How this car could have made TATA INDIA's Biggest car Maker! NANO 2.0
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- เผยแพร่เมื่อ 21 ก.ย. 2024
- We have all heard about and saw that one great car from TATA which is called NANO, and most of us are also aware of the fact how ambitious the project was for Ratan TATA,
But do you know why such an ambitious project failed?
in this video, we will try to answer this very question and will deep dive
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Nano, sierra, hexa, sumo, Tigor these were the cars which were really underrated.
@@lonesomeleopard934 I agree. Hexa's sound is just amazing and also safari storme (especially varicor) were real SUVs.
@@lonesomeleopard934 S-Presso can also climb on snowy roads because its the "REAL SUV".
Tigor is still being produced isn't it
@@tsundere.senpai yes it is still produced, but
selling in decent numbers which indicate towards the discontinuation of car in future.
Truly it is underrated, cause it offers descent amount of boot space, good ground clearance according to condition of indian roads and still have better road presence than dzire.
@@lonesomeleopard934 Hexa was really an fantastic car with fantastic engine, driving dynamics , space etc.
Sumo and hexa were those kind of cars, where it indicates driver to be alert when you rev the engine,because there were hardly any turbo lag specially in sumo.
I felt very bad from my heart for nano, it was a very much ambitious project by Tata , we can't imagine how it have turned our four wheeler market, if it was a successful project, We would have become 2 biggest car market in the world. Respect for Tata ❤
Every Chapri driving a nano on the road. Can't imagine the congestion and accidents it would cause. Need to promote public transport instead of cheap cars
@@Sand_1995 very true
@@Sand_1995 that's the harsh truth😂.
But nano is a good car for our market but public transport is must.
Nano isn't really a reliable car. Motorcycles at that same price are much more reliable even if not able to carry many people at once
Main problem is tata never gave importance to its passenger vehicle business. They always treated it as a side business until very recent they were pretty unenthusiast as if they don't want to run it. That's why they remained unfocused which reflect in their cars.
My family's first car was an Indica v2 diesel and it had so many problems that my father still hates Tata brand.
@@MethLord as7th tata car ownership in my family i can say their old cars were shit newer ones like our safari is very nice though there are some drawbacks but it is still very nice vehicle
@@heresomewhere7600 strome is pretty nice my neighbors owns that
Ya indigo reliability issues of indigo ecs and LS were never ending
I own a 2013 model nano. Its been 10 years and it still goes strong. Very minor issues or no issues most of the times. Perfect for a country like India. But recommended only within city due to safety reasons. Though it is capable of going anywhere. Space is unbelievable for a car this size. Turning radius is a life saver actually. Love this car!! Hope this comes in elecetric form with all the safety intact. And yes, its sheet metal need to thicker!
Same case was with Indica!
Tata dealerships were so busy selling it to cab operators, it had become a symbol of taxi in india. Although it was a fantastic, powerful and comfortable family hatchback; hardly any families bought it.
have driven a tata nano for 8 years now without much of a problem... it's a good car for people like me who just need to go from point a to b
Who?
Tata nano is really a legendary car. There are some nano car in Bangladesh. We have experienced this car for more than 5 years.The car is not as unreliable as people think. The car is really loocative & obviously a value for money car.Really we want tata nano back❤️.
I bought Tata Nano Genx XTA model in 2016 and till date it has never let me down , after the initial hiccups tata really improved Nano , Only if they had continued it improving like adding atleast front airbags, all around disc brakes etc then it would had certainly remained in market at least for city use.
Are wah ALL AROUND DISC BRAKES chaheye Schumacher bhai sahab ko 🤣🤣🤣
heated ventilated seats bhi mang lo
Slick tires bhi lelo Pirelli se
@@kumarsk21 yeh tho mast wala roast tha 😂
@@nadeem722 😂
In 2008 we (people of India) were not able to understand the difference between Cheap and Affordable.
