Top 20 Worst Marketing Fails

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  • เผยแพร่เมื่อ 30 มิ.ย. 2024
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    Not every marketing campaign is going to be a success, but these were downright horrible! For this list, we’ll be looking at advertising campaigns or statements from major corporations that backfired horribly, resulting in tons of negative press. Our countdown includes Pepsi, Krispy Kreme Doughnuts, Inc., The Coca-Cola Company, Fiat, Ford Motor Company, and more! Can you think of any other marketing blunders? Be sure to let us know in the comments below!
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ความคิดเห็น • 1.2K

  • @WatchMojo
    @WatchMojo  3 ปีที่แล้ว +96

    For more videos on business and entrepreneurship, check out our channel ContextTV: th-cam.com/users/context

    • @notactive349
      @notactive349 3 ปีที่แล้ว

      Wait ! 3 days?

    • @Dtr146
      @Dtr146 3 ปีที่แล้ว

      OMG THAT'S WHERE SOUTH PARK GOT THE AIDS BIT FROM!!!!

    • @sainjawoof3506
      @sainjawoof3506 3 ปีที่แล้ว

      14:24 did you mean Italian women? Fiat is an Italian brand.

    • @blackice9088
      @blackice9088 3 ปีที่แล้ว

      An optical company in Canada was using the slogan: Are you lucky enough to need glasses?
      It ran on tv and radio for at least six months, perhaps a year..

    • @amansharma8669
      @amansharma8669 3 ปีที่แล้ว

      You should see some indian ads 😂 surely it will change your minds.

  • @amyfisher6380
    @amyfisher6380 3 ปีที่แล้ว +720

    “Please return the brass knuckles we sent you.”
    **Company gets nothing back**
    “Maybe we screwed up?”

    • @redhood7650
      @redhood7650 3 ปีที่แล้ว +30

      *"vigilante justice happens in England"*

    • @jimb.7523
      @jimb.7523 3 ปีที่แล้ว +5

      I heard Joey Buttafuoco had you keep the brass knuckles so you could take out his wife with them.

    • @EC-ms1jr
      @EC-ms1jr 3 ปีที่แล้ว +1

      Hm... I see no problem with this at all.

    • @SparkzEnt
      @SparkzEnt 3 ปีที่แล้ว

      *Looks at EA and Paramount with brass knuckle in toe.* (Mostly EA)

    • @thecommentator9867
      @thecommentator9867 3 ปีที่แล้ว +1

      Well you can’t spell Brass Knuckles without EA!

  • @GraphicJ
    @GraphicJ 3 ปีที่แล้ว +1008

    I’m sorry but the “Ayds” chocolate commercial cracked me up.

    • @andreasmeelie1889
      @andreasmeelie1889 3 ปีที่แล้ว +20

      SAME! XD

    • @redhood7650
      @redhood7650 3 ปีที่แล้ว +25

      @@andreasmeelie1889 yeah it's Fuckin hilarious

    • @cassiopeia36
      @cassiopeia36 3 ปีที่แล้ว +17

      Try Peanut Butter Ayds!

    • @frandyclervil7061
      @frandyclervil7061 3 ปีที่แล้ว +17

      For that one, I would've expected them to play one of the South Park clips. Sorry for the offense.

    • @caiolopes5288
      @caiolopes5288 3 ปีที่แล้ว +10

      Same here. I laughed very, very hard. It was the same as calling your company STD, remember that?

  • @briancarter8490
    @briancarter8490 3 ปีที่แล้ว +256

    Lifelock's CEO putting his SSN out for the public is like the equivalent of Tony Stark in Iron Man 3 daring criminals to attack him. It's only going to go the other way around.

    • @GravesRWFiA
      @GravesRWFiA 2 ปีที่แล้ว +3

      I hyad lifelock for a few weeks, then cancelled it when they sent my membership packet to an old address.

    • @tridentsilver766
      @tridentsilver766 ปีที่แล้ว +1

      Atleast Tony was able to fight back

    • @Marylandbrony
      @Marylandbrony 3 หลายเดือนก่อน

      2025: Elon Musk: Somebody attack me!

  • @LB199910
    @LB199910 3 ปีที่แล้ว +561

    Netflix's terrible marketing for Cuties should have been on this list.

    • @redhood7650
      @redhood7650 3 ปีที่แล้ว +13

      Yeah. It's shit

    • @allenmurallo3730
      @allenmurallo3730 3 ปีที่แล้ว +37

      Isn't the movie itself as bad as the marketing?

    • @redhood7650
      @redhood7650 3 ปีที่แล้ว +37

      @@allenmurallo3730 yes. I've not watched it and I don't plan to

    • @allenmurallo3730
      @allenmurallo3730 3 ปีที่แล้ว +20

      @@redhood7650 Neither am I.

    • @redhood7650
      @redhood7650 3 ปีที่แล้ว +21

      @@allenmurallo3730 I'll watch cobra Kai instead

  • @venomousnate7263
    @venomousnate7263 3 ปีที่แล้ว +139

    Moral of the story:
    If you work in marketing, think before you do things.

    • @thecommentator9867
      @thecommentator9867 3 ปีที่แล้ว +1

      Yeap

    • @jpmackey1607
      @jpmackey1607 2 ปีที่แล้ว +1

      And consult with your partners!

    • @leeporwoll2380
      @leeporwoll2380 2 ปีที่แล้ว

      Ooooorrr.... just don't work in marketing! haha

    • @garthvader9916
      @garthvader9916 2 ปีที่แล้ว +2

      Moral Of The Story:
      Think before you do things.

    • @corbindioxide6253
      @corbindioxide6253 2 ปีที่แล้ว

      @@garthvader9916 Moral of the Story:
      Think.
      😂

  • @teachertx
    @teachertx 3 ปีที่แล้ว +110

    The Ayds ad is unfortunate and hilarious, it's like an SNL skit!!

    • @msamericanpatriot
      @msamericanpatriot 3 ปีที่แล้ว +4

      It was real.I remember seeing them on store shelves back in the 1980's

  • @xBloodxFangx
    @xBloodxFangx 3 ปีที่แล้ว +301

    I think an honorable mention should be the "Hold your wee for a wii" contest. Where on a radio show you had to drink a ton of water and try to not pee in order to win a wii. Well... someone died from it because (shocker) you are not suppose to hold in gallons and gallons of pee in your bladder for a long time.

