The 4 Year Stretch That K*LLED RAP
ฝัง
- เผยแพร่เมื่อ 2 ก.ค. 2024
- In this video we'll cover how hiphop has been declining for the past years from 2019 when artists like Lil Baby, Gunna, Dababy, Juice Wrld, Meg The Stallion, Pop Smoke, Roddy Ricch, Polo G, Lil TJay, NLE Choppa were lit through 2021, 2022, and 2023 with the rise of Pooh Shiesty, Yeat, Ice Spice and Glorilla. We'll also examine the role TikTok and streaming services like Spotify and Apple Music played in this 4 year fall off.
0:00 Intro
2:54 2019
4:30 2020
5:52 Quarantine
9:51 2021
11:03 Mainstream Drought
13:01 The TikTok Problem
16:22 2022
21:09 2023 - บันเทิง
If anyone is looking to make some extra money email newschoolstoriesinfo@gmail.com with your editing fee for 20 minute videos and links to some of your previous work
It is wild that rap went from an indestructible titan to wack in a few years I blame the fact a lot of the big names in rap ended up being gay and also kids somehow ended up dumber without leaded gasoline
Hip hop isn’t dead the mainstream just pushing garbage. It’s plenty of underfunded artists pushing the curve with no budget to get the music heard
Truth
facts
The new generation is not signing that shits a trap
@@james_13cuz why would u sign when u can make a hit and blow it up without leaving your house
@@james_13labels are a useful tool for artists, they just shouldn’t depend on them 100%
I think being put under lockdown for 1-3 years and forced to rely on social media more and more has severely impacted the way we consume art in a negative way.
not really anything to do w lockdown more so how streaming and social media made it more lucrative to shit out a bunch of 1-2 hit wonders
People have been saying rap is dead since like 2000
No because it was trash before covid😂. You gon act like 2017-2018 didn’t introduce us to people like 69, Cardi B, City Girls etc?😂😂😂. Social Media has been the driving force of rap since 2016…it’s just gotten worse as the years gone by
Social media has been the main way since like 2010 what are you on about? 😂
What are you on about man, weve been relying on socials for decades at this point.
These last few years got me listening to country music more, that’s when you know raps struggling 😂
listen to 70s and 80s rock or pop hits. try 90s grunge too
It's the entire entertainment industry that's failing. Music, movies, TV shows. They aren't giving people what they want. They're trying to tell people what they want and hardly anyone is buying it. Still good music and movies out there, even TV shows, but none of them are being paraded by mainstream outlets.
nope
Digital entertainment
It hasn't just been happening in the rap industry, it is the ENTIRE music industry that's been lacking and falling off
But rap is still even falling out of whatever scraps are left in the music industry. There's barely any rap in the pop charts anymore when it was always there for a good 20 years
Nah other genres are
doing much better
Country blowing up rn.
Na this is just cope, country music has been having a huge resurgence and pop too.
Country and latin still up
Everytime I listen to Sexyy red, I am more than certain we have reached rock bottom in the music industry
You are part of the problem. I didn't know about her till Ben Shapiro did the lyrics.
@@reno419rockstar you are part of the problem. nigga watched a ben shapiro video in 2023
@@reno419rockstar you’re just as bad for listening to Ben Shapiro
Fr I still don’t know how Pound town got popular, the lyrics are trash.
@@Hooperd2023you’re just as bad for being part of the herd. I don’t even listen to Shapiro but if I want to, no movement gonna tell me not to.
People are starting to realize that these lyrics about killing people and drug use is having a negative impact on our health. Mentally and physically. We see all these rappers overdosing and getting shot and want nothing to do with it.
I sure hope so man🙏🙏 whats making ypu think that?
im a old nigga thats been listening to hip hop my whole life. This conversation has been going on since ive been alive it feels like. When soulja boy and that dance wave started, they said hip hop was dead. When the jerkin skinny jean era started, they said hip hop was dead. when drill kicked off in 2012, they said hip hop was dead. When the 2016 clout era started, they said hip hop was dead. and now we're in the tiktok era, they say hip hop is dead.
Rap was way worse and corny in the early 80s hip hop not dead at all just in 2018 rap became the biggest missive genre in the world country and Spanish music more prominent this year that’s why ppl think rap fell of
You right niggas did say that
Don’t forget when trap music came out New York was saying hip hop was dead then too
All that suff you named was/is garbage.
it just gets worse
It’s not just rap/hip hop, i have the feeling it’s happening with a lot more music
It’s the internet. Too much media is being consumed too quickly and trends die out faster and faster.
@@cyberbron2077I noticed that in general with the internet. Huge viral topics or controversial takes will be the only thing people talk about then 2 weeks later everybody moved on to the next thing.
Nah it's just tik tok ruined the music
Nah Latin and African music are doing bigger numbers
@@avalosalex1993 fr
the decline started with the “type beat” era of production to me.
It’s all music. The reality is, we have too much access to music now. To the point where we can’t appreciate it or miss it. Once upon a time you actually had to buy albums and could only listen to it at convient times. We have access to music 24/7 now, and can listen to whatever we want from just a few clicks. Music as a whole isn’t appreciated now. How you consume music is important
Talk for yourself I can still enjoy and appreciate music and certain artists
@@bretwojarski5842you missed the point. Just fifteen to twenty years ago, you didn't have access to music the degree we do now. I couldn't just whip out my phone and scroll through all the new stuff.
You had to actually try new stuff, hear it on the radio or tv, or through friends. Then you buy the cd or download to an ipod or something. Just wasn't as "instant access" as we have it now, that's all.
I think we’ve really just gotten to a point where people are sick of being told what they like. The giant media conglomerates that were the tastemakers of culture for decades are quickly becoming archaic. Nobody cares about tv, award shows, etc. They want to consume the music they want, on their own time, free of corporate influence. Rap being the most oversaturated and by extension least innovative genre right now is leading to more people not giving a fuck about the music that’s being forced down their throats.
