What a great episode! Love the experience shared. You can tell there is so much knowledge from just being in the thick of it.We are a video podcast and have an exciting season interviewing coffee shops. Our listener interaction is something we are looking to grow more in. We will be looking to apply these tips! Thanks for the great content!
Those resistant to niching down - this is for YOU. Radio is the 3rd oldest form of mass communication. That in mind, have you EVER had a radio station *NOT* stick to a specific genre? NOPE! Even in the 70’s with variety shows there was a genre maintained. Go deeper and more current. What do you think made XM radio so awesome? Well, aside from their accessibility. It that listeners “YOU” were provided with specific channels for what you like, what your mood is, and if others were in the car with you. I’ve been in various roles of marketing and promotion my entire life. My degree is in communication AND, I’ve been a lifelong student of communication. I love sharing helpful tidbits like this to help reframe mindset. Here’s one more. Millennials & Gen Z especially like, enjoy, purchase, and subscribe to things that are, or feel personalized & catered to their specific wants, needs, desires, interests, etc. Gen X are brand loyalists. We find what we like and never wain from it. Boomers have similar preferences mostly they like set it and forget it media. They like what they like. Hope this helps! Many wishes of success to all and see/hear you online!
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Amazing episode!
Thanks for this great episode!
19:24 I’ve made small stickers to hand out after asking a potential listener at the gym or work about what they do for work.
We have done that as well. Just get your name out there!
What a great episode! Love the experience shared. You can tell there is so much knowledge from just being in the thick of it.We are a video podcast and have an exciting season interviewing coffee shops. Our listener interaction is something we are looking to grow more in. We will be looking to apply these tips! Thanks for the great content!
As im on season two of my podcast im super excited to apply what I learned!
And im having sooo much fun in the process!
#PLANETINVADERZ
Those resistant to niching down - this is for YOU.
Radio is the 3rd oldest form of mass communication. That in mind, have you EVER had a radio station *NOT* stick to a specific genre? NOPE! Even in the 70’s with variety shows there was a genre maintained.
Go deeper and more current. What do you think made XM radio so awesome? Well, aside from their accessibility.
It that listeners “YOU” were provided with specific channels for what you like, what your mood is, and if others were in the car with you.
I’ve been in various roles of marketing and promotion my entire life. My degree is in communication AND, I’ve been a lifelong student of communication.
I love sharing helpful tidbits like this to help reframe mindset.
Here’s one more.
Millennials & Gen Z especially like, enjoy, purchase, and subscribe to things that are, or feel personalized & catered to their specific wants, needs, desires, interests, etc.
Gen X are brand loyalists. We find what we like and never wain from it.
Boomers have similar preferences mostly they like set it and forget it media. They like what they like.
Hope this helps! Many wishes of success to all and see/hear you online!
We are in process of going more guest/interview as well! Have to name sure you let your audience know what to expect in some ways.
Excellent, great insight
Legends!!
Couldn’t have posted sooner ! Thank you 🙏
"promosm" 😣