Absolutely bizarre to me as someone who was into anime and cinema way before I was into fashion and visual arts that Lain and Wong Kar Wai are such a big deal in mainstream media now, whereas 5 to 7 years ago you really had to search for media related to those works. Fascinating, and really cool.
i relate to this heavily. i never would have expected this. i remember having to find obscure torrents to even watch lain while in high school. i think its really cool though and it makes me happy. regardless of how genuine the appreciation of the show and themes truly are. so many people who are in similiar position to me or you just seem to be bitter and its hard for me to understand.
@XxXhEav3nbeL0wXxX lain was so hard to torrent to 7 or 8 years ago I watched it. Really agree with u here and bizarre duvet is such a huge song. Tiktok such a powerful tool fr
This video essay is completely misconstrued and opinion based. Without any actual knowledge or experience in the brands, genres and trends that existed.
y2k is just vaporwave for zoomers. For aesthetics, id look into tread and surge music. Cloud rappers like the members of drain gang, hollowwatersesh, jpegmafia and such have a strong y2k influence.
Certain offshoots of vaporwave started sampling 2000s songs circa 2015. The frutiger aero aesthetic was becoming more recognised, the best known example would be far side virtual. And there's also what pc music were doing at around the same time. The y2k thing has been building for a long time, you could say it's overexposed now but I don't think it's over yet because there are still so many untapped niches within that era. The best way to be original is usually to mix eras anyway, and not just become a walking pastiche of a 2000s skater or whatever
@@luispatricio4589 2014 tumblr aesthetic is already a thing on tiktok and now I see a bunch of kids come on tumblr to curate 2014 tumblr type blogs and complaining about how they wish they were a teenager during that time.
Vaporwave was indeed before hyperpop. The genesis of vaporwave was in 2008-2010, with 18 Carat Affair and Daniel Lopatin being the pioneers of the genre. Hyperpop did not come about until a little later, in 2013. And at that point it was not referred to as hyperpop, at least not popularly. The first hyperpop artists and DJs labeled their music as nightcore, bubblegum bass, or PC music if they were affiliated with AG Cook. I didn't start seeing the term hyperpop to describe the genre until 2015-ish. And early vaporwave visuals definitely did take inspiration from y2k aesthetics. Things like geocities websites, PS2 graphics, chunky 2000s computers, 90s anime, and early CGI were actually more prominent back then than the 80s neons it's known for today, but as the genre evolved the visuals gradually became more 80s-informed. Especially as very 80s-inspired sister genres like synthwave, outrun, etc. became more popular.
@@WerewolfCat890 Vaporwave was more 2000s mixed with 80s. I remember because vaporwave just used a lot nostalgia for visuals. Hyperpop was around before vaporwave but you are right, it wasn’t called hyperpop. Now we call it hyperpop.
i am 24, turning 25 this year. and i love this style so much. i barely remember it when i was younger when it was happening, and now as an adult (with adult money) i can now fully embrace all of this, juicy couture, and other things i couldn’t have experienced for myself then
absolutely agree with your comment me personally i am younger than you I'm only 20 but i feel fascinated specifically by the influence of punk and rap music and mma and wrestling that i witnessed as a child but couldn't partake in due to monetary reasons and the fact that i live in Italy where this clothes were and are still hard to find so now that i got a little bit of money i can buy from the us or asia and get the clothes that i want 😁
Lets get this straight for everyone to know. All of those MMA Brands (Affliction, Xtreme Couture, etc.) and Hip Hop Brands (Ecko, Southpole, Enyce, Coogi, True Religion, etc.) aren’t Emo Grunge style. No one back then was wearing Ecko with a pair of Jncos, Mainly because Jncos aren’t even Hip Hop. Same goes for people wearing Affliction and calling it grunge, IT ISNT GRUNGE. People gotta start realizing that Y2K isnt any of this new Tik Tok style that people are wearing now. This is what MMA Fans and Hip Hop orientated people were wearing back in the day most of yall Grunge kids were wearing skinny jeans and henley shirts back in the 2000s not Baggy clothes and MMA Shirts.
You gotta realize that your perspective on what y2k fashion really was doesn’t match alot of other peoples perception. you may remember it as that certain style and someone else might remember it differently. Baggy jeans were also really popular during the time ( especially in the hiphop scene like you mentioned!) brands like southpole, akademiks etc were the shit. Also consider the fact that the y2k resurgence today is combining those trends back from the 2000s and modernizing it to the current era. So it isnt gonna be completely accurate.
it was the end of subculture/rise of the internet era so kids who were into alt, emo or hip hop had many overlaps, esp when covered by mainstream media. even back in mid/late 90s MTV targeted both young rock and hip hop audiences, which then peaked in nu metal. skaters were bringing elements from any street culture. being alt was generally a more unifying thing in the 2000s so its only natural this gen blends it all naturally. min-maxing proportions was def not a thing tho lol
This documentary really only talks about the white lens, where’s the conversation on hip hop’s influence in that style, and the merging of hip hop and rock, aka linkin park, one of the biggest bands of that era
he talked out ken semetary and draingang but it wasnt enough. todays y2k aesthetic is rootedin subgenres of trap, nu metal bands, 2005 and later gothic music and midwestern emo it really is a amalgamation of what teens thşnk the 2000s was, and i do too.
I still find it funny how these kids are now saying that baggy clothes and all these brands are skater or "grunge" stuff when obviously the people who first popularized baggy clothes were east coast rappers during the early 90s, lots of those brands were also made for the streets and designed by people closely associated with graffitti and other elements of hip hop/hood culture. Nothing bad with appreciating other things but they're seriously taking the credit from what's called "black culture" with them being the true pioneers of the basis for the Y2K style way back when oversized clothes made people laugh at you or avoid you thinking you were a thug. Then again, it's not everything as there's a clear goth, nu metal and *insert alt stuff* influence there in a lot of the outfits we're seeing now, but come on that Jesse Pinkman fit was a classic wigger outfit lol, you don't skate in that, guys in chicago were pushing D while dressed like that.
yeah like when I think of 00s fashion I think of early streetwear brands, hip hop/ bling, crunk and electro pop and a general sense of eclectic-ness. cyber grunge to me seems more like a pastiche of a memory rather than a proper encapsulation.
Going into the 2030s i predict high end 2010s fashion mixed with dark dystopian apocalyptic cyberpunk themes, think mad max mixed with the matrix, we're already seeing the start of it through fashion (leather bomber jackets, worn and rugged look), music (2093, Utopia, vultures), technology (apple vision pro), cars, hairstyles
As a mid 20 something I am somewhat proud that the aesthetics i grew up with had a resurgence in the spotlight. It definitely wasn't the cool kid aesthetic it is now but the clothes were largely cheap and plentiful back then, probably why it has such a bad reputation, nu-metal culture aside. Couture brands have definitely improved upon that reputation though and people are just more aware of what they're wearing, especially for tiktok so the pieces don't look necessarily as bad as they used to. Keep in mind it was largely unkempt teens, kids, or manchildren who wore this back then when "metrosexual" was a term, axe body spray was at its zenith, and being "weird" or into online subcultures was indicative of social exclusion. I think the 2000's resurgence is going to last a bit longer than expected and there will probably be some aesthetic mainstays because of it. imo, late 2000's early 2010s emo is going to be the next subculture trend alongside an ironic take on rawr xd randumm!!11! internet meme humor. IRL sillhouettes are going to dominate and colors will go in a more conservative direction.
I'm 32 and I feel the same way. Its cool to see the 2000s getting some much deserved love after having been shat on by the 90s and 2010s( arguably the worst decade of the last 50 years when you really dig below the surface).
There IS already a "rawring20's" hashtag on tiktok, and compilations on youtube, so you are not wrong, indeed, the scene culture had a revival, so, maybe your predictions could be right.
@@kirillholt2329 I feel like it kinda will, just like how goths and punks influenced us during our skater/emo years. The styles are still very much there, if anything we amplified it by branching out with it
The "counter y2k" you're referring to is a style that started during the "McBling" era (2003-2007) then took off during the late 2000s when 90s grunge and nostalgia culture in general started to take off and boom.
@@kkrezagang4606 it wasn't popular until that time, but it was around a few years earlier. All trends work that way. In fact, McBling started making an appearance in 2001- long before it became a trend in 03.
I think it’s super cool to see stuff like this coming back, even if I’m not into it. It’s interesting to think about how we may see something as cool, despite not growing up through that era. Ie. your point on the newer generation (2010s) being into y2k OR the 90s kids that may be into 70s or 80s aesthetics We may think it’s cool, but people that actually had the exposure during that era may feel the cringe from outfits looking like cosplay
I think the problem is that most people are trying to hard with that trend. The pants is on the ankle and they act bored like Im not even trying wich look cringe.