Doubling down on this, I think the Covid lockdown made us all reflect on life as a whole including what we were consuming; the brainless tv, woke movies, and degenerate repetitive music got exposed for what it really was… garbage.
Meme pages are the ones who contributed to this bullshit the most
@@JordanBanks.Woke movies?😂 Is woke in the room with you right now 😮
@@JordanBanks.Covid definitely contributed to this. People stopped caring about rappers flaunting what they have when real people were STRUGGLING, which is a lot of what they talk about in their music.
so your big solution is to continue to do more of the same@@JordanBanks.
i think we also need to acknowledge that we lost a lot of our rising stars in a 4-5 year time period.
This. Juice, X, and Mac would be at the top of the game today
@@colvinvandommelen2156juice xxx pop smoke PnB Rock king von Nispsey Hussle mac miller takeoff
@@colvinvandommelen2156young dolph
@@colvinvandommelen2156no one would know mac if he wasnt dead
@@Lxrzothat’s a lie
This is why we need to start getting sick of social media and actually try to enjoy the real world
Well said
Thank you you just summed up why I had no problem finding good music in 2017 and over the last 4 years it’s been impossible to find solid tapes.
When people understand that rap is the twin to singing, then they will understand that rap will never die. It is something beyond the word “genre”.
Yea rap is a vocal style it’s like saying singing will die I mean I think it’s so unique and good that it can never die but it may be possible
Understandable, I think 'rhythm & poetry', rap, is forever. Trap music however (at least within the mainstream), is not growing.
The problem with rap is that people will only listen to it if it's about drugs and the street. Old Town road was an industry agenda. That won't happen again
Loosing Pop Smoke was a big blow. He could have gone the distance
Def would have been the new 50 cent
@@falconninjanolanhe prolly would’ve got hit wit a Rico or got killed later
Him Von and Mo3
xxxtentacion
Pop smoke nippsey and king von would have changed the game.
Hip hop started to fall off because between 2018-2020 there was A LOT of big rappers dying from drugs and gun violence. From XXX to Juice to Popsmoke to King Von. Notice all these people are rappers that were REAL people making REAL music about REAL shit they did or went thru
Not these tiktok songs. I think that record companies noticed around then were like "damn we are making a lot of streaming money off these dead people's music" and went all in on streaming. Biggest mistake ever. Streaming means that the music doesn't have to be good it just has to be popular. Music is no different than fast food now.
solid take
2018 and 2019 no lmfao
Ngl X and juice would have been the next Drake and Future
@@amel3457wym by this?
murder music is from the enemy and pushed by his minions
it's never a bad thing having the mainstream music industry turn its back on you, it promotes a healthy underground as well as people who actually want to do it not for the money, but because its what they actually want to do and they love doing it, music isn't about getting rich and it never should be
In this economy??? The only way an artist can continue to create music is if they get paid. Why wouldn’t you want your faves to get paid? It means more music.
Exactly. Music should be about doing what you love and connecting to the people who love your music
@@ellenk8269 I would still do music even if I wasn't getting paid. It's about serving the people
@@Timothyrpiano judging by the environment your playing piano, you look like you wouldn’t need to be getting paid. If you can do it, good for you but there are other highly talented people that don’t have the privilege of creating without a livable wage.
You can mention Rap falling, without meanioning that everything in media falling and turning to garbage, EVERYTHING. People, school, books, movies, all of society. Everything feels so forced and fake these days. Genuine connection is quickly becoming lost for quick satisfaction for whatever it is being focused on. So often these days, I'll hear people talk and I can't even take them serious because it seems as if they themselves don't even beleive or feel strongly about or mean what they say. Everything is game, Everything is a hustle, Everything is advice on this or that on how to suck everything out of something for yourself and move on. Once you see it, you can't unsee it.
I have been thinking the same. There are just a few content creators that make me want to watch anything at all. Maybe we are just growing up, but i feel like even the most "well thought" style of videos have become redundant and boring, like many video essays recently.
Even this video here, it fails to realize that the shit hes talking about is a cycle. Rap stays at its peak for 3 years then always go down on a lack of creativity, and we aways say that the previous eras were better, even if we discredited them when they were happening. Like in that soundcloud era for example, i used to hate most of the things around that time, but now i love it. We alredy had our "change of sound" in 2020 after Carti dropped and that IGOR album, then with Yeat, and most mainstream rap has been just copies of them ever since. You just need to stick with a few artists you like and learn how to ignore the mainstream really.
Btw the only youtubers that make me want to watch anything rn are LocalScriptMan and Afrosenjuu
Idk man, you’re probably just growing up and find it hard to be entertained.
God man. I’ve been looking for someone to validate some of my views on the world rn and I thank you for doing exactly that. The social culture of the US specifically is so broken and dry it feels, and it genuinely makes the desire to go out and meet/experience people/things rather unrewarding.
Being sincere is seen as foolish or corny nowadays
I keep trying to tell people too watch Kymatica by in5d
The false ego works like a cancer and as long as people are clueless then the world is only gonna get even more shitter
This stuff happens in cycles. We just got out of a decade-long creative boom in the genre so it's only natural we're in a lull period now. Someone's gonna find the new sound within the next 5 or so years most likely
I’d agree with this, but it does sound like hip hop is sliding out of the top spot. It’s been a few decades at the top, so it might be time to
The current cycle was fueled by the internet and digitalization. It started once people could publish songs on SoundCloud without a record lable, record songs in their bedroom with FL studio or Ableton and film music videos on their phone.
And currently, it's looking like the next cycle will be generated by AI.
