The Death of Clout Rap
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- เผยแพร่เมื่อ 6 ก.พ. 2022
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A long, long time ago, hip-hop was built around a platform of holding yourself accountable for the content of your lyrics, whether good or bad. Even when the conservative media attempted to portray early gangsta rap as somehow capable of corrupting the youth of America, Ice Cube was adamant that what he and NWA were doing was simply “street reporting.”
““We don’t tell no fiction”, Cube declared in 1989. “So N.W.A can’t get any harder unless the streets get harder.”
Yet somewhere along the line, the prominence of hip-hop within the internet age has meant that all of these values were discarded in favour of a new era in which controversy, clout and cash reign supreme.
#CloutRap #6ix9ine #HipHopMadness
/ hiphopmadness
/ hiphopmadness
Narrated by: Spencer Pearman
Written by: Robert Blair
Edited by: Roman Bill
Music by: Josh Petruccio
Business Inquiries: contactHipHopMadness@gmail.com
© HIPHOPMADNESS 2022. All rights reserved - บันเทิง
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Who y’all think had the biggest fall off?
Tbh lil pump ngl 😂😂 I swore that man was gonna be next up frfr
Lil pump fs
6ix9ine easily
Smokepurp, lil pump, x
I don't feel like pump had the biggest fall imo. I'm 26, and I feel like most ppl hitting their late 20s can agree that gimmicky hiphop or "clout hop" from the jump had a shelf life. We knew their fans would grow up, we knew they wouldn't adapt and reinvent themselves. These guys are still trying to ride the SoundClout wave of the last 2010s. That being said there was always a ceiling for guys like pump. I'm old enough to know in the late 2000s and early 2010s there was also little funky waves of gimmicky rappers that died off just before the clout era and I instantly recognized that the scene entirely wouldn't die off but the artists would become interchangeable which creates a space where 1 gets on as 1 dies off and so on.
So nah, I never thought pump was going to become anything more than a laugh for older fans and someone the kids would eventually grow out of anyway, saying he was the biggest fall off would imply you thought he had longevity to begin with but ruined that potential and fell from grace from fans and peers point of views. Just my take
I think one of the main reasons this genre didnt last is cuz all the listeners grew up and graduated from high school.
Facts
Just like j Cole said it happen.....
Yup, I was in high school 2012-2016, poppin pills all the way thru 2018 bangin whatever was hot on the chart, eventually i went back to blunts and 90s hip hop
They entered into the working field and they realizing working sucks, car payments and rent suck lol that kind of music sucks 🤣
Just like all that cheesy ringtone rap from the 00s
Witnessing the peak of this era from 2016-2018 while being in high school was something else.
Yea fr, being dragged thru the drug issues was the worst lmao everyone was on xans or molly
@@mook3204 yea I remember ppl falling asleep on their desks in first period everyone thought it made them cool to pop xanx and sip lean bc every rapper promoted that
Straight facts. I slick feel lucky that I got to experience it first hand
@@mook3204 man it was like everybody got on pills and shit. I may have fell into carts and weed but it was kids drinking mud like real mud in the middle of Literacy 101.
Yeah witnessing shit right in front of our eyes.
seeing Denzel and Doja on the thumbnail makes sense considering how they got their come up, but they both ended up maturing pretty well and having an actually decent career in my opinion.
Absolutely - both released some of the best albums in their respective genres of the year
Yachty is starting to transition his music right now too. I loved his new album and hope he keeps developing his sound.
Where is Denzel in the thumbnail? Lol. Are you confusing him with Ugly God?
Denzel ain’t in the thumbnail and he definitely ain’t a clout rapper
Denzel is an actor 😂😂😂
The 2017 to 2020 era in hip hop dominated by these guys will always be remembered with both confusion & intrigue. It’s amazing but listening to any of their records now feels like a relic, it’s all aged so damn quickly & so badly. All these artists will fall into obscurity now.
Hahahaha 😆
Facts
It'll be the hair metal of the 2010s...
They did not "age badly" they were always so bad you legit had to google if the artist/song was a parody when you first heard it. You (and many others) liked it because you mistook fame and hype for flow and bars. Its OK to admit it.