Yea Old Gen Z remember what it was like back then. However the kids born 2003/2004 won’t remember it and will know about it because of the media and their family members but won’t know what it was like to live through it and are trying a little too hard.
At the risk of sounding like a hipster, I started dressing like it was the 2000's again back in 2017-18 when pretty much nobody else was. Now I'm more into an early 90's blue collar look with a dad hat, tucked flannel shirt, relaxed fit jeans and steel toe work boots. I'm turning 30 this year and I feel like this is an appropriate look for my age.
As a 21 year old who had an older brother and cousins that perfectly captured the aesthetic of this new Y2K era it’s kinda cool and comforting knowing it ain’t lost.
Evolving. At least here in the east coast, Y2K seems to be more big then ever. I saw 5 JNCO kids at goodwill in a little gang along with all of this people with Jessie Pinkman fits. I don’t think it’s quite done just yet but I believe workwear is on its way very soon
Honestly if I was 25 I would totally be on board y2k but I'm 29 now with more of a minimalist goth aesthetic. Death note was such a huge influence in my life, ya'll can't tell me Mello doesn't just scream Chromehearts
I'm 31 now and I ditched the skinny jeans etc a couple years ago. But I'm going for more of a baggy but clean and minimalist almost Japanese spin on it to make it more age appropriate... But then again even up to 40 y/o's back then were wearing baggy stuff
Personally as a millennial this era and the couple years after were during the most formative years of my life as far as coming into my own personal style and as a lifelong goth/skater kid who used to get bullied for dressing alternative it's always weird seeing your old style come back as a big mass marketed trend today that everyone hops on for a little while and then discards when the next thing comes along. Doubly annoying when people judge you for being "off trend" when it's literally something you've always been into and they are the ones just chasing whatever is pushed on them. That said, from a design and fashion enthusiast perspective of course I do really love seeing some of the new takes and y2k inspired designs we have now today and I would be lying if I said I didn't incorporate a few of them into my own personal aesthetic. I love the neo-tribal stuff and the resurgence of metallics and blobjects for instance. I'm also really into the cyberpunk/cybergoth/hacker aesthetics so the last few years have been amazing for that. The baggy cargo pants and shapeless silhouettes however are one trend ima leave back in my childhood. Also, just gonna throw it out there that McBling is clearly the next trend the hipsters are already resurrecting alongside the 2000's grunge and personally I am NOT here for that one lol.
@@DigitalPand3mic Oh yeah you're spot on, that's what most of my modern wardrobe consists of today. I live in northern Canada too so its functional too.
There were no "aesthetics" in 2000s. There were subcultures. Hip-hop = baggy clothes. Metal = edgy things. Alternative/Nu metal = something in between. What you have called "teen vampire" / ""Jessie Pinkman" were just mall emo kids and their skater friends. It is really weird, that people now are wearing it like some kind of "aesthetics" like masks or costumes.
my mom said that stuff wasnt even apparent where she lived and nu metal was just plain metal. she had a friend back in 2002 who dressed like the typical “nu metal fan” and just said nobody really looked twice
Hard disagree bro. What ur calling “Jesse pinkman style” is not that cringe for people who are like 24. People at that age were like 6-10 during it so we looked up to people who dressed like that or our parents would help us dress like Tony hawk so now that we’re old we can dress like who we looked up to as kids. Idk saying “old” people saying that this trend is cringe is kinda cringe in itself. Also I personally see y2k just being used to label the 2000s in general, just like how a few years ago we just referred to different kinds of 90s style as just the 90s everything you’ve shown to me is just y2k, I don’t see a reason to be like ohh y2k is evolving and gen you describe something that was in 2006 lol
And if you are someone who is “old” but your like young 20s hating on young shit it’s j weird to me like how you 22-24 being like “I hate tiktok 😡😡😡😡” pretentious af tbh
@@zero-nm8pk ehhhh sorta. It’s fairly simple and easy to obtain pieces but the overall aesthetic really stems from the indie electronic scene and the parties surrounding it. With the more recent iterations of it, they’ve been very influenced by this sort of Americana-meme post-ironic stuff which has kinda changed the way it works now lol. But yea I mean still it’s fairly simple stuff.
Great video, i would argue that the anime Ghost in the Shell (movie and anime that partially inspired the Matrix) were equally if not more influential than Serial Lain. Obviously, Akira very influential too. The cyberpunk aesthetic in both sound and style/fashion was great in the late 90s. Europe, America, Japan all had very good electronic music scene (techno, house, experimental, electronica/chill) at the time. Thank you for sharing your commentary and thoughts
I like it :) its the same type of outfit I thought was cool in middle school. I wont wear it but I can appreciate the pieces used. Seeing the long sleeve with the bedazzled cross was such a throw back >.
@@lidsboy4586Lol I agree. The millennials and older Gen Z will remember what’s it’s like to live through it. However younger Gen Z kids who born in 03/04 don’t remember growing up with it and only know about it because of their family and media. So yea it’s not surprising that these kids don’t know how to rock with it lol. I’m glad to see the 2000s resurgence. What I don’t like is the film industry taking advantage of millennial and Gen Z nostalgia. I’m tired of the endless reboots, remakes, several sequels, and live action. It’s annoying.
He definitely was heavily inspired by it in the beginning, with his outfits not music. He’s changed a lot but, he had a huge part in bringing affliction and trueys back
really the only thing I liked ab Y2K was the futuristic style of some of it. As a graphic designer the shades of blue commonly used still feels really fresh Fashion wise I think it’s really dated and it ain’t really for me. I do think it’ll die out in fashion but ima continue to utilize elements from the digital collages and stuff for my own work
Y2K was peak fashion/clothing. Designs are fire and have always been referenced in designs for brands. I’m 28 and these brands were driven by hip hop / rap as well let’s not forget. People my age aren’t interested in wearing the same stuff they wore in middle school period. Let the youngsters enjoy the dope clothes we used to wear. P.S. Chrome hearts helped bring back the goth aesthetic, and techwear has been holding the torch before everyone started thrifting
That’s true. Now some millennials and older Gen Z hated the fashion back then but others will think it’s cool. Now personally I think it’s pretty cool, I miss that era. Back then we didn’t think too much about it and some may think it’s not cool. But now since there’s a resurgence, I like that it came back.
I dipped my toes into the online rave/edm producer scene during covid. If there is an artist that, in my opinion, was vastly more influential than drain gang, it was Virtual Self. Porter Robinson was so far ahead of his time, releasing the Virtual Self EP in 2017. I will die on this hill and claim it was this alone that jumpstarted the "neo-y2k" music and aesthetic, that would then be adopted and transform through tiktok and artists who would jump on the success of VS.
I know it sounds cringe, but you had to be there to understand just how impactful VS was for the rave scene. When someone as successful and popular as Porter Robinson releases an EP that calls back to late 90's - early 2000's rave music and internet zeitgeist aesthetic, EVERYONE in the scene did their best to copy it. His work pre-dates hyperop. Dude was making y2k popular back in 2017. None of us gave a shit about the 2000's back in 2017.
@@rhithymI agree with this a lot. Porter Robinson reintroduced Y2K back into the electronic music scene. Virtual Self was by far the biggest and most impactful project for neo-y2k.
As someone in their early 30's, I'd say the Japanese cultural interfacing was already huge in the mid 90's. The absolute coolest kids in first grade were the one's who were able to bring all the cool trends over via asian family members (Pokemon, furby, tamagotchi and the like) when anime was really blowing up. We all played Japanese games, wanted Japanese snacks and ran home to catch the new Pokemon episodes that dropped at 3pm after school. Myself and my peers spent our evenings at home watching Toonami. A couple of years later we mashed that together with Hot Topic sprees since kids were obsessed with Jhonen vasquez and the like.
