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- เผยแพร่เมื่อ 28 พ.ค. 2024
- Instagram is reshaping museums. What does that mean for art?
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There’s a new kind of art installation popping up in cities across the world. It isn’t designed to showcase classical paintings, or to house impressive historical artifacts - it’s designed to be photographed for Instagram. These might not feel like real museums, but they’re a reflection of a real change happening in the museum world right now.
Museums - both new pop-ups and traditional institutions - are capitalizing on smartphone culture by creating spaces whose main appeal is being a backdrop for a great selfie. As more kinds of retail experiences move online, spaces like this - where digital reproducibility through social media is an active part of the design - are only going to get more common.
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Ah, so a giant ad. Cool. Just what humanity needs, more subliminal marketing.
Could it be that the ones with said 'Art' worth X is afraid that it is not going to be what they paid for it? Differences change the world
Because you disabled comments on the judge Kavanaugh video I thought I'd respond here. Vox you are aware that there is another group of people who deny everything. That is people who are actually innocent. Also if there is no evidence and not even a single witness are we really supposed to ruin a mans life and take away his job and livelihood?
I think it’s ur video on Cavanaugh (don’t care if spelled wrong) is bullshit. I understand that u took a sarcastic approach to the issue but most of what u made out to seem bad like stating the claims come at a sketchy time, usually many years after it happened and write when the person is running an election, is very true. You also used tucker Carlson as one of ur examples and he is not a good source considering he mostly lies about everything right wing. The reason why people move on is because they realize that it is stupid to care about something that happened 30 years ago. You don’t see Steven Tyler getting arrested for all the drugs he admitted to doing back in the 70’s
@YeeterBoi420 i wanted to ask to but scared they will do sumthing like sum how give me a strike
I don't see anything wrong with people taking pictures, however I do have a problem if what goes inside their heads when they enter a museum is concerning how many likes they can get on social media rather than genuinely appreciating the work or critically think about the holistic meaning behind these art pieces. People should go to museums to get a better understanding of art and to appreciate the work surrounding it instead of doing it for instant gratification on social media or bragging rights.
I dunno, i think you should just not care what others do.
@@SxEMETALBLADE we also don't want to know why you are so bitter toward someone else comment 😑
amalia nurlatifah ..that didn’t sound bitter.
Thank you. Museums are there for history, not for photos. I understand that people want photos, but I just don't think that making a museum to be aesthetically pleasing should be a solution. I think that it should be way more interactive and teach us about things here and there through the interaction.
@@inthediamondsky finally someone uses the word 'aesthetic' correctly instead of just 'aesthetic', like "my outfit is aesthetic" instead of "my outfit is aesthetically pleasing".
It seems like a great concept at first but I hate the fact that some of them literally rip off yayoi kusama. Also, I feel like visitors don't really appreciate art, they just want to take nice photos. It must be disturbing to go to the art gallery only to see people looking at their phones all the time. Pretty sad if you ask me.
You say it as if yayoi kusama was a great original artist
First Last Yeah photos are art, that’s why it killed realism paintings
I agree but at least they accept that it's aestheticly pleasing. It's better then nothing
the photos are part of the art tho. like taking photos is how we savor a moment and the act of taking a photo is art in its self.
Bro it's just 5 mirrors with some lights
*THIS* is peak capitalism.
Funny thing is I bet that most of the people who go in these places constantly rant about why capitalism is bad
Okay? Cool?
@@brown9671 ^doesnt like capitalism
UltraAar I never said that
@@brown9671 I said that
I don‘t think these popup museums contain art if half of the rooms are stolen from other artists
Art is stealing other people’s art.
@@brown9671 Copyright law would like to have a word with you
stalemittens you use paint brushes, your copying Meng Tian. Wow everyone after him is not making art because they used a paint brush. Bruh
Brown You are drastically missing OPs point. These aren’t just “using the same median”, they are literally copying the concept and execution.
@Kawsar Mohammed Shirazul Sorry i am not a native english speaker :D But thanks!
They are not art museums.
They are amusement parks.
Know the difference.
a joyride for the ego
Also, but mainly an amusement park.
Remember the house of mirrors at your local funfairs? Same thing.
It is not museums, but Instagram Carnivals.
That's actually a great comparison! It makes me think of Banksy's Dismaland. But considering that amusement parks are trying to make you feel something or use your imagination, why wouldn't their contents count as art? It's like, does an ice cream parlor count as a restaurant?
@@pendlera2959 Technically, Art Museums are not made for "Distraction" or "Entertainment", but for presenting thoughtful, controversial, and interesting art pieces. They are meant to put the person in a state of reflexion over many aspects of life, not to "have fun".
On the other hand, amusement parks are distracting and fun. They have minimal artistic merit, but doesn't make someone "think" about many concepts in our society.
Also, for the ice cream parlor, we could consider it Restaurant, as it sells food mainly.
You don't eat ice cream for nourishment; you eat it for fun. Yet you still say it's a restaurant because of what is sold (food), not the ultimate purpose of the food that is sold.