Na it wont be remembered at all in 10 years. People only liked it because it was popular, so they have no real connection to it
“Only real music going to last, all that other bullshit is here today & gone tomorrowwwww”
Pound cake
Talking about sentences you can hear
😂😂😂 Perfect Placement
Lol I was just listening to that shit yesterday
Jimmy Smith originally 👑
I wish you would’ve talked about how Doja Cat turned her virality from a meme song, into a pretty solid pop/rap career.
she just went pop instead of rapping/she’s not apart of this wave
@@flawlesslikeme3674 she’s in the thumbnail so I just thought he might mention her. But true, even with the cow song she I wouldn’t necessarily say she (was) a clout rapper
She was always a solid artist she made that "moo" song while on live with her fans and cleaned it up after. It was a joke lol
@@rayneozier doja was never a meme artist she has been making music since 2014. Moo was just a joke and she had music to fall back on so that’s how she blew up plus tik tok helped
@@lifeline.6144 I agree she’s not a meme artist. I just thought he might’ve talked about how she used a viral moment to bring attention to her actual music.
Bring back Bars!
That’s why I rock with battle rap
Bars been here, you just ain’t looking.
@@HibiscusDonkey stayed*
wudd up floss
@@HibiscusDonkey but if you got to "look" are bars really there?? That Hollow vs DNA was crazy. Battle rap is where to find bars.
Battle rap ain’t it. It’s amusing once in a while but it’s all bars for the sake of bars. Mostly just gun bars. Find artists not rappers.
This was such a well put together video 👏👏 Great summary and documentary of the shifts and commentary on an era now passing
Heyyy Knox! Wassup!!! Always love ur reactions!! The grind is real ong! 🙌🏻👌🏻
A wise man once said, "They do anything for clout".
that man aint wise
“Offset”
😍😂🙂i like dat that was funny...shoutout offset and cardi i love them😍🌄💃💜
😭😭😭😭😂😂
@@Yohan.B not at all 😭💀
“it might sound good, but it’ll die because it ain’t real music, it’s just catchy.. not real shit”
-2pac
in an interview when asked about music in 20 years (circa 1992)
EXACTLY! REAL music will always endure,just like Pac's music, it has had longevity because it was and still is REAL, not everyone can relate to bullshit like money, clothes, hoes, etc but life, struggles, truth?? That's what lasts....
BRUH WTF!! he knew
2Pac was Extremely "Wise"!
@@PeterParker-jh4nz homie a music Guru
Tupac was one of the greatest(preferably the greatest around).
2016-2018 was weird, there's still some bangers that I play from time to time but its mostly for the memories I associate with them. Going on holidays with my friends and sessioning in the summer. Feel like the popularity of sound cloud rappers opened the flood gates for anyone to try to make an impact, and very few made a lasting one.
I feel like everyone over the age of 25 now understood what was going on back then. From the music we were big on between 05-16. 2017-2021 felt like it was a race to see who could trend on Twitter the easiest. The pandemic humbled a lot of them when people couldn’t go to concerts high off who knows what and just vibe to the beats with other high people.
It was a weird era but Hip Hop will continue forward, every 5-7 years there’s a new wave and thankfully this one is over.
You'll see it pop up again. Maybe some kid will use it for inspiration and make something new. Hopefully good. Take the broken pieces and make a better toy. Seriously I'm happy to see it go.
I've been out of the loop; what rappers are blowing up rn
@@TheDonkey666 yeat, Ken Carson, Iayze, Sofaygo, Summrs, Tony Shnow, Lucki
My name is Vic Vega. I'm having determination to take over 2022 - 2029.
@@theprinceking26 they are considered clout rap?
The 6ix9ine era was one of the weirdest times in hiphop period.
It really was lol
Fuck yes it was weird😂
Fun asl though😂
@@sayblood8238 clout rap coming back on the rise
th-cam.com/video/Objv18ocg2w/w-d-xo.html
What era When he was on top i was asleep by the time I woke he’s no longer relevant 😂😂
IT'S 2022 AND I STILL LISTEN TO 90'S HIP HOP🙏😁
thank god the 2016-2019 clout era is over it was one of the darkest days in hip-hop/rap
It really was. It made people think hip hop is dead.
"Clout rap" is a term I needed going forward
You a opp
@@jali1107 😟 oh no!
@@jali1107 how u getting ratiod this quick
@@jali1107 opp as in opposite of what the media pushes the brother is a black all star
@@jali1107 He can be a bit of an oldhead sometimes but not an opp.