    • @RavenFilms
      @RavenFilms 3 ปีที่แล้ว +13

      That wasn’t marketing anything, it was a contest. The radio station wasn’t selling anything.

    • @xBloodxFangx
      @xBloodxFangx 3 ปีที่แล้ว +13

      @@RavenFilms It was advertisement for a Wii when it first came out.

    • @RavenFilms
      @RavenFilms 3 ปีที่แล้ว +17

      @@vika0194 oh, people do definitely die from it. Look up acute water intoxication.

    • @FlanylShirtman
      @FlanylShirtman 3 ปีที่แล้ว +21

      The radio show had nurses and doctors calling in telling them to stop, and get the contestants to a hospital. They didn't listen.

    • @marieremelie6716
      @marieremelie6716 3 ปีที่แล้ว +1

      The person who died was so stupid lmaooo

  • @n.l.4626
    @n.l.4626 3 ปีที่แล้ว +98

    The Ayds mishap sounds like it came right out of South Park

    • @brian1291
      @brian1291 3 ปีที่แล้ว +5

      I’m assuming you never seen their episode “Jared has Aids”

    • @whaduzitmatr
      @whaduzitmatr 3 ปีที่แล้ว +4

      @@brian1291 His name is Jared, gettin healthy on subway sammiches...

  • @nathandompke4654
    @nathandompke4654 3 ปีที่แล้ว +132

    Mr. Peanut’s Death was a pretty recent and memorial flop. Surprised it didn’t make the list.

    • @Keyser___Soze
      @Keyser___Soze 3 ปีที่แล้ว +3

      Because it wasnt a monumental F up that lost millions or killed people

    • @mecrumbly429___4
      @mecrumbly429___4 3 ปีที่แล้ว +5

      or iHOB

  • @brenyatta
    @brenyatta 3 ปีที่แล้ว +88

    ‘Remove “No” from your vocabulary’
    *Later that night*
    Me: “Nah! Negative! Nuh-uh! Negatory! Nay!”

    • @DeviemTwen
      @DeviemTwen 2 ปีที่แล้ว +1

      @VR Hell Official now the knights who say: Ecky ecky ecky ecky pikang zoom boing arousa...

    • @neromauritzen9083
      @neromauritzen9083 2 ปีที่แล้ว +1

      "Noes! Njet! Nein! Not! Never! Nix! ETC!"

  • @littlee4620
    @littlee4620 3 ปีที่แล้ว +19

    Marketing majors always learn about these 2 marketing mistakes:
    1. The Chevy Nova, which didn’t sell in Spanish speaking markets as No Va in Spanish means, “it doesn’t go.”
    2. Exxon had a tiger as its mascot, which did not do well in South Asia because tigers mauling people is a real problem there.
    There was also a brand of footwear sold by Target called “Orina” which in one language meant something positive and uplifting. In another language, however, it meant urine.

  • @myozbubble
    @myozbubble 3 ปีที่แล้ว +28

    Having worked in the advertising industry, it floors me when something terrible gets a green light. From conception to acceptation, that choice has gone through many hands and getting signed off on. Like, upwards to 20!!

    • @ingGS
      @ingGS ปีที่แล้ว +2

      It is kind of outrageous, a few years ago the largest magazine in Colombia ran a cover on Women in Power… that’s good right? Except it featured rich white women being served by a bunch of black servants, some of them in the background held immobile. And nobody thought about it until publication.

    • @thatkidwander8871
      @thatkidwander8871 8 หลายเดือนก่อน +1

      @@ingGSsuper late but I doubt nobody thought about it….

  • @boohooter23
    @boohooter23 3 ปีที่แล้ว +71

    I love how ironic it was that the Pepsi commercial did unite both sides of the political spectrum but not in the way they expected

    • @ahlethescout8404
      @ahlethescout8404 2 ปีที่แล้ว +1

      Ingenious

    • @QFGEE
      @QFGEE ปีที่แล้ว

      Or wasn't it? Honestly in a lot of these they seem like they knew exactly what they were doing.

  • @willthompson3573
    @willthompson3573 3 ปีที่แล้ว +83

    Corn Nuts had a “Bust a Nut” radio jingle back in the late 90’s🤣 You can find it on TH-cam. It’s a crack-up

  • @beaudure01
    @beaudure01 3 ปีที่แล้ว +139

    I’m convinced New Coke was actually a brilliant marketing ploy to make people realize how much they loved Coke.

    • @kduggento71
      @kduggento71 3 ปีที่แล้ว +4

      Beau Dure if you drank coke classic before and after new coke, you'll noticed they replaced the sugar with hfcs. I think they new it would fail but used the plan to hide the change in regular coke formula.

    • @59771006
      @59771006 3 ปีที่แล้ว

      It wasn’t a marketing ploy The Coca-Cola Company screwed up big time clearly they weren’t familiar with the saying “If it ain’t broke don’t fix it” Coca-Cola wasn’t broken but they tried to fix it anyway

    • @jimbobjones9330
      @jimbobjones9330 2 ปีที่แล้ว +1

      It was. It worked.

    • @Nitrooooooogen
      @Nitrooooooogen ปีที่แล้ว

      Apparently coca cola made new coke bad on PURPOSE for some reason

    • @RVAdada
      @RVAdada 11 หลายเดือนก่อน

      @@Nitrooooooogenit was to increase demand for old coke i think

  • @silvianosanchez8430
    @silvianosanchez8430 3 ปีที่แล้ว +155

    It amazes me that some of these companies managed to survive their HUGE mistake(s).

