Brand Identity Design Presentations and Critique - Young Guns EP 10
ฝัง
- เผยแพร่เมื่อ 30 มิ.ย. 2024
- How did the Young Guns do on the airline design challenge? Who did the best job on branding a premium class for an airline? Find out, on this episode of Young Guns.
Did you miss Episode 9?
Catch up here: • Brand Identity Design ...
How do you design a brand identity system for sub-brand? How do you present your ideas to a stakeholder or client? What is a design critique like and what is the process?
In this episode of The Young Guns, the designers present their final projects for the last design challenge of the season - The First Class Airline Branding Design!
Chris Do provides his critique on their work, presentation, and process while he delivers the hard truth and advice. See how the Young Guns complete this difficult assignment after the mid-point check in and learn along the way.
Want to see an experienced designer take on the challenge? Check this out -
Emerald by Emirates brand design - Adobe Live Stream with Emily Xie.
EP 1 - • Live Graphic Design wi...
EP 2 - • Live Graphic Design wi...
EP 3 - • Live Graphic Design wi...
See the past Young Guns Series 1 Episodes - • Young Guns: Season 1
Learn to Create Stylescapes with our course - academy.thefutur.com/p/styles...
Check out our logo design course - academy.thefutur.com/p/logo-d...
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this is friggin netflix material. cant wrap my head i am watching it for free
I genuinely learn more from this channel than I do at a $40,000 university bachelors degree.
Ando totally agree!
Same here
@@JackGSF same
Ando you're completely right!!
Yet they do look at that paper from school when job hunting.
What I learn is don’t be lazy even if it is just a personal project. Always try to go above and beyond in everything
Unfortunately missed the live premiering of the episode. It was very sweet seeing all the love and support in the chat when I later watched it. Thank you guys!
It was a lot of fun working on this, I learned as much from my own process and Chris' feedback as I did from seeing everyone's way of approaching the challenge and producing amazing work!
great job! 👏
@@kajalbaliyan2010 Thank you, Kajal!
Loved your work Sharif!
@@May-ei5nb Thank you very much!
that was amazing.
guy with Swiss airline did the best job in my opinion
And yet for some reason it appers that someone else won
agree
Yup, created a solid clean subbrand for one of the cleanest brands
Totally agree
I don't agree, cause not feeling a luxury. Typeface also not good
Sean's AAce pattern is really dope.
I agree!
I think the Ace design was beautiful, but he missed understanding the end user. It didn't feel luxurious at all. It felt youthful and vibrant, and might work as a program for young hustling professionals.
The Swiss Airlines work was the strongest by far at capturing the intention of the design exercise.
Completely agree
Omg that’s exactly what I feel!!!!!
Agree
I totally agree with you
I am exactly like Conor when I am in school. I did well in CGPA and my porfolio were WILD and all over the place. All together they don't make a good portfolio, they looked like experimentations.
I take your compliment at Conor on him being confidence and wild, no teachers told that to me. I was told that secretly the teachers hated me.
Now that I am in 4th years of operating a studio I founded, I can say I tuned down a lot!
And everytime I wanted to try something different new and go wild, I always take one step back and only be expressive on parts that I think is suitable.
My general rule is to have a pinch of crazy ideas in a stew of practical concept.
I used to be like you Conor! But trust me I grew so much when I am a good listener, and when I tamed my inner horses. Chris is kind enough to praise your confident, but the society might not be.
I still not a good follower now, but I am getting better everyday.
Thank you for posting these critiques! They help me tighten up my design in general and, more specifically, give me greater insight for my own StyleScape homework. Well done everyone!
The Nest logo should stay the same. It's brilliant. The font could have been different but it's still gold to me.
I agree, I think the suggestion he made would have made it look cheap... The original fits perfectly to the brand, as the applications are really bold, the softeness of Didot doesn't feel disconnected to Lufthansa's identity.
@@IsisMarques In general, the suggestions that Chris makes are very bad imo. But he is good at pointing out what workd and what doesnt. I would love to see him in action, designing something.
the NEST logo suggest to be incorporated in the word nesT the T is where its logo
Crimson looks really good!