Yachty has honestly taken a W. He isn't as big as he was when he was dropping hits, but his music is much better.
Facts
And lets remember he was the rolling out for playboi carti
W
And hes a businessman
Yachty a real one fosho
I love how thoughtful your points are. Not too biased, very knowledgeable, iss tha news.
One of my favorite channels now, love your consistency
These were the guys calling legends “old” and “washed “
Also those same mumblers said they're outdated. I'm glad most of there career is dead. More of them need to join them soon.
one of those "washed" legends made 3 solids works of art in the past 2 years
@@peepgamenc6975 Snoop Dogg got his mad props and cheddar (money) as an "old" "washed up" artist and now he owns Death Row Records.
Lol I don’t know why this use to trigger me so much but it’s hilarious because they all fell off in a year and a half and rappers like lil Wayne been going strong for 20 plus years.
One of them is a pop artist..
I feel this is the reason why hip-hop isn't being taken seriously enough, rappers like these become famous not for the rhymes but because of the image they are portraying to be. Everything isn't organized anymore, and that gives people who think they can rap a platform that reaches a large audience than rappers who can spit bars because it's more of a trend, and if you're not being a clown you are a ”nobody”.
I agree with you so much man.
Thank god for underground music though. Those clowns can have their spotlight for all I care. Those that know, know
Chalk that up as a negative result of internet culture.
Ppl want to be entertained so bad they'll watch ppl do anything... So ppl started doing anything.
The love for clout comes from the love of money, and attention.. Those things are like drugs (but no one talks about it because just like drugs, those things hide/cover the problem... But how could they? That's what "the dream" is right?).
*Funny how Hiphopmadness talks about other rappers for clout and complains about rappers clout chasing.. the irony*
Facts and most these dudes be taking from underground artists, the styles the cadences, this ish real. I think its meant to keep us as collective looking crazy signing people like that while not givin a chance to those that actually can produce and has talent.
Wow!! U did an amazing job with this short documentary. You definitely did your research and are knowledgeable with the subject...learned a lot. GREAT 👍JOB!!
Personally I like hearing people's real life struggles and achievements no matter where they come from. When someone is honest and puts their real life experience on a track you can just feel it. Even if over exadurated or writing from the prespective of a made up character. It just holds up better as time passes because there's truth to their words.
noone cares
@@MEGVTRON I do
@@darknessblade98 said nobody
The SoundClown/Clout era is to the 2010s what ringtone rap was to the 2000s.
I was actually getting used to it but if it's coming to an end, it's about damn time.
oh yeah it’s coming cannot wait until these soundclown fans start crying
Same
“Ringtone rap” damn that’s real af. Songs like ‘Crank that’, ‘Throw some D’s’, ‘Laffy Taffy’, ‘Walk it out’, ‘A Bay Bay’, etc. Damn that shit just took me back lol.
You’re absolutely right though, that’s a great comparison.
@@TheAmishRifle I didn't even know that shit was called ringtone rap lmao while people was listening to thoss tracks in 2000s I was still bumping those 90s joint .
Next we will have meta verse rappers
The. Ai and android rappers
That akademiks twitch clip is like the eulogy of that era of rap, it confirmed once and for all that it’s over.
Still feels amazing to have witnessed this era. It will definitely go down in history
@@MontamZoo yes that 2017-2018 soundcloud era was goated, we had plenty memories a lot of good ones and a few bad one. Very memorable
Yea he went in on them. Even brought up how Roddy Rich had to drop another album when he saw the one before didn't do very well. Straight up told them "yall ain't Kendrick, cuz when he drop we know it's bout be lit"
@@antoinekoory4756 the clout era will come back... everything goes in cycles. The gangsta drilling will fade and the clout will come back ...then gangsta will again. It's been doing that since the 90s
Yesss, it really did. So glad people are over that bs finally.
I haven’t been into rap in ages but I find the topics on this channel fascinating. Good stuff.
sounds about white
been saying this: this era in hip hop is the equivalent to the hair metal era in rock. everyone wanted to become a rockstar during that era, now everyone wants to become a rapper.
history repeats itself all the time
As with everything, its gonna circle back again. New kids, new clout rappers, same cycle.
Plus lack of talent and skills.
Island boys
@@porkerpete7722 Bad example bro, nobody knows Island Boys for they music, we know them for being clowns.