I disagree that art is meant for reflection. Even though I'm an artist, I actually find it difficult to decipher the meaning of many narrative artworks. I just see a crowded scene or a bunch of people in a field. Other people can read so much into those works, and I'm like, what are they talking about? But when I see something that just looking at it makes me happy, even if it's just some abstract shapes, I can gush over it and the same people are like, what are *you* talking about?
I like to look for the beauty and wonder in ordinary, overlooked things. To admire the color shift in a dog's toenail, or notice how just by looking at it through a puddle of water asphalt becomes beautiful. I want to share those moments with the world. Just the noticing is enough. I am not even close to a professional level, but if I ever get into a gallery, I won't be hoping my viewers are thinking great thoughts about the meaning of life and suffering and the universe. I just want them to see the same beauty I do and be happier for it. I don't want them to think, "ah, this piece is about how we miss the details in our lives and the artist wants to remind us to enjoy the little things." No, I want them to put them in a playful mood, so when they leave they're on the hunt for beauty in their own lives. If you decipher the message, but don't have fun, I failed. If you have fun, but don't consciously think about it, then I've succeeded. Having fun be its goal doesn't make my work any lesser as art.
I spend a lot of time at the Louvre because I study there. And everytime, I see lots and lots of people, walking around, experiencing the whole thing through their screen and not actually with their eyes. There was this one girl that walked down the Great Gallery, full of Italian Renaissance masterpieces (I am talking Raphael, Da Vinci, Botticelli, Mantegna and many more) not looking, even once, at any of them, and finally stopping...in front of a mirror, to take a selfie. I do feel like these people come because they only want to recreate the same pictures they saw on Instagram. If you actually go to the lesser known parts of the Louvre (and by that, I just mean places that are not around Mona Lisa, the Samothrace and the Venus of Milo), people seem to genuinely care about the art they just paid 15 euros to see.
to be fair, when I visited the louvre last summer, I enjoyed it and felt present while still taking pictures of the things around me that I enjoyed and didn't trust my memory to keep. I might have taken a selfie in one of the mirrors, and quite a lot of the beautiful statues, but now I can look at that and remember how it felt and who I was with, no matter how much time passes
Not all of us care about the "art" lolxx
@@vanessawoyome well it's an art museum, sooooo just don't go
marika m So it was YOU!
i did this when i was 10. there was a fair in town with pop up museums representing each country in the world and each person had a passport, so whenever you went to a country museum, you'd get a passport stamp. i was so obsessed with getting stamps, id just run through the gallery til i got to the end and asked the attendant for a stamp. i was then told by my mother, no! go back and actually appreciate the exhibition.
You can’t change how people view art. Those people that are just there to use the art as a cool background for their photos wouldn’t have gone to the museum anyway. But for the people that want to see the art but also want to take pictures of it, it is a way to show how you perceive that piece of art and document it. So when you see the pic you can remember better what you felt in that setting
I often take pictures of things I have seen, but the thing is, it is presented as two options, either immerse or photograph. The two aren't mutually exclusive. If a piece speaks to me I can sit and watch it for a while, and still take a picture.
This is true for me as a fashion photographer and art director. I'm always wondering around NGV which is the largest art museum in Melbourne and also some small galleries in Melbourne to finding inspiration for my works. And I could literally spend 3 whole days straight going to the same museum to understand every piece I found interested in. And most of the time, I'll bring my camera or my phone to document it and store it in my phone along with the description to take sometimes when I'm at home, doing some research to truly understand the meaning of the arts behind.
I think these would be okay if they didn’t blatantly copy ideas :(
Well what can be done about it? Sue them? They'll probably have enough money to pay the best lawyers out there.
People are just so shallow that they don't appreciate art unless it revolves around them, yikes.
You're joking right? Art is meant to revolve around the viewer in any format. It is meant to revolve around you and your reactions to it
@@connor-bj6ku it's really not. Art not meant to cater towards a viewer's experience. An artist simply shares their vision, thought, or idea and it is to be interpreted however the world wishes, but artists are not your visual servants.
Let others enjoy art their own way. :/
Not only revolves around then but benefits them. Views and likes. Self gratification
@@jonathanhaley9967 Exactly
Also known as the place where apple shoots their iPhone ads
Samsung too lol
😂😂😂
merickful You haven’t seen the last of us iPhone users!
On the one hand, it's great to see installation art and immersive exhibitions being celebrated by the public, we should always allow space for art to be practiced in multiple ways. On the other, seeing visitors treat these spaces as little more than backdrops or props for social media rather than actually experiencing and appreciating them in the present is sad. I'm also annoyed at how unoriginal some of these spaces are! As a millennial and native New Yorker, the sudden rise of these "museum of x food" places has been kind of a bizarre trend to witness.
And then to see that many of them have ostensibly copied and profited greatly from concepts derived from established artists like Yayoi Kusama is especially upsetting. Like damn, the traditional art world is also extremely shady in their business dealings but at least museums also try to do public programming and open their collections to education and research. These Instagram "museums" are making $40, $50 a head for what? Building corporate sponsorships and more marketing so people can saturate their feeds with the same content?
