Google Ads Phone Call Conversion Tracking Tutorial: Calls from Ads, Phone Clicks, & Call Duration
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- เผยแพร่เมื่อ 29 มิ.ย. 2024
- In this step-by-step video guide, we dive deep into three different ways to set up Google Ads phone call conversion tracking using Tag Manager and discuss the pros and cons of each.
Key Topics Covered:
00:00 - Intro
00:24 - Setting up Phone Call Ad Asset Conversions
03:53 - Setting up Phone Click Conversions
09:47 - Setting up Phone Number Dynamic Swap (Based on call duration)
14:34 - How to choose which type of tracking to use
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Thanks, this is a clear and detailed version of this topic.
Thank you!
This video is golden! Thank you very much, I have been struggling unable to know why those phone call clicks are visible in the debugger, in GA4 but not in G Ads. This clears up the whole thing. Great job man!🙏
You're welcome! Happy it helped :)
This is great! Thank you for sharing.
Glad you enjoyed it!
it was an amazing lesson. thank you
Thank you!
Hi,
I don't understand the dynamic swap method. If you have only one phone number, there's really no need to swap.
Can you please give a little more details for the usage?
Thanks and great video :)
Hi, the reason you would want to use the dynamic swap, is to track phone call conversions based on phone call duration. The Swap method allows google to know how long the phone call was, and allows you to track conversions only for calls that are above a set amount of seconds that you set (ex. 30 or 60 seconds).
This is a more reliable form of tracking than a phone click tracking, because it is not guaranteed that a person who clicked the number completed a call.
Hey Man, for the phone number clicks - it looks like you setup Tag Manager already with all the events - do you have the steps of how to setup the container - if it was a new setup?
Superb bro
Thank you!
Thank you
You're welcome! 😊
Can you track more than one phone number on a webpage with a call tracking tag for built for each in GTM? How can I test to ensure each tag is firing properly when different a number is clicked on? Thanks!
How to track a woocommerce purchase conversion in Google Ads that is only came from Google and not directed or other service?
Hey there, I have been wondering, for the dynamic swap, if I have other buttons that have the tel link embed to them, if google doesn't find the actual phone number on the button, it will not track the conversion?
It will only do the swap for the exact phone number that the tracking was set up for, and not other numbers. It will also only swap for Google ads traffic and not all traffic
How do I track calls for Google Ads?
I have designed a landing page for my clients using WordPress and Elementor. It has two buttons basically 1 - "Schedule your free consultation" and 2 - "The phone number itself".
I want to track how many calls I generate for my client through the landing page.
I know how to set up conversion tracking through Google ads and the "install the tag yourself" option. But my concern is, will it really track if a visitor clicks on either of those buttons?
Or do I have to add some coding or something to the buttons as well to be able to properly track the calls?
I followed a youtube channel's tutorial on Google Tag manager and now I am even more confused.
Hi,
I would recommend setting up tracking via the Dynamic swap method which can be found at this part of the video 09:47
But as I understand correctly, the unswap conversion tracking is dedicated to the Mobile website, and the swap version is for the Descop website. Could you clarify it?
Hey there! It will swap for both the mobile and desktop site
That is why setting up phone number click tracking is redundant if you use the swap method
@@ppcmarketingtoolbox , But swap phone number is only available via "Call to a phone number on your website" conversion and "Google Ads Calls from website convention" tag. Only in this case, we can add our website number, which should be swapped. As for Call to a phone number on your Mobile website" conversion, we don't have such an option. And if I got it correctly, we need to track the mobile call button that can appear only on mobile devices.
does tag manager is a must ? can we just track them within google ads via the code they gave us?
You can add the code to your website instead if you prefer. The benefit of tag manager is that you can organize your tags all in one place, and not need to edit your website code each time you make changes to your conversion tracking. All changes can be done within Tag Manager and do not need a web developer.
Hi, what if it is not a link. Can we still use the tel: option
Hi! If it is not a tel: link, you can instead use the Click Text Trigger instead of Click URL Trigger. Then you will set your Click Text condition to equal the phone number.