saying my event hasn't been set up when I actually did and I can see everything? I think FB changed something (again) and now I am lost :( can you please make a video explaining this new IOS thing and how to transfer the events?
Excellent video, Ben! For one range of products, I have one CBO campaign with 3 adsets (cold-interest, LLA and warm) and was doing great, but since last month, the adsets with the LLA and warm audiences have some weird CPM (10 to 20 bigger than usual for some ads) and spend a lot of the daily budget with very few impressions. What would you do? Change to ABO to control the budget of the LLA and warm adsets?? I don't know if this is happening because of the iOS 14 changes... Thanks in advance for your time and help!
Thanks a lot Allan. 10-20x higher CPM is crazy. It sounds like there has been a bit of an issue with the machine learning process that has taken case in your campaigns. I'd try recreating those ad sets first of all. I wouldn't be surprised if that snaps them back into shape.
Hi Ben, Nitin this side. First of all, thank you so much for this valuable content. I want to ask you that let's suppose I am running a CBO campaign and now I want to add 1 ad set or n number of ad sets for retargeting then the budget will divide into them obviously (% of the budget will change hence result can also start differ) and if I change the budget then it will go into learning phase. PLease share your inputs :)
Hi Ben! Amazing video. I always have used different campaigns for retargeting adsets. I just have one simple question and it is if it is necessary to set up a minimum spent limit for this warm audiences or if you see just right to leave the Facebook algorithm to do its job. Thanks!
Superb video thank you very much. Question please: we have an ecommerce store with 300 products categories (over many thousands of products), for example pendant lights, table lamps, etc. How would you have the campaign structures here? Thanks very much.
Thanks Eran. You could run catolog sales campaigns and I would recommend that you have one live. For your conversion campaigns, I would pick some of your best performers and focus exclusively on those. Then use one campaign per product range.
Hi Ben, thanks for all the great videos - they helped me a lot. We sell seating furniture like benches and shelves made of massive oak wood. The audiences for both product ranges are quite similar. Is it a problem to run two CBO campaigns - one for shelves one for benches - if they have quite similar audiences or would you recommand to run one CBO Champagne in this scenario? Thanks for your answer
I have one campaign with 8 adset... now I just created 1-10% lookalike audience of VV 95%... For scaling I was thinking of creating a new campaign with 10 adset... each adset for one of the lookalikes audience... are you saying I shouldn’t create a new campaign? I should just add the 10 new adset to my existing 8 cold interest adset? If I do so... how would I calculate the budget increase for scaling horizontally and vertically in the same adset ?
Hi Ben, thanks for this great video. One question: When following your advice and including a retargeting adset in a CBO campaign, FB warns me that because of the big difference in audience sizes (the retargeting audience being obviously much smaller than the regular adset's one), the retargeting adset will get way less delivery. Do you advise to discard this warning and proceed anyway, or in this case, to run retargeting separately? Thanks again!
Hi Ben, how to setup budget for the leads generation campaign to sell a product, that means two campaigns, one for the leads and one for the sales, so which % of the budget for each campaign? Thank you very much
Awesome video Ben. Question with the seperate adset for retargeting ads - I have a client who spends several thousand a month just on retargeting ads - with a roas of x8 - x10. I worry if I put all the retargeting under the 1 adset FB would favour 1 or 2 ads and that would just be on repeat? Is this how you work when you're just spending on retargeting?
Hi Ash, great question. First thing I will say is that if you have a set up that is currently working very well then I wouldn't change it. Also if you are spending that much just on retargeting we would probably break it out some more as well. Most businesses don't have the warm audiences to get near that. If you were to run a specific flash sale or something along those lines then you could test this approach and see how it goes.
Thanks for your reply@@BenHeath. I definitely want to start expanding to a cold audience to help grow that warm audience too - it will be tough as the client wants a x10 return. Perhaps mission impossible.
Hi Ben, i really appreciate those videos ..i wanna know what is the best option to run a campaign for two different products of same categorie and same targeted audience ..can u give a hint please !?
Hi Ben, I watched the strategy session but other than the direct to offer strategy, these strategies seem more targeted towards selling a service - would these methods be suitable for selling a $200+ product? It seems unlikely that the direct offer is enough to convince someone to make the purchase. Should I be considering a different strategy other than the 3 you mentioned?
We run essentially the same product to various vertical markets, so, different sports, is it wise to break out each sport in to its own campaign that way those audiences all see relevant creatives to their particular sport interest?