But now we (people of India) really need Tata Nano EV because Evs for Middle class people are still Expensive..
what about Tata Tiago EV. On road price is about 10 Lakhs
@@VidTDM_XD6 lakh mein EV chahiye
@@saurabh6747 second hand lele....kuki 6lakh m new toh aane se Rahi aur aa gyi toh range ky hgi 100km
@@siddharthrawat8145 that range will be enough for daily usage..
@@VidTDM_XD still expensive for middle class people (daily usage)
Tata should bring back Nano without so much of cost cutting. Also they should launch the old safari with "Safari Classic" badge.
Yes I also want the
Mahindra scorpio , bolero , xuv
As the design on fortuner based
Tata safari , as based on defender
poor idea as today most of the indian car buyers buy their 1st car above 6-7 lakh rupees even cheap alto & kwid sales r dropping so safari classic idea is good but nano idea is flop
I really want nano to come back in market. We have a first batch nano and it never gave us a iota of problem. It runs smooth and AC works good. And I live in hottest place of karnataka. No heating issues either. Bad marketing killed it. Hope our indian markets understand power of positive propaganda.
It takes alot to diverge and go on a road less travelled. Ratan sir tried solving a big problem that lies with poor and developing nations. He did his best knowledge never goes in vain hope this experiance inspires future tata ventures. A noble deed always pays off
tata nano stilll holds a place in my heart
if i had a chance to buy a new nano right now i would have bought it without any hasitaiton at all ❤
Nano should make a come back anyhow.
It was beyond its time. Imagine nano ev with 5star rating.
The nano design can never be 5 star at an affordable price due to its shape
@@PawarG69 that's y, it needs to be relaunched with a better design from scratch. Tata should have learnt something from the earlier fiasco.
@@PlasticSquare Haan 1lakh main to nahi milne wali. Tiago starts from 6L on road. 3-4L k segment main bhi bana sakti hai targetting 3-4 stars in safety
@@PlasticSquare bike with proper riding gear and helmet jyada safe hai nano jaisi car se IN NORMAL CONDITIONS (i.e not in rain)
@@PlasticSquare general comment 🙂 suggestion 😑
Tata should launch Nano PIXEL concept car they showed a decade ago, i think it's a perfect City car where roads and parking are congested.
Bro please make a video on the topic 'Evolution Of Automobile Industry', i mean a video about the person who built first car, who got an idea to run vehicles through motor engines and the problems they face and revolutions which came in this Industry.
Love From Earth ❤❤❤
amazing Video .
nano is not just a car it's an emotion .
Sir, love your on-point videos, sir. Always love to see them. Respect sir😃😃😃😃
I saw a red colored one on road yesterday... Probably years after😅. And surprisingly quite well maintained. But nostalgia apart, it was basically a four wheeler auto rickshaw
Still it is safer than a two wheeler. It was launched to compete with two wheeler.
@@Mojo.Jojo. but 2 wheeler has more use as it can go in narrow lanes, overtake in heavy traffic, park in small area & milege
@@GoFlyFeetOnGround bhai family leke baarish mai idhar udhar jane ke liye perfect hai
Yep. This video forgot nanos forgettable exhaust note. Probably the biggest reason for its failure - it reminded people of autos
@@Mojo.Jojo. failed miserably
Nano has been my family car for the last 12 years and it still goes strong.
After using other cars we realised how good Nano is in terms of space, mileage, AC cooling and ease of driving.
I don't understand why people keep on saying that it failed because of bad marketing. IT FAILED BECAUSE OF BAD ENGINEERING. you covered it in this video but it has been put as one of the many reasons.
Nano failed because:
1. Bad engineering
2. Mindless cost cutting. Cost cutting requires innovation not only replacing parts with bad quality products.
3. Not enough focus on innovation.
Rest everything are just excuses.