    • @GravesRWFiA
      @GravesRWFiA 2 ปีที่แล้ว +4

      fiat's was limited to spain, but in this country the problem was they had jaylo supposedly driving 'her' fiat 500 to the bronx to get inspiration. in fact she refused to go to the bronx-the pics of "her' in the bronx was a body double, when she gets out of the car she was on a set in LA. but when that leaked out it destroyed the whole campaign

    • @vivekstreme1994
      @vivekstreme1994 2 ปีที่แล้ว +3

      It's pretty easy as all you have to do is fire an xyz employee blaming everything on one person, pay a fraction of the profits in damages and issue an half ass apology. Ezpz

    • @anonymousanonymous7593
      @anonymousanonymous7593 2 ปีที่แล้ว

      A lot of people don't care

  • @whaduzitmatr
    @whaduzitmatr 3 ปีที่แล้ว +29

    Pepsi back again: they had a campaign in the 90s called "Pepsi Stuff" where you got points for buying certain pepsi products (a $1 pepsi bottle would have like 5 pts) they advertised a Herrier Jump Jet (worth $23 million in real life) for "7,000,000 points" an investment group bought a bunch of Pepsi and tried to cash them in for the Jump Jet and then sued Pepsi for false advertising

    • @deontaeavila3514
      @deontaeavila3514 ปีที่แล้ว

      That is amazing

    • @RVAdada
      @RVAdada 11 หลายเดือนก่อน +1

      They have a documentary about that on netflix

  • @kenninast
    @kenninast 3 ปีที่แล้ว +28

    Per was a detergent for the dishes here in Belgium. It was rated both "best product" as well as "best buy" by the consumer organisation each time they tested the detergents. A few years ago, they decided to rebrand the product to "Mir".
    Obviously, rebranding is always a difficult choice. If done well, it can boost sales. But if the marketing isn't done well, then it obviously becomes a train wreck.
    In the case of Per/Mir, the product is hardly for sale anywhere any more, even though the quality and price are amazing, because nobody buys it.
    Why you ask? Because they never ever publicly announced the rebranding. No huge advertisement campaign on radio, tv, newspaper or internet. Not even a small one. The name changed, and that's that. Not even the label read "formerly known as Per".
    And they probably still wonder why they are failing with their product.

  • @feedthesnake3394
    @feedthesnake3394 3 ปีที่แล้ว +52

    new coke to classic coke is one of the greatest marketing moves ever.

    • @fuelledbylattes
      @fuelledbylattes 3 ปีที่แล้ว +4

      Came down here just to comment this. Didn't Classic Coke bump the Coke shares up to above pre-New Coke numbers? The theory I've always heard is that it was INTENTIONAL, so people would rush out and buy Classic when it came back!

  • @ironrevenger9386
    @ironrevenger9386 3 ปีที่แล้ว +98

    Secondhand embarrassment for the Holiday Inn, Life Lock, and KKK Donuts entries 🤦‍♂️

    • @xBloodxFangx
      @xBloodxFangx 3 ปีที่แล้ว +9

      I just find it funny that someone thought that KKK wouldnt be read as a bad thing

    • @Keyser___Soze
      @Keyser___Soze 3 ปีที่แล้ว

      When my mom married it made her initials KKK....

    • @flipnap2112
      @flipnap2112 3 ปีที่แล้ว

      @@xBloodxFangx democrats certainly didnt when they created it.

    • @availanila
      @availanila 3 ปีที่แล้ว +2

      @@flipnap2112 it's a light hearted non-political video with excerpts from the WORLD. Stop it with the US politics, it's ruining the fun for people that aren't US.

    • @flipnap2112
      @flipnap2112 3 ปีที่แล้ว +1

      @@availanila the kkk is a U.S. political group. didnt think discussing the background behind such a hated term would be a bad thing. Sorry for ruining your fun

  • @MildGuts
    @MildGuts 3 ปีที่แล้ว +106

    I thought it absolutely hilarious when the computer crashed during unveiling lol

    • @JohnnyOTGS
      @JohnnyOTGS 3 ปีที่แล้ว +2

      Yeah, a simple "womp, womp" best suited that moment.

    • @mlongpre100
      @mlongpre100 3 ปีที่แล้ว +1

      and the genius bill gates didn't have a clue

    • @H81234
      @H81234 3 ปีที่แล้ว +2

      That was me in every presentation I've ever had ever.

    • @GravesRWFiA
      @GravesRWFiA 2 ปีที่แล้ว +1

      on the same venue was when they tried to have a bullet proof tesla-whose windows could survive a gold ball fired at them.

  • @cmfcbass
    @cmfcbass 3 ปีที่แล้ว +161

    You guys definitely missed when PETA came out with a Facebook profile pic filter that said shoot selfies not animals and then everyone in the hunting community posted their hunting pics with that filter 😂

    • @colleens1878
      @colleens1878 3 ปีที่แล้ว +4

      So many of my friends used that
      🦌

    • @memeking7273
      @memeking7273 2 ปีที่แล้ว +10

      XD. Though Anything PETA did was made fun off

    • @beatriznascimento2116
      @beatriznascimento2116 2 ปีที่แล้ว +18

      At least peta had good intentions lol, hunting for sport is disgusting

    • @cmfcbass
      @cmfcbass 2 ปีที่แล้ว +2

      @@beatriznascimento2116 im curious what you mean by hunting for sport, like are you against any kind of hunting?

    • @small_joys2022
      @small_joys2022 2 ปีที่แล้ว +7

      @@beatriznascimento2116 peta kills more animals than hunters do. I am not condoning hunting, but peta has murdered off thousands and thousands of perfectly healthy dogs and cats every year and said it did so for humane reasons (which was total crap. They killed them as there was no space for them in their shelters).

  • @dominojuggalo13
    @dominojuggalo13 3 ปีที่แล้ว +27

    I remember the Mad Magazine that sent people their subscriptions in a bag labeled "Here's the pornography you asked us to send you in a plain brown bag"!

    • @5500somerandomdude
      @5500somerandomdude 2 ปีที่แล้ว

      Now that's funny.

    • @shinnytappy8951
      @shinnytappy8951 2 ปีที่แล้ว

      From the little I know of Mad, that appears to be exactly fitting to their purpose.

  • @MrAVGNdude
    @MrAVGNdude 3 ปีที่แล้ว +178

    The ayds candy ad made me choke on my own spit because I was laying down😭

    • @MrAVGNdude
      @MrAVGNdude 3 ปีที่แล้ว +28

      Ps I didn’t die. I’m still alive

    • @BrokenStyxx66
      @BrokenStyxx66 3 ปีที่แล้ว +1

      I know of a candy that existed in the 1960s and I can't believe it ever existed. It's that bad I'm not even going to put it on here but they didn't last long and changed the name very quickly.