If your ad creative is going to be very different then maybe, otherwise I wouldn't. In this case I would be looking to test this though and try both options.
Hey Ben, so my client has an ecommerce store for face masks, toques, and scrubs. Do I need to have 3 different campaigns or would a carousel of 3 products be better?
I saw in another video you recommended having only 3-4 different ad creatives but I have 12 I want to test. Should I do 3 separate ad campaigns? These are all image ads but 1 is a carousel.
This Ben. Question though: I use CBO. Facebook is prioritizing an ad set with $2.5 per lead (96 leads), instead of $0.68 per lead (18 leads). Why is this? I feel like pausing the $2.5 one and allocating the whole budget to the other ad set.
Hmmm that is odd. I imagine it will change if you give it more time. But you could try pausing that ad set for a few days and see how that affects results.
@@BenHeath They have both been live for more than a month. And thia is not the only campaign where I see this. I see it across the majority of my campaigns.
If we are selling the same product range but different prices 10 - 30 pounds should we use one campaign for all products or seperate campaigns for each product?thank you 🙏
Hi there Ben! Can I make a request? Is it okay if you create a tutorial explaining how does Facebook Ad Attribution settings really work? It seems that Facebook suddenly changed my Attribution settings to 7-Day. What does this mean? Can we adjust it? Would it affect my campaigns negatively or it's normal?
I have multiple Campaigns with Cold & Warm ad sets within main cbo campaigns. But the campaigns are for different locations, as I don't have a control on budgets for locations if I run just the one campaign. I can't think of a simpler way to run it for lead generation otherwise?
Hi Ben, A little off-topic question. Advertising a martial art gym's services in a city that is as small as 25K people - and where most kids above 18 leave the city for bigger cities for college. The client wants mainly, therefore, to target people under 18 (so basically parents). Any recommendations before I start working with the smallest audience ever? (If I were to have at least a decent targeting and include the city with a radius, then my audience is as small as 3-4 K - and by decent targeting I only mean - people 27-65+ that are married). Any recommendations, pleaaaase???
@@BenHeath oh God. Should I maybe try 2 ad sets? 1 the whole city 1 the city, 27-65 married? Or youd really recommend against, as audiences will overlap too much?
Hi Ben, what if I have one ad per ad set running successfully for some time, and I want to add a similar product from the same range to these adsets? How should I go about this? All of the budget and reach is likely to go to the ad that was running for some time already...
I'd add the new ads into the existing ad sets. If Facebook favours the existing ad that's fine. They won't forever because the original ad will fatigue.
Do you still suggest this single campaign strategy for ecom companies with large catalogs? The power of dynamic remarketing with catalog sales objective is huge for us.
In that scenario I would have a separate catalog sales campaign. But usually we would then just stick with those two live at any one time. Unless the products differ to the point where separate campaigns would be required.
![โรงเรียนตอนตี 2 โคตรหลอน..!! [โรงเรียนไดเม่]](http://i.ytimg.com/vi/2MAEMwqVYh8/mqdefault.jpg)
Ben Heath you’re a total bloody legend, mate. Sick to death of cheesy Facebook ad/online business ‘gurus’ - you are a breath of fresh air. Binged 80% of your TH-cam videos in the last 3 days getting a crash course in ads. Insane amount of value dude - will be putting others onto your content
Thanks a lot George, that is much appreciated :)
We appreciate how you get straight to the point, and show how you're doing the work in the back end. Short and sweet!
Thanks a lot :)
Your stuff is always top notch, thanks Ben! Keep em coming 👊
Thanks a lot Cole
Hi Ben, Me again. I was wondering something.
Should I use different campaigns for these?
1.) I need to get a cold audience clicking onto my website.
2.) I need to get a cold audience signing up to my email using the lead magnet.
3.) Retarget those cold audiences with offer ads etc.
Basically, Should I use a separate campaign for each of these focuses?
Regards
Dean
Hi Ben! I'm one of "those" people that have 150 campaigns running (slight exaggeration). Just wanted to check in before I implement this single campaign structure that it's still relevant? This video is almost a year old now so just double checking
Your channel is giving me life! How is this information free?? Thank you Ben
Happy to help!
Love your logic! Tks Ben
My pleasure!
It would be very helpful if what you say was shown directly in the example in the campaigns. I can imagine it better, that's how it made it difficult for me to understand.
Hi Ben, Great video, thanks. Do you have any FB ad campaign strategy videos for affiliates marketing? Thanks
Amazing video. Thank you very much!