It's the rock star life style people like to see. Don't care what they are saying as long as they have the look and catchy beat.
@@cap10zomb That's definitely not what the rockstar life means 😂
90% of these “rappers” need mental health help, not a record deal.
🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣
U can say that bout every artist :D
realest comment
Not lying. I think that's what it's about. I think that's why it's popular too. Their fans have the same issues. Not making fun of anyone or taking light of mental health issues. Mental health issues are serious. But the only logical conclusion I can come to why people would find this music entertaining is coping with their own personal issues. For instance, I'm not a fan of heavy metal, but I don't say "Omg, it's so terrible!" That's what the majority of music fans say about this style of rap.
Respectable view point. Spot on. Thank you.
Great video dude, really well put together
SoundCloud birthed a lot of those 'clout rappers' and some of them didn't even survive being in the rap scene.
No capp
Its hard too believe but Pump is only 21 and he has so much time too make a “comeback”
@@MaleDoggy is he tho?
Fr
@@MaleDoggy I'm a rapper and my wish is to take over the game more than him. Lyricism is important to me btw, even though he's older than me.
Well analyzed but I can’t lie this new/realism gangster rap got the streets bloody
Deadass. Both trap & drill rap 🤦🏽♂️ #RIPDolph
Facts. I’ll take real street rap over fake clout rap any day but it’s still basically like trading one bad situation for another
Drill rap
The clout rap caused deaths too, overdoses
Facts it’s not better. I feel like the artistic rap/ what they used to call backpack rap is finished too. The consumers want street music only.
I was low key waiting on this. I hope that al these ‘lil’ types will know their place in the game.
They have no place never did
Lil wayne
@@PuLsarSevenMC Okay. Lil Wayne is an exception for sure.
@@creativepicnl I’d put uzi in that list too but that’s just me
I discovered your by youtube algorithm accident. This is an incredible channel.
Even though Doja Cat is in your thumbnail, she is killing it right now. I don’t think she is in the same genre or category as the rest of the folk mentioned. She just came into fame during that era by doing clout rap type stuff to break in, but she does so much more with her talent.
She’s definitely not. Idk why he put her on there. She’s going crazy rn.
Especially since she was creating music before her meme song.
She just an industry plant, she’s an entertainer. She does what her label tells her and makes the songs they write for her
@@ahviedinero she makes amazing music even before she was big. Now because she’s big all of a sudden she’s an industry plant? Lol like come on. Yes she has complained about being over worked but she’s been making music since 2014 and recently got popular off her talent.
@@Gaming1Legendz People always try to minimize other people’s success in order to feel better about their lack of. Fact of the matter is Doja has natural talent, personality and was grinding hard, writing and performing music, for a very long time before “the Industry” took notice of her potential to make every one millions of dollars
I just hope something worse don’t take its place
It well take its place just wait
Bruv mad love for this video and to the end to that genre being pushed
Only real music gone last all that other bull shit here today and gone tomorrow!
(The amount of people I triggered is funny it’s only a comment y’all bout to kill each other over a comment 😂😂
I was looking for this one 💯
Pound 🍰
@@gaga3963 facts
Cake cake cake cake cake cake - Jay-Z
I understand that reference
“Just remember what I told you when yo shit flop . In 5 Years you gone be on Love & Hip Hop ”
And cole was wrong
I JUST said this …
Thank You!
love ur content
I knew this would happen one day and I'm all here for it.
That's why I stopped letting it bother me. For this kind of music, it rarely lasts and eventually the fanbase grows up. I knew it was coming and it's hilarious to see all of these kids who were possibly the worst and cringiest generation of hip hop fans get old and the music not being the flavor of the month anymore... while turning into an "old head" thanks to the passage of time LOL
Doesn’t really matter cuz their rich now
@@RobertoReyesChHC i grow up in the SoundCloud era and im only 18 now idk what type of music to listen to becaues most of them are dead or washed up *example* x and juice also smoke purp lil nas and ppl like that so im kinda lost and idk wtf to do but i dont think im a old head
@@Michael-ft9mg oh give it time to younger folk you're getting dated. I can name a few people who are in their early 20s to mid 20s that were all about this wave. But yeah getting old, that ish don't stop 😈 I feel like when xxxtentacion died and juice wrld it was the nails in the coffin. If you really need new music you're lucky to have a smart phone and internet access. I know you know what Google is too. Why not go down the hip hop rabbit hole? Learn the history and culture you'll discover artists from each Era and sub genre.