Meanwhile... Starky Baby is in the lab cooking up "Modern War Ain't Fair" - Stay tuned
@@NWbeats that is true and terrifying
Thats what happens when all these kids get into rap in a golden age and think that shits gonna last forever😂
It’s just mainstream that’s trash. If you ignore that, there is plenty of great music that’s put out there.
I'm 100% on your page, but sometimes it's difficult to k ow what direction to go. I guess that's part of the whole experience.
@@sirfuttbucker6067 it’s been pretty easy for but i get it the mainstream stuff is always being pushed in ppls faces
Griselda
Actually, no, most hip hop outside the mainstream is even worse. So many absolute wack rappers who think they go hard. But there are scenes that go hard
@@dxfifa yeah-like GRISELDA
It’s part of a larger problem of everything being “content.” Movies are having this problem, video games are having this problem. It’s why so many rappers sound like their music could’ve been made by AI. It’s why I’m stuck mostly listening to either old rap, like A Tribe Called Quest or obscure rap, like Hieroglyphics
I feel like it’s been heading this direction with fewer and fewer tracks that make me feel anything. There are good rappers out there, and there will be for a while, but they’re been being overshadowed by the saturation of mass-appeal rappers.
I don’t think rap is going to die anytime soon, but I do think there’s gonna be a more major split between fanbases and types of fans
to think the industry is crumbling due to the mainstream not being as popular as it used to be , doesnt mean that its a bad thing, we are collectively agreeing to wanting something new.
Hip hop has so many different sub genres that if you're someone who enjoys music you should have no problem finding something new/ fresh for you. But if you just stick with a music taste that relies on surface level knowledge on artists then youre gonna have a bland experience with the hip hop genre. There is so much good music out there its almost crazy to think that music is dying down. We all just gotta branch out on our music taste.
That's true. There's still great music out there. You just have to search for it because it's not gonna be easily given to you by the mainstream anymore
fr
More so its about building up a character and not the quality of music. Just invest alot in their bests make em flash tits and collect cash
How to do so tho?
Rap falling off in the mainstream is GOOD. Who cares that the average person isn't listening to rap?
Exactly! And when we can finally pull out the poisonous Trap weeds from the Garden of Hip-Hop,
the mainline genre will finally be on course to a better place once again.
nah most of the music is trash tho, I don't get how that's a good thing...
Bc bloated same rinse and repeat pop will be on top. Ppl say rap is all the same, pop is even less original
@@DLCOrganizationrap having different sub genres like trap is NOT what is killing the genre lmao
@@DLCOrganizationI disagree, but that was a great metaphor
They’re having the same problem with rock music. All the big artists are 40+ and nobody wants to give the smaller more original artists a chance. It’s 100% the fault of labels tho IMO because they just keep pushing what has been making them the most money
HipHop died when it forgot its roots: A voice for an oppressed black minority. Instead, every new song was about bling bling, bubble butts, brand name calling and pretending to be wealthy.
Its not dead, its just adjusting. The time would come for new sound soon!
As the next generation I fully second this. Real art is still out there and the best will find inspiration from all music! The culture is still alive it just goes through ups and downs💯
Question: Has any other genre been through a well needed resurgence ?
Please stop nigga. It been dead for a while. When lil baby is your biggest artist your genre is a corpse.
@anthonymede9216 no, and no other genre has so many deaths and so many older statesmen being pushed out. No artists being developed, and the fact that there's wayyyyy more rappers than Rockstar, country stars, etc. Niggas have no standards
@@anthonymede9216maybe alternative rock and pop maybe alil rnb ? Of course not as extreme as hip hop and rap true. But one can say that’s the beauty of this genre, the ability to change. But I do agreee with where you’re going though, I think it’s bc hiphopbamd rap is so broad , literally EVERYONE wants to be a part of, from white, Hispanic, African, Caribbean, asian and Indian. Most genres don’t have that type of influence.
Underground hiphop is still alive and well. And im not talking about that ken carson/rage bs yall tried to reassign the term to. IYKYK. Only good things will come from the genre falling off mainstream appeal tbh.
Can you give me some good underground artist to listen to?
@@kooldawg what type/vibe of rap do u like here are some underground legends u should def check out: Black Kray, Hi-C, Chris Travis, Tenkay, smokedope2016
@@kooldawgBoofpaxkmooky, 1600j, Bigg Bravo, Vi$ion, 1030 tuwop I can name for hours
psychi, niontay, noname, little simz, redveil, knucks, aytrn
@@joshuajames8687 redveil goes hard
Man you summarized everything perfectly. Great video bro! I’m tired of hearing these wack ass trendy tik tok songs every time I put on a playlist on Spotify or turn on the radio. Shit turned into tik tok radio now! But it’s crazy how the decline went warp speed during COVID. COVID turned everything to shit!
2015-2019 I was all about the rap and hip hop scene and was heavy into new artists and big time drops… now a’days I spend my time listening to og stuff from the 80’s 90’s and 00’s plus the stuff I liked in the 2015 to 2019
I think these microwave ass rappers n copycat beats gonna go underground or die off. I think this is good for Hip Hop. Maybe once the pple tht r just in it for a check realize its not as easy as it once was, they'll hesitate to drop that mid n go away while the ones who really try to make good music & put effort into it will thrive. I think Drakes recent album was a huge sign of that. The big backlash towards the album making him spin the block n drop some actual fire
There's a nail and you hit it on the head
Best and most thorough explanation comment I've seen down here so far 💪
Well said.
This because when a true rapper make real hiphop , yall dont support it cus you call it old school
@@latifpayton-sh8yx. Fair point.
Like The Game said back in 06 " Hip Hop ain't dead it just took a couple shots" just give it some time were gonna enter a new wave of rap, if we survived the mumble rap era than this too shall pass
u spittin
The only difference is mumble rap is still being produced so what changed? Drill music? Thots getting the spotlight?