You also forgot the hollister/ Abercrombie polo that kanye had with mainstream prep aesthetic that had grip on everybody and when the rappers wore pink But the y2k trend started in 2017 I saw this at Abercrombie and there still rolling with it too
I like that you mentioned the fact that a lot of what people associate with Y2K fashion just wasn't common fashion in that era and it was more prevalent in the media than in the public. The same applies to Vaporwave and the whole Memphis aesthetic. That was a popular aesthetic in the 80's and early 90's but it was far from the only aesthetic that existed. I find it interesting which things come to represent a generation for people who never actually experienced that time period. It's usually the most bombastic stuff and the stuff that resonates more with the current generation that comes to represent previous generational aesthetics. My experience of the 90's and the prevalent aesthetic was that it was far more influenced by metal, grunge and punk rock than by the early internet. The fashion that seemed most prevalent to me in the early 2000's was the style that we today call "McBling" rather than Japanese Streetwear and Raver Fashion. I considered myself a "Raver" at that time and I was totally aware of that style but it was far from being the popular look in fashion at that time.
as someone in the 24+ range i wouldn't say this new evolution is corny but when ur older u have different tastes, different group to fit in with, established wardrobe, and more dispensable income to shop outside of retail fashion. if u are young dressing like that it's cool as fuck but when ur older then it's corny cause it's clearly meant to separate old from new gen. i also think the tastemakers themselves are and moving on to something else. learn from trends, be inspired by them, but be original most of all bc that's how trends evolve.
BRO!! I BEEN WAITING MY WHOLE LIFE TO WEAR THESE CLOTHES MY MOM WOULD NEVER BUY ME!! i was allowed to have some south pole shit but anything with skulls was a hell no! Y2K4EVER!
yeah this nails its pretty well like i grew up in y2k and i didn't even realize all of these great animes and music would even come back in 2024 i find it hilarious gen z finds it nostalgic. what it comes down to is 1999 had so much fire content that was truly timeless and never really became cheesey it just progressively aged out. i'm glad people can still enjoy it though. 1999 was like peak japanese culture before their population started aging so they were pumping out exclusive ps2 games and it was such an inaccesible place you literally had to fly there to see the street level vs now where theres a million tiktoks of people documenting every corner of shibuya
Reason I’m not rocking it, is because I already went through this phase. Gave all my bbc and evisu clothing to my girl. I like to buy clothes now that are timeless and last for a long time
I was on the grunge thing in 2016, by 2018 I was on the Y2K stuff. There was an underground movement going on at that time. But now, 2021 I was rocking with 1970s aesthetic. Right now, I’m in the 80s trench coat mood.
Yeah and skinny jeans were seen as cooler. Back then I hated flare pants but now I don’t mind it as much because a lot of flare pants now looked better than flare pants from the 2000s.
Yeah I keep seeing white TH-camrs having the mullet and the mustache combo and it’s so annoying!!! I personally think only a few handful of people can pull of the mullet and it’s certain Kpop artists like Hongjoong.
Interesting video! I've been part of the emo/teen-vampire side of the y2k which was big in my part of the world when I was a teen. It's coming back among zoomers as they are more influenced by tiktok/american pop culture way more than we used to be.
Glad there's finally a term for this aesthetic. I remember struggling to describe it back near the end of 2022 and wondering if anyone else had tried to categorize it.
The style from the beginning of the 2000s really changed by the end of the decade. That y2k style was such a weird fever dream that didn't last for long. Im glad you mentioned not everyone dressed in this "cybergrunge" fashion. People who dressed like this were on the outskirts of society and their highschool. Kids would bus downtown to meet other downtown kids and goto secret warehouse raves. Dressing like this was coded for you to meet friends on the bus or at raves and secretly talk about the raves you went to. We were mocked and bullied in school for being "fruity" for going to raves and dancing and wearing those clothes with candy bracelets and headwear. Our only media to see this lifestyle were grainy and dark videos of people liquid dancing at raves downloaded from Napster. You really had to go out and live that rave culture to learn how to dress and learn the music. Mobile phones barely worked to send text msgs at the time, no browser.
y2k is already dead lmao. they say to hold on to your clothes because in 10 years they’ll be fashionable again. there’s an insane influx of these edgy companies from the early 2000’s trying to make a comeback. marc ecko, affliction, metal mullisha and all that stupid shit which was at one point nearly non existent has been blown way out of proportion. when the companies that gave up on this style are back to try again, thats how you know this style has died a 2nd time. gen z is already fading out of this and getting into early 20-teen style (starbucks, fake glasses, unicorn frappes, etc…) the way in which style evolves has changed so much since the 80’s. think about how quick things move, and how pre-covid everyone was wearing dickies 874’s, now baggy pants are the new dickies. y2k style is just an ugly trend that came back ironically.
Personally I like the resurgence but I also find it funny especially when some of these kids don’t know how to rock it because they were a baby/toddler at the time.
I’m 22 I remember when the world used to be different in the early 2000 especially I was like 8,7 I remember the world was totally different I kinda missed how the early 2000s used to look.
@sumdood2124 here let me make this easy for you. Somebody 22 now in 2024 was born in in 2002, meaning that this person was a toddler until what 2006? How much 'early 2000s' could this person actually observe though the eyes of an oblivious child?
Great, well-researched video! I'm particularly excited by the new popularity of "cybergrunge" because, as someone who was actually a huge fan of the original media associate with it (particular sci-fi anime and video games) as a kid, it was always very niche and uncool. Finally, I can lean into the aesthetic I've always loved and not be shunned for it! I'd like to add additional thought to this trend beyond clothing & music - it's having a big impact on the indie gaming scene too. There are a whole wave of stylish y2k sci-fi games coming out at the moment (often emulating PS1 or PS2 era graphics) - it's great to see a new generation of game developers lean heavily into aesthetics and atmosphere like this, as games 20 years back were usually not so focused on this aspect.
thats not true. Y2k was almost completely gone in 2010s. Only few drug addicts raver dudes in their mid 30d would still dress like that in the 10s. y2k style was the most uncool thing you could wear in the 10s
It did die like most trends do. Though it funny to see kids dressed like me and my friends back in high school. Only thing they’re missing are Kanji shirts.
For the dark teen vampirr/2000s emo style there is also inspiration from artis from emo,skramz, hipol rap, emo rap, n more which is pretty cool because its an awesome style that people wear that have different tastes in music or alternative aesthetics have adapted into a little scene i guess with this type of style
I guess the big difference netween then and now is that there was a lot of hope and optimism for technology and the future, and now we realise how horrific has everythintlg has become. Influencers , AI, etc.
I remember being on the school bus in like 2014 like early high school wearing my colored animal bands and my ecko shirt and shoes and my evisu pants and some kid came up to me and made fun of me for it and said that shit wasn’t cool anymore now those same people are paying $100 for an mma elite shirt I got for $15 at a Gabe’s
Y2K never will represent those hip hop b-boys kids of the real 2000s... I hate tik tok in general and the way that ruined the hip hop fashion culture.... And now these dumb tiktok kids are starting ruin the nu metal culture. By the way Jesse never will be Y2K he is hip hop urban fashion
Glitz y2k is burned into my memory. Then it emo’ed out. ‘Cyber punk’ looks like an embellished emo skater grunge. It’s a bit confusing. I was recently very happy you don’t see pant belts at the knees anymore, guess im wrong
More people should listen to more boa's twilight album and the other one they made. Its a little sad to see people only talk about duvet even though most of their songs get so much better than that.