Glad you liked it!
Thanks, very helpful! Thumbs up!
Glad it helped!
Hi Ben loving your videos. Just two quick questions please. If I setup a reach campaign (Omnipresent Strategy) and then have a conversion campaign running is that ok at the same time. Could I even add in a traffic campaign too at the same time? The other question is regarding what I should set the conversion events for my pixel. Most of the time we are trying to get visitors to book free tickets to our wedding shows. Should purchase event, view content, initiate checkout be the conversion target? Sorry for all of the questions but it is getting harder for campaigns to land these days.
Thank you for this video Ben!
You are very welcome
Thank you!
Thank you for all the great content!
I have two similar product (two different level of photography course), the prices are at different level, one is US$20, another one is US$120. The overlap percentage of the lookalike audience of this two campaign is 40%.
I need both two course to have conversions, I don't want all my budget go to the lower CPA.
So should I merge them into one campaign or keep using two campaign?
Big fan of the videos Ben
Awesome - glad to hear it.
Love your advice Ben.
Glad to hear it!
What if you don't optimize for "Lowest CPA" but instead "Value (ROAS)"? Couldn't you combine different product ranges that have completely different price points, but an equal margin, inside of 1 single CBO campaign?
You can select that optimisation and we often do. I'm not sure I'd recommend combining even so though. It would take quite a while for Facebook to optimise around that many variables.
Oh this is why ABO works better for me 🤦🏻♂️ this makes so much sense! The price range for products is from 2 dollars to 150 dollars! So a CBO dynamic ad catalog never gives good ROAS.
Actually 🤔 would you separate products by price into each campaign or a campaign for each genre (in this case i am talking about books)
Because in this case my mind is going all over the place 🤯 campaign based on price, based on genre, based on language - all different campaigns and then each would have its own retargeting adset in it? 🤔
Basically what i have been doing with ABO, just goes to the campaign level where each campaign is CBO but focused on a particular product/range/genre
Sorry - was thinking out loud there but does that make sense?
Hi Ben, Thanks for this valuable content. Could you please suggest which strategy is better for a multi-product brand?
Shall I have different campaigns for different products followed by audience division in ad set level and then the different creatives of that particular ad? Or, Have just have two campaigns divided by audience type at the ad-set level and have all products at the ads level.
Hey Ben - great video yet again! When would you set your Black Friday campaign live in the run up to the big weekend? I have done similar in the past but think I left it too late to set live so the campaign didn’t have enough time to fully learn and didn’t maximise the weekend!
Interested to know your thoughts ☺️
Thanks Josh. Usually about 10 days beforehand :)
Great video. Thanks 🙏
Thanks a lot :)
Absolutely helpful videos dude! I followed along with a few of your tutorials for my employer (they sell paddleboards) and I was wondering if you think I should do different campaigns for our funnel audiences (cold, warm, hot) because it is a big purchase. It's been complicated because all our analytics are screwed up because my boss told me to put the result as purchase for all of them (even cold and that makes each result cost nearly $200). Any advice would be much appreciated!!
Hi Brooke, thanks a lot.
For sales funnel structure, I'd go through this webinar: event.webinarjam.com/register/1/lx4z0iy
Hey Ben, This strategy sounds super interesting. The one thing that would worry me is facebook having to decide where to spend the budget. Do you notice that this strategy actually gives money to smaller warmer audiences? And does that happen straight away or does it take time to learns?
Hi Ryan, what you are worried about there is actually the main advantage of setting up this way. Basically Facebook does a better job of attributing budget than we can manually nearly all the time. You will probably see more spent on larger audiences but that's no bad thing in my opinion.
Hi man, thanks for the great video! I would like to know regarding ABO Campaigns, can I use more than one ABO Campaign for the same product or should I only use one Campaign? Today I added one more campaign to test a few sets of ads, but I noticed the CPC is horrible in this 2nd campaign, and the 1st campaign's metrics were slightly bad. Is this due to having 2 ABO campaigns for the same product running at the same time?
hi Ben always nice to see your content. Is there a reason why you dont monetize your channel? thanks
Thanks Jenna - I do :)
Hi Ben. I have set up all of my important events on pixel and they are running perfectly fine. But now that I am trying to create a conversion campaign, every time I tried to add one of my events (e.g. Purchase) it says this: "This event hasn't been set up on any of your domains. Once Apple begins enforcing their new iOS 14 requirements, ad sets using this pixel and optimizing for Purchase How come its saying my event hasn't been set up when I actually did and I can see everything? I think FB changed something (again) and now I am lost :( can you please make a video explaining this new IOS thing and how to transfer the events?