Two legend from tata - Sierra and hexa ❤❤
Land Rover Defender also
The Nano had a few issues but they could have easily been worked out. The Nano is the ideal car for city driving. And also on mountain roads. I've had two Nano cars and the worst that I can say about them is
1. The A pillar gives a blind spot on twisting turning roads.
2. The early model didn't have a temp gauge. Tha later ones all do.
3. The bonnet/engine cover could be a bit more easy to open. You need to twirl six wing bolts, one or two of which inevitably get lost
4. When the car gets older the fuel pump motor installed inside the fuel tank starts getting whimsical.
Most of these problems can be solved and if Tata were to restart production of the Nano I will definitely trade in the old one and buy the latest. BTW I also have a Gypsy and Tiago, but the Nano is my vehicle of choice for going to town.
I agree with all your comments except the A Pillar one. I have seen similar issues with high end cars too. E. G. Honda City (Dolphin model). I drive a Mercedes ML350 and Honda Accord V6 here in Canada, but overtime I am in India and drive the nano, I say WOW. Perfect Point A to Point B car and more.
In my experience, the nano was bad mouthed by people who did not even own a car.
3:24 KARMA BRO SPOTTED ❤
Vo sab toh thik h but ratan ji ki inspiration nd motivation was to provide middle class people a car fr safety❤#respect
Tata Nano is marvelous Car. Very intelligently made & arranged. If you will sit in GenX variant you will feel more comfortable compared to WagonR or Auto. We have travelled almost 700 kms in single day in nano with family. If 3 passengers at back still you dont feel squeezed, like other cars like aulto & wagonR
Super underrated channel
biturbo you deserve million ❤️
Bhai nano ke naam bahut world records hai or kuch nano bahut reliable abhi bhi dikh jaati hai pahad pe ya off roading karta hua😂😂😂😂😂
When I saw your thumbnail, I thought it was an old video. Then I saw 15 hours ago.
bAD MaRkETInG BRo!
I am still using tata nano 2010 CX model. Believe or not still getting 23+ average with AC. Very low maintenance, good space car. The problem we failed to understand the purpose of basic car. This is very good car for city commute. Very helpful for city traffic. I wish tata sir relaunch this gem.
Owning a nano since 2013. Never did it once breakdown. Gives a mileage of 23+ easily even with rough driving.
Nano ko agar 5 lakh ke price me as EV le aate hai with improved looks, kaafi scope hai.
I can proudly say that I am the owner of not just one but two Tata Nanos. A 2012 Tata Nano special edition and a 2017 Tata Nano genx xta. And both of them are still going super strong with zero major issues and now iam contemplating on getting another Tata Nano genx for my wife.
Imagine being so rich, that you'll rather have a splendor parked outside your home, travel on it with your family of 4, than own your pride and get a car that's comparative safer, more feature rich than your two-wheeler, which tbh you didn't buy out of passion but rather your own economic misery.
But none of it is surprising when we take the context of Indian society.
Proud owner of tata nano
2015 emax xm cng..... driven 1.3 lakh kilometres
Would have bought a nano if available today.
I own the TATA nano LX which was launched in 2010 and the TATA GenX Nano (AMT) in 2015. I think the car is worth the price. All the things that the host mentioned were also lacking in the base versions of Maruti 800 at that time (Passenger side mirror was optional, No Air bags, Air Conditioner was optional etc.). But it had more space - headroom, 3 could seat comfortably in the rear because of higher seating.
I live in Canada now and the SMARTfor Two (by Mercedes) I see here also has 3 lugs and the width of the front tires is lesser than the rear.
Though not officially called as RECALL, TATA did replace and retro fit a couple of parts to mitigate the heating/fire hazard issues. They would also call me every quarter to get feedback.
According to me, the biggest reason of it's failure was its long wait time due to it's plant being shutdown in Singur, West Bengal.
It took them 14 months to setup a new plant in Sanand, Gujarat. While they continued manufacturing nano in Indica plant, it was not enough. There were not enough nano on the roads in the next two years to take care of all the misconceptions about the car.
Almost 2-3 years from purchase, I would meet people at Fuel stations on highways asking me if I modified the car. They would not believe that I overtook them on the standard engine. They thought top speed was 60 km/h while in reality it was 105 km/h.