The new wave will be worse cus its designed that way by the ppl behind the scenes who really controls what goes on
That was brilliant thank you 👏👊
Love all the way from New Zealand ❤️
The issue is rap is so corporate that they are telling the public who the new artist is, what the new song is as opposed to letting the audience decide.
It’s why we have obvious plants like jack harlow being forced on us, or negative music being forced on to the audience constantly (drill music, hoe music, sexy red, Kay flock etc.)
No matter how y’all feel rap and hip hop will NEVER die. Nice video tho
Yeaaaa nah. Nothing is exempt.
Facts
@@djnyquil4294rap is lol basically all music because y'all forget this is mainstream there talking about look at underground rap country rap
No music genres ever die, in this context it means dead as in not dominating pop music anymore and not the thing all the cool kids want to be like.
It's already dead what do you mean you thought you cooked something
Wow, I can’t wait to see this video. I always look forward to your breakdowns in hip-hop history.
Preciate that
Facts I think he's one of the best as far as subject matter 💯
Yep, TikTok ruined the music industry. Nobody wants to discover new artist or make new songs anymore, it’s all about going viral on TikTok.
I got so bored of Hip-hop towards the point where I started experimenting with different music. I found I like hard rock, punk rock, phonk, trap metal, dark trap, and synth wave music a lot more. I used to be hardcore about hip-hop especially newer artists. I feel I just got so tired of hearing the same flows, same cadences that I just decided to try different music and ended up falling in love with those different genres
Hell yeah synthwave is awesome
Ong bro. Once i started listening to other genres I never really touched rap again other than just a few songs I fuck with hard. This is the first time I never had a rapper on my top 5 most listened to
Yea, I got heavy into Phonk in ‘22. Looks like it was good timing
Glad I'm not alone in this, I'm doing searches for "rap is dead" for the first time ever and I've been a huge fan since the 90s.
It's ran it's course sad to say. Can't even remember the last time I've heard anybody say "yo you heard that new track from XYZ?"... Something will come along and fill the void eventually, but it ain't gonna be hip hop. Just like rock went, rap is on its way out.
this video is so good. appreciate the effort u put into it fr.
I love how Da Baby can talk about murder, sex and women all day and be worldwide, but as soon as he says dont suck 🍆 he's cancelled 😂 this world is truly on the spectrum
he rapped about how he killed someone in a walmart and his baby daughter watched bro
It's mind boggling
Yeah, let's just omit the other bs he did and focus on the gay comments to fit our narrative
Pride propaganda goes crazy my brother
yea he wnet to court for that he actually did it but it was self defense so he wasfree@@843Reboot
Good content bruv
Good video bro. I'm tuned in to your channel now 👌
shoulda known ice spice and yeet were the sign of end times
I never saw the hype with Ice Spice
@@Timothyrpiano she has a nice body, nothing exceptional but its what young men like. I should know since I'm 23 and I act like an oldhead when she pops on screen.
I saw hip hop driving itself into a corner way back in 2017 and it eventually came to fruition unfortunately. There could be a silver lining in all this tho
@@Harvey_kingStreaming has blacklisted ye so i don’t think even Ye can mainstream hip hop again
It’s goes back to 2005 with the death of bars and 2007 with ringtone rap. It been dead, we been doing the Bernie ever since
Nah it’s not, it’s the opposite, cuz of dik tok everyone found their niche, there’s no new mainstream rappers besides j Cole
There probably is we just too low IQ to see it
@@georgie2844it's Kanye he's gonna get streams
Im glad its waning in popularity, now the truly passionate can come thru
Good video man 💜
Not gonna lie, this is a dope and well put together video… great job bruh 🔥🔥💯💯
Definitely the best video I’ve seen in this category, country music is probably the most popular genre of mainstream music rn but TikTok has killed music consumption in general. I do think rap could get back to the point it was at but maybe not as big as like 2016-2018 but times always change there hasn’t been someone thts been able to figure out being an actual big rapper and break the “TikTok rapper” label at the same time. Someone will come along eventually the love for the culture is too strong i genuinely believe tht.
I love this, we cleansing hip hop right now this aint the death
Great video! Definitely miss that 2016-2018 golden era of modern hip hop :/
It's ironic. Hip-hop/rap has just became the number 1 listened to genre in the US in the last couple years, yet we see all these videos about it dying. Its a cycle. "History repeats itself" is showing up big here. People wanted to play rock, people hated rock, rock became big, rock died because it was overplayed. Same thing is happening right now, the most popular genre eventually becomes the most overplayed genre and dies out, then the cycle begins again. I've listened to songs from the 50s-now and I like music from every generation, it's less about the talent and sound and more about whats marketable. If youre telling me there werent artists more deserving than elvis to sit in the seat as "king of rock" then you're simply ignorant. Even right now there are hundreds of people that would put on a better show and write a better song than your favorite artist.
Damn this is a good comment
Finally a good comment here
@@OAT86i love your comment. The one thing about Hip Hop that is a bot different is it can adapt. It basically samples every sound/genre to stay interesting and fresh. It always has someone taking creative risks to keep it new. If it doesn’t it will go underground and rise up again.
I'm a 21 year old who grew up as a kid listening to early 2000's- early 2010's old school Hip Hop and R&B like *Jay-Z, Kanye West, Young Jeezy, Lil Wayne, Eminem, G Unit, Outkast, T-pain, Black Eyed Peas, Akon, Keri Hilson, Alicia Keys, Rihanna, Beyonce, Nicki Minaj, Shakira, Ciara, Chris Brown, Usher, Ne-Yo, Justin Timberlake, T.I, Timbaland, Rick Ross, Gucci Mane, Kendrick Lamar, J.Cole and anyone else from that era* . I have never really liked modern music because of the lack of longevity, no creativity and the fact that most of the modern rap is forgettable, artists are replaceable and none of the content is original which is a kinda different opinion to a lot of adults my age.