You are woke af and i love it
Yes, I live near a immersive museum and it has a storyline and everything and lighting is a thing in it, there are black and white rooms with black and white lights like old movies
Don’t mind other people’s intentions. If they want to spend $40 to get a perfect instagram picture, so be it. If you want to spend $40 to be submersed in art, then you do you. I only mind people taking pictures when it may cause damage to the beauty. For example, flash cameras on old oil paintings. But ultimately, the money we spend still goes towards the museum and the artists, so whether you get the full immersive experience or not, you’re still supporting artists.
Fair enough
You are supporting a certain kind of artists - namely artists who make this kind of installation artworks. There are many kinds of artists and not everyone can or has the resources to create this kind of spectacle art. Thus, the market exclude a big amount of artists. There are insiders and then there are outsiders.
exactly
It's really sad we're getting to the point people care more about impressing others than enjoying the moment ourselves.
Humans have always been this way. IG just makes it more blatant.
Anything for the likes! Me me me!
Have you ever heard of dinner parties lol
I definitely feel guilty at times. On one hand I wanna preserve the moment and really do take the time to enjoy the art BUT sometime that narcissism can creep in too lol. I’m learning to just compromise by taking one picture and then putting my phone away, soak in the art, enjoy the moment, and then upload at the end of day.
Yes that is quite true
I don't mean to be pretentious, but I agree with the statement that social media take the fun away of art. I love going to art galleries and museum, and although rare, I still find those people who took away their phone while enjoying the artworks. For me, when going to art galleries and museum whole-heartedly, you can certainly feel revived when you walk out of the galleries door.
Anindhita Soekowati Eh, depends on the context.
You're coming with the precondition that people used to enjoy art galleries before smartphones. In the 2000s, most people had a digital camera or whatever if they could get one into the gallery. The people these kind of art installations are attracting are people who wouldn't have come to art museums. It isn't replacing the older audience, it's just adding a new, larger audience, and I think it's depressing that people are finding faults in that.
@@xylo5750 But with a digital camera you're only taking pictures. Taking pictures with your smartphone you will be checking whatsapp or twitter just seconds after taking a picture and be distracted by the possibility of doing something else right now, when you could just look at the art.
@@xylo5750 i agree with your point. but back then people took photos at an installation as a memorabilia, something to remember by, a piece of your "oh, i remember this". but the difference between then and now is, people took these photos as a piece to gain likes on their social media. something to post on instagram, to 'decorate their pages', as a piece to mantain their image that the built themselves on their instagram.
Ok, this doesn't have anything to do with agreeing or disagreeing, but I love your diction in the first sentence. The word "pretentious" really got me hooked.
3:42 ... Ouch
Yikes
I have no hope in humanity.
😬
She must be thinking it pretty cool to say that but cool shell doesn't mean it have a soul inside
Generation Lost
Artist: This piece represents the living struggle between knowledge and happiness.
Instagirls: HoNesTLy i'M jUSt HErE tO takE PicTurEs
At least she's honest
If she had fun doing it, who cares
@@nicolaspiazza9939 with a statement like that she means that what the artist tries to express through the artwork is irrelevant to her. She implies that she just wants to look good on her pics for likes. Sure ahe is having her fun, but she really is not there to appreciate the art.
@@nicolaspiazza9939 yes i can make that worse, the murder enjoyed killing rob ,with your idea i can say
We shouldn't care
Alternatively, the instagirls are inspired by the artist to make their own art (their own px).
People make *selfies = free advertising* for any business that makes spaces for good selfies.
What a time to be alive :-)
Visual word of mouth.
Yo dawg, I heard you like advertisements
People have been buying logoed clothing for years. this is just an iteration. Businesses have always used tactics to make people *want* to share their good experiences. There is nothing more powerful than social pressure, wether it's fear of missing out, or pressure to appear *cool* to your friends (can you say "iPhone"). People will do anything if it boosts their apparent social value. And advertisers know this, and take advantage.
I am unconvinced that our attention spans are too short. I think we have the opportunity to consume so much quality media we have learned to prioritize more quickly, rather than looking at works of lesser quality
Pendlera like the whole hobby lobby fake flower photography challange
Warhol would be proud and disgusted at the same time.
yesssss omg
Accurate AF lol. Yayoi Kusama though was during his time so I think he would be more happy than disgusted. I wish he had lived to see social media be a thing because it does prove the "15 minutes of Fame" quote he's known for.
He would only be disgusted if he didn't think of it 1st
+Tufarock quite true, the narcissistic bastard... he did deserve the attention though, hahahaha.
Warhol has a museum in Pittsburgh, PA they've been doing this for years...
A lot of installation art is very immersive but also extremely difficult to capture with photography. Would have loved to how they fit into this particular discussion.
Right? Ive veen in one of yayoi kusamas infinity rooms. It didnt translate well in pictures. I felt like i was standing still in air and one wrong move, I'll fall.
i read "instagram traps" and thought something a lot different
same
me
this is an elaborate form of clickbait
Juicehead, why are you out here looking for traps?
*exposed*
djkoala5, why are you here looking for traps? We all in the same boat brotha
@@JuiceHead3 A man of philosophic testimonies, I respect that, love the great content btw keep it up.
JuiceHead it's called hentai and it's also art
Its like we're are living in a black mirror episode...
Does art imitates reality or...
Black mirror. Like when you lock your phone and see your mirrored self on the screen?