Excellent video, Ben!
For one range of products, I have one CBO campaign with 3 adsets (cold-interest, LLA and warm) and was doing great, but since last month, the adsets with the LLA and warm audiences have some weird CPM (10 to 20 bigger than usual for some ads) and spend a lot of the daily budget with very few impressions.
What would you do? Change to ABO to control the budget of the LLA and warm adsets??
I don't know if this is happening because of the iOS 14 changes...
Thanks in advance for your time and help!
Thanks a lot Allan.
10-20x higher CPM is crazy. It sounds like there has been a bit of an issue with the machine learning process that has taken case in your campaigns. I'd try recreating those ad sets first of all. I wouldn't be surprised if that snaps them back into shape.
Hi Ben, Nitin this side. First of all, thank you so much for this valuable content.
I want to ask you that let's suppose I am running a CBO campaign and now I want to add 1 ad set or n number of ad sets for retargeting then the budget will divide into them obviously (% of the budget will change hence result can also start differ) and if I change the budget then it will go into learning phase. PLease share your inputs :)
Hi Ben! Amazing video. I always have used different campaigns for retargeting adsets. I just have one simple question and it is if it is necessary to set up a minimum spent limit for this warm audiences or if you see just right to leave the Facebook algorithm to do its job. Thanks!
Thanks Nicolas. Good question. I like to let Facebook do it's thing.
Superb video thank you very much. Question please: we have an ecommerce store with 300 products categories (over many thousands of products), for example pendant lights, table lamps, etc. How would you have the campaign structures here? Thanks very much.
Thanks Eran. You could run catolog sales campaigns and I would recommend that you have one live.
For your conversion campaigns, I would pick some of your best performers and focus exclusively on those. Then use one campaign per product range.
Hi Ben, thanks for all the great videos - they helped me a lot. We sell seating furniture like benches and shelves made of massive oak wood. The audiences for both product ranges are quite similar. Is it a problem to run two CBO campaigns - one for shelves one for benches - if they have quite similar audiences or would you recommand to run one CBO Champagne in this scenario? Thanks for your answer
Glad to hear it Rainer :)
No that's fine - we would use two separate campaigns for that set up.
Hey can you make a video about Facebook profile plz that how to use multiple profiles in the same device plz
You are the best !!!
Thanks a lot :)
Thanks for this Ben! How many ad sets do you recommend for one campaign? And how many ads for an ad set? Thanks
Hi Kein, I'd check this video out for those details: th-cam.com/video/TBSuxR_Qa90/w-d-xo.html
@@BenHeath Thank you Ben. Big help!
I have one campaign with 8 adset... now I just created 1-10% lookalike audience of VV 95%...
For scaling I was thinking of creating a new campaign with 10 adset... each adset for one of the lookalikes audience... are you saying I shouldn’t create a new campaign? I should just add the 10 new adset to my existing 8 cold interest adset?
If I do so... how would I calculate the budget increase for scaling horizontally and vertically in the same adset ?
Hi Ben, thanks for this great video. One question: When following your advice and including a retargeting adset in a CBO campaign, FB warns me that because of the big difference in audience sizes (the retargeting audience being obviously much smaller than the regular adset's one), the retargeting adset will get way less delivery. Do you advise to discard this warning and proceed anyway, or in this case, to run retargeting separately? Thanks again!
Yep :) I would ignore it.
Hi, Ben. I messed up my ads manager. I created unnecessary different campaigns and objectives. Can I just create a new FB pixel to start from scratch?
Yes you can - if things have gotten really confused.
Hi Ben, how to setup budget for the leads generation campaign to sell a product, that means two campaigns, one for the leads and one for the sales, so which % of the budget for each campaign? Thank you very much
It depends completely on the size of your retargeting audience for the second campaign.
Awesome video Ben.
Question with the seperate adset for retargeting ads - I have a client who spends several thousand a month just on retargeting ads - with a roas of x8 - x10.
I worry if I put all the retargeting under the 1 adset FB would favour 1 or 2 ads and that would just be on repeat?
Is this how you work when you're just spending on retargeting?
Hi Ash, great question. First thing I will say is that if you have a set up that is currently working very well then I wouldn't change it.
Also if you are spending that much just on retargeting we would probably break it out some more as well. Most businesses don't have the warm audiences to get near that.
If you were to run a specific flash sale or something along those lines then you could test this approach and see how it goes.