Thank you, Nowy! Glad you think so!
This channel is my saviour. Can't thank you enough. It feels bad that we were not privileged enough to have professor like you to have this much open n detailed discussion on weekly basis. But I am so happy that this is happening on TH-cam. Man🙌🙌🙌. You have helped me so much let me know if I can help this channel somehow.
Thank you Parita
Who are you rooting for? Who do you predict will win the challenge?
I think Sharif El Komi got the best design so far! Sean Campbell's work is pretty professional too!
Sean Campbell
This pretty though nut got worked relatively excellent by each n every hard flexn creators who did real heartfelt well jobz all together. The finish line got crossed 1st by well fine committed Sharif 👑 + S W I S S C R I M S O N - Musically designed and executed! Pretty legit pro creation! Light years away of rain in a parade, cultural sensitivities can’t even b stressed nough in this special case of respectin the globally highly respected ancient cultural timeless heritage of Switzerland 🇨🇭 In highly respectin risk of repetition…dem won’t dig it at all…xecially when it’s a rainy day 🙃 one could get a real bad NoBueno by ignorin that fundamental cultural principle!
And the end o the day it’s still fudgin lit communication w/ vast help o the 🔴 FUTUR FAM & specially Chris 💯 constant flame o knowledge & world class guidance!
Dankeschön 🙏 Teşekkür & Colossal props 👑❤️👑 Amadeus Amadeus 🎹
I am rooting for Sean. His presentation was fantastic!
Sharif & Sean!
I miss working on something like this. That's the downside when working on a retainer that takes up all your time. There is no time to try something else. Love your videos. I put my headphones on, and listen to your videos while working :) Thanks for the entertainment ❤️
another gold just dropped. never thought a critique on someone else's work is valuable! would love to see the video about mockups! thanks the futur!
Who needs school when you got the Futur dropping some 🔥 just learned so much about logo design in 15 minutes
Love the show! This is just so helpful for this young guns and US we get to learn so much from these video's and I want to just give a little appreciation post to Chris and the WHOLE team! Love ya peeps
I am watching this for free.
What a great time to be alive .
Absolutely, Crimson is the winner, it was well presented and well designed, it looks and feels luxurious and it's easily recognized as a sub-brand to Swiss airlines. Sharif did an incredible job and it was super inspiring.
Sherif i'm really in love with your presentation!
I think that if i ranked them:
1. CRIMSON: everything was on point, i think chris should have given him more promps as he did with AAce, Sharif really set the bar since Ep. 1 and here he really puts himself at the level of emily with emerald.🔴
2. AAce: the pattern was the killer shot (in a good way) it was perfectly applied throughout the applications⏭⏬⏫
- Putting both of them side by side, crimsom wins on logo and refined quality and Aace wins on pattern and brand liquidness ... so for me at the end they both share the first place🏅
3. Nest, dispite the selection of Didot (it looks good don't get me wrong) and the critics from Chris, The Symbol was magnificent, really exceptional and the applications dont even say some 🙌🏻
4. Serenity ⚜ i think it just needed to go the extra mile and another 10-20% beyond the 100% because the concept & the logo were good but they appeared to be the 'final-brand.file' instead of the 'final final brand.file'
5. JET2VIP🚄 i think it was a bad choose to begin with because despite understanding the challenge & difficulty behind the selection, just the main logo, compared to the others, lacks professionalism and he even said on the part 1 that he wasn't happy with some details ... the other four selected airlines had well designed logos so thats a plus when it comes to looking if, at the end, your proposal achieved the level of those brands.
That's exactly where I fell short, didn't put much in the applications and focused too much on messaging
Thanks for the input.
I love this summary, thanks Luis! I really appreciate it!
I'm super grateful for feedback like this. I picked up the project in the midst of my busiest period in business yet and reflecting on it now I can completely see where I went wrong. Unfortunately I had to prioritise other things at the time so I didn't put all of my effort into this project, leading it to feel lacklustre.