They would also ask me if I got my car towed if there was a ghat in between my journey ---- hearing such questions after 3 years was ridiculous. I will never sell my nano - though not driven for the past 2 years in India.
the only reason of nano discontinuation is reliable issue. Lot of reliable issue. If it comes again with new platform, it will be a massive hit. I am sure.
it will never be a hit. Zero safety rating car. People get emotional on the internet. But in real life, one will think twice before buying such a car
@@p.k.5332 I said, on new platform.
@@PankajSharma-gz9gb even with new platform it won't make much of a difference.
@@p.k.5332 All new platforms now totally changed tata motors makeover
@@PankajSharma-gz9gb Nothing has changed. They still have same old issues.
Having nano from 2012 , around 40,000km driven in Himachal, drove it in mountains, engine wise no problem till now , it can go anywhere without any problem, even in bad roads in mountains. But one big problem i am facing with is it's brakes . Brakes are just rubbish. Have to get it adjusted after 4-5 months. Another then brakes everything is fine. Got the best value for my money. Gonna use it for more for 7-8 years as my secondary car❤
Absolutely love the content and the unintentional humour too. "Binary Number" and "Chalta firta tandoor"
Need a comeback tata nano. With facelift & EV version. & 5 star safety rating
Lekin Indians Don't Deserve Ratan Tata
India don't need you as well
Idk why but no one talks about the point in which most of the people compare today's prices of scooter to the initial 1lakh rupees price of nano 😂😂😂
Tata nano was the greatest car in the world we indians dont deserve such a gem, proud to be tata
In old days people buy maruti 800, alto as 1st car, nowadays people's 1st car is compact SUV's. I think now priority changed.
1:48 :-(
I just want to say that " WE BELIEVE IN SIR RATAN TATA , HE IS IN BILLION OF INDIANS HEART " ❤️
I have recently bought a tata nano, it is a good car, i have just bought it as time pass, local errands car, but it is good
I fully agree with Mr Ratan Tata that the marketing strategy is mainly responsible for the failure of NANO, however there are few more reasons the customers expressed to me personally.
1 People did not understand the specifications of NANO
2 Absence of Disc Brakes on Front Wheels
3 Two Cylinder Layout
4 Clutch Pedal , Brake Pedal & Accelerator Pedals are very near to each other
5 Three Wheelbolt layout
6 Pressed steel wheel rim with very bad design
I have been using Nano for the last 7 years with a lot of satisfaction with a clearer understanding of limitations of Nano.
I have travelled in Nano from Pune to Nagpur almost nonstop with AC ON & without making the engine off.
Aurangabad to Nagpur trips in peak summer were also trouble free, of course it is nicely maintained in all respects
Nano agar omni ki bodytype mee launch hoti too great success hoti
I still have this car......and I have been driving it since 2012....... Also I have taken this to Rishikesh, Mathura, Amritsar and no heating issue has occurred till now (touch wood). My wife and mother-in-law doesn't like it due to status issue they have. But, practically I know how good it is in traffic and much safer than a bike. I also on Kiger.
Make a video on SUMO GRANDE :( many people don't know about it's existence.
Abhi bhi pre booking basis deliver karega toh, this car might gona do magic
Nano की कहानी - stepwise
1) hype created by tata ✔️
2) 2,00,000 pre bookings.✔️
3) negative publicity by global competition ❌
4) Mamta Banarjee protests ( I personally talked locals , who were working in Gurugram , told me
" we wanted it to continue, were given joining letters by tata even before the factory was set up ;
protesters were outsiders " ) ❌
5) more negative publicity " no seat belts" ❌
6) seat belts ✔️, safer than Maruti ✔️
7) negative publicity
" Cheap".❌
8) people realised
" itne me to second hand Maruti mil jaayegi - vo badi car hai , cheap ka tag bhi nahi lagega "❌
9) accidents - due to rear engine - there was much less protection in a front collision , just like Maruti Omni .
bad reputation started ❌
10) fires & many times more negative publicity about fires by the global competition ❌
11) production closed.