    • @kellyweingart3692
      @kellyweingart3692 3 ปีที่แล้ว +6

      sounds like a SNL commercial parody

    • @BrokenStyxx66
      @BrokenStyxx66 3 ปีที่แล้ว +4

      @WiLD CHiLD ok look up a candy called "ni**er babies candy" and then say I'm making it up. I was told about it years ago by a guy I know plus a few other sweets like that. An he is black who told me about it as his mum an gran told him about them when he was younger.

    • @WatchMojo
      @WatchMojo  3 ปีที่แล้ว +22

      @@MrAVGNdude Glad to hear it. Figured due to being around to tell the tale!

  • @michaelmitchell6558
    @michaelmitchell6558 3 ปีที่แล้ว +42

    If you think you're having a bad day just imagine you dedicated your entire life to building a company and you called it Ayds and then the most unlikely thing happens and a deadly disease with same name different spelling comes along and does the same thing as what you claim to. That's worse than even Corona beer

    • @iliyas868
      @iliyas868 2 ปีที่แล้ว

      Still can't understand why they didnt go for a name change for brand revival. New name a new logo could've saved them I guess when they already had good market presence. Jmo!

    • @KaifKhan-hx8lo
      @KaifKhan-hx8lo 2 ปีที่แล้ว +1

      @@iliyas868 maybe they thought what if a new disease with same name appears again 😹

    • @leeporwoll2380
      @leeporwoll2380 2 ปีที่แล้ว

      Elizabethtown.....

    • @brianarbenz1329
      @brianarbenz1329 ปีที่แล้ว

      When they chose the name “Tropic of Cancer” they also had no idea.

  • @garthvader9916
    @garthvader9916 3 ปีที่แล้ว +56

    I do actually feel kinda sorry for the "Ayds" people. Like WM woman said, they couldn't predict what was going to happen. No-one could. But what they could've done was change the name... 🤔🤦

    • @glorialumbano3970
      @glorialumbano3970 ปีที่แล้ว

      I agree. I used to love the product and bought it frequently.
      Was very disappointed when it was taken off the market.

  • @DizzyDez613
    @DizzyDez613 3 ปีที่แล้ว +9

    “Touch Woody. The internet pecker.” Easily the best slogan that has ever existed.

  • @Hezabelle77
    @Hezabelle77 3 ปีที่แล้ว +12

    Yeah, Mojo didn't mention the other thing that happened when Fiat sent those love letters. Sure, some single women were sufficiently scared they had stalkers, but it was the married women that really got the brunt of that campaign. There was never an apology made to those women who were subjected to abuse for the 8 days it took for the Fiat branded follow-up letter to arrive saying 'haha that lover was actually your new car, aren't we clever'. This ended up being almost a class action, not sure what they have in Madrid but a whole lot of people sued and Fiat was 'fined'. Then they did the 'female co-pilot manual' in 2016. I don't know how it gets through so many people.

  • @prabeshlamichhane3735
    @prabeshlamichhane3735 3 ปีที่แล้ว +62

    Talking about AYDS, A virus just grabbed a bottle of corona beer....

    • @yudhabagaskara98
      @yudhabagaskara98 3 ปีที่แล้ว +1

      Coincidence? I think not

    • @Hellwyck
      @Hellwyck 3 ปีที่แล้ว

      @Ohma Zi-o Too late by about a year.

    • @ineedmorecarrots6063
      @ineedmorecarrots6063 3 ปีที่แล้ว

      Yeah and a drug has been mixed in a cola

    • @aksalaheddine78
      @aksalaheddine78 3 ปีที่แล้ว

      To soon man, even a year later to soon

  • @Pucknuckle
    @Pucknuckle 3 ปีที่แล้ว +13

    What about Australias $180 million tourism marketing campaign "Where the bloody hell are you?" from 2006 that resulted in tourism falling from every country it was shown in, and is still taught in universities as a prime example of what not to do.
    Side note - that campaign was the brainchild of the man that is now our prime minister.

    • @RK-252
      @RK-252 2 ปีที่แล้ว +3

      Annnnd they were trying to increase tourism from Japan... Apparently they thought profanity would be a big hit in the politest country on the planet. Two million IQ right there.

  • @michaelbiscay9836
    @michaelbiscay9836 3 ปีที่แล้ว +60

    I still maintain that New Coke was done purposefully. When they went back, sales went through the roof and they've been #1 since.

    • @ricolewis2949
      @ricolewis2949 2 ปีที่แล้ว +1

      46 years old, and I agree

  • @drwilhelm6464
    @drwilhelm6464 3 ปีที่แล้ว +142

    No mention of Gillette’s “Is this REALLY the best a man can get” misfire???

    • @garenthal9638
      @garenthal9638 3 ปีที่แล้ว +19

      they probably support it

    • @kingmerck1538
      @kingmerck1538 3 ปีที่แล้ว

      I guess its because people were split on it, i dunno

    • @venomousnate7263
      @venomousnate7263 3 ปีที่แล้ว

      Nah they had that slogan since 1989. It only ended just recently

    • @scottdaniels8129
      @scottdaniels8129 3 ปีที่แล้ว +3

      @@garenthal9638 Ya, it flopped but it was a flop that reflect's Mojo's preferred narrative.

    • @ShadowSora8491
      @ShadowSora8491 3 ปีที่แล้ว +3

      @@garenthal9638 They pointed it out on a different list, already, as a controversial marketing ploy.

  • @SmokeDimi
    @SmokeDimi 3 ปีที่แล้ว +21

    "Touch a Woody" made me laugh 😁

  • @airchicken6233
    @airchicken6233 3 ปีที่แล้ว +9

    im from the philippines, and yes i remember that pepsi fiasco very well. it was really a PR disaster...

  • @droneview8351
    @droneview8351 3 ปีที่แล้ว +29

    "This is not your father's Oldsmobile."
    Fathers who bought them listened and a GM division was gone...

    • @PunksloveTrumpys
      @PunksloveTrumpys 2 ปีที่แล้ว

      Absolutely, even though it took another 20yrs or so this is what really killed the Olds brand - they were never relevant again.

