Fair Trade: The First Step
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- เผยแพร่เมื่อ 4 ต.ค. 2024
- How is your clothing made? Our new short film investigates why choosing Fair Trade Certified clothing is an important first step toward changing the garment industry. Learn more about Patagonia's partnership with Fair Trade: www.patagonia.c...
Produced by Little Village Films
littlevillagefi...
Love Patagonia and its beliefs. The value you guys put on good products and people is amazing my favorite brand hands down. I want to work with you guys one day!
Brilliant! Way to go Patagonia. You really produce an outstanding product range. Please keep on pushing the boundaries.
Given that the vast majority of us have become accustomed to low-cost clothing alongside a diversity of styles, we're going to have to think beyond simply making expensive clothes more expensive via premiums.
Don't get me wrong; this is good work. The problem is that it caters to a niche crowd that is aware and can afford it.
If it is considered a start, great. How you reach us, the masses, now that we're used to "dirt-cheap" - *_that_* is the tricky bit.
Tricky, but not impossible. Consumer tastes and expectations are malleable. Selling a premium product is often a first step in creating more mass produced goods. No one would have thought millions of people would pay $1000 for a phone, yet iPhones abound :) Love the work. Keep up the change.
I just have to watch this for school work
@@idontevenknow791 If you think you 'just' have to watch this for school work, you're probably overlooking the reason(s) your teacher wanted you to watch it ;-)
Don't be afraid to give the content some thought. And don't be afraid to ask questions if something is unclear/not obvious, either - ask your friends/classmates what they thought, for example. I'm sure your teacher would love to be asked a question, as well (if they're a good teacher, lol) !
@@C345OFR ok thx! And yes I did ask questions when I needed to lol
@@idontevenknow791 That's good to hear :-) Wishing you all the best in your studies!
Such an important video.
Thanks Patagonia for creating and sharing.
I took a Fashion class and I learned all about sustainability in the fashion industry because of this company! Thank you so much!
What you're doing is fantastic and setting a great example for the manufacturing industries. You mentioned that 30% of your collection is fair trade. I'm wondering what the production looks like on the remaining 70%?
agreed, that is raising a question mark...
It’s the first part of the colonial montage
Truly inspirational.
In regards to the higher cost factor, instead of people buying so many cheap 'short life span clothes,' they could just save up and buy fewer more essential things that are fitting in all definitions of that word.
If just more people would think like you 😔
Can't help but admire and respect Patagonia ,hats off !!
Fantastic! Really gives me faith in your company and I willingly pay the fair trade premium as I'm sure would just about all other Patagonia consumers. My question then is, why only 30 and not 100% of products?
Simply beautiful. This approach goes very far.
Patagonia is an amazing company! We stan!
You guys awesome...!!! I'm really really love patagonia...❤️❤️👍👏
Love the final statement. Thank you for making this film.
This says it all -- i will be sharing it in my film class where we look at social and enviro issues. Thanks! So well done and powerful and going to local Patagonia today for winter jacket.
Great job, guys. Amazing video.
Why only 30 percent Patagonia? That’s not even half. Why not 100 percent? I applaud you for what you have done and you are better than lots of other companies but you can also do better.
Thank you Patagonia
Thanks our teacher ask us to watch this video for homework,
Patagonia is a great company.
Thank you for a great educational videos like this
What an excellent company to work for!
An amazing brand, i love this 😍
Omg the heartwarming part at 12:54 ❤️
I buy used and refurbished Patagonia clothes from the local market in my city, im from mexico, i currently have more than 20 different pieces. For me it´s imposible to buy a new one becouse the high prices but i like to support this kind of business any way.
This sort of thing is the best marketing Patagonia could ever do.
Excellent business model - and always seeking improvement.
Wow. This is an eyeopener! I Love what you are doing and the awareness you are bringing. Thanks! :-)
Thank you, Patagonia!
Fantastic short documentary. I want to precise that I admire Patagonia, and believe they are one of the best examples of good practice on the market. But also, I would like to raise a hard question: is producing garments in Bangladesh and Vietnam for the American or European market isn't unethical after all? If you really want to take the initiative 100% honestly, wouldn't be better to produce locally for the market you are in, so that the garment workers are able to work in America or Europe where people consume Patagonia products. Products made in the Bangladesh and Vietnam region, would them only be sold in their respective region, probably with a different price since the cost would be different. Not only it would be better for local economies, but also better for the environment since you reduce the carbon footprint by cutting the export transportation. I don't know if this is realistic, and I am genuinely open on the topic without any judgment.
My thoughts exactly. I actually read in an article that Patagonia produces locally in California. Then I got interested in their products but read "made in Bangladesh". I searched further and found this video. So they are not a fast fashion brand who produces in "bad" factories. They care for the workers, which is good. But the big question is the question you asked. Why not producing locally?
@@ApricusInaros because production costs would raise product price and nobody would buy clothes anymore except a small and wealthy part of their actual consumers
Inspiring
Outstanding corporate responsibility 🙌🏽
Is it possible that there is a transcript available for this video anywhere? I love it and will be using it for a class lesson. Want to make sure that I can offer it to students in text format as well.
Wow ! After being informed I’m switching over. I feel terrible about this! We must only spread love and think about all the people we effect. ❤️
That was an amazing video, it was very powerful.
Fantastic !! Patagonia rules !
You're telling us that 70% of your products are in fact produced unethically. There's no excuse for exploiting humans for cheap labor.
I love patagonia
8:00- what about the other 70% of your products? What do those factories look like?
Change takes time. You sound like one who would bitch about a gold covered chocolate bar.