Need a ev nano that will explode the market ❤
6:29 Even iske wheels me jo 4 nut n bolt ki jagah 3 hoti thi. With larger area.
can u make a video on the indian trucking industry and why they're not as good as european or american trucks .... ??
Tata is working on it by introducing adas based features but it will take time...
In forgein countries ADAS level 2 is compulsary.
The thing is that in india, a common trucker is treated with a very negative point of view..
Whereas in western countries, truckers aren't treated like that..
By the way Good question
1st that is india not the other nation
2 western culture showcase
A luxury , moderness
3 indian is so conservative market
Anything can survive or dead
4 indian buyer's
Just like america is so huge country and the trucks carry camper van facilities = campers truck
India is deferent dhaba every were
America based have only way side amenities just like indian expressways have
America have long route parcels
Europe have only common facilities just like sleeping and small pantry
But copy paste of America
And few topins of india
India new trucks are perform as well just like having in Europe standards
Sir Nano can still be revived as two seater car with improving safety features and powerful engine, as in urban settings its still a useful car with such dimensions
It was a very nice project started by Ratanji but due to some reasons,it got failed but Ratan sir concern about the humanity will be unforgettable.
Overall video accha tha but nano me aag lagne bala Jo issue usme conflict hai aapne Kai point isme add nahi kiye Jo ki bahut jaruri hain
1. Fire case sirf starting me kuch cars me aaye the Jo ki total 5 to 6 car hi hai
2. Tata ne fire case study ke liye ek foreign agency ko hire Kiya tha for root cause analysis jisme main unhone ka tha ki car me kuch bhi Aisa nahi jisse aag lage
3. Aag ki fake news viral karne me Indian 2 wheeler industry or Marti ne news agency ko hire Kiya tha. Kyuki sabse jada loss unka hi ro Raha tha
4. Most important Aaj bhi 10 se 12 saal purani nano roads pr chal rahi hain without any problem and fire case.
Nano ko flop karna Indian automobile industry ki Sochi samjhi sajis thi
All of those who criticise nano have never driven one.
I was a proud owner of nano and never faced any issues.
The size, even though smaller than 800 from outside, was considerably larger in inside. Its high ground clearance made it easy for people to move in and out.
All those fires were mostly due to after sales modifications such as ac installations etc.
It was rugged enough to travel more than 35k kms in a span of 3 years.
I truley wish it makes a comeback.
तब गाड़ी से औकात देखी जाती थी...
आज काफी हद तक "जरूरत" देखी जाती है। 😊😊
By the way, Nano तो चीनी माल कॉमेट से भी ज्यादा cute है। 😊🇮🇳
In addition One more reason of Nano failure is that firstly Tata put up Nano plant in West Bengal where they struggled with state govt and locals due to which they never gained much production and also lost much of their investment And then finally moved to Gujarat.
Final nail in the coffin of my state.
Bhai make video on why brands are not relaunch the old names
Like tata are discontinued there old names and also merged , sub merged with it and same ass in all brands
And why they can't do r&d on it to live they more
Tata is a brand that every indian love
Excellent research and analysis as always bro. Keep it up 💯😊
Tata Harrier is still catching fire.
Punch and Nexon too
It's not marketing.. it's about the Indian mindset about cheapness, showoff but not about the purpose or objective of the product..
Hi brother I am from kerala.. I watch all your videos😍
Sometimes I don't understand Hindi.
So please try to add subtitles in every videos..
All the best.. ❤️
❤❤❤Bhai apko hasna ho to haso par ek second hand tata nano kharid kar use modified karna mera ek dream hai😊
One of the biggest reasons behind the failure of Tata Nano is Mamata Banerjee. Rattan Tata chose Bengal to give employment to a poorly developed state, but Mamata for her politics ruined his plant Singur. This led to a very delayed launch most people including my Dad moved over after the car was delayed. And finally when they did deliver, due to inflation and various losses it was barely a 1 lakh car.