this used to be the way people listening to nu metal dressed back in the day. Whenever I see a kid wearing these clothes, I just think of Breaking Benjamin, Creed, Seether, and all that stuff. Basically It's like a nu metal / grunge revival... these bands also used to "incorporate" the "vampire" style, for instance, Static X, Korn, among many others (not only Deftones) and don't forget about Goth-Inspired vampire movies with industrial/Nu Metal Soundtracks from the late 1990s to early 2000s (Blade, Underworld, Queen of the dammed, etc). Personally, I love seeing this trend again, it truly brings back nostalgia
im 23 and you hit the nail on why people around my age may not like this. to me their is something about this look that i strongly reject, i think i can feel how unauthentic it is when i see it, that i naturally dislike it. the overaccesorizng, the flashiness, it is definitely different but at the same time so basic and soulless to the point where im like eh. ima skater and even when i see people dressed like this it just feels super edgy-tryhard however im not judging because when i was 20-21 i was splurging on a shit ton of designer and grand looks however this is just too much for me. im getting old and lame lmao. i broke up with fashion last year i fuck with skate brands heavy tho depending on graphics and aestethics. im into people that stand out in clothes now other than have clothes that stand out on them. its just from my own experience with clothes however
It's interesting to see what younger people pick out to and decide what's cool again. With videos like "breaking the habit" you'd think that linkin park would be huge again but I'm pretty sure its still seen in the same edgy/cringe way as it was by people our age in 2015. Is the stuff being brought back up completely random or is it just very clever marketing by industry with some things purposely being pushed and exposed to the youth based on their accrued data from places like tiktok/insta 🤔
The latter, it's like how radio hits are made to eventually have you listening to it ,or how candy is the first thing you see when you go into a store , in 3-4, years, people will say they just were going along with the trend and makes a lot of money for companies
ʅʕ•ᴥ•ʔʃ Back in the day, the clothes determined what "subculture" u were a part of or even whose table u sat at in the "cafeteria" (hiphop/urban, emo/vamp, punk/heavy metal/screamo, garage/industrial, grunge, raver/techno/underground, hyperfem/hyperpop/designer, sporty/casual. Nowadays the younger gen z + gen alpha are able to code switch and assume a different subculture every day if they please. Sure there's some that may lean towards 1 subcultural fashion group than another...for ex w' the Opium Aesthetic they will predominantly be into more darker/vampy/emo/industrial/grunge type clothes and if they are loyal to that aesthetic will keep going back to the dark themes but I think when ppl are young + "finding themselves" lol they def can I flipflop. I know I certainly did as a teen, flipflopped between emo, neo punk, indie-sleaze + grunge bcuz in the 2010's those were somewhat prominent when I was in school + weren't as boring imo as the athleisure, basic preppy ppl's looks the popular ppl were wearing. The emo, neo punk, indie sleaze were all drawing upon the past rock n roll + grunge eras developing into a "reworked style" nu goth, grunge revival, emo, screamo, scene kids. I kinda was into what all my theatre kid friends were into, we were the ones that didn't mind not wearing what was overtly "popular" or "in" w' the cool crowd and went for the more alt looks, it didn't give us a leg up in social credit at our school, the more mainstream/popular/acceptable looks like abercrombie/aeropostale/lulu + other designer brands gave ppl a leg up lol not piercings, h=brightly dyed hair + punk fashion. That only gave one a leg up in the alt circles, emo, lgbt and theatre kid circles. Sometimes we went EXXXtra on the SFX Makeup for certain occasions like halloween etc. Since we were already in theatre kid circles and already labelled as strange lol no one found it out of character when we would come into school with heavy SFX makeup and costumes bcuz that's what some alternative kids were into in general + everyone knew that.
I'm 34 and I fully support this. Their outfits look great and it makes me feel super nostalgic. I especially love how the Japanese influence has been incorporated. I have missed the silhouettes that low rise jeans created and how colorful and embellished everything was. This is fun and refreshing, I hope it sticks around for a while and continues to evolve.
I agree but with the low rise jeans, I hated the super low ones that when you bend over, your ass crack shows. And some of them do look ugly. But if the jeans are higher in the back, no problem.
The y2k pictures you were showing for Japan most of them came from china actually!! Idk but a lot of trends that come from china ALWAYS gets rebranded and Japanese or Korean lol
i am very thankful that not every person has that style, for me im not that old but i just like old stuff i listen to 90-00s music i play games from the 2000s i just like the 00s, but everyone can wear what they want
as an artist, i’m glad people are getting into the more well executed works of manga/anime, fashion concepts, and films. now i can see some good mf tiktok edits of most media i enjoy. a couple years ago, i wouldn’t even see vampire hunter d or suspiria as a mini “fandom”, now we have whole letterboxd accs and discord servers for specific genres. im a mcbling hip hop girl who loves a damn good fyodor dostoevsky novel 🙏🏽🙏🏽
It's raver fashion generally speaking but techno fashion is really also it's own thing now because of how trendy it got on the internet the past decade. It's like a mixture of fetish wear and health goth aesthetics for the most part and with lots of sunglasses and silver jewelry. There's practical reasons for some of it too.. Typically you don't want much layers or restriction of movement and you want breathable fabrics so athletic wear is best and silver/chrome jewelry is just really dope looking when it reflects the club lights. Sunglasses because lights sometimes catch your eyes and for other obvious reasons lol.
I'm 28 but I dig this, Deftones, Lain, electronic music, the 2000's was cool. I don't dress like this to my knowledge though, I dress casually or alternative or goth or metal.
I’m older gen Z but I’m still fond of the style, what I hadn’t thought about is how you said that it’s not Y2K, but something that came after! This entire time I’ve been referring to it as that, but failed to acknowledge that I had actually seen this style growing up, in middle school I had one of my friends contact saved as “Cracker that wears Tap out” I has completely forget about that until you mentioned the brand.
26 and yeah I do remember this but I wouldnt mind trying it out for fun; esp. because I also enjoy goth fashion and have been building some 90s goth outfits.
![[LIVE] : ONE ลุมพินี 82 วันนี้!! คู่เอก | ยอดไอคิว vs อับดัลลาห์](http://i.ytimg.com/vi/hSsyTl_9bqs/mqdefault.jpg)
it’s evolving. when aesthetics come back people tend to add their own things to it.
Absolutely bizarre to me as someone who was into anime and cinema way before I was into fashion and visual arts that Lain and Wong Kar Wai are such a big deal in mainstream media now, whereas 5 to 7 years ago you really had to search for media related to those works. Fascinating, and really cool.
i relate to this heavily. i never would have expected this. i remember having to find obscure torrents to even watch lain while in high school. i think its really cool though and it makes me happy. regardless of how genuine the appreciation of the show and themes truly are. so many people who are in similiar position to me or you just seem to be bitter and its hard for me to understand.
@XxXhEav3nbeL0wXxX lain was so hard to torrent to 7 or 8 years ago I watched it. Really agree with u here and bizarre duvet is such a huge song. Tiktok such a powerful tool fr
Lain was hugely popular on 4chan throughout the mid-late 2010s. Its entry intro into the mainstream started there 💯
@@12Arrancar ya man thats how i know about it 💀
This video essay is completely misconstrued and opinion based. Without any actual knowledge or experience in the brands, genres and trends that existed.
y2k is just vaporwave for zoomers. For aesthetics, id look into tread and surge music. Cloud rappers like the members of drain gang, hollowwatersesh, jpegmafia and such have a strong y2k influence.
Certain offshoots of vaporwave started sampling 2000s songs circa 2015. The frutiger aero aesthetic was becoming more recognised, the best known example would be far side virtual. And there's also what pc music were doing at around the same time. The y2k thing has been building for a long time, you could say it's overexposed now but I don't think it's over yet because there are still so many untapped niches within that era. The best way to be original is usually to mix eras anyway, and not just become a walking pastiche of a 2000s skater or whatever
Nostalgia for a past era happens to all generations, at this point we can predict there's going to be another trend later on for the 2010's
@@luispatricio4589 2014 tumblr aesthetic is already a thing on tiktok and now I see a bunch of kids come on tumblr to curate 2014 tumblr type blogs and complaining about how they wish they were a teenager during that time.
Drain Gang don't have y2k influence bro 🤣
@@blk0ut_ you clearly haven't listened and analyzed their entire discography.
Bruh you totally missed Vaporwave which adopted these aesthetics waaaaay before hyperpop in like 2011.
Vaporwave was more 80s meets 2000s. I wouldn’t say it was Y2K. Vaporwave was going for the neon light 80s aesthetic.
Hyperpop goes way more back that Vaporwave and they aren't even similar at all in aesthetics ,like the fuck .
Vaporwave was indeed before hyperpop. The genesis of vaporwave was in 2008-2010, with 18 Carat Affair and Daniel Lopatin being the pioneers of the genre. Hyperpop did not come about until a little later, in 2013. And at that point it was not referred to as hyperpop, at least not popularly. The first hyperpop artists and DJs labeled their music as nightcore, bubblegum bass, or PC music if they were affiliated with AG Cook. I didn't start seeing the term hyperpop to describe the genre until 2015-ish. And early vaporwave visuals definitely did take inspiration from y2k aesthetics. Things like geocities websites, PS2 graphics, chunky 2000s computers, 90s anime, and early CGI were actually more prominent back then than the 80s neons it's known for today, but as the genre evolved the visuals gradually became more 80s-informed. Especially as very 80s-inspired sister genres like synthwave, outrun, etc. became more popular.
@@WerewolfCat890 damn real informative tanks
@@WerewolfCat890 Vaporwave was more 2000s mixed with 80s. I remember because vaporwave just used a lot nostalgia for visuals. Hyperpop was around before vaporwave but you are right, it wasn’t called hyperpop. Now we call it hyperpop.
i am 24, turning 25 this year. and i love this style so much. i barely remember it when i was younger when it was happening, and now as an adult (with adult money) i can now fully embrace all of this, juicy couture, and other things i couldn’t have experienced for myself then
absolutely agree with your comment me personally i am younger than you I'm only 20 but i feel fascinated specifically by the influence of punk and rap music and mma and wrestling that i witnessed as a child but couldn't partake in due to monetary reasons and the fact that i live in Italy where this clothes were and are still hard to find so now that i got a little bit of money i can buy from the us or asia and get the clothes that i want 😁
It's disgusting!