@@b1mubf96 and you scream in horror
@@unwarranteddumbassery9263 or let out a disappointed sigh...
Are we really? So people take pictures with a piece of art and it's the end of the world.
I actually like the ideas of these.
And if done right, the pictures taken could have some meaning.
Hoenstly I think its the people the make it shallow, not the exhibit.
Yeah the photos are cool and can be interesting, unless the only thing you have in your mind while taking them are likes
The whole point of art is to be expressive and representative, of an artist, his world and his time. People who are dismissive of modern social-platform driven art are snobbish and missing the whole point; you don't have to like it, but it represents a time, a culture, a collective social mindset, it's all a societal mirror regardless of how synethic, disgenious, surface-level or pretentious it may seem, that will be characteristic definitive of the time, the people and their culture for those in the future looking back. Criticize the times, not the art.
no lol
@@cardboardpackage okay, why?
You make an extremely valid point, I didn't think of it this way.
how about I criticize both?
On the one hand it majorly bums me out to see people thinking of art museums as a way to show off and generate fomo in other people. It's such a waste of the art. But I guess if they weren't gonna be there in the first place, at least they're supporting those places with their money.
gravityvertigo13579 or maybe having a photo of yourself that you think you look cute in is nice in itself
This is true! I don't want anyone to feel bad for that if it makes them happy. I guess I just mean that, as someone who thinks museums are really special and unique, some people are SO CLOSE to appreciating them for what makes them awesome, and instead looking at them through phones. Most people are probably doing both, but not the people in the video. That just makes me sad.
Mitchell Kuga wrote an article similar to this in April called "How Corporations Harness - and Hijack - the Idea of the Museum" Its super good and y'all should definitely read it
great article
Bingo! I couldn’t remember the name of that and I was searching the comment section for someone who would mention it! Thank you thank you thank you!
“..so that’s what makes it Instagramable.” It’s mostly hipsters coming in and “appreciating” modern art just to put it on Instagram or Snapchat.
Cadence Wonderful most of modern art is 🤮
@@olbiomoiros im not defending it but whos afraid of red yellow or blue is something i appreciate
The effort is there but it only can be appreciated once you try to see it deeply
watching this video during covid19 and almost had a heart attack when i saw the communal ball pit haha
It's like when I'm on a vacation I can get annoyed just with myself when I'm taking pictures.
I feel that I've lost part of that experience due to looking through my camera and not with my own eyes.
But don't you look at stuff with your eyes too?
BaronZ somebody gets it!
I get that feeling
Idk I feel like it's a nice way to capture memories that way you can look back and remember what you were feeling when you see the picture
PabloThePabo Whoa... hey, I wasn't ordering anyone how to act. I was just sharing my personal impression for people to consider if they were like-minded or not.
If you or anyone wants to (in my oppinion!) ruin their personal experience by letting an electronic device take all their attention away from a wonderful moment in their life, then go ahead.
Still the impression remains from this video that some art isn't meant to be watched through a lens besides the one in your orbital cavity. All I'm saying is that I get the reason why...
While there's a time and place for traditional art museums with white walls and picture frames, they can feel isolating and dull sometimes, and I think there should be other ways to view art. I think there's an upside and downside to these type of "instagrammable" pop-up shows. Personally, I love it when art museums are interactive and immersive. There aren't too many places in everyday life where you can experience dream-like rooms, infinite mirrors, or color-coordinated ball pits. And the reason so many people go is because it's a fun and new experience. Also, as a photographer, these type of art museums feel like Willy Wonka's Chocolate Factory for artists and photographers. And if these type of museums get people engaged and interested in art/photography, then why not have them?
However, I also see the concern with these type of museums. It can feel just as isolating and dull to enter a crowded room where everyone has a camera to their face and no one's really appreciating the art. Or when people only go to these type of museums purely for instagram clout instead of enjoying the exhibits. I think the best way to try and alleviate these problems is to have, like they said in the video, certain areas with limited camera access or limit the number of people who can be in the museum at once to make it a more intimate experience with the viewer.
Also, another reason why these type of pop-up art shows are so popular is because the viewer ultimately gets something out of it- there's an exchange. They get a picture or video which will then boost their social media presence. In contrast, traditional art isn't really an exchange- the art isn't necessarily there to please anyone, it's there to be art. So I definitely understand how people are afraid these type of pop-up shows will make art overall more consumerist instead of art just to be art.
Sarah Nicole But do you really feel these people are becoming more interested in the ‘art’? Or just a good time and some followers? And if their just there to take pics, wouldn’t that mean the ‘appreciation’ of ‘art’ is coming to an end? How can there be an upside to this for anyone that truly into ‘art’?
I would like this if cellphones weren't allowed. It's different to have a camera. To appreciate and play with color and composition. Idk.
I dunno. I guess it kind of delves into the questions of what constitutes "art"-- which is already a wormhole of answers. While I do see some possible concerns with these type of museums, I don't think they're inherently bad. Also, even if people are solely going to these museums just to have a good time and to get a good picture for Instagram, does that make it any lesser art? People may not be interacting with the art in traditional ways like staring at a picture frame for 5 minutes. But what if the point isn't to "appreciate" the art in traditional ways. Maybe entering an art museum like a photo shoot is an artistic experience in and of itself. Maybe it's just a different experience than what we're typically used to. The only problem is if these type of museums become the predominant way of experiencing art due to museums potentially feeling the pressure to boost sales and increase attendance.