  • @mengiaboy
    @mengiaboy 3 ปีที่แล้ว +6

    I'm old enough to remember New Coke and I have to say I don't know if it was the dumbest marketing failure, or the most brilliant marketing ploy. At the time Pepsi was gaining in popularity and Coke wanted to combat this. So they came up with New Coke. Well in those 79 days yes there sales sank but demand for classic coke shot through the roof. People that still had cases of it sold them for huge profits etc. So when they reintroduced coke classic their sales went through the roof. It was so bad that all the restaurants were switching from Pepsi to Coke products and Pepsi had to buy controlling interest in KFC, Pizza Hut and Taco Bell to stop the bleeding.

  • @Matt-vs4zz
    @Matt-vs4zz 3 ปีที่แล้ว +10

    My wife's hometown has a gas station owned by, or that licenses, the Monster Energy Drink name. So the sign for the station reads "Monster Gas." Probably intentional, but I laugh every time I drive by it.

  • @franciscocota6440
    @franciscocota6440 3 ปีที่แล้ว +7

    The more I see these cases, the more I realize several PR teams have no apparent clue about society XD I loved this video

  • @psyhydeluo5833
    @psyhydeluo5833 ปีที่แล้ว +2

    3:15 The fact that red lobster stuck with all-you-can-eat policy and lost money, actually boosted a lot of brand trust and publicity

  • @flex97
    @flex97 3 ปีที่แล้ว +7

    I remember the Reebok Dan vs Dave campaign where they were showing how these two guys were going to compete in the decathlon at the Olympics. They even had Super bowl ads. Then one of the guys didn't make the Olympic team.

    • @fromthehaven94
      @fromthehaven94 3 ปีที่แล้ว +1

      *TO BE SETTLED IN BARCELONA*
      Uh, no...

    • @paulmartin2166
      @paulmartin2166 ปีที่แล้ว

      Yes! I remember the billboards everywhere!

  • @kevin-michaelwolfer1924
    @kevin-michaelwolfer1924 3 ปีที่แล้ว +6

    In the late 70s or very early 80s, a pocketbook was advertised on television. It's big selling point was it had a "secret" pocket built into it...and then SHOWED WHERE IT WAS!

    • @francesbernard2445
      @francesbernard2445 2 หลายเดือนก่อน

      I became a mother in both the late 1970's and then during the late 1990's too. Over those 38 years I noticed the world becoming more hostile towards young people in general while the number of false advertisments were multiplying exponentially. I became determined to help turn things around so children could enjoy the freedom I did while growing up in the 1950's and the 1960's and the early 1970's.

  • @anim4188
    @anim4188 3 ปีที่แล้ว +6

    Hoover: Buy our stuff and get two free flight tickets.
    Customer: Ok. (Buys, gets the tickets and returns the product)
    Hoover: We werent expecting that.

    • @brianarbenz7206
      @brianarbenz7206 2 ปีที่แล้ว

      You would think the name "Hoover" associated with the United States would have sent red flags up -- the most unsuccessful president, and the absolute worst director of any federal agency were named Hoover.

  • @somecolbyguy1833
    @somecolbyguy1833 3 ปีที่แล้ว +13

    New Coke was one of two greatest marketing strategies of all time, hands-down. The other being whatever 500IQ person came up with "Somebody's gonna win...it might as well be you" for the Lottery.

  • @sallieallen7214
    @sallieallen7214 3 ปีที่แล้ว +16

    “Please return the brass knuckles we sent you.”
    *Company gets nothing back*
    “Maybe we screwed up?”

  • @wendyodell356
    @wendyodell356 3 ปีที่แล้ว +7

    I think the "Woody" was my favorite. Hysterical 🤣🤣🤣

  • @jonrmartin
    @jonrmartin 3 ปีที่แล้ว +5

    Edsel didn't suffer from poor build quality, it did poorly because all four of the brand's models were overpriced and offered nothing new compared to their Ford and Mercury counterparts. The Citation, when fully loaded (with all options), toward the end of it's run was just under the price range of Lincoln which defeated the whole purpose of being a mid-level luxury vehicle. Even the cheapest offering, the Edsel Ranger, was more expensive than a decently equipped Mercury Medalist. Ultimately, Ford already had a brand to compete in the mid-level market against GM's Pontiac and Oldsmobile, Chrysler's Dodge and DeSoto offerings and that brand, was, obviously; Mercury.

  • @amber8287
    @amber8287 3 ปีที่แล้ว +8

    I think the Shake Weight ads were both hilarious and easily imploded the idea for it.

  • @PunksloveTrumpys
    @PunksloveTrumpys 2 ปีที่แล้ว +6

    When the CEO of the parent company who made Ayds candy heard about the issue, he repied "we've been around for 45 years, that damn virus can change its own name!" I don't think it's fair to use something that was perfectly OK until outside forces they had nothing to do with messed their branding up.

    • @RVAdada
      @RVAdada ปีที่แล้ว

      Was that guy serious? He actually said because the candy was around longer than the virus they should change the viruses name

  • @amazingcoolboy212
    @amazingcoolboy212 2 ปีที่แล้ว +3

    Honestly all these marketing failures sound like they could be fictional GTA advertisements

  • @celticwolff5429
    @celticwolff5429 3 ปีที่แล้ว +5

    Two ad campaigns I can think of were K-Mart's "I ship my pants." and Virgin Airlines' "Seat-to-Seat Delivery."

  • @mrrationality2213
    @mrrationality2213 3 ปีที่แล้ว +41

    Wait wait wait brass knuckles are banned but semi auto riffles even grenade launchers are okay??? Welp

    • @scorchx3000
      @scorchx3000 3 ปีที่แล้ว +3

      You can't hide a submachine gun in your pocket.

    • @mrrationality2213
      @mrrationality2213 3 ปีที่แล้ว +10

      @@scorchx3000 yet you can obtain them legally lol. You see what I’m saying?

    • @coletrainhetrick
      @coletrainhetrick 3 ปีที่แล้ว +4

      @@mrrationality2213 no, not at all. Brass knuckles arent used to hunt animals and recreational use, it's a concealed weapon meant for harming other individuals

    • @mrrationality2213
      @mrrationality2213 3 ปีที่แล้ว +3

      @@coletrainhetrick why do you wanna hunt animals? Unless you live on a tribe and needed for food but in that case use a bow and arrow. And recreational use? You know the sole purpose of any gun is to kill or harm any living thing right? It’s called a weapon for a reason. It’s just dumb that brass knuckles are banned but a weapon that can shot a full magazine in less than 15 seconds is perfectly okay lol.