Music industry bolke karma ka clip lagaya maza agay ❤
Problem is in India people attach class status with the cars they own, that's the reason when jio cam for free or cheap price everyone accepted it on the other hand when tata gave nano for cheap price people called it poor man's car etc..
Request you to please don't use as a click bait to get the views, Ratan Tata Sir imagination and views hardly anyone can match♥️
looks like you are tata fan, relating a cheap car with nation. nation car was maruti 800 which made dream come true for lakhs of people. even now when I see it looks so practical.
My view on Nanos' failure is its attire and name, firstly it looks a bit odd lika an auto, minimal looks like a car, and the name itself resembles it is a smallest and cheapest among all. a middle class man need a good car in low price for their family, but they never want to showcase themselves in a cheapest among all car. Secondly the car is strictly for local use, not intended and reliable to use it for highway or some long rides atleast occasionally people want to go with their families. What i think is Tata hasn't properly understood the segment..
Let TATA release once again this NANO XTA -- I am sure it will be run away success -- Let the NANO be sold only through DIGITAL mode and not through deleadership -- keep the price below Rs 2.5 lakhs payment through Credit car -- It will sell like hot cake
It was never supposed to be a car it was a solution for families on two wheelers
They say- You learn more from failure than from success. In hindsight, the pricing itself was the problem. You simply cannot build a car for just ₹1 lakh. The company simply bit more than it could chew when it announced the price & stuck to it even though everyone knew it wasn't possible (unless it was ok for the company to have negative margins). Instead they could've tried to build a more valuable car priced in the range of the lowest priced car in the country at that time (say Maruti 800 or Alto). That could've given them some breathing space to come up with a strategy about cost cuttings in the product avoiding too many compromises in quality & reliability.
Mazza aa gaya bhai 😀
बिंदास बोल 🎉
You really deserve millions of millions subscribers 🎉
People keep mocking maruti suzuki but it is the only company in India that is still making some small cars which can be afforded by first time buyer.
Rest of the companies are only catering to middle class buyers.
They should make it upto 2.5 lakhs.....and should change the look of car....
Only then it can change the perspective of consumers
nano is love....❣❣
Even till now the employees of tata moters thought they are doing a govt job. That is why the fit finish is still a big challenge for tata.
Punch, Harrier and Sierra EV should be the next in line instead of going for Nano EV. Punch EV should be priced on line with Tiago EV and sold as crossover SUV
Main problem factory ki ayi thi Bengal ki didi ki wajah se
The research that you do 🙌🏼
i had a nano toy car when i was 12years old . that toy made me like the design of tata nano
If neno electric is available in the market now .. I will surely buy.
Nano should be a pure hybrid car with .5 l engine. Power should not be a problem if it is a pure hybrid. The price should be around 2-3 lakhs.
Rather then the round look it should look like a proper car. Comes with 2 seat,4 seat variation.
I had Nano. It is much safer than Maruti Suzuki garbage cars in current market...
Don’t worry. Tata ne humesha apna loha manwaya hai.
Thoda wait karo , iss gaadi se bhi tata ek din proud feel karwayegi
If and only if Tata motors significantly improves is service centre attitude, only then they can become a market leader.
I own a Punch as my first car and I really wouldn't buy a tata car when I upgrade even though Punch is an amazing car.
He rises above all, who accepts his mistakes.. 🙏
Plant shift.. Uski wajah se target sales complete nahi hui. I would have bought it today if existed.
Nano was a gr8 thought by sir ratan tata
exactly if it was in europe , people would have gone crazy
the Indian mindset....
Mere friends ki tata nano me beech road me aag lag gyi thi. He was lucky he got out quickly.
Nano was India's first "kei car", but media really messed it up 🤦🏻♀️
What about Singur, West Bengal episode?
Safari storme toh honi chaiye relaunch 😢