@@lilnutty6821 h8r behavyr
Lets get this straight for everyone to know. All of those MMA Brands (Affliction, Xtreme Couture, etc.) and Hip Hop Brands (Ecko, Southpole, Enyce, Coogi, True Religion, etc.) aren’t Emo Grunge style.
No one back then was wearing Ecko with a pair of Jncos, Mainly because Jncos aren’t even Hip Hop. Same goes for people wearing Affliction and calling it grunge, IT ISNT GRUNGE.
People gotta start realizing that Y2K isnt any of this new Tik Tok style that people are wearing now. This is what MMA Fans and Hip Hop orientated people were wearing back in the day most of yall Grunge kids were wearing skinny jeans and henley shirts back in the 2000s not Baggy clothes and MMA Shirts.
Would you say jncos (pre-tribals) are more aligned w skate and nu metal culture, or what's the overlap there?
@@rachelmalmin8007 Jncos are definitely more aligned with Skate culture, rave culture, and some nu metal culture
You gotta realize that your perspective on what y2k fashion really was doesn’t match alot of other peoples perception. you may remember it as that certain style and someone else might remember it differently. Baggy jeans were also really popular during the time ( especially in the hiphop scene like you mentioned!) brands like southpole, akademiks etc were the shit. Also consider the fact that the y2k resurgence today is combining those trends back from the 2000s and modernizing it to the current era. So it isnt gonna be completely accurate.
it was the end of subculture/rise of the internet era so kids who were into alt, emo or hip hop had many overlaps, esp when covered by mainstream media. even back in mid/late 90s MTV targeted both young rock and hip hop audiences, which then peaked in nu metal. skaters were bringing elements from any street culture. being alt was generally a more unifying thing in the 2000s so its only natural this gen blends it all naturally. min-maxing proportions was def not a thing tho lol
But its nu metal
This documentary really only talks about the white lens, where’s the conversation on hip hop’s influence in that style, and the merging of hip hop and rock, aka linkin park, one of the biggest bands of that era
he talked out ken semetary and draingang but it wasnt enough. todays y2k aesthetic is rootedin subgenres of trap, nu metal bands, 2005 and later gothic music and midwestern emo it really is a amalgamation of what teens thşnk the 2000s was, and i do too.
I still find it funny how these kids are now saying that baggy clothes and all these brands are skater or "grunge" stuff when obviously the people who first popularized baggy clothes were east coast rappers during the early 90s, lots of those brands were also made for the streets and designed by people closely associated with graffitti and other elements of hip hop/hood culture. Nothing bad with appreciating other things but they're seriously taking the credit from what's called "black culture" with them being the true pioneers of the basis for the Y2K style way back when oversized clothes made people laugh at you or avoid you thinking you were a thug.
Then again, it's not everything as there's a clear goth, nu metal and *insert alt stuff* influence there in a lot of the outfits we're seeing now, but come on that Jesse Pinkman fit was a classic wigger outfit lol, you don't skate in that, guys in chicago were pushing D while dressed like that.
@@shadowmaster452 so basically mislabeling
gen x trends?
yeah like when I think of 00s fashion I think of early streetwear brands, hip hop/ bling, crunk and electro pop and a general sense of eclectic-ness. cyber grunge to me seems more like a pastiche of a memory rather than a proper encapsulation.
not to mention limp bizkit apparently (🍫⭐️🐟)
Going into the 2030s i predict high end 2010s fashion mixed with dark dystopian apocalyptic cyberpunk themes, think mad max mixed with the matrix, we're already seeing the start of it through fashion (leather bomber jackets, worn and rugged look), music (2093, Utopia, vultures), technology (apple vision pro), cars, hairstyles
100%. until eventually we'll all start to look like the embodiment of an alien
To be fair Most of us young millennials and down to young gen z have been the ones starting these trends for a while. Im totally cool with it
Yes I agree
20 year fashion cycle yes i hope 2030 and 2010
As a mid 20 something I am somewhat proud that the aesthetics i grew up with had a resurgence in the spotlight. It definitely wasn't the cool kid aesthetic it is now but the clothes were largely cheap and plentiful back then, probably why it has such a bad reputation, nu-metal culture aside. Couture brands have definitely improved upon that reputation though and people are just more aware of what they're wearing, especially for tiktok so the pieces don't look necessarily as bad as they used to. Keep in mind it was largely unkempt teens, kids, or manchildren who wore this back then when "metrosexual" was a term, axe body spray was at its zenith, and being "weird" or into online subcultures was indicative of social exclusion.
I think the 2000's resurgence is going to last a bit longer than expected and there will probably be some aesthetic mainstays because of it. imo, late 2000's early 2010s emo is going to be the next subculture trend alongside an ironic take on rawr xd randumm!!11! internet meme humor. IRL sillhouettes are going to dominate and colors will go in a more conservative direction.
I'm 32 and I feel the same way. Its cool to see the 2000s getting some much deserved love after having been shat on by the 90s and 2010s( arguably the worst decade of the last 50 years when you really dig below the surface).
I'm late 20's and I agree but I don't think it will have the staying power unfortunately
indie sleaze and boho chic are coming back rn. 2013-2014 shit
There IS already a "rawring20's" hashtag on tiktok, and compilations on youtube, so you are not wrong, indeed, the scene culture had a revival, so, maybe your predictions could be right.
@@kirillholt2329 I feel like it kinda will, just like how goths and punks influenced us during our skater/emo years. The styles are still very much there, if anything we amplified it by branching out with it
The "counter y2k" you're referring to is a style that started during the "McBling" era (2003-2007) then took off during the late 2000s when 90s grunge and nostalgia culture in general started to take off and boom.
I was looking for this comment!!!
That makes sense but didn’t grunge really start coming back around like 2011-2012?
@@kkrezagang4606 it wasn't popular until that time, but it was around a few years earlier. All trends work that way. In fact, McBling started making an appearance in 2001- long before it became a trend in 03.
i hate y2k, i hate tiktok, i wont explain
This is valid
exactly
It’s for dumb people
Omg so different, so unique
Very unique take
I think it’s super cool to see stuff like this coming back, even if I’m not into it.
It’s interesting to think about how we may see something as cool, despite not growing up through that era. Ie. your point on the newer generation (2010s) being into y2k OR the 90s kids that may be into 70s or 80s aesthetics
We may think it’s cool, but people that actually had the exposure during that era may feel the cringe from outfits looking like cosplay
I think the problem is that most people are trying to hard with that trend. The pants is on the ankle and they act bored like Im not even trying wich look cringe.
Yea Old Gen Z remember what it was like back then. However the kids born 2003/2004 won’t remember it and will know about it because of the media and their family members but won’t know what it was like to live through it and are trying a little too hard.
At the risk of sounding like a hipster, I started dressing like it was the 2000's again back in 2017-18 when pretty much nobody else was. Now I'm more into an early 90's blue collar look with a dad hat, tucked flannel shirt, relaxed fit jeans and steel toe work boots. I'm turning 30 this year and I feel like this is an appropriate look for my age.
There were people that just never stopped dressing like that and you can differentiate the ones from 95-05 from the ones that came in 2016 and so on.
En el 2017 y 18 más o menos ya se hizo presente con los e-boys/e-girl
You’re not wrong that’s what people were doing
As a 21 year old who had an older brother and cousins that perfectly captured the aesthetic of this new Y2K era it’s kinda cool and comforting knowing it ain’t lost.
Evolving. At least here in the east coast, Y2K seems to be more big then ever. I saw 5 JNCO kids at goodwill in a little gang along with all of this people with Jessie Pinkman fits. I don’t think it’s quite done just yet but I believe workwear is on its way very soon
Honestly if I was 25 I would totally be on board y2k but I'm 29 now with more of a minimalist goth aesthetic. Death note was such a huge influence in my life, ya'll can't tell me Mello doesn't just scream Chromehearts
I would kill to have 1% of Mello’s drip, unfortunately all the clothes he wears are 1k$+. I can afford it but I’ll be broke if I wanted his clothes 😭
I'm 31 now and I ditched the skinny jeans etc a couple years ago. But I'm going for more of a baggy but clean and minimalist almost Japanese spin on it to make it more age appropriate... But then again even up to 40 y/o's back then were wearing baggy stuff
@@gus2nYohji aesthetic is very good for this
@@servalkorion686 thanks will check it out
@@gus2njk
Personally as a millennial this era and the couple years after were during the most formative years of my life as far as coming into my own personal style and as a lifelong goth/skater kid who used to get bullied for dressing alternative it's always weird seeing your old style come back as a big mass marketed trend today that everyone hops on for a little while and then discards when the next thing comes along. Doubly annoying when people judge you for being "off trend" when it's literally something you've always been into and they are the ones just chasing whatever is pushed on them.