    • @Keyser___Soze
      @Keyser___Soze 3 ปีที่แล้ว +1

      @@mrrationality2213 your logic is so dumb, I dont know where to start or if I should even try

  • @bencrites6305
    @bencrites6305 3 ปีที่แล้ว +49

    The Pepsi points fiasco where the guy bought the jet but they didn't give him the jet

    • @patflynn2379
      @patflynn2379 3 ปีที่แล้ว +7

      He sued for the Harrier jet! I had to read the case in Contracts class in law school!

    • @patflynn2379
      @patflynn2379 3 ปีที่แล้ว +4

      @matt fahringer He did not. The court said that it was clearly in jest and no reasonable person would honestly believe you could buy a harrier jump jet with Pepsi points

    • @ThisIsNotAhnJieRen
      @ThisIsNotAhnJieRen 3 ปีที่แล้ว +3

      Pepsi 349 fiasco in the Philippines. It's worse than a Harrier Jet one.

    • @420mralucard
      @420mralucard 3 ปีที่แล้ว +2

      @@ThisIsNotAhnJieRen
      Yeah people died from that one and Pepsi is still hated there.

  • @winniebae4alwayyz963
    @winniebae4alwayyz963 3 ปีที่แล้ว +66

    *Ya think that Krispie Kreme could of called it "KKC".*
    *Yeah, someone (or a majority) **_definitely_** got fired.*

    • @harrymaxwell5420
      @harrymaxwell5420 3 ปีที่แล้ว +7

      Mate I’m from Hull, England. Where I’m from I could easily have also been CCC (Crispy Creme Club)

    • @winniebae4alwayyz963
      @winniebae4alwayyz963 3 ปีที่แล้ว +5

      @@harrymaxwell5420 *But since it's Krispie Kreme (2 K's in the beginning of the words), KKC could have been used. Unless it was with a "C" from where you're from...*

    • @Keyser___Soze
      @Keyser___Soze 3 ปีที่แล้ว +5

      @@harrymaxwell5420 hey bud, where your from (England) Krispy Kreme “Club” couldnt have been CCC considering the company is spelled with 2 K’s you genius

    • @digitalcurrents
      @digitalcurrents 3 ปีที่แล้ว

      The Klan also spells clan with a K. Everybody wants to be cool misspelling things.

    • @availanila
      @availanila 3 ปีที่แล้ว

      @@harrymaxwell5420 that's for treatment of chronic diseases. It stands for Comprehensive Care Center

  • @upland77
    @upland77 ปีที่แล้ว +2

    LMAO, well done using the Simpsons clip of Homer at the buffet for the Red Lobster fiasco 😂👏

  • @dr.braxygilkeycruises1460
    @dr.braxygilkeycruises1460 3 ปีที่แล้ว

    I actually enjoyed this entire video!!! Good job! 👍🏽🤗

  • @profoundwanderer1441
    @profoundwanderer1441 3 ปีที่แล้ว +6

    I feel like South Park came up with "Jared has aids" episode based on "AYDS".
    They basically also predicted the future with the line "you sick pervert" on that episode.

    • @rhik6748
      @rhik6748 3 ปีที่แล้ว

      I thought the exact same thing! I can't believe anyone thought the Ayds ads were a good idea

  • @Raerofficial
    @Raerofficial 3 ปีที่แล้ว +2

    My favorite is the 1984 McDonald's Olympics promo. What happened was with every item you bought, you would get a scratch off card with an Olympic event on it. If the USA won bronze in it, you won a free soft drink, Silver a free french fries, and gold was a Big Mac. Unfortunately for Mickey D's, the USA's only real competition, the USSR, pulled out in protest of the Olympics being held in the U.S. As a result, the US won 174 medals, including 83 Gold. So yeah, they haven't tried that one again.

  • @DerangedVoices
    @DerangedVoices ปีที่แล้ว +1

    OMG I'm cracking up laughing at the Woody PC ad and the Ayds candy ad. 😂🤣

  • @IAmAndreArrington
    @IAmAndreArrington 3 ปีที่แล้ว +6

    I feel so bad for laughing as hard as I did at the ayds marketing fail. I did also note that it was before the actual disease, but just the way the commercials were...ridiculously hilarious. 😂😂😂🤦🏿‍♂️
    When it said weightloss, I was just like, “NOOOO!” 😂😂😂

  • @Chris_Travis_Scott_Joplin
    @Chris_Travis_Scott_Joplin 3 ปีที่แล้ว +14

    I’m in the middle of watching this. How in the hell can it possibly get worse than #13

    • @Stinkynutcocobut
      @Stinkynutcocobut 3 ปีที่แล้ว +3

      Number 3 with the 5 year old

    • @Anon-lu6ct
      @Anon-lu6ct 3 ปีที่แล้ว +1

      I still think #9 was the worst

    • @dan_konichiyawa
      @dan_konichiyawa 3 ปีที่แล้ว

      @@Stinkynutcocobut The was a computer malfunction instead of printing only 2 "349" in bottle caps it prints 800k and the rest is a bad history

  • @petermiller4953
    @petermiller4953 3 ปีที่แล้ว +10

    AYDS... I died laughing at that!

  • @danderson8431
    @danderson8431 3 ปีที่แล้ว +17

    While visiting Japan, I went to their Red Lobster All You Can Eat Crab Legs. They’re able to do the promotion over there, because less crab is consumed on average by their customers. Sadly, I acted like a typical American and pigged out. The looks I got from the waitstaff wasn’t very nice. But, it was one of my best meals ever.

    • @pantsenfuego9986
      @pantsenfuego9986 3 ปีที่แล้ว

      Who are the Japanese to judge. KFC at Christmas is a disaster.

    • @SaskatoonCherry
      @SaskatoonCherry 3 ปีที่แล้ว

      Lol, they probably still talk about the hungry gaijin who ate all their crab!

