Soul Made: O.M.E.A. Handmade Badges
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- เผยแพร่เมื่อ 15 มี.ค. 2021
- If a car is only a collection of smaller bits serving specific purposes, the badges it wears have the job of placing all those bits in context. When we look at a specific car we might remember its achievements in sport or design, but when we look at the symbol of the marque our minds are freed to wander further out. Timelines distend to their bookends, legacies come into focus, and we are sucked down into the deep wells of lore capped by the prancing horse of Ferrari, the cross and serpent of Alfa Romeo, Lamborghini’s raging bull.
O.M.E.A. understands this significance and has been devoted to the art of badge design and production since its operations began in the late 19th century. Active since 1887 but pared down to just a small dedicated group of artisans now, they have since relocated from their Milanese factory to a smaller building outside the city center. Such is the reality of preserving tradition.
The work performed under the O.M.E.A. name has remained unchanged despite shifts in the industry toward plastic and automation-these materials and processes reduce cost and ramp production numbers, but there’s art lost in taking this shortcut.
O.M.E.A. is a place where skilled hands are still more valuable than fast computers, where cloisonné reigns supreme over cheap polymer blends. Here enamels and metals continue to provide the same color and the luster as they did on the hood of a new 250 SWB. Little piles of powder are carefully arranged and then fired at extreme temperature to fill the spaces in the badge that will be finished by hand, creating another pretty remnant of a time when craftsmanship was more important than honing the supply chain.
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Some of those drawings need to be put in the care of a museum!
Agreed. Preserved in dry nitrogen.
Respect to all craftsman out there. Hopefully your craft will not die out.
Nice to see this type of videos from Petrolicious, would love to see more of these.
Bravo Italy! 👏🏻 The country where we can still find things that’s original made by hand!
Its all in the details, created with passion by true artisans.
Thank you for this interesting, very soulful Video. It´s a pleasure to watch. A typical italian Story, full of passion
Italians have a style like no other. From cars, kitchens, furniture, clothing and more, whatever they touch is almost always exceptional and brilliant. Bravo!
Its easy to put a sticker but its harder to put something like this
1954 Lancia Aurelia B24 Spider sold for $1,815,000 seven years ago, so hopefully enough in the budget to authentically refresh the badge and keep these artisans doing what they love.
Just googled that car and damn what a howler it looks like an Italian Edsel.
A real craftsman still full of passion for his work.
Lol didnt notice there were no subs in the video for half of it.
I guess my italian is getting better...
Adoro queste storie di manifattura artigianale...
Very nice to see old school craftsman handiwork & the craftsmanship in their end product. Regardless of the retail price, it is worth acquiring. I don’t own an Italian vehicle; however, I would purchase a badge to go with one of my dream Alfa. Thank you for producing this beautiful reminder of “soul made”.✌🏼
Un gran abrazo a los maestros artesanos Italianos...los mejores del mundo siempre. Argentina los admira.
Un grande abbraccio ai maestri artigiani italiani ... sempre i migliori al mondo. L'Argentina li ammira. Chau
Pura emozione, orgoglio Italiano, e' bellissimo vedere Artigiani di questo calibro fare queste lavorazioni. Complimenti per quello che fate.
YES finally! I've been looking forward to see this one. Such an awesome story, company and filming. Thank you!
The plastic badges used on Alfa Romeo cars of the sixties and early seventies with the ALFA ROMEO MILANO script were either made by BOMISA or BELLU. Beautifully made but slightly fragile because of where they were placed, and would easily crack allowing water to ingress causing discoloration and fading. These badges in this video are true works of art
Alfa Romeo Milano... Good ended memories
Beautiful craftsmanship. Modern mass produced Alfa badges last about two years now before fading and falling apart. Such a shame manufacturers opt for cheapness over quality. It is their own brand they are advertising after all.
when you realize that language barrier doesn't exit because you can feel and understand the heart.
Beautiful film work and story, loved thus
Who would love to have all those badges in your personal collection. Wow fantastic
Artists and craftsmanship Alive and well in Italy... well done to you sir😊😊💙👍✌
Un patrimonio immenso e irripetibile : bravi, bravi, bravissimi tutti questi grandi artisti-artigiani !!! Spero che si tramandi tutta questa conoscenza alle nuove generazioni
Impressive and most passion work to art Italian badges.. Bless those hands..
Todo un artesano!!
Beautiful work. Hope this skills and knowledge will continue for a long long time.
Fantastic!!! Bravissimi!
Magnificent!
Wow, a old dedicated work
Made in Italy
Faberge for cars. Beautiful.
Dream workshop. There you go.
Amazing Italy ❤
Awesome to see old traditions in practice.
Arte Italiana!!!
magnifico
Magnifique
There's something about the Alfa badge, I can't put my finger on it. I know the history is legend, god Ferrari got his start there, stole Columbo from them to design the V12. To hold one in metal is special, sadly mine went with the Alfeta I owned, still have the 4 leaf Ricambi replacements that I bought.
Had to watch it twice (subs On/Off), absolutely beautiful
Fine trinkets for cars and motorists
Legends 🙏🏼, it's the birthplace of Ferrari's crest after all...
Craftsmanship...
And now lamborghini put plastic emblems to their cars and sell it for $800 for front hood replacement emblem 🤦♂️
that's why i have 2006 toyota prius
That's what the computer said to do!!! NOT the Italian artistic expression of perfection???
How much are these badges & where can I find more info on them?
Do Ferrari & Lamborghini actually put these handmade badges on their cars?
Do you guys think this is where my Ebay BMW roundels came from?
zaGGGAaaatooooo, pinninFFFFARRRiiiiNNA, I love how Italians pronounce the names!!!!
🙂😄😃
That’s how it’s pronounced 😅
No subtitles? Who cares. Craftsmanship is its own language. Great vid.
…l’artiginato Italiano 🇮🇹❤️
I own a few of their Ferrari key rings.
Can I buy these? Just the badge.
It's a shame that Porsche is using decals as emblems on the hoods for their recent 911s.
What kind of accent has Emilio Candiani? He Sounds very different from other speakers.
He has not such a strong accent, but anyway coming from Lombardia (Milan area) with a slight flavour of southern Lombardia, closer to Emilia.
Mybe because he have "french" Rs in his prononciation, sounds very differently i agrre
@@garagecedric yes it's just the R
Laminate the original Ferrari logo drawing Grandpa Sir.
Great vid would have love to know what they were saying 🤙
this video has English captions. you need to turn captions on.
You don't need a literal translation.
Just enjoy it as a work of art.
No audio on this one?
There is sound reset your device or check its output
@@mikemayers9353 advertising working fine. Oh well... TH-cam did this same thing to Hoonigan. I used to buy their merchandise, to now over a year not watching a single thing. Everything is silent.
@@alecfleming373 Audio is probably blocked in your country due to copyright issues
@@Ded111 I live in California. My channel loses subs and view numbers also. Trolls? Idk, just gotta deal with it.
Things made with passion and soul are slowly dissapearing, as are the jobs and machines, due to industrial automation. Shame
Italy: How about putting some effort into corrosion protection, rather than badges? I don't have a car to put the fucking badge on! It's melted away!
Hey, that's an old story that ended almost 30 years ago!!
Now it's vulgate
W il Made il Italy , purtroppo una realtà scomparsa
I prodotti china di 💩 in confronto fanno ridere
when Cars had REAL BADGES showing the pride .... and not stupid looking cheap Plastic bits jist stuck on. Also Names of cars have changed so much. WTF do some Names mean? NOTHING.
sick of Italian content, show something more