@@sarahnicole461 the thing is, "experiencing art" is not about staring at a canvas, or a sculpture, it's about thinking, and feeling, a lot of people don't know how to do it because they don't get the language, museums should care about that. Art is about emotion, it must resonate with the spectator. Is not about playing, is about introspection through a piece, is about reading a message in its most essential form. It's about beauty, pain, sadness, politics, etc.
Sarah Nicole i more or less agree with what hoodedlady says and i also recognize that i have a more traditional understanding of art and art appreciation. a certain degree of familiarity with the history and philosophy of art allows for a greater appreciation of works. this comes off as pretentious because it honestly is. IN MY OPINION, engaging in and understanding artistic discourse is more valuable and culturally enriching than posturing for sns. i personally see very little good coming out of decreased attention span and superficial aesthetic sense that seem to be the result of sns.
I feel like most of these people aren't there to appreciate the art but just show their "friends" they were there and show them "how much they enjoyed it" rather than really enjoy it.
Great perspective. I was so excited to visit my first “Instagram museum” - then we arrived and it was rushed, crowded and all about the selfies. Yes, they are super fun to go to, but you can’t go to them with the same expectations as a traditional museum. Great video explaining both sides.
Def trendy... gonna set up an IG trap in my basement. Please don’t call the 👮♀️
Yes hello 911? I report kidnapping with the name of Moses Emmet
you should have thanked me i didnt call always thank the bus driver kids
My cousin trapped out of his basement too, but now he’s in jail
"It's art! Art! I'm not a human trafficker, this is art! Watch Vox, you'll understand!"
I'll set an IG traps in jail as well for a narcisstic drug dealers....
"There's a warehouse in Brooklyn...."
OK let me wear my oversized flannel shirt and grab my artisanal bagel and soy latte first
David Rallison 😂😂, too many snowflakes in our society now, let's see if they will be able to cope with an apocalypse 😂😂
Niceme.me
Allama Sadi Honestly, hipsters will probably deal with the apocalypse really well. They’ll be experienced in making furniture and other household items out of recyclables. They’ll be the carpenters of the post-apocalyptic world.
@@allamasadi7970 literally every new generation or trend is seen as soft and full of special snowflakes by others. It's been like that forever, it's not more and more.
This is a video about museums, why did you have to make this political?
In summary, people don't care about what the art looks like - they care about what they look like standing in front of the art.
Yup
It's all for the likes and follows 😞
Am I the only one who thinks is is great? It’s beautiful, and it also breaks the barrier of art to mainstream media. It gives another artists a chance. The “Instagram” part also spreads this to other people and gives these artists more business.
The experience is why I started taking less photos on vacations do when hanging out with friends. I've found that I am happier than when I was taking a picture of everything I was doing
I have almost no photos with my best friends. We make fun of this thing.
When we hang out, we just forget about everything else...
See, I used to be like that, especially when I was younger. Looking back on it, some of the places I went with friends were awesome but I only remember bits and pieces. This past year I went to NYC for a few days and took a couple photos, but didn't make them my main focus. I tried to get one or two per area, if I thought something was cool. Plus, my friends and I posed and asked others to get pictures of us together so that I could put them online. In hindsight I think it was a great idea. I can look back and remember exactly the things I did.
TL;DR: Enjoy youselves but don't be afraid to get a picture of something you enjoyed and don't be afraid to get a group photo, because one day you may want to show someone else or at least remember more clearly what you experienced
@@paulolange3462 Man, I have almost no photos of my best friends from school or uni. It is something I regret deeply. Years and years of great experiences that exist only as fleeting memories that grow more hazy by the year. Take photos and back them up, you'll be glad you did.
The reason I take so many photos of the places I go to and such is because I'll never be able to experience it again and the photos periodically remind me of the experiences. If I had money to travel and experience everything, I would experience everything by itself.
Paulo Lange yes, i agree with it, but i easily forget the moment if i donot take a photo 😭😭😭. Who will take the photo unless me. Wht should i do
Monetizing narcissism
Dude that's consumerism 101, been that way since the 1920's
It may have been that way since the 20s but it's more palpable nowadays. Since it offers a more quick and easier gratification, thanks to social media.
Why not.. Let these idiots keep consuming this stuff. The real key is being the one providing them with the means of getting their surface-level validation and making bank $$$$
cause people like to create an interesting picture? thats what photography is all and has always been about.
That's pretty much instagram
By far my favorite Vox video (ever!) probably because I love art, and the details explained here are just brilliant. My inner questions regarding the connection of art and instagram were answered.
This video was literally so amazing. I’ve been to the Kusama rooms and seen her art, but also been to some of the interactive ones. Great job Vox love this series already!
It’s interactive.. I like it for that reason. Museums are normally “do not touch” and just observe with one sense. I love these multi sensory art pieces
Dan oz lol you act as if I don’t know that?