    • @SaskatoonCherry
      @SaskatoonCherry 3 ปีที่แล้ว +1

      @@pantsenfuego9986 I'm into it if it's delivered by a guy on a motorbike in a Santa suit!

  • @Jeff98177
    @Jeff98177 3 ปีที่แล้ว +2

    Coke - unable to learn from its mistakes, obviously - had a "MagiCan" promotion in 1990, where some cans of Coke had rolled-up dollar bills that would rise up from the opening when you opened it. But they filled the cans with water that was not safe to drink, to make them weigh as much as an actual can of Coke. They got nailed for false advertising since the cans claimed to have Coke inside. I had a friend who stocked vending machines, and he could instantly tell a prize can from a regular one because there was a weight difference. The promotion lasted just a few weeks.

    • @geraldmartin7703
      @geraldmartin7703 2 ปีที่แล้ว

      There was also a problem with kids who would work through cans on store shelves, popping open lids.

  • @SkyWidows
    @SkyWidows 3 ปีที่แล้ว +4

    My dad got an invitation to some product launch in the mail. On the cover it said, "Patrick, don't blame us if you're in another time zone." He had been dead about a year by then.

  • @xxunilizzyxxxxunilizzyxx5427
    @xxunilizzyxxxxunilizzyxx5427 3 ปีที่แล้ว +4

    "you'll notice that this scanner will-"
    "tap out...? err... yeah...?"
    *dies*

  • @shalafisama
    @shalafisama 2 ปีที่แล้ว +4

    The Fiat one is so targeted and personal that it's definitely the creepiest.

  • @circa81
    @circa81 3 ปีที่แล้ว +13

    I wish you guys included the quote by the coca cola CEO at the time of that fiasco. He said, in response to the allegation that the whole thing was a deliberate publicity stunt, that they are neither that smart, or that stupid.

  • @mattiusg
    @mattiusg 3 ปีที่แล้ว +47

    No Gillette? And their $8 Billion dollar mistake...?

    • @ThaBotmon
      @ThaBotmon 3 ปีที่แล้ว +4

      And that mistake was...?

    • @mattiusg
      @mattiusg 3 ปีที่แล้ว +12

      @@ThaBotmon trying to play a corporate angelic white knight, demeaning its core purchasing base, whilst hypocritically painting their products pink (to sell at increased markup) for women. Or you know... How to fail basic marketing 101.

    • @Keyser___Soze
      @Keyser___Soze 3 ปีที่แล้ว +3

      @@ThaBotmon that was kind of recent too. Do you not remember that?

    • @ThaBotmon
      @ThaBotmon 3 ปีที่แล้ว

      @@Keyser___Soze Not really, I'm Canadian

    • @tbolinger75
      @tbolinger75 3 ปีที่แล้ว +1

      Well, no, WatchMojo could never point out that unnecessary social justice backfired 😂

  • @BallydowseRambler
    @BallydowseRambler 3 ปีที่แล้ว +14

    My favorite was the aqua teen hunger force bomb threats. Where they had the bomb squad and everything cause of their advertisement.

  • @alexg3348
    @alexg3348 3 ปีที่แล้ว

    Great list. very funny!

  • @colbymarks7225
    @colbymarks7225 3 ปีที่แล้ว

    That holiday inn ad was awesome. Three thumbs up!

  • @jeffb.6642
    @jeffb.6642 3 ปีที่แล้ว +4

    the Hoover one was easily the most "WTF were they thinking" one - I mean how do you expect to make a profit with a campaign like that?

  • @colejohnston8367
    @colejohnston8367 3 ปีที่แล้ว +6

    Does anyone remember the Wendy’s Super Bowl commercial when they admitted to freezing they’re meat. They are still making up for it today saying that there meat is fresh never frozen.

  • @brianarbenz7206
    @brianarbenz7206 2 ปีที่แล้ว +2

    A 2009 Folger's coffee commercial was supposed to show a warm brother-sister bond, but it seemed over and over to be hinting that the siblings were having an incestuous affair. The ad has been parodied frequently. To this day, it is anybody's guess what the hell Folger's was thinking!

  • @OneRedRocket
    @OneRedRocket ปีที่แล้ว

    would Love to see a part 2 to this video

  • @johnmcnulty2705
    @johnmcnulty2705 3 ปีที่แล้ว +5

    O.K. here's the thing, I see alot of these type of lists and they all have New Coke as the worst decision made by a company. However leading up to this Pepsi had gained ground against Coke and was threatening to take over the #1 cola spot. Coke came up with the New Coke idea making it taste very similar to pepsi, knowing the public would be outraged and reject the change. This gave Coke the opportunity to bring back the old Coke as Coca-Cola Classic putting the idea that something that tasted like Pepsi is not as good as something that tastes like Coke.
    The result of this stunt is that the gap between Coke sales vs. Pepsi sales increased dramatically.

  • @ErikZarins
    @ErikZarins 3 ปีที่แล้ว +25

    How did you miss out adding “Krusty’s Komedy Klassic” during the talk about Krispy Kreme’s marketing fail

    • @earlchatterton9133
      @earlchatterton9133 3 ปีที่แล้ว +2

      That immediately came to mind for me too!

    • @Matt-vs4zz
      @Matt-vs4zz 3 ปีที่แล้ว +5

      "KKK!? Oh that's not good" *groans*
      My first thought too.

  • @randomthoughts9564
    @randomthoughts9564 ปีที่แล้ว +1

    I think with people often forget with the new Coke marketing plan was that it had been tested. People thought Pepsi tasted sweeter and so Coca-Cola did a taste test with their new formula. This was a campaign ran for a substantial amount of time to get enough data. People really enjoyed the taste. The failure came because people felt insulted that Coca-Cola would change something they were so familiar with

  • @akashmohan.
    @akashmohan. 3 ปีที่แล้ว

    This has to be the most hilarious top 20 list ever made by watch mojo ! And I was watching this in so it made awkward to explain things to my parents 😅😅

  • @victorparedes2319
    @victorparedes2319 3 ปีที่แล้ว +74

    Where's the gillette ad ? With the toxic masculinity?

    • @alexisz.4578
      @alexisz.4578 3 ปีที่แล้ว +22

      @TheRapper10000 then why are you here commenting if you view this channel with so much contempt?