I think Hip Hop still and will always have a bright future. If anything people getting tired of the current same old sound is a good sign of evolution because it's showing that people are starting to mature and wake up this is going to force people to be more creative and work on their craft and actually produce good music and the record labels will be forced to only sign good artists stop signing all these artists with no originality or talent and once they realise thatthose artists are becoming boring, making the same music and they are not bringing in any money they will start to be more selective with who they decide to sign and help the right artists with a lot to offer blow up.
Hip Hop is faaar from dead people were saying the same things when we had Hip Hop merging with pop music in the 2010's and even the soundcloud era but they still flourished. HipHop isn't dead it's just that the term a "rapper" has lost it's meaning and now you just have to be a likeable influencer with fans loyal enough to listen to your music. Now you don't need to actually be a rapper to make a famous hit all you need is 3 things *to have a personality, sell an image and a loyal following* , once you've got those three things you've made it.
But there are COUNTLESS lyrically elite talented rappers and singers who really stick to the traditional format of HipHop whilst still being creative and unique in their own ways *TeeGoCrxzy* reacts to a lot of talented artists I recommend you should check out. These rappers/artists are waiting for the spotlight and once the music industry caters to them, hear me when I say rap WILL be revived or at least rap will be fun again. The only thing holding these guys back from helping Hip Hop make a comeback is that they are too underground and their fanbases whilst being very loyal are too niche once they get attention from major record labels it is up from there.
There was a lot of absolute dogshit released in the early 00s and 10s. I never thought I'd see someone be nostalgia for that era of rap...
@@TheRealSly14Cat The difference is the "dogshit" of those era's are still multiple levels above and are still certified classics. Even the best songs of this current era still can't compete with the worst songs in the 2000's and early 2010's, in 5 years no one is remebering a song from this year because they are not timeless and just momental trends. No one is remembering this current music in a couple years unless if it's played which is highly unlikely because fans woulda moved on to your next untalented rapper.
@@TheRealSly14Catname them. a letdown project like Curtis by 50 washes the fuck out of everything dropped on the radios today
This is my first video of yours and it was very thorough and I enjoyed it very much, I learnt so much.I think I’ll be a new subscriber!
its obvious from the beginning you done your research damn this mad informative, good video
To have yeat in that pic is beyond insane . He brings 2016 vibes all over again . He himself helped drake outta all ppl get another number one
2016 was a indulgence year. 808s hypnotized millions of people into a trance of indulging and consuming.
bro didn’t even watch the video 💀🤦♂️
No one helps Drake
@@reno419rockstar😂😂😂😂😂😂 !!! no drake helps people
literally the embodiment of just making tiktok hits. he doesnt even speak clearly in his songs he just mumbles. gtfo bro
I think it’s the fact that the main stars of the genre all died or went to prison in a 3-5 year time span, on top of that things just get old. Sounds get old, people change. My brother listens to country now... It’s not just one thing that caused it, it’s a slow shift due to multiple factors. Stars like Drake are on their last leg. The new generation doesn’t have much to offer on a mainstream level. I think the next big genres are definitely country and pop. So many of those suburban audiences that hip/hop relied on for mainstream success are shifting toward those two genres, especially country. Hip/Hop and Rap will always be around, and people will always love or hate what that era brought, but it’s never going to be the same as it was. It was a great run. Still excited to see what people drop, it will always be my personal favorite genre.
New sub here bro love ya shyt🎉❤
great video
As long as Run The jewels, JID, Westside Gunn, Griselda, Danny Brown, The entire Dreamville camp, Freddie Gibbs, Curren$y, Rhapsody, Little Simz, TDE, etc are around, Hip hop will never die. I’m convinced that just like gaming, hip hop Is bad right now because no one pays attention to everything else that’s actually good to great. And it can’t get bigger because the audience doesn’t give them the attention they need to be bigger.
You all need to listen to the artists you want to become the standard, and less attention to the ones you don’t want to be. Simple. This is our fault. WE DETERMINE WHERE THIS INDUSTRY GOES. NOT A LABEL. But continue getting everything you know about rap through TikTok, ig, and the rap caviar playlist and continuing the problem instead of looking around for other music. 😒
Thank you for saying what many disappointed fans are thinking
Listen to the sLUms homies, you missing out!! MIKE, side show, navy blue, maxo and all those boys have amazing records.
Great point! People are getting so addicted to social media that they forget they have the power over what they consume.
@@know_no_th3ory128 I didn’t mention Kendrick or Cole because I don’t have to. People already listen to, and love them so there’s no need. I’ve been a fan of both since before they had debut albums, but there are other artists who exist that deserve shine. Also I didn’t mention albums that released because I want my recommendations to be broader than just projects. You’ll find other artists through the ones I mentioned already.
If I was on some poser sh!t, I wouldn’t have wrote 2 paragraphs blaming the consumer for being ignorant lol.
@@NoirNameless😂 I was actually talking about the dude who made the video. But I was still wrong because he was talking about 2023 when no majors artists dropped until June. I agreed wit your comment. Must’ve just been sleepy lol.
I never thought I'd see the day Hip Hop gets lapped by even K-pop but here we are. It's like our standards just got lower every year. The fact that Ice Spice and Sexy Redd have rap careers despite making the lowest tier dogshit music tells you this genre is dead lol it's back to the underground.
Exactly, but I actually don’t mind it dying out a bit. As someone who listens to a lot of different genres of Music it’ll actually be quite a relief If people stop playing only rap at parties and other gatherings.
Underground rappers make better music anyways
@@_D01 Huh?