@Dan oz if the people going enjoy the experience, who cares whether it is a fad or not? People want to be immersed art, the interactivity helps them do that, even if the actual art on display is mediocre it is the perception of it that matters
It depends. I love traditional art (oils, sculpture, etc) but sometimes find places like the Tate modern in London needing interaction? I just think some modern art needs to be multisensory, while Waterlillies is best experienced from 6 feet away and a foot away in succession.
+Dan oz immersive is the key, you don't have to touch the art to interact with them. I've went to Kusama's exhibition last month, and all of the exhibits are forbidden to touch. but we still can immerse and enjoy the art, despite the long queues just to take a picture with limited time amount (usually even less than 30 seconds) given on certain exhibits.
I don't see what's so 'interactive" about people going to these 'museums" just to take a selfie. Just a bunch of narcissists who want to seem 'sophisticated and artsie" whilst not appreciating the art. They don't care about the art rather the social status of these places. I find it hard to believe one can appreciate art when their concern is focusing the art around themselves, you cannot take in art when you make it revolve around you.
3:33
Yes , really - we double-checked our math.
that's a lot of percent
quick maffs
FINALLY, SOMEONE IS OFFICIALLY TALKING ABOUT THIS.
As an artist, I get so jazzed about these new art shows! It’s so wonderful that people who never went to art shows are going! It makes art so much less pretentious. It’s about time change is coming! Art should be for everyone, and we don’t have to lose the past, but I love how street art, public art, installation art and interactive art are changing the game!
@Out Of Context it's basically a theme park
As an architect I feel like you missed my profession entirely. We have been making pavilions and the like since we have been around. And photography has always been the point.
That is why most of the people here have seen the Barcelona Pavilion.
Yesssss!!! I was also waiting for that in the vid!🙌
It's the same for me, i feel my profession in the toilet. What we can do? As contemporary artist i feel myself confused, do you have any idea? Really, i don't know what to do to change the things
Arquitects aren't a minority in Vox eyes l:v
I love architecture and really enjoy capturing it (Too bad Germany is one of the countries that frequently sacrifices style for lower cost....)
"My profession makes ballpits."
We need musem of musems
Then once have enough of those, we’ll need a museum of museums of museums :P
And then a museum of museum museum museums
and then museum of museums of museums of museums of museums.
museumception
the museum of meta
That means you go twice once for the pics and again for the experience
The interactive museums looks fun. I think that is a big draw too, not just the photo taking but the ability to have fun like a kid again.
When I read “Instagram Traps” this is NOT what I had in mind :|
yeah same
Brotha I feel ya
they knew EXACTLY what they were doing. Very clever wordplay that disguises the clickbait.
Still trying to spot the tuck under.
What did you have in mind? Lol serious question, not sure what people mean when they say "IG traps"
Honestly, I'm only here just to take pictures
@Shocker Germ 3:40
That chick really pissed me off, what has the world come to? Many people have no interest in enjoying real life experiences anymore, they just care about enhancing their digital presence, and are willing go to great lengths solely to make their social media pages look good.
Look up from your phones for a minute and enjoy life why don't you?
Good idea, let's take a screenshot and photoshop our faces on it at least. Can't afford going those places :(
not in this case, she is just taking pictures with herself in without thinking about much apart from making herself look good
Joshwa Katzio DId YoU KNoW thAT yoU Can dO bOTH??
I love traditional museums and often take photos at them, but I never do it "for the Gram." I do it so that I can have that memory or piece of work to look back on whenever I feel like it.
installation art is pretty gr8 (with or without the whole social media thing)
"It was called Installation Art. Suddenly, art wasn't just confined to the walls of a museum. It was immersive and interactive. Viewers were part of it. "
Sorry to break it to you, but this was going on LONG before modern artists in the 1960s. From the first buildings Christians were allowed to build after persecution stopped in the 300s, Christian churches were designed to be immersive, whole person experiences for those who entered. The art surrounded you, enveloping you and leading you forward down the center aisle to the sanctuary, to the altar, where you encountered God in art, word, song, community, prayer, and sacrament. Now THAT'S what I call an interactive experience, interacting with both body and soul.
"Themed rooms" and "immersive, three-dimensional artwork designed specifically for a certain space"? The Renaissance masters will do you you one better: how about the artist not only painting the picture or carving the statue, but also DESIGNING the WHOLE BUILDING around it to advance his theme? This is exactly what master church artists DID in the renaissance and the Baroque period in Europe: Giotto, Michelangelo, Bernini, and Borromini to name a few.
In fact, the only reason why much of the art was "confined to the walls of a museum" in the first place, is because it was removed from its original, artist-intended, immersive, interactive setting: Catholic churches.
It’s only truly immersive if you aren’t worried about the photo. Like they said in the video, going there fir the purpose of taking photos means you’re not truly enjoying the art
I love that room where you add the stickers in a white room
Edit: don’t normally say this but thanks for the likes
They had that in Singapore too, sad to say I got baited too
That was my local art gallery. They are great for doing those kinds of exhibitions. When I was a kid my favourite area was a long table filled with white Lego. It would always start as nothing and then become a little city over the course of a few weeks as everyone who came added to the piece.
STFU and play your Nintendo games, you Manbaby! Have you ever heard of a "PS4?" It's better than your Potato Switch!
Yo mama me?