Thanks for your reply@@BenHeath. I definitely want to start expanding to a cold audience to help grow that warm audience too - it will be tough as the client wants a x10 return. Perhaps mission impossible.
Hi Ben, i really appreciate those videos ..i wanna know what is the best option to run a campaign for two different products of same categorie and same targeted audience ..can u give a hint please !?
If the products are similar then I'd put them in the same campaign - otherwise two separate campaigns.
@@BenHeath i just wanna make sure the audience of the first campaign doesn't see the other campaign ? what to do please ?
Hi Ben, I watched the strategy session but other than the direct to offer strategy, these strategies seem more targeted towards selling a service - would these methods be suitable for selling a $200+ product? It seems unlikely that the direct offer is enough to convince someone to make the purchase. Should I be considering a different strategy other than the 3 you mentioned?
Hi Bryce, great question. In your scenario we'd almost certainly be using the lead magnet strategy.
We run essentially the same product to various vertical markets, so, different sports, is it wise to break out each sport in to its own campaign that way those audiences all see relevant creatives to their particular sport interest?
If your ad creative is going to be very different then maybe, otherwise I wouldn't. In this case I would be looking to test this though and try both options.
Hey Ben, so my client has an ecommerce store for face masks, toques, and scrubs. Do I need to have 3 different campaigns or would a carousel of 3 products be better?
I think you can include those in one campaign :)
I saw in another video you recommended having only 3-4 different ad creatives but I have 12 I want to test. Should I do 3 separate ad campaigns? These are all image ads but 1 is a carousel.
Nope you still want to only test 3-4 at any one time. But once you've run one test, you can then test a few more options and so on.
This Ben. Question though:
I use CBO. Facebook is prioritizing an ad set with $2.5 per lead (96 leads), instead of $0.68 per lead (18 leads).
Why is this? I feel like pausing the $2.5 one and allocating the whole budget to the other ad set.
Hmmm that is odd. I imagine it will change if you give it more time. But you could try pausing that ad set for a few days and see how that affects results.
@@BenHeath They have both been live for more than a month. And thia is not the only campaign where I see this. I see it across the majority of my campaigns.
If we are selling the same product range but different prices 10 - 30 pounds should we use one campaign for all products or seperate campaigns for each product?thank you 🙏
I'd start with the same campaign :)
If I sell 5 products on my site, do I create 5 campaigns or 1 campaigns with a lot of different ad sets?
It depends how different they are. If they are all within one product range then one campaign. If they are quite different then 5 campaigns.
Hi there Ben! Can I make a request? Is it okay if you create a tutorial explaining how does Facebook Ad Attribution settings really work? It seems that Facebook suddenly changed my Attribution settings to 7-Day. What does this mean? Can we adjust it? Would it affect my campaigns negatively or it's normal?
Good idea Adrian.
I have multiple Campaigns with Cold & Warm ad sets within main cbo campaigns. But the campaigns are for different locations, as I don't have a control on budgets for locations if I run just the one campaign. I can't think of a simpler way to run it for lead generation otherwise?
Yes that's how I'd structure things. A campaign for each location :)
Hi Ben,
A little off-topic question.
Advertising a martial art gym's services in a city that is as small as 25K people - and where most kids above 18 leave the city for bigger cities for college.
The client wants mainly, therefore, to target people under 18 (so basically parents).
Any recommendations before I start working with the smallest audience ever? (If I were to have at least a decent targeting and include the city with a radius, then my audience is as small as 3-4 K - and by decent targeting I only mean - people 27-65+ that are married).
Any recommendations, pleaaaase???
With that audience size you just have to target the whole city - no other option would be viable.
@@BenHeath oh God.
Should I maybe try 2 ad sets?
1 the whole city
1 the city, 27-65 married?
Or youd really recommend against, as audiences will overlap too much?
Hi Ben, what if I have one ad per ad set running successfully for some time, and I want to add a similar product from the same range to these adsets?
How should I go about this? All of the budget and reach is likely to go to the ad that was running for some time already...
I'd add the new ads into the existing ad sets. If Facebook favours the existing ad that's fine. They won't forever because the original ad will fatigue.
Do you still suggest this single campaign strategy for ecom companies with large catalogs? The power of dynamic remarketing with catalog sales objective is huge for us.
In that scenario I would have a separate catalog sales campaign. But usually we would then just stick with those two live at any one time. Unless the products differ to the point where separate campaigns would be required.
Thank you!
You bet!