@@SlickNick98 Sure but not by virtue of being underground rappers. Being underground means artists are limited to niche audiences, mostly in their own cities, with very few exceptions. If the success of the genre is declining, that makes it much more difficult for new talented rappers to find success.
@@AnthonyCheeseborough e-40 stayed independent his whole career and look where he's at now and the independent rappers I listen to make bangers and they getting a bag 💰 so they're just fine
Very true, I find myself listening to old rap. The mess lil nap or whatever their names are. Have me unfazed
Music isn’t infinite . There are only so many beat patterns and notes you can use . Eventually everything will sound like something else and I’ve been saying this for years as a music producer . I think we finally hit that point
Well yh u are right but just to an extent, foreign artists are capable of bringing a vibe US mainstream isn't yet familiar with, just look at Afrobeats, it's doing with Reggae was doing in the US back then. It's new to pple it's not a sound they hear everyday if we open our ears beyond what we like to hear we would discover that the music industry still has a lot of undiscovered melodies to last for generations to come
@@igbinnosaosasumwen6412 forsure bro I agree . That’s what I mean this style of rap is dead time to get innovative or quit making music
Explanation:
Kanye went bipolar, fascist and now we don't even know if it's him
Eminem doesn't drop and is too technical, reached such level of perfectness his verses are made for fun, he already established his role in the game, no need for him to drop another classic when he already made sslp,mmlp,tes,relapse and mmlp2.
Lil wayne drops only features right now
Nas can't hold the game alone and he's a legend, we should be grateful to still have him.
Andrè 3k rarely drops features
Drake is a joke and his voice is annoying af
Kendrick is either too mature or too all over the place in his verses, and mr morale felt like a blend of all the worse of his previous albums
Jid is good but hasn't the cadence to be a legend, say what you want but until he stops having the same double-time flow and that quiet wisper voice he won't get further.
Cole drops bomb after bomb but will retire soon
New rappers are all on shit that'll kill them 2 years after their first recording
Most rap fans are cringe.
If travis goes into the "my eyes" rapping style route he'll actually be great, but most of his songs are pretty mainstream and takes too much inspiration from kanye
21 savage does the same verse over and over again, he plays it safe but people are overrating him
complete facts besides cole. brother hasnt made a classic album yet. 2014 was close tho
Kanye West is the spiritual father of the modern rap game. Most of his innovation directed where rap could go and his sons dropped sounds that were their interpretations of what he was doing. With Kanye going off at the deep end, there is no new spiritual centre for hiphop. And NO ONE is lining to replace Kanye. Travis Scott should be the one in that role but his unoriginality has really served to make him basically useless in this era, even if I still like him and his sound. Travis Scott has never been a leader of sound at all. And ASAP Rocky is done with rap. Chief Keef, too, who could have cooked up some heat with Young Arab muzik but is now in retirement mode. There's no new leader and it shows. The only leaders around are the toxic labels with their data analysis that only repeats the status quo back to them to keep doing constantly, leading to uninspired nonsense!!!
@@manniking233 yeah basically if you look at top 10's they didn't change in over 20 years, you could argue about kendrick but you'll always hear:
2pac
Biggie
Big L
Eminem
Lil wayne
Kanye
Nas
Reggie
andre 3k
And only Kendrick or cole or both as new entries, nothing basically changed.
A situation which was totally opposite in the 90's-2000's, the creep between 80's rap and 90's is so insane and the genre evolved fast af, you had many many many new entries, every mainstream rapper had atleast one classic in their pocket, every top 10 was different and you basically had 80's rappers being completely obliterated by newcomers in terms of everything.
Now it's totally the opposite, mainstream rappers play it safe, get carried by the beat and try to be melodic(which is stupid af cus we already had pop music for that, if I wanted to hear singing I would listen to michael jackson not some autotuned soulless vocals) and are no comparision to the og's, who are carrying the scene right now but get hated a lot for no reason.
Pretty sad.
This is why Kendrick's Mr Morale album is essential. I feel like people have not really moved on from the depression and hurt the Covid and riots brought to us. It killed creativeness and it made people produced sub par music as a way to cope with depression. We told ourselves that we are okay, now you see wars and shit on TV/social media that don't necessarily help us recover and progress everyone's healing. Now you hear gang gang music and tiktok music everywhere to trick our minds and tell us we are okay. You see Drake and Jcole flooding the streaming with music, but in reality they have not truly moved on just like everyone else, which is why you feel so disconnected to their new shit even after convincing yourself you like it. The full potential of those songs are not there, the soul is not there and the core of the rappers who made Forest hills drive and Take care are not there. Kendrick is no different, he felt that burden too these past 3-4 years. The only difference was, he acknowledged it and meditated through it all which then created Mr Morale. Truth is we never truly healed our minds and hearts from all this shit, and we are still on lock down mentality. We should start acknowledging that real, from there healing will start. Creativeness and productivess will flourish. This time you let go of the pain covid brought to us. Now listen to Mr Morale again.
Factsss
its not that deep 😭
This why we gotta leave all the stuff that we wen’t through in the past and move on like covid and all that Shit don’t pass that shit on to all these kids so we can get a New spark in production
@@relez1093Not my proudest tug
Mr Morale is boring and uninteresting… the production was safe not experimental or genre pushing and the lyricism is standard Kendrick. It wasn’t creative at all… awful album to use as an example when nobody is listening to it.