But we all learn and move forward!
I learn so much from your videos.
I wish I never had to worry about earning money, could just be there and learn and explore..
Some really great work here. Congrats to all the designers. You should be very proud of yourselves.
Amazing video! Super informative with really constructive criticism. I can see myself applying a lot of what has been gone through here. Keep up this series guys!
I really, really enjoy this series! I think it is perfect! It has everything...it gifts the participants with a hands-on education most of us would kill for; it gives the rest of us the virtual experience of such a mentorship; it's highly educational; it showcases Chris, his design expertise, his thoughtfulness, his elite teaching skills, and the company and staff. And, most importantly, Young Guns inspires!!! 😊
I think it has real longevity potential. I hope the all-female Young Guns is not the last Young Guns! Keep it going! xo
P.S. I think Arun's mistakes were the easiest to correct. They were flagrant...but fixable. But, after saying that, you could likely argue that about any one of them. As good as the Young Guns all are, they, too, have quite a bit of room for improvement. It is very hard to judge, and everyone has their own grading biases. I appreciate Chris and the futur for giving guidance to these young talents!
Thank you. I saw your comments live.
Great coving on them Chris. I’d agree that the jet2 is a hard choice and needs to be tighter. The middle one was very nice and the first he did good to pull it back and get something working from the first week.
Wish I could go back to uni and do some of these ideas for presentation and putting things in the real world I don’t remember people on my course doing. We knew our design felt flat but not seen how to make it pop with these simple ideas.
I agree on most of the critique with your Chris. The luxury part is absent for me in most of the designs. On the contrary, there is a low-cost feel in some.
Perhaps it's a cohesiveness with the parent brand thing, but American Airlines one does not feel premium either. It looks young, playful and fun, rather than luxurious and professional. That faint grunge pattern on the front of the business card does not help the cause either.
Think I like Crimson the most
I definitely agree. Sean's work is beautifully done, but it doesn't have the luxurious feeling the sub-brand is striving for.
I definitely agree with the Crimson being the best! Thanks for sharing your thoughts
Great job guys very brave challenge. My top two are the AAce brand and Swiss rebrand.
Would be amazing to see Chris Do 'do' a brand redesign. 😏
Did you watch Trojan storage?
@@thefutur I did but I mean like a hands on, photoshop, illustrator, mockups kinda brand redesign by the one and only Chris Do ;-)
Great work on those submissions! Chris has provided some really good comments that I hope you will consider further and apply to your future work.
I have not seen the previous videos, but it would be interesting to get an idea of how much time was spent on each.
they had roughly 2 weeks in between their own work.
Nice episode. Love to watch both the presentations and the feedback. Would have been fun to see what some old guns would have done:)
I think I am one of the few who actually watched the whole video. (I took 5mins break 3 times) I have nothing but gratitude for you guys. It's been a pretty long time since last I watched something beneficial to me. Usually, I run into repeating, exaggerating, or crap-information videos. And good job marketing yourselves! Now I really am planning to buy your VIP tutoring xD
Thank you for these, please keep doing more of it.
I enjoyed this series so much and learn a lot from it. Thanks a lot futur teams. By the way it's really interesting how they created mockup. I'd like to learn some technique on how did you guys created some mockups. Perhaps some tutorial on the futur academy channel or share it as a course on the futur academy site. Kudos to you guys:)
LOVE THIS EPISODE! thanks Chris and the Futur team
These process and ctitiques are so helpful to me that I wanna cry.. Thank you so much for all this free, rich content!!
I’m a modern self defense school owner who doesn’t have enough capital to pay someone to do marketing and branding - so I put on my big boy pants and I’m learning all aspects of funnel systems and “ packaging “ because packaging sells it . Our instruction is top quality and our look should reflect it . I have a whole NEW approach to branching and online coaching . Tried and true proven things with some minor tweaks to improvements that will mean better service and more $$$$ I’ve been an artist all my life so it’s fun to learn from and be exposed to things I would never be able to live another life to go back to school - you give me a chance to grow !!!!