LMFAO I THOUGHT “INSTAGRAM TRAPS” WERE TALKING ABOUT SOMETHING ELSEBAHGAAGAHAHA
Yes. That is what all of us thought. But you didn't need to say it
*profile picture checks out*
I already love this series!!!
I think I have reached the point where I am getting old. Something like this simply seems moronic to me. Power to you if you enjoy it, but it is definitely not for me.
Decaying Reverie I’m not even 18 and feel the way you do
I'm not exactly old either, just 23, but I've never really gotten into Instagram. I guess that's why this isn't for me.
Decaying Reverie it’s for people who are very insecure
I feel the same way while being fairly young as well, I guess there is a place for everything and everyone, but I hope this doesn't become a prominent thing in museums
While I love talking pictures of everything around me, I don't put them on any social media. Doing something like going to a museum just because you'll get something postable seems dystopian to me. Like out of a Black Mirror episode.
Vox exactly knew what they were doing with their title and thumbnail...
Exactly, I was waiting for something to come up and nothing did. Vox shame on you, this video would have worked even without the clickbait. This seems just as shallow as the people Vox is reporting about.
Wait, what's wrong with the thumbnail? It's a girl with a like? Did they change it?
@@olivialanc9035 The trap in Instagram traps could easily be implying men dressing up as women. Its apparently comes from Anime where certain characters look female from head to toe but are according the storyline males for whatever reason.
@@jackkraken3888 yeah loool
They've done nothing wrong lol, it's just you
This is pretty cool with how interactive art can be nowadays.
Wow, suprised to hear my local art gallery mentioned! Happy to have yayoi kusama in Australia :)
From a commercial standpoint, more visitors is certainly better, but from an artistic standpoint I can't help but feel that this sort of 'selfie' attitude tends to destroy the artistic integrity of the pieces and the space. Instead of making it about this wonderful piece of art with its twists and whorls and vibrant colors, or a maze-like installation that forces you to confront just how small you really are, you take a selfie and you make it about *you*. Not everything has to be about *you*.
If the art piece was made with the intention of people taking selfies with it, the art piece wouldn't be complete without the selfie.
You don’t get to decide what an art piece is about to someone else. The meaning of a piece of art is different to each person, and no one, not even the artist, gets to decide what that is.
Going to a museum not to be there, not to admire art and to reflect about the conections and feelings you have when confronted with art. Only concerned with what other people will think about you, if they will click or not on a button and validate one’s virtual existence on line... it is so poor and feels so wrong in so many ways... it is the ultimate alienation and lack of personality. What a “Brave New World”, what a sad and miserable world.
Felipe Berlim Amen dude, sad thing is, most people don’t even see what’s happening.
Mark Miller You are right... I couldn’t agree more with you
There are people, myself included, who actually enjoy both the art and the fact that it can look good on a photograph, art is to be enjoyed in many different ways and depths, some people feel their connection with themselves by what other people think about them or the online attention can detonate a communication with yourself, there's nothing wrong with it as long as it sparkles a tought about someones inner self uwu
Why can't you let people do what they want instead of judging something you don't understand
@@oliverwilson11 there's nothing deep *to* understand lol people take pictures and post them online and live vicariously through their virtual self who is in constant need of "likes" and validation. I do it, but at least I admit to it. I'm trying to work on it of course, but I'm not going to stand here and defend our validation dependant selves and label it "you just don't undersrand"
Great video, strongly told story with pros and cons talked about evenly. Applicable visuals and clear audio. Well done @vox
I've been thinking about this. Thanks for putting this together. Informative and interesting to watch.
Asian girl in the thumbnail,trap in the title,hol up
Asian 'girl'
Asian boipussy
Asian girl that can be a guy in the thumbnail whiles you know about Instagram models
Matthew Mickiewicz I see I wasn’t the only one who expected to see a Korean ladyboy.
insert lenny face
4:30 - When they were "instructed" to take those photos, they enjoyed the experience less...But could this be a false cause fallacy? The cause might've been being instructed to perform a task, rather than taking photos spontaneously.
I love taking photos when I go into museums of all kinds, but I'd probably feel differently about that if it was "I'm taking this picture to participate in a research study" vs. "I'm taking this picture because it looks AWESOME"
I love this so much ! Thank you for sharing (and reporting on ) in Fresno they have Art Hop and totally agree beside museums , Art Hop has bang’n music , environment , food , street fashion and many people walking around talking about other than being in a quite calm cold building
Anyways thank you for sharing
Love the video. I think I'm really going to enjoy this series. :)
It's sad as an artist. That people don't have the attention span to enjoy a classic museum or experience the actual art. Now everyone is just focused on themselves and their likes.
Sincerelyy Eccentric no it's not. as an artist (oil painter) i just see this as an evolution of how people interact with art. people have always focused on themselves and wanted to interact with art; from people touching byzantine icons because they thought it would bring them closer to god, to people commissioning self portraits, to people interacting with performance art. and it's not as if because museums like this exist everyone will suddenly stop appreciating classical art. these museums are pretty and they're fun; i welcome them :-)
edit: i will say, though, that i dislike the commercial aspect of it. i like the concept of these museums, but making some of them so expensive exposes how the idea has been turned into a cash grab by so many people. i understand we artists need to eat, but... something about the price just rubs me the wrong way.