    • @TheMoises1213
      @TheMoises1213 3 ปีที่แล้ว

      Wym?

    • @Craniometry
      @Craniometry 3 ปีที่แล้ว +2

      No balls

    • @betalianzofhillsidienz3714
      @betalianzofhillsidienz3714 3 ปีที่แล้ว +1

      Cos this is a sjw channel

    • @mat2000100
      @mat2000100 3 ปีที่แล้ว

      Only room for one woke ad.

  • @starrsmith3810
    @starrsmith3810 3 ปีที่แล้ว +7

    So THAT’S where that part in Stranger Things Season 3 came from lol

  • @camillekatrina
    @camillekatrina 3 ปีที่แล้ว +1

    The one that always cracked me up was the Metro PCS "period power" campaign. I notice that didn't last long.

  • @Trekmaster47
    @Trekmaster47 3 ปีที่แล้ว +1

    I remember the Segway hype fiasco. The inventor said it would "revolutionize transportation" but didn't tell us what it is. This led to out-of-control speculation revolving around faster-than-light propulsion or matter teleportation, and then we got a lousy motorized scooter. Also, I don't remember there being any so-called transportation revolution.

    • @Trekmaster47
      @Trekmaster47 3 ปีที่แล้ว

      I have even invented what I call the Segway Ratio of Marketing describing the inverse ratio of how uninteresting the product is to how much pre-reveal hype you'll have to generate in order to get people interested.

    • @geraldmartin7703
      @geraldmartin7703 2 ปีที่แล้ว

      The company owner (not the inventer) died when he rolled off a cliff in one, which didn't help sales.

  • @Lukelins1
    @Lukelins1 3 ปีที่แล้ว +16

    They should hire immature people like me. I will tell them what I really see.

  • @DarkYozora
    @DarkYozora 3 ปีที่แล้ว +7

    You forgot the "Shopee (Local Online Selling Website from Southeast Asia) scamming several fans of KPop group BLACKPINK" in the Philippines though...

  • @mattdouglas1050
    @mattdouglas1050 3 ปีที่แล้ว +2

    Some call New Coke the most successful marketing campaign of all time.
    Because even though everyone hated it, when the original was brought back, sales shot up resulting in a 20% gain for the year overall.

  • @Ranger09048
    @Ranger09048 2 ปีที่แล้ว

    Lol, that Holiday Inn ad would fit perfectly Today, 😂😂😂

  • @blackouttv4883
    @blackouttv4883 3 ปีที่แล้ว +5

    Really? Not even a mention of the Pepsi Points Harrier Jet mess up? I'm shocked. That's the biggest screw up in marketing right with Coke 2.

    • @RVAdada
      @RVAdada 11 หลายเดือนก่อน

      They actually had a documentary about the pepsi points thing on netflix

  • @tash726
    @tash726 3 ปีที่แล้ว +3

    When Trevor Noah made that joke about AIDS being like chocolate
    He wasn't joking 😭

  • @simmylouise
    @simmylouise 3 ปีที่แล้ว +2

    A few years ago there was an ad that was meant to encourage people to visit the Northern Territory in Australia. It was called 'See you in the NT'. However, it was stylized as C U in the NT. With the words 'in the' being really small. I think you can guess what it looked like.

    • @lynettejohnstone8366
      @lynettejohnstone8366 3 ปีที่แล้ว +1

      It might have been a terrible tourism campaign but someone made unofficial merchandise of it and I’ve seen it everywhere here in Australia so someone turned it into marketing gold

    • @simmylouise
      @simmylouise 3 ปีที่แล้ว +1

      @@lynettejohnstone8366 Absolutely, that person is smart. I have seen it a fair bit in Brisbane, I was of the opinion that a lot of people went to the NT. However, it is good to learn that you can buy it.

  • @johnarmenta2199
    @johnarmenta2199 3 ปีที่แล้ว

    At 16:35 - That Edsel Wagon??. . . . Yeah - That would be a keeper for nothing more than novelty's sake. I'd own it today if I could! I also LOVE the look of the push-button drive in the center of the steering wheel. The interior is just . . . "blingy"!! That's how they did it back then. Buuut. . . It WAS dangerous in the even of an accident. All this buttons and pointy parts really tore up the body on impact.

  • @mukeshsaxena5603
    @mukeshsaxena5603 3 ปีที่แล้ว +9

    Corona Beer might suffer same fate as Ayds.

    • @yudhabagaskara98
      @yudhabagaskara98 3 ปีที่แล้ว

      Mr. LongSword prompting the company to rename the brand within a few years

    • @christiancastro2442
      @christiancastro2442 3 ปีที่แล้ว

      Beer is immune

  • @yardman4567
    @yardman4567 3 ปีที่แล้ว +6

    Unintentional but the Red Bull lawsuit where the guy claimed it didn’t “give him wings” and sued them for a good amount of money and that’s why they had to change their wording to “wiiings” .. classic

  • @owenwildish331
    @owenwildish331 3 ปีที่แล้ว +1

    No. 2, Edsel... that car, if modified, could perhaps make a great retro-style Batmobile for a tv series (or something based on it perhaps)..?

  • @alexandercinca7093
    @alexandercinca7093 3 ปีที่แล้ว

    Love he formar of this vid!!! Is so nice to have Rebecca in the video and not only her voice ( beautiful as her voice is)

  • @codyatkins4294
    @codyatkins4294 3 ปีที่แล้ว +6

    I love seeing Rebecca's face. Love her voice 🤩

  • @1985tomak
    @1985tomak 3 ปีที่แล้ว +8

    As my real name being ‘Woody’, I approve this video 😀

  • @MegCazalet
    @MegCazalet 3 ปีที่แล้ว +2

    I think Coke would make mega bank if they re-released Coke II in the middle of this nostalgia craze for the era while we’re also at home stress eating and drinking.

    • @SparkzEnt
      @SparkzEnt 3 ปีที่แล้ว

      They did back in 2019, as an tie in to season 3 of Netflix's Stranger Things. New Coke was renamed to Coke II when the classic formula was reintroduced

  • @litodat233
    @litodat233 2 ปีที่แล้ว +2

    That holiday inn commercial was wild 😂 😂😂😂💯