That said, from a design and fashion enthusiast perspective of course I do really love seeing some of the new takes and y2k inspired designs we have now today and I would be lying if I said I didn't incorporate a few of them into my own personal aesthetic. I love the neo-tribal stuff and the resurgence of metallics and blobjects for instance. I'm also really into the cyberpunk/cybergoth/hacker aesthetics so the last few years have been amazing for that. The baggy cargo pants and shapeless silhouettes however are one trend ima leave back in my childhood.
Also, just gonna throw it out there that McBling is clearly the next trend the hipsters are already resurrecting alongside the 2000's grunge and personally I am NOT here for that one lol.
try looking into techwear styles. Its super flexible and honestly if you like darker, more futuristic/urban looks, its dope.
@@DigitalPand3mic Oh yeah you're spot on, that's what most of my modern wardrobe consists of today. I live in northern Canada too so its functional too.
There were no "aesthetics" in 2000s. There were subcultures. Hip-hop = baggy clothes. Metal = edgy things. Alternative/Nu metal = something in between. What you have called "teen vampire" / ""Jessie Pinkman" were just mall emo kids and their skater friends. It is really weird, that people now are wearing it like some kind of "aesthetics" like masks or costumes.
where r the subculturessss
my mom said that stuff wasnt even apparent where she lived and nu metal was just plain metal. she had a friend back in 2002 who dressed like the typical “nu metal fan” and just said nobody really looked twice
Exactly
Hard disagree bro. What ur calling “Jesse pinkman style” is not that cringe for people who are like 24. People at that age were like 6-10 during it so we looked up to people who dressed like that or our parents would help us dress like Tony hawk so now that we’re old we can dress like who we looked up to as kids. Idk saying “old” people saying that this trend is cringe is kinda cringe in itself. Also I personally see y2k just being used to label the 2000s in general, just like how a few years ago we just referred to different kinds of 90s style as just the 90s everything you’ve shown to me is just y2k, I don’t see a reason to be like ohh y2k is evolving and gen you describe something that was in 2006 lol
And if you are someone who is “old” but your like young 20s hating on young shit it’s j weird to me like how you 22-24 being like “I hate tiktok 😡😡😡😡” pretentious af tbh
that guy a normie
Please, let the 2010s swag era never return. I would rather Y2K last forever than that!
It’s definitely gonna come back in the 2030s. I like a lot of the 2010s outfits and styles but some of people’s personalities kinda made me cringe.
there is still hope for indie sleaze yet m8
indie sleaze never died and never will
@@zero-nm8pk there u go !
I really hope you’re right
@@woodywoodward2579 i feel like most of indie sleaze can be just casual wear clothes.
@@zero-nm8pk ehhhh sorta. It’s fairly simple and easy to obtain pieces but the overall aesthetic really stems from the indie electronic scene and the parties surrounding it. With the more recent iterations of it, they’ve been very influenced by this sort of Americana-meme post-ironic stuff which has kinda changed the way it works now lol. But yea I mean still it’s fairly simple stuff.
Great video, i would argue that the anime Ghost in the Shell (movie and anime that partially inspired the Matrix) were equally if not more influential than Serial Lain. Obviously, Akira very influential too.
The cyberpunk aesthetic in both sound and style/fashion was great in the late 90s. Europe, America, Japan all had very good electronic music scene (techno, house, experimental, electronica/chill) at the time.
Thank you for sharing your commentary and thoughts
I like it :) its the same type of outfit I thought was cool in middle school. I wont wear it but I can appreciate the pieces used.
Seeing the long sleeve with the bedazzled cross was such a throw back >.
cant lie those "post y2k" fits were all exactly the same, kids wearing the exact same cross t shirt and some sagging baggy jeans.
bro forgot bout nigo, and y2k hiphop r&b culture 🤦🏻
Kinda feels weird that at 28 my childhood has become an aesthetic
Same, it's like we are turning into ghosts
Damn lol I feel that im 27 I grow up around these but everyone had a lot bigger clothes back then these kids don’t really know how to rock that lol
@@lidsboy4586Lol I agree. The millennials and older Gen Z will remember what’s it’s like to live through it. However younger Gen Z kids who born in 03/04 don’t remember growing up with it and only know about it because of their family and media. So yea it’s not surprising that these kids don’t know how to rock with it lol. I’m glad to see the 2000s resurgence. What I don’t like is the film industry taking advantage of millennial and Gen Z nostalgia. I’m tired of the endless reboots, remakes, several sequels, and live action. It’s annoying.
sematary is not y2k 💀💀
his fits is tho
@@its_radit no he has his own aesthetic which is very distinct to that of generic ass y2k + rick owens isnt very y2k
@@its_raditno there not
What is he then
He definitely was heavily inspired by it in the beginning, with his outfits not music. He’s changed a lot but, he had a huge part in bringing affliction and trueys back
really the only thing I liked ab Y2K was the futuristic style of some of it. As a graphic designer the shades of blue commonly used still feels really fresh
Fashion wise I think it’s really dated and it ain’t really for me. I do think it’ll die out in fashion but ima continue to utilize elements from the digital collages and stuff for my own work
also ngl this might be a diff aesthetic but the whole workwear working class marlboro red type style is really big right now in cities
i feel so called out by this video lol. super into y2k, nu-metal, skateboarding, alt, etc lol
Y2K was peak fashion/clothing. Designs are fire and have always been referenced in designs for brands. I’m 28 and these brands were driven by hip hop / rap as well let’s not forget. People my age aren’t interested in wearing the same stuff they wore in middle school period. Let the youngsters enjoy the dope clothes we used to wear.
P.S. Chrome hearts helped bring back the goth aesthetic, and techwear has been holding the torch before everyone started thrifting
That’s true. Now some millennials and older Gen Z hated the fashion back then but others will think it’s cool. Now personally I think it’s pretty cool, I miss that era. Back then we didn’t think too much about it and some may think it’s not cool. But now since there’s a resurgence, I like that it came back.
Great video! I predict 2013-2014 swag will come back.
oh god I can already see the galaxy leggings and the moustaches
Already going on with Phreshboyswag
@@Morose99he is the future
In my city (Vienna) there are a lot of people already doing that
I actually think that’s the next wave too it’s just everything reacting itself
I dipped my toes into the online rave/edm producer scene during covid. If there is an artist that, in my opinion, was vastly more influential than drain gang, it was Virtual Self. Porter Robinson was so far ahead of his time, releasing the Virtual Self EP in 2017. I will die on this hill and claim it was this alone that jumpstarted the "neo-y2k" music and aesthetic, that would then be adopted and transform through tiktok and artists who would jump on the success of VS.
I know it sounds cringe, but you had to be there to understand just how impactful VS was for the rave scene. When someone as successful and popular as Porter Robinson releases an EP that calls back to late 90's - early 2000's rave music and internet zeitgeist aesthetic, EVERYONE in the scene did their best to copy it. His work pre-dates hyperop. Dude was making y2k popular back in 2017. None of us gave a shit about the 2000's back in 2017.
Ur actually so real for this i 100% agree that virtual self made huge waves by doing y2k before anyone else!!!
@@rhithymI agree with this a lot. Porter Robinson reintroduced Y2K back into the electronic music scene. Virtual Self was by far the biggest and most impactful project for neo-y2k.
I hate tiktok it kills the character and the originality of an outfit/style.
I’m 40 and I never left that trend😂😂🤦🏻♂️🤦🏻♂️
Bro been living under a rock since he was born
this was how I dressed back in the day ya'll need to get the super chunky skate shoes
As someone in their early 30's, I'd say the Japanese cultural interfacing was already huge in the mid 90's. The absolute coolest kids in first grade were the one's who were able to bring all the cool trends over via asian family members (Pokemon, furby, tamagotchi and the like) when anime was really blowing up. We all played Japanese games, wanted Japanese snacks and ran home to catch the new Pokemon episodes that dropped at 3pm after school. Myself and my peers spent our evenings at home watching Toonami. A couple of years later we mashed that together with Hot Topic sprees since kids were obsessed with Jhonen vasquez and the like.