I think it's beautiful. People are becoming artists themselves by interacting with art.
world changed. so do us.
Consider: Art is constantly evolving. I'm sorry you can't keep up.
Art has always been an evolving concept. If you can't swallow this simple fact then that's just sad.
I go to museums to experience the past and to admire the dedication and effortthat went into art and artifacts.
This is just a glorified green screen.
Installation art used to be my favorite type of art type in elementary. I biased everything I did creatively in elementary with it. I'm glad it's popular now.
Really cool episode. Good job guys.
I believe everyone has the right to photograph their experience (unless it’s against the museum’s rules). Some people look at art in different ways or may just want to document for memory.
Or just narcissism
TH-cam needs more videos like that, really great and interesting content!
I'm glad someone has finally mentioned the increase in attendance to art shows via photo taking because I am really fed up of only hearing negatives about photo-takers. Art should not be reserved for the elite or the in-the-know people; an increase in numbers isn't just about selfies its about people coming together and sharing artistic or creative experiences that they otherwise would not have had. I am also fed up of missing shows I would've liked to have gone because of the lack of photos online about it so I don't hear about it in time! That is how our world works now, we don't have time or money to peruse the newspaper art sections about high-brow Art World exhibitions. Instead, we vote with our feet and attend radical or contemporary spins on art that challenge the usually inaccessible art world and the typical faces within that elite.
Furthermore, what about the people who take photos not to post on social media, but to capture and remember their experience to look back on? Why is that form never mentioned? Making sure you experience an exhibit, gallery or installation immediately as you enter the space - it's mood, context and meanings - then taking a photo to remember that feeling is completely different than just looking at everything through the screen and posting it on social media without that initial immersion. I literally could not care less about likes and who sees things - I don't even post anymore - I just use instagram as a tool for inspiration from lovely people around the world with different stories to tell than my own. I purely just take photos to remember moments in my life and travels and experiences that i particularly enjoyed or gained inspiration from or made me think in a different way, and sometimes upload a few for my friends and family across the world to let them know that i'm ok. If social media is really about human connection, then the big media corporations need to change their business model of suggesting my high school bullies and people nearby that I have chosen not to befriend on purpose, and instead realise the value in bringing together strangers from all over for collaboration and inspiration.
Just a small fyi: they started doing these types of exhibits years ago in Korea.
I went on exchange there, and so many places had spots that were clearly meant for people to take photos for social media.
It shocks me when someone working in culture refers to museum goers as “consumers”
I think it's wonderful that so many people are going; those who want to enjoy art in the "traditional" manner can still do so whilst simultaneously allowing for the Instagram generation to also enjoy and spread the world of art to some kid who may be inspired to tap into his artistic self and produce something that the entire world may enjoy. When a young child sees art as cool, her world opens up and one never knows what that means for the future. Kudos, my generation! All is not lost!
One of the best videos i've ever seen EVER. Idk how to explain it but it is. :)
1788: I'm gonna make a most beautiful art in the world
2020: I just stick a banana at the wall
That's abstract art, not immersive art
It's called Instragamable
Extremely insightful thank you
I live in dc, and thank you for giving me two more places to go. Never heard about these two museums before...
People always freak out when something changes in culture. I’m sure people were saying similar things when music recordings became commercially popular.
Angela Hsiao Yeah I mean there is nothing wrong with the trend, but its kind of sad that its rooted in narcissism and pseudo-intellectualism
People like you should also stop believing that the changes in culture make people freak out without any logical reason.
@@jungkooks80dollarmattress42 yeah they only go for the likes and stuff, instead of appreaciting art like others should..
@@aydeepeperoni6018 Who cares?
When the title said Instagram “traps” I was thinking of something *entirely* different
The song at 1:06 is called "Carmen" in case anyone was wondering. The full song is good.
But it looks like so much fun, when I go through traditional art museums I get bored, maybe I’m just a child at heart but I like the art that involves you even if it is just taking pictures
I would still rather have no cameras in museums
*2018 is starting to make sense now...*
Love that both sides of this issue have been presented. I feel like this is what journalism
Should be like
I went to these museums in DC. It’s amazing.
It's sad that People are juste comming for a photo not for the sensation of looking and understanding and the émotion that the artist wants to convey
That title confused me. I thought it was about traps.
I went to the Disney one and I got some of the best pictures of my family I've ever had. Everyone was taking turns taking pictures of each other, so entire families could be in each picture. Amazing experience.
The beauty of this phenomenon and the video that pops up because of it is that we are engaging in the more philosophical question of "what is art?" or "what makes a piece of art good?". Perhaps the standards of art have changed but the fundamental purpose of it to make us ponder about these issues still remains and I think that's something positive.
Word of the day: “Instagramable”
I used to visit stuff like this as a kid at my local art galleries
I love installation art, there very fun and can show a different way of viewing art, though I do find that the photo aspect can take away from the experience, I do take an occasional photo but people video tape EVERYTHING and tend to move people away, and hold up parts of the museum for a picture
I got to experience Kusama's works a couple of year ago. A lot of fun but the lines were so long 🤯