@@fredosantana4531 One day you'll realize that success and wealth aren't a proper measure of somebody's worth or happiness.
It has nothing to do with being in the streets its all about being authentic and having something meaningful to say. That is what hip hop was always about. Those artists failed because they are trash and have nothing to say.
Nah that’s not true.they failed because they wasn’t smart.there so many artists wit nothing to say but still mainstream they blew off them being weird etc.look at future still big cause he bloW off his music being catchy.theses guys blow up cause they blow up cause they personality not their music
@@Imjustbored2023 future isn’t a good example because he has quotables even on social media when ppl quote him about degrading women and besides that u can hear pain in his voice on some of his records
@@Imjustbored2023 that’s recent, the op is talking about EARLY DAYS Hip-Hop like the 80s/90s, rappers had messages and wanted to share knowledge, the hip hop scene was not hugely mainstream or popular at the start.
@@morpheusbott3370 that’s what I’m saying he have catchy lyrics that folks can put in their ig caption .that’s what theses guys was missing.dudes like LL cool j n biggie was popular but o my biggie party music got radio play
@@mandalaqueen828 I hate to tell you this but that’s not true.a lot of mainstream shit that was on radio back then was gangster music n party hits
About time👏
I agree with everything and I also think ppl care more about lyrical substance now. For years it was common to hear ppl say things like “idc about lyrics cuz the beat go hard af” But it’s been mad years now and just the beat isn’t refreshing enough. I now need good rhymes to go with the beat.
About time. Ain't nobody going be checking for these dudes in 20 yrs. Matter fact 10 yrs.
3 years TOPS 🤫
@@steverl22 Hopefully sooner.
Ain't nobody checking for them in 3 months lol
That's honestly the biggest weakness of rap is the half life of that shit is nasty. Goats can pop their heads in and make a great album, produce and or still tour. Yet these new guys are legit done like I hope they invested their money well so they can just coast. The problem with clout it's poison if people with will check you and some might not even make it to the point of "being lame"
You're wrong my guy. 6ix9ine got so many bangers. Def going down in the books and will not be forgotten anytime soon
The fact remains: trends come and go, that's nothing new under the sun. Though being more authentic and somewhat versatile and unique and most importantly making good music will make you last through the trends.
word some of these rappers only famous cuz ok gaytok
What's sad is you know there are some rappers who are no longer with us today, should've been way more then just a one hit wonder
This video is very well done
“Clout Rap” is the one thing I can safely say that Soulja Boy created😎
Nah Soulja Boy made everything.
Wrd
@@stockaf30 clout rap coming back on the rise
th-cam.com/video/Objv18ocg2w/w-d-xo.html
“Clout” wasn’t even in the hip hop community till 2016 when SoundCloud popped off
@@d2msta38 that’s not what I said
J Cole predicted this years ago
Many great rapper before him too.
I'm glad rap got their own Nickleback, Five Finger Death Punch, HELLYEAH, and Lostprophets.
You're gonna make it, homies. We survived that shit. You can too!
hey, “You Wouldn’t Know” goes hard
Interesting to see the ebb and flow of rappers. You should look under the hood of beatmakers vs producers I like the analysis of this vid
Can we all admit “clout chasing” in hiphop came from people’s insistence on the excuse of “He gEtTiNg MonEY tHo”
And “The beat go hard tho” #Smh No Real Substance
That’s always been a thing in hip hop, it’s just that back then, they was getting money because they had talent. In recent years, it’s been a lot of kids fazed by the money and numbers/charts. They think success=talent, and just because you were doing well, you were deserving of it. Meanwhile the people who deserve get overlooked.
Then they should be ready of their irrelevance.
@@yungCarter1211 to quote Kane, " they were making the producer famous."
@@yungCarter1211 I’m guilty of this lol
Soulja boy had a good run but when he tried to go full gangsta rap his career tanked fast. If he would’ve stuck to catchy dance songs he would’ve been good.
He trying his damnedest to hold on with this whole "I was the first rapper to..." shtick but give it another year with no actual decent material released and the people will eventually bore of that as well.
Yeah i dont see how drake copied soulja boy. Soulja Boy tell e m was one of the worst rap songs EVER
@@steveaustin5399 hes talking about a particular song where drake copied one of the lyrics which made Charlemagne speechless.