You also forgot the hollister/ Abercrombie polo that kanye had with mainstream prep aesthetic that had grip on everybody and when the rappers wore pink
But the y2k trend started in 2017 I saw this at Abercrombie and there still rolling with it too
I like that you mentioned the fact that a lot of what people associate with Y2K fashion just wasn't common fashion in that era and it was more prevalent in the media than in the public. The same applies to Vaporwave and the whole Memphis aesthetic. That was a popular aesthetic in the 80's and early 90's but it was far from the only aesthetic that existed. I find it interesting which things come to represent a generation for people who never actually experienced that time period. It's usually the most bombastic stuff and the stuff that resonates more with the current generation that comes to represent previous generational aesthetics. My experience of the 90's and the prevalent aesthetic was that it was far more influenced by metal, grunge and punk rock than by the early internet. The fashion that seemed most prevalent to me in the early 2000's was the style that we today call "McBling" rather than Japanese Streetwear and Raver Fashion. I considered myself a "Raver" at that time and I was totally aware of that style but it was far from being the popular look in fashion at that time.
started dressing like this right before it blew up on tiktok and i was extremely frustrated
as someone in the 24+ range i wouldn't say this new evolution is corny but when ur older u have different tastes, different group to fit in with, established wardrobe, and more dispensable income to shop outside of retail fashion. if u are young dressing like that it's cool as fuck but when ur older then it's corny cause it's clearly meant to separate old from new gen. i also think the tastemakers themselves are and moving on to something else. learn from trends, be inspired by them, but be original most of all bc that's how trends evolve.
I always loved this style when I was a kid but my mom would never get it for me except 1 really cool shirt. I’m glad it came back
yeh same here, I was a massive fan of chief keef back in 2012-15 but my mum would never get me tr
BRO!! I BEEN WAITING MY WHOLE LIFE TO WEAR THESE CLOTHES MY MOM WOULD NEVER BUY ME!! i was allowed to have some south pole shit but anything with skulls was a hell no! Y2K4EVER!
yeah this nails its pretty well like i grew up in y2k and i didn't even realize all of these great animes and music would even come back in 2024 i find it hilarious gen z finds it nostalgic. what it comes down to is 1999 had so much fire content that was truly timeless and never really became cheesey it just progressively aged out. i'm glad people can still enjoy it though. 1999 was like peak japanese culture before their population started aging so they were pumping out exclusive ps2 games and it was such an inaccesible place you literally had to fly there to see the street level vs now where theres a million tiktoks of people documenting every corner of shibuya
Reason I’m not rocking it, is because I already went through this phase. Gave all my bbc and evisu clothing to my girl. I like to buy clothes now that are timeless and last for a long time
I was on the grunge thing in 2016, by 2018 I was on the Y2K stuff. There was an underground movement going on at that time. But now, 2021 I was rocking with 1970s aesthetic. Right now, I’m in the 80s trench coat mood.
I'm 57 years old and I love dressing Y2K. It will never be dead in my world.
By 2005, wide leg jeans were completely out of style; super skinny jeans were the chief alternative style in 2006 and 2007
Not in my city… it was 2008 for my city .
Yeah and skinny jeans were seen as cooler. Back then I hated flare pants but now I don’t mind it as much because a lot of flare pants now looked better than flare pants from the 2000s.
OK but how does this explain the awful revival of the mullet?
Dont even get me started
I think kpop idols brought back the mullet/wolf cut style back. I seen it with my own two eyes during 2019-2020
Its fading again already peso pluma made it stick a little longer is all
@@hyunjinscrunchytoenails8860 I also saw it before it like 2016/2017. I don’t think it’s necessarily Kpop who brought it back.
Yeah I keep seeing white TH-camrs having the mullet and the mustache combo and it’s so annoying!!! I personally think only a few handful of people can pull of the mullet and it’s certain Kpop artists like Hongjoong.
Interesting video! I've been part of the emo/teen-vampire side of the y2k which was big in my part of the world when I was a teen. It's coming back among zoomers as they are more influenced by tiktok/american pop culture way more than we used to be.
Especially younger genz cuz in my country they calle teen genz luh twizzy
Glad there's finally a term for this aesthetic. I remember struggling to describe it back near the end of 2022 and wondering if anyone else had tried to categorize it.
The style from the beginning of the 2000s really changed by the end of the decade. That y2k style was such a weird fever dream that didn't last for long. Im glad you mentioned not everyone dressed in this "cybergrunge" fashion. People who dressed like this were on the outskirts of society and their highschool. Kids would bus downtown to meet other downtown kids and goto secret warehouse raves. Dressing like this was coded for you to meet friends on the bus or at raves and secretly talk about the raves you went to. We were mocked and bullied in school for being "fruity" for going to raves and dancing and wearing those clothes with candy bracelets and headwear. Our only media to see this lifestyle were grainy and dark videos of people liquid dancing at raves downloaded from Napster. You really had to go out and live that rave culture to learn how to dress and learn the music. Mobile phones barely worked to send text msgs at the time, no browser.
y2k is already dead lmao. they say to hold on to your clothes because in 10 years they’ll be fashionable again. there’s an insane influx of these edgy companies from the early 2000’s trying to make a comeback. marc ecko, affliction, metal mullisha and all that stupid shit which was at one point nearly non existent has been blown way out of proportion. when the companies that gave up on this style are back to try again, thats how you know this style has died a 2nd time. gen z is already fading out of this and getting into early 20-teen style (starbucks, fake glasses, unicorn frappes, etc…) the way in which style evolves has changed so much since the 80’s. think about how quick things move, and how pre-covid everyone was wearing dickies 874’s, now baggy pants are the new dickies. y2k style is just an ugly trend that came back ironically.
I'm 27 and I dressed like this in early high-school.
Honestly no strong feelings about it, I just think it's kinda funny.
Personally I like the resurgence but I also find it funny especially when some of these kids don’t know how to rock it because they were a baby/toddler at the time.
I’m 22 I remember when the world used to be different in the early 2000 especially I was like 8,7 I remember the world was totally different I kinda missed how the early 2000s used to look.
Damn, you have a really good memory for being a baby at the time!
@@domxvi1074when do u think early 2k is? Its basically 2000-2005
@sumdood2124 here let me make this easy for you. Somebody 22 now in 2024 was born in in 2002, meaning that this person was a toddler until what 2006? How much 'early 2000s' could this person actually observe though the eyes of an oblivious child?
No way? Earth different
@@domxvi1074 I was little to understand but I remember people dressing like this
glad to see someone who is talking about Y2K who knows how it actually looked like, i'm tired of seeing outfits inspired by McBling era labeled as Y2K
Great, well-researched video! I'm particularly excited by the new popularity of "cybergrunge" because, as someone who was actually a huge fan of the original media associate with it (particular sci-fi anime and video games) as a kid, it was always very niche and uncool. Finally, I can lean into the aesthetic I've always loved and not be shunned for it!
I'd like to add additional thought to this trend beyond clothing & music - it's having a big impact on the indie gaming scene too. There are a whole wave of stylish y2k sci-fi games coming out at the moment (often emulating PS1 or PS2 era graphics) - it's great to see a new generation of game developers lean heavily into aesthetics and atmosphere like this, as games 20 years back were usually not so focused on this aspect.
u should have mentioned how visual kei influenced the vamp fashion! and lot of it is taken from early j fashion imo
Y2k never went away...it's been evolving ever since it started...
thats not true. Y2k was almost completely gone in 2010s. Only few drug addicts raver dudes in their mid 30d would still dress like that in the 10s. y2k style was the most uncool thing you could wear in the 10s
It did die like most trends do. Though it funny to see kids dressed like me and my friends back in high school. Only thing they’re missing are Kanji shirts.
For the dark teen vampirr/2000s emo style there is also inspiration from artis from emo,skramz, hipol rap, emo rap, n more which is pretty cool because its an awesome style that people wear that have different tastes in music or alternative aesthetics have adapted into a little scene i guess with this type of style
It’s crazy how bad y’all ruined duvet. No cartel video can ever compare to how bad y’all have tortured a rotting corpse for months.
Lol sematary and ken on the thumbnail 😂
I'm 31. To see the culture of my teen years re imagined already is wild. We would have 80s day at school and now kids are having 2004 day.
I guess the big difference netween then and now is that there was a lot of hope and optimism for technology and the future, and now we realise how horrific has everythintlg has become. Influencers , AI, etc.