Thats why probably why i like making whatever i prefer at the time but also want to be in a commentary space talking about various things i find interesting outside of music as well
This is so real i still listen a lot of rap and hip hop but im back to listening to more rock, metal, country, emo, alternative, electronic and other genres
What hip hop needs is true innovators with real talent x, juice and pop were big because they didn’t sound like anyone else, you need someone with unique talent who also pushes themselves to be better and doesn’t get comfortable, that’ll change the game, you do that hip hop has a bright future
Hip hop needs people who can actually rap. Hip hop needs people who aint talking about the same shit as everybody else.
yeat is literally what ur saying but not as lyrical
Juice sounded like uzi and xxx tbh
Pop made drill so idk about that one. X was ahead of his time and juice sounded like a mix of X and Uzi he was mid
th-cam.com/video/GPn4UvODa6w/w-d-xo.htmlsi=pLx87YUDW_M2Pxtq ok. I'm gonna put all of you to the test and see if you really appreciate lyrics and real music. I'm gonna share three of my music videos here. This is the first one. There's nobody who sounds like me. Guaranteed!
🔥This video was Very well put together ❤u have a Great voice as well 👍🏾
Great video bro
I miss the Datpiff era, didn’t know how good we had it.
rap n hiphop arent dying its just evolving as the generations are changing
Thats exactly what i was thinking i feel as if evolving is necessary for it to not fall off instead of it staying the exact same for its whole history.
In a bad way
No one said hip hop shouldn't evolve, but look at where it went. Kids don't even care about lyrics anymore because mindless lean sipping and pill popping rappers normalized music that the younger generation thinks is what hip hop is. That's their only reference because most aren't going back that far. Beats do all the work now.
@@JustSomeMisfit music is art and one thing about art is theres never one shape or form and its always changing with one person to the next and who ever manages to capture everyones attention is who will lead with everyone on their wave for a certain period of time until the next person or falling off atleast thats my take ik its weird to you or who ever is reading but thats how i feel abt this.
It’s devolving
I personally think a major part of it is people widening their taste. Hip hop has been really dominant but people are starting to take a shift as well
Yes I’m surprised he didn’t mention this. Afro beats is now huge! And is music that has affiliation with rap in terms of proximity/similarities. The same audience that consumes rap will likely consume afro beats. Dancehall also has a small but consistent showing in there too. I think black music has been longing for more varied expression for years.
People of colour or those who gravitate to rap don’t only want to hear hardcore gangsterism & violence that rap is usually predicated on.
People just have more options now with there being more forms of musical expression.
Classic hip hop as we know it WILL die. So many genres of music has fallen by the wayside ie rock & roll, ska, garage if you’re Uk based like me, even dancehall is on the decline. Music is never stationary, it always transitions.
@@yanikeonpurpose I’m from the U.K. and as a consumer of rap I do also enjoy afrobeats and been listening to Burna Boy, Kofffee & NSG. Plus not gonna lie I am one of the ones that like hardcore gangster rap I listen to King Von, Giggs, Lil Durk, Polo G, Unknown T, Digga D and a whole wide range M Hunchos album was great and there’s definitely still music being dropped what I enjoy and can still appreciate
@@yanikeonpurposeOn your last take I could write a whole soliloquy on the decline of dancehall to the point Amipiano has taken up the dancehall set time in the clubs/parties
It’s actually crazy lol we are losing recipes fast
I moved over towards dnb, then jungle, the liquid, then breakcore. And despite me being pretty alone before (2019-ish), so many more people are listening to it now. If my genre is this out of the way and still getting some new listeners, I know more accessible genres are getting some traction.
cmiygl is so good, ty for highlighting that in 2021
What's up bro. Loved watching this from another genres perspective. We deal with Americana/alt country, which is currently at an all time high. We face a lot of these same issues but I think the mainstream audiences have really moved from hip-hop (where they were when I was in highschool, graduate 2010) to country. Its a revolving door man, I remember when rock started to fade and Kanye, 50 cent and them started going major in the early 2000s. It's always changing with the different generations. It is super hard to keep up with hip-hop though, it rly seems like people are here and then gone in a split second. I think it doesn't help that live hip-hop is hard to get right. Going to a mid sized or small hip hop show just doesn't hit as hard, and there are less venues in cities that will even cater to it. Touring as a small hip-hop act is tough to make a living. That's another advantage acoustic music and rock have.
Unfortunately, social media is the cause of death to a bunch of stuff!
Foreal
Great vid, I do feel like after 2017 many new artists were not as passionate to come up with their own sound, as they saw how much money you can make in rap by easily taking flows, making diss songs, and linking with TH-camrs/streamers. Now in 2023 most “street” artist use their court cases as pr for the music, most underground rappers are mostly carti clones and the “lyrical ones” are dry Kendrick/ Cole renditions.
I been saying that the SoundCloud era was gonna fuck it all up in the long-run. Seemed like every untalented teenager who wanted to make money by being a rapper but was too lazy to put in the work to actually develop their craft was flooding the market with one indistinguishable, run-of-the-mill trap song after another, and they oversaturated everything so damn fast that it became impossible to tell any of them apart. Fast forward to now, and it seems like hip-hop is due for a new sound to shake things but can't decide on what, so we're still stuck on trap music even though it's been over a decade of this being the prevailing sound, with a few drill and jersey bass songs here and there, but we got nothing new to replace it with
the space for someone to come in is wide open ! Mexican and Puerto Rican music on top right now along with Country but Hip Hop can comeback and will if people keep up with the artists just sit down and listen to new projects how we used to before 2020 !!!
Rap will never die because it’s an art form of the youth and at the end of the day there’s always going to be kids trying new interesting stuff. The major problem is hip hop killing it’s own talent before they have a chance to realize their full potential.
Rap is literally dying. No one says it has to be for the youth look at shoegaze.
but GenZ rappers hates rap poetry, poetic lyrics, storytelling tho, so stop lying
I can't tell you how many times I've seen people talk about how rap needs to return to bars, wordplay, lyrics, technical rhyming etc and it's always some Gen Z who calls it "oldhead shit". Gen Z just wants mumble rapping about pills and depression over laptop beats. @@frequentiis
Thank god it’s not just me getting old and other people also feel this way. I genuinely thought I was just getting old and hating all this new music because it’s so boring and repetitive. I had to start listening to old hip hop and rap and just older music in general. This new school stuff is so unbelievably bad.