@@steveaustin5399 in your opinion it may have been. But by the numbers it did it was and is definitely a milestone for modern rap. Whether you like it or not. And a lot of shit is gonna sound trash a decade later
@@producedbysteez1402 i was in high school when it came out. Everyone had it as their ringtone lol. The beat was good, but the lyrics(or lack thereof) were trash.
I was in high school in 2017-2020. This era was honestly fun ngl. Remember chilling in my homies porch just blasting whatever new rapper was on. Good days tbh. Lil Peep one of the ones I still listen to
Bro the world needs you
The Fake has had their time.
Let the Realness return!
I feel sorry for the downfall of these young men, but I can't say I'm Sympothetic to their plight. The music industry has always been about popularity and sales, but hip hop is still the only genre that is defined by the audience as the taste makers. And though it may have been fun for some, big day Kanec said in the art of rap, a good mc can either rock a party or has an undeniable handle for lyricism. Trends come and go, but this is still hip hop. Come correct.
I would agree if musical ability directly correlated with music success. if the music Industry, with it's inner workings and affairs didn't exist and the world was just people finding music on their own and discussing it with others. but that isn't the case, so you're wrong. a MJ will always be successful but acting like every nigga and they mamma is gonna know who DJ Quik is, that's bullshit. there are plenty of people struggling for attention, that doesnt say shit about their art. refer to Prince's early career.
Doja is a man? 😧
Fr, people don’t realize theres different phases of hip hop, apparently these rappers were part of the “clout era” where you didn’t need to have talent to be popular, now that the clout era is over these “clout” rappers have nothing to put out because it doesn’t fit in with the music going on right now, I kinda feel sad for them but at least they had their time of fun and fame, but when you have true talent it stretches a long run for you
SHOUTOUT TO MONA LISA
Amen can’t say something back on this one!!
amazing video
Real hardcore rap is about hardships. And they're hardships told plain and simple, no censorship whatsoever. One MAJOR aspect of hardships is calling out those responsible, even if it's the rappers themselves. In a lot of songs, you'll hear rappers condemning society and politics, as well as rappers being very open about living rather shitty lives and having to deal with shitty decisions they made. A lot of rappers were once people on the bottom of the social spectrum, and now they're PASSED the top, more wealthy than ever. This gives the shitty rappers who think they can rap the idea that they can film themselves clowning around and saying basic ass rhymes, and they will get famous and wealthy for it. While the most elite of rappers will condemn things for the problems they've caused in society, the shitty rappers only say disrespectful things to try and sound cool.
Thank you for keeping the genre alive:
Dr. Dre
Ice Cube
Eminem
Snoop Dogg
50 Cent
Kendrick Lamar
Hopsin
Joyner Lucas
Royce da 5'9"
NF
that list screams old head! but where’s jcole?
@@allofscrubs "Old head" 🙄
Respect your elders, "airhead". 😑
These are the worst examples I’ve seen
@@NoName-yy3wb Sucks for you.
I thought the title said "The death of Clown Rap." I think that title is more fitting.
You can tell who makes music with longetivity in mind and who doesnt.
wouldn't call it making music
Music with substance. With intelligent ideas. With needed critique of societies'issues---that's everlasting. Why is 2pac a legend posthumously? Because his words were relatable and had substance. He cared about expression. He cared about racism and culture and the inequality present.
Same reason Kanye is above all these little rainbow peacock hair fukkboys just Mubbling BS and showing off fake chains...
youre white you have no say in this
And I couldn’t be any happier.
When you played the audio of the Soulja boy meme my face did it😂😭that and the bird man interview was the funniest of all time💯
I also think that people are gonna get tired of the street dudes and pivot to something else. Its like waves that come and go.
Nah🧐🧐🧐
A pandemic 😷 people not working world has changed era of hustlas streets and digital scamming everything
Street members here to stay
Since waves come and go, I wonder what wave we’re gonna go back to. Since like drill rap is the closest thing to gangster rap in 2020-2022 🤔.
This trend flew past me. I don't think I've ever listened to a full track of these dudes.