I remember being on the school bus in like 2014 like early high school wearing my colored animal bands and my ecko shirt and shoes and my evisu pants and some kid came up to me and made fun of me for it and said that shit wasn’t cool anymore now those same people are paying $100 for an mma elite shirt I got for $15 at a Gabe’s
I think you just arent in the scene too deep, in the uk and new york theres tons of 30-50 year olds rocking y2k fashion
Y2K never will represent those hip hop b-boys kids of the real 2000s... I hate tik tok in general and the way that ruined the hip hop fashion culture....
And now these dumb tiktok kids are starting ruin the nu metal culture. By the way Jesse never will be Y2K he is hip hop urban fashion
im 25 and im so about it but it really is how i dressed when i was 8 years old 😭
Surprised to see no mention of urban/ street wear aesthetic. Feel like it is a big part of todays revival of y2k…
glad i held on to the ed hardy and truies lol
sematary graveman mentioned
REAL
Glitz y2k is burned into my memory. Then it emo’ed out. ‘Cyber punk’ looks like an embellished emo skater grunge. It’s a bit confusing. I was recently very happy you don’t see pant belts at the knees anymore, guess im wrong
Remember cyberpunk not influenced by japan
More people should listen to more boa's twilight album and the other one they made. Its a little sad to see people only talk about duvet even though most of their songs get so much better than that.
this used to be the way people listening to nu metal dressed back in the day. Whenever I see a kid wearing these clothes, I just think of Breaking Benjamin, Creed, Seether, and all that stuff. Basically It's like a nu metal / grunge revival... these bands also used to "incorporate" the "vampire" style, for instance, Static X, Korn, among many others (not only Deftones) and don't forget about Goth-Inspired vampire movies with industrial/Nu Metal Soundtracks from the late 1990s to early 2000s (Blade, Underworld, Queen of the dammed, etc). Personally, I love seeing this trend again, it truly brings back nostalgia
im 23 and you hit the nail on why people around my age may not like this. to me their is something about this look that i strongly reject, i think i can feel how unauthentic it is when i see it, that i naturally dislike it. the overaccesorizng, the flashiness, it is definitely different but at the same time so basic and soulless to the point where im like eh. ima skater and even when i see people dressed like this it just feels super edgy-tryhard however im not judging because when i was 20-21 i was splurging on a shit ton of designer and grand looks however this is just too much for me. im getting old and lame lmao. i broke up with fashion last year i fuck with skate brands heavy tho depending on graphics and aestethics. im into people that stand out in clothes now other than have clothes that stand out on them. its just from my own experience with clothes however
Don’t forget the repopularization of DnB with Pink Panthress Aphex Twin
No matter what you said about Y2K you still put The Hellp in this video so I’m gonna like it
It's interesting to see what younger people pick out to and decide what's cool again. With videos like "breaking the habit" you'd think that linkin park would be huge again but I'm pretty sure its still seen in the same edgy/cringe way as it was by people our age in 2015. Is the stuff being brought back up completely random or is it just very clever marketing by industry with some things purposely being pushed and exposed to the youth based on their accrued data from places like tiktok/insta 🤔
The latter, it's like how radio hits are made to eventually have you listening to it ,or how candy is the first thing you see when you go into a store , in 3-4, years, people will say they just were going along with the trend and makes a lot of money for companies
ʅʕ•ᴥ•ʔʃ Back in the day, the clothes determined what "subculture" u were a part of or even whose table u sat at in the "cafeteria" (hiphop/urban, emo/vamp, punk/heavy metal/screamo, garage/industrial, grunge, raver/techno/underground, hyperfem/hyperpop/designer, sporty/casual. Nowadays the younger gen z + gen alpha are able to code switch and assume a different subculture every day if they please. Sure there's some that may lean towards 1 subcultural fashion group than another...for ex w' the Opium Aesthetic they will predominantly be into more darker/vampy/emo/industrial/grunge type clothes and if they are loyal to that aesthetic will keep going back to the dark themes but I think when ppl are young + "finding themselves" lol they def can I flipflop. I know I certainly did as a teen, flipflopped between emo, neo punk, indie-sleaze + grunge bcuz in the 2010's those were somewhat prominent when I was in school + weren't as boring imo as the athleisure, basic preppy ppl's looks the popular ppl were wearing. The emo, neo punk, indie sleaze were all drawing upon the past rock n roll + grunge eras developing into a "reworked style" nu goth, grunge revival, emo, screamo, scene kids. I kinda was into what all my theatre kid friends were into, we were the ones that didn't mind not wearing what was overtly "popular" or "in" w' the cool crowd and went for the more alt looks, it didn't give us a leg up in social credit at our school, the more mainstream/popular/acceptable looks like abercrombie/aeropostale/lulu + other designer brands gave ppl a leg up lol not piercings, h=brightly dyed hair + punk fashion. That only gave one a leg up in the alt circles, emo, lgbt and theatre kid circles. Sometimes we went EXXXtra on the SFX Makeup for certain occasions like halloween etc. Since we were already in theatre kid circles and already labelled as strange lol no one found it out of character when we would come into school with heavy SFX makeup and costumes bcuz that's what some alternative kids were into in general + everyone knew that.
In my 30s and was an otaku in the early 2000s: this whole conversation is so wild to me 😅
I dont give a flying Fucc... thats just my drip😂😂😂
Ok…? Good for you…?
SERIAL EXPERIMENTS LAIN MENTIONED‼️‼️🗣🗣🔥🔥🔥🗣🗣🗣🗣‼️‼️💥💥💥
I'm 34 and I fully support this. Their outfits look great and it makes me feel super nostalgic. I especially love how the Japanese influence has been incorporated. I have missed the silhouettes that low rise jeans created and how colorful and embellished everything was. This is fun and refreshing, I hope it sticks around for a while and continues to evolve.
I agree but with the low rise jeans, I hated the super low ones that when you bend over, your ass crack shows. And some of them do look ugly. But if the jeans are higher in the back, no problem.
The y2k pictures you were showing for Japan most of them came from china actually!! Idk but a lot of trends that come from china ALWAYS gets rebranded and Japanese or Korean lol
I clicked away from the video when the guy said drain gang as a hyperpop example hahahha
Wtf is „rick owens, bauhaus, minimalist, joy division“ gothic
Alot of this stuff especially south pole was hip hop influenced. Also echo was my ish back in the day!
i am very thankful that not every person has that style, for me im not that old but i just like old stuff i listen to 90-00s music i play games from the 2000s i just like the 00s, but everyone can wear what they want
as an artist, i’m glad people are getting into the more well executed works of manga/anime, fashion concepts, and films. now i can see some good mf tiktok edits of most media i enjoy. a couple years ago, i wouldn’t even see vampire hunter d or suspiria as a mini “fandom”, now we have whole letterboxd accs and discord servers for specific genres.
im a mcbling hip hop girl who loves a damn good fyodor dostoevsky novel 🙏🏽🙏🏽
OMG KEN CARSON IN THE THUMBNAIL I LOVE KAN KARKAN
This is my favourite artistic current, I have. A question how would you name the underground berlin aesthetic like “Berghain”
It's raver fashion generally speaking but techno fashion is really also it's own thing now because of how trendy it got on the internet the past decade. It's like a mixture of fetish wear and health goth aesthetics for the most part and with lots of sunglasses and silver jewelry. There's practical reasons for some of it too.. Typically you don't want much layers or restriction of movement and you want breathable fabrics so athletic wear is best and silver/chrome jewelry is just really dope looking when it reflects the club lights. Sunglasses because lights sometimes catch your eyes and for other obvious reasons lol.
@@totaldeparture7848 interesting,thank you!
I remember my dad dressing in the y2k style. He did skateboard and listen to nu metal at the time.
I'm 28 but I dig this, Deftones, Lain, electronic music, the 2000's was cool. I don't dress like this to my knowledge though, I dress casually or alternative or goth or metal.
Y2K is not a fad like pluggnb that can just die like that, the style been around for 25 years
The video was great!! The fact you managed to summarize so much and point out important facts...
crazy how you didn’t mentioned björk once
I’m older gen Z but I’m still fond of the style, what I hadn’t thought about is how you said that it’s not Y2K, but something that came after! This entire time I’ve been referring to it as that, but failed to acknowledge that I had actually seen this style growing up, in middle school I had one of my friends contact saved as “Cracker that wears Tap out” I has completely forget about that until you mentioned the brand.
26 and yeah I do remember this but I wouldnt mind trying it out for fun; esp. because I also enjoy goth fashion and have been building some 90s goth outfits.
lol You styled like How we grew up and everyone getting the '' y2k '' styles wrong is HILARIOUS