Robert Palmer ya it's a good start, all I'm saying is they make it seem like they're doing g a better job the. They actually are
No they don't, they clearly made no effort to conceal that only 30% of their product line is currently like that.
Sustainability means you have many people doing things imperfectly. Rather that few peope doing them perfectly.
Hauntingly beautiful
@8:55 I see that the sweaters are individually packaged in plastic. What's that about?
like Patagonia
Hope Pride and Dignity .
Great video Patagonia. I am primarily a supporter of entirely free market economies. However, the conditions of the labor force in the majority of the world is deplorable at best. At the same time; something that is undeniable is that businesses are like water. Therefor, they will always seek the path of least resistance and maximum efficiency. As such, I would like to see some compromise from political entities. An audit if you will. one that would look at what regulations actually protect consumers, the labor force, and businesses. Additionally; we-the citizens of democratic countries need to decide on a legislative level what path we would rather see our enterprises' funds take: straight towards consumers and the labor force; or through a bureaucratic filter that is ineffective, easy to abuse, and lacking in any form of feasible transparency. Until this happens, us being aware of where the products that we buy come from; and supporting companies who care is the best that we can do
If you are pro free market, then thinking we need to take a legislative path would be counter to a free market. We can all vote with our wallets. That is what works. It is working within the GMO-free community as we speak. More and more stores are carrying GMO-free and organic because of movements and public awareness. Our government has fought against this very awareness.
Bottom line is that if you rely on legislation and government, you are in for more corruption. Legislation equals government control, equals corruption.
Start a movement, write articles, start a website and TH-cam channel. These are things that work within the free market. Not more government.
Sail Before Sunset I think you misunderstood what I meant in terms of using legislature. What I'm essentially saying is that we need to remove a lot of the taxation and regulation that doesn't actually help consumers OR factory workers (so it's sort of removing legislature. I believe that this is really the only way to have a widespread improvement on the fair trade side of things. In my humble opinion, a large enough percentage of mass consumers are not going to buy into free trade on a large scale for the simple reason that the price for free trade goods is just to high to be sellable to anyone of a lower income bracket. My point of view is of course only one of many; What I have seen though, is that the consumers who really take the time to think about sustainability are mainly the upper middle class. The mass population (at least as I have observed it) of lower middle class people don't buy products from brands like Patagonia on a large scale . They often shop for cheap mass produced clothing manufactured by cheap labor because that's what they can afford. To reach a larger percentage of the consumer market; and therefore create more demand for a well compensated labor force, the product brought to market must come in at a lower price point. Minimizing regulation (only the kind that doesn't really keep workers safe) and taxes is a great way to bring the price of the goods down. Companies will see that free trade is a huge selling point; and that by lowering the price of goods. There would be a mass adoption of free trade. Most people (with exceptions) want to help out; but wont if it means that they themselves will suffer because of it.
W😍W very good film
👏👏👏👏 grandes!
Become a BCorp! Change business forever...
Thanks for the encouragement, John. We've been a certified B Corp since December 2011. www.bcorporation.net/community/patagonia-inc
I know...it was more directed to others.
Full Cost Accounting for the life of a Patagonia tshirt.
Mr. Chouinard give us this report.
you're great
nice!
Who got the answers to the economics work?
Genial!!!!
I wonder what one of their puffy jackets would cost if they had to manufacture the textiles and do all the assembly here in the US under union wages?
They would not because they outsource everything
I love you eaven more
Cosa volete rappresentare?? il fatto che questo breve documentario mostri delle condizioni di lavoro migliori per degli operai del bangladesh vuol giustificare i prezzi che applicate ai prodotti? Aiutatemi a capire per favore perchè così mi sembra molto fuorviante, considerando il salario medio degli operai che avete fatto vedere dovreste abbassare i prezzi almeno alla metà di quello che sono.
I love you eaven more 1000000💋 from SERBIA
قربون دردهای دلت (علئ) انشاالله درست مبشه
what is the name of the man in the blue button up shirt?
What’s good boys it’s lumulli
👏👏👏👏👏
So is fair trade better for the environment and populations? It seems the argument here is free trade allows big corps to exploit populations, resources, allows and does not do much for the local economy of whatever nation. Fair trade seems to (at lest the way this video portrays it) not do that. I'm for fair trade - but it is strange to think that this is pretty much what our entire election in the US is boiling down to; regardless what you think of either candidate.
who else got this link on an online lesson for textiles
BURGESSSSSSSSSS
Same tho
@@katieflowers1027 chill out
@@burgesswhiffen3130 no thank you!!!
@@katieflowers1027 shush
2 billion people live on 2$ a day... but that 2$ is enough to feed their family and pay rent because of the exchange rate
OMG.....
the Gold standard i rest my case
70% women workers and 22% men, who are the remaining 8%?
It was 78% women
children
Capitalism :((((. Love Patagonia though
poor people struggling overseas is not our problem, sorry
if we didnt use them, they would have no work at all and be worse off
we cant fix the worlds problems, our focus should be local
The fast fashion brands put out new collections every 2 weeks! A vast amount of garments, which are produced in Bangladesh, land in landfills, because of overproduction. This propells the pollution of the environment ( e.g. plastic in water) which has an effect GLOBALLY. So it is also YOUR problem! Read up on fast fashion and it's devastating effects! Educate yourself!!
Still will never be the same standards that patagonia employees in the usa will get. Patagonia a bunch of over hyped hypocrites
As a Patagonia employee, I can tell you we are treated more than fairly.
scheiss video
I rather have a lil Chinese kid making my clothes so I don’t have to pay the ridiculous high prices lol