Same lol thank God
Right? Lil whatever
Ah man this era was nice if you were in on it! Look no further than the infamous 2016 XXL Cypher, it was trash but fun & that's how I'd define the whole wave
🔥💥 th-cam.com/video/0UxuXh0czFs/w-d-xo.html 💥🔥
@@papichingobling6021 clout rap coming back on the rise
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Finally the end of clout rap, I’ve been waiting a long time for this 😫
i really hope the next big thing on the charts is UK rappers. some are starting to get known and they have some talent coming up over there. Also, a refreshing change of writing styles depending on who you listen to.
Alot of UK rappers I've heard are pretty unique & innovative.
Soundcloud era/ clout rap/ colourful hair and tatted face was the top three significant things you needed is this era I’d also say auto tune and crazy drugs.
Lil Pump pretty much made it trendy
I guess you can call em “mumble rappers”
J Cole called it
The only thing I could find new in this era was minimal lyricism and colourful hair. Talking about autotune, using autotune isn’t a bad thing. We had someone like Tpain years ago. Talking about tats, I think Lil Wayne was the one brought that trend. And drug usage always been there.
@@palashraut9465 Future was the blue print for “trap rap”
Man I remember a time you turn on the radio you hear artist like Outkast, Dmx, Busta Rhymes, Ludacris, Lil Wayne, and others but NONE of those guys sounded the same. I really wish we could get back to being original.
Did you watch the video?
@Asmodeus Guy * devolves
@Asmodeus Guy And you’re delusional
@@jirrellj if you mean Lyrically, yeah. sound wise the shit got cranked the fuck up and with this hyperpop stuff i cant stand, it seems like it just keeps progressing. mumble rap seems to be an extreme focus on _melody_ rather than _message,_ like pop. some rappers combine the two and ascend, like kendrick. i personally listened to rock as a kid, didnt know the words but knew the melodies. thats most of that entire genre. so from my view, having more melodic (so Rhythmic, more on beat) rap is perfect. what do you enjoy about lyrical rap?
@@KreepKarnage even sound wise, it devolved.
Nowadays many beats don’t sound innovative, and they sound generic, once you heard one then you pretty much heard them all.
I’m pretty sure there was a reason why T Pain went on that rant, even Pvlace of 808 Mafia has spoken out about this.
I love how clout rap fell off the same way clout rappers themselves fell off...
Awesome!
Damn the era where everyone got a "lil" before their name 🤦♂️😫
And "Yung"
Lmao, rappers have been calling themselves lil this & lil that, for years. I never really understood it to begin with.
lmao there’s a funny clip of Q-Tip from Tribe Called Quest talking about “The Lils” he breaks it down nicely, how basically they’re expendable assets cause there’s always new ones to replace them if they fall off
@@brandonpage7087 why don't they name themselves "old pete" or something
When the high bar is set so low that any clown can step over it with little to no effort, eventually folks are gonna want something real that moves us. Basically, the term clout rapper is a euphemism for being a one hit wonder whose fifteen minutes of fame ended hours ago. 🤡💩
Interesting how the narrator gives little credit to 69’s 50k album sales but Lil Durk’s 40k is “massive “
2015-2018 still my.fav era
Now hear alot 50s music
“You niggas got hooked on everything but phonics” 💀
😭😭😭😭😭
@@JayAngelLatigo clout rap coming back on the rise
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Doja is a star. She shouldn’t be in the thumbnail. She can actually rap, produce & perform. And I don’t even like how shorty had funny history about talking down black people.
Facts she's popping more now than she was back then
Your right. Still super weird that she was in an alt right chat room though
Maybe now but the reason she is on the thumbnail is cuz of the way she got to fame
The song that blew her up was a song that she made in jest, that’s why she’s there.
She a popstar.
"You got hooked on pretty much anything that WASN'T phonics" had me nearly die laughing
GOOD WRITTENCE!🎉
comes full circle. People are craving good music again. Real rnb, real hiphop. Ppl are hurting, this type of fast food music doesn’t heal like real music does.
There is always good hip hop out there.
Mike, Mavi, Pink Siffu, fly anakin. Talent never goes away from the scene, you just have to look harder I feel like
Eh, I give push back on "good" here. Sure the music during that time may have been more trendy than classic, but to paint it as not good, I think that's a bit much
Yeat
Vel Auguste, my sentiments exactly!!!
@@th0uxan If you gotta dig for it, consider it dead.