Listen you Yeat, ur welcome, biggest rap talent of all time
@@Driblefanten I do listen to him but definitely not the best of all time wtf 😂
after 2014-2018 era it hasnt been the same
now everything feels forced. there is still good rap you just gotta dig for it
Hip hop is good to listen to in the moment sometimes but old pop songs never die.
tech changed music in ways people still haven't adapted to. For decades now music has been moving towards true democratization, which is something most people say they want, but the closer we get the more people lament the loss of the sort of royalty system we have always had, where a small number of people are held up as deserving of special praise and adoration for their work. Whether we like it or not, music is becoming something ephemeral. There are still countless amazing musicians out there, making music that can still have the same impact on people as it always has, but they aren't held up as legends anymore, which is something that is probably for the best, as any of the many, many disgraced celebrities can prove. Now, more than ever, commercially successful music is entirely focused on the lowest common denominator, and looking for anything of real substance in that world makes perpetually less and less sense. The world will never run out of amazing talent, now we just have to dig a bit more to find it.
I cant lie bro. This was EXTREMELY well made. I agree with every single point. I think now everyone is able to find something that resonates the most with them. Lil Tjay has been my guy since Resume but I have definitely seen myself stem off to more underground or less popularized artists. NOT FROM TIKTOK as Im not even on that platform, those kinds of songs feel like you said repetitive with no meaning. I've been really into Tjay, DC The Don, YSN Flow, G Herbo, Sleepy, Jay Gwuapo, Tory Lanez Jack Harlow , Scorey and even The Kid Laroi. Obliviously that's not all I listen to but you can play any one of their songs and just feel this certain energy that I genuinely enjoy. More and more people are finding plenty of artists just like that for themselves leading to this declines But Again bro Great ass video and the points are spot on.
I think that people need to find solace in the underground. Ive found many artists that are truly doing their own thing and making something new. Soundcloud really been putting me on
I most definitely miss Juice World 😭 I still listen to his music almost everyday he was so versatile 💔
Bro fax
but GenZ rappers hates rap poetry, poetic lyrics, storytelling tho
When your intro sound played my dog woke up SO shook, so i played it again because i wasnt sure and he did it again 😂😂😂😂😂
Hip hop never dies if u are a true lover of hip hop. It changes as new generations come and express themselves differently and it stays the same when u revisit and listen to old stuff but there is always something to listen to. Ive only been listening to it since 1999-2000 and haven't stopped since I've gone thru alot of different eras of hip hop in 24 years and ppl who listened longer had even more
You think strippers turned rappers and young boys who are not able to rap on beat has nothing to do with this?
Man I just wish X was still here. All these new artist don't have the same connection with their "fanbase" like he did. He was truly one of a kind
Yessur
I wish Juice & X was still here cz they would've inspired kids to try different shit lol. Both of em did the turn up & singing rap but they had bars like a mf. X would have a song tht go crazy at Rolling Loud & another one with Joey Bada$$ thts just as fire. The space wouldn't be so recycled & rushed if they were alive
I felt the same way about Juice WRLD too, I felt like he was just on the verge of going big worldwide before he passed
@@zealot1543he already was he was gonna be on drake level😂 that mf was blowing tf up 999
I mean he was an abuser so he had to be, his brand was tainted
as a rap reviewer myself i have quite been enjoying ignoring what has been coming out week to week and just reviewing older projects or underground corners of the genre, but the mainstream better pick up next year.
Rap has been on top for a while now, it’s about time something fresh takes its place.
Pop smoke juice wrld and xxx were going to be our next big 3 in hip hop. It’s a damn shame pop was killed man we were robbed of so much amazing music
X & Juice was already huge, so they would’ve been even bigger, but pop wasn’t that known before his death. He wouldn’t have had blown up the way he did….
@@DopeBoyDreamzhe was definitely known on mainstream level and was making huge waves and inspiring a lot of smaller artist to follow in his footsteps. Artist without influence do not blow up after death the way he did. Only select few do.
@@davidawonaike1188 and pop was one of those rappers… he wasn’t mainstream at all before he died.
What?😂😂 This is the problem.
they werent calm down
TikTok didn’t ruin rap it just came full circle like back when there was one hit wonders. But now TikTok has pushed big artists like Yeat, Ken Carson, etc. then you got the whole Detroit Sound that’s blowing up. Artists like Lucki started receiving more attention after working hard because TikTok. Jus like Jack Harlow blew up on TikTok after grinding for 4 years. So I don’t think hip hop is dead, it just came full circle. Artists are also getting younger by the day, so we have to give them time to grow.
It did
You do realize artist are still relatively the same age. We typically don't listen to our parents music. 😂😂
The Detroit sound is just the 90s Bay area sound sped up.
Bro I’m high asl and this is an amazing video ts so accurate
Why are you speaking this into existence
imo mainstream rap hasnt been good in a while but the underground has been amazing the past couple years
*cough* drakeo the ruler *cough*
travis scott's utopia? Imo it was quite good
i dont like it, its pretty awkward of an album and lacks direction; tries to be ominous but fails@@fgduhutg3886
This isn't jus rap/hip-hop its the industry as a whole. people say every rap song is the same well so is every pop song every genre sounds the same and the artists that try n switch it up don't get love. artists figured out they make more money and have more success by pumping the same songs out over and over there's so many examples of this especially in some of the "best" artists
Its also why Coast Contra is so popular! They r a living creation of hip hop’s best throwback trends. True spitters, musical poetry, metaphors, similes, onomatopoeias, homophones, homonyms, etc. Basically, every way the English language can be skillfully and artistically manipulated. Its how rappers’ talent used to be measured and it’s what I refuse to let go of.
good video bro