The crazy part is I knew of most of these so called clout rappers by their public antics and not by their music. That says a lot
Ofc a SoundCloud ad pops up when I clicked lol
Great topic
I personally love the turn that the industry is taking
What more gangster rap....cause that's what's dominating the charts now.
Lil Baby
Polo G
Lil Durk
Lil TJay
@@deseancarter9643 ewww I will stand my case that Music is BASS EUPHORIA, take the bass out and all their songs are made for brainless people. No offense, but it is what it is.
@@xingincool9672 haha that’s a clever way to put it… Bass Euphoria. It’s funny cause I’ve noticed a lot of people that listen to the radio, mainly pay attention to the beat
@@xingincool9672 producers deserve more credit than most rappers nowadays
putting cole’s 1995 response at the end, was like putting the final nail in the coffin.
I honestly think the biggest problem with the artist & their genre of music, lies wether they wanna hear their shit get played on the raidio or not.
You look at groups like NWA or Migos whoever, it doesn’t matter & comes down to what your goals are & wether they ever change or not.
I grew up when hip hop/rap was just starting. I won't get all ultra reminiscent on the topic. It was a PURE art form that was an outlet for oppression. It was used to get out messages, have fun, be optimistic (with enough pessimism). Ultimately what survived was REAL even when just "bullshittin'"... It was about money too but also legitimacy
Rap is been the same since it started ,
Nothing new party , drugs , gang , girls just different eras and beats but is the same foundation
@@danschumacher5427 that’s sad .. so
Those are the only things related to black people ? Wow 🤣
@@SexyBeautifulBabe pretty much
@@SexyBeautifulBabe people act like 2pac was not singing about gangs n hoes
@@SexyBeautifulBabe pls stop, other genres talk about the same thing, but expressed differently. Even in the 50-90’s all they talked abt was girls, drugs & partying.
I was watching a interview with a few old school hip hop artists and they gave their opinions on this new era of hip hop, they said that this shits gonna go the way of disco if something doesn't change.
Now I'm not saying Hip Hop needs to go back to the 90s golden age or the experimental phase of the 2000s but somethings gotta change up, its getting so bad that a new rapper is popping up every other few months I cant even tell who's who anymore to a point where I don't even care.
cordae is the truth
@@Karan-yg6gq Nah man you need to check out SmotherBunz, the real deal
@@Nuttin_Crazy nah, you need to check out the new rapper Blitz Fart. His underground album called Gas will be a classic.
I remember it was like that in the 2000s, as well, lol.
@@brandonpage7087 Your not lying, I remember ringtone rap, Huricane Chris and Plies. But I'm talking about J Dilla, early Kanye, Mos Def, Common, Talib Kwali.
Legendary video
THANK GOODNESS!!!
Im ngl i liked the SoundCloud/clout rap era way more than the current one. We had new feel good/abstract music everyday from people we never heard of building strong cult fan bases. The labels were losing power cuz of SoundCloud and they put a stop to it. Now every rapper sounds the same and talks about the same fake gangsta shit back to back.
Soundcloud rappers killed their own wave unfortunately. Niggas never wanted to collab and refused to grow
I wish labels lost their power but soundcloud rappers 100% sounded the same, the colored hair and drug rap became a meme. let’s not look at it with rose tinted glasses
@@Destroyer-kr6ho so true
@@mamba7160 Then you never really listened to the music it was one of the most diverse eras of rap
💯
Akademiks be speaking a lot facts, he's controversial, but right on many things .
His the one who let them in the game smh
@@phemomashiqa1474 and now he's taking them out lmao.
@@phemomashiqa1474 he tried time and time again to motivate them, they showed they don't care.
@@phemomashiqa1474 funny cus he actually said he’s the one that brought them in and can take them out by not covering them anymore in that twitch stream
Don't care about whatever facts he's spitting though he was riding for these dudes and most of us was sitting there like nah fam this ain't it. AK was one of the ones who would sit there and talk shit about lyrical artists and shit talking about boring and all this other stuff yet it's the shit he was sitting on that prevails and that has longevity rather than the stupid clout shit that was made for the moment. Shit j cole told these dudes and he was hated for it, calling these dudes one hit wonders and shit don't mean ahit when we been saying that years now.
Perfect example is the whole 69 shit he rode hard for him even when we sat here like nah bruh.
And then he goes through his shit and look at it now.
That would be great!!
Time for the underground to rise 👊
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