Bravo
Piouuuuuf damn Sean, this is killer. It is not even beyond you take this challenge out of space. Winner for sure! I really love this series Chris you should think about doing old guns too, people starting very late in the graphic design field. It will be very interesting to see.
These are amazing 'learning rooms'. I feel like I'm taking a Designers MBA out here. Thank you!
I am a pro 20 years experienced designer. Wow, a lot of gold here. Thank you!
This is great
I really need the how to's on manipulating photos to better up the mockups that are readily available
Blown away by Crimson, Aace and Nest! Phenomenal job fellas!!
Thanks Henry.
Thank you very much!
Chris is amazing teacher, pure gold
I really like the AAce design. So thoughtful and the patterns on applications... those were incredible
The concept and execution of this channel is flawless surprised it took so long to hit my radar
i just watched this and seeing how good these guys make me feel like quitting art school lol
That ain't it cheif
same
Waiting to learn some tips and design wisdom! This channel is so interesting!
2022...
And still amazing.
💯 Percent agree with you Chris, it's important to learn from feedback, take it on board, only stick to your gun if it will do a better job of producing great high quality work with a different direction that fulfills the criteria. But overall all the young guns have talent, some truly amazing work.
Chris that ending though left me hanging 😮😶💔
Love all the young guns episodes! so good to see the process and the feedback on all the projects.
Quick question, unrelated to the episode. What are all the books under the table that look the same?
Really love the Swiss design! Also understand what he means with the AA identity. Thanks for sharing Chris
Would you consider doing a series like Young Guns but for self-taught career switchers? Would be interesting to see what those with different career experience bring into design! (and from a selfish standpoint, I'd love to apply to be part of it!). Amazing work by all the Young Guns :)
Of course. Educational background is not considered.
What an interesting idea! When are you taking applications ?
dude the presentation on the Crimson is just really good. Really good photoshop made the project feel more "real."
The Nest logo: the three lines in the feather are different through out the video. Consistency in the brand is very important, especially in the logo/icon.
here's my ranking ,
Sean- best rebrand strategy, and best fit overall,
Sharif- best design overall ,
Connor- Best presentation and pitch
I guess I'm a sales guy now :')
Connor Fowler it’s a very important skill
Very good critique Chris, really thorough and well said. Thanks, appreciate it as always.
They are all fantastic work.
I do feel sympathetic for the indian designer. In constrast to other designers the color palette totally was different. Might have to do with the culture. India perceives colors different from the way we do.
Prob thats why we related his aesthetic design to a spa or feminine vine rather than luxurious.
But very impressed.!
I totale thought of that as well!
This is sooooo amazing, what an ambitious channel this is. Thank you so much for sharing your knowledge.
Budding designers. Enjoyed watching this episode!
the nest icon is genuinely incredible, really great thinking behind it
Love this series! So much Value, thanks Chris!
Also, when you're designing a stylescape and applications, are you using whatever images you can get your hands on? (Within reason, graphically) or are they all creative commons sourced? Just curious!
Wow this is amazing, this can even be a TV series.
TV is overrated
Man, god bless you for making this channel..
Your analysis is spot on!
Great video! Loved watching all the designs and ideas and execution. I thought the Didot font looked great and dont agree that your design was better but totally agree that the pattern doesnt tie in. Perhaps if he made a pattern from the feather some how that would have been better but overall my favorite designer so far.
Personally, I love to see the way they explore and put lots of thought on their design. The first one done a good job on creating branding but yes, when we take it to airways system, it seems not fit and too "spa" look. But the way he integrate the color is nice. The "Crimson" logo took me immediaterly to the old citibank logo. But He did good with the application. The AACe one in my opinion practically the best on both design and application. The one with "nest" idea, done good with the presentation. And I agree that it might not fit with german style. Unless he can convince the client to take the risk for having out of the box style and get more modern. The last one is the risk taker. And somehow this kind of approach could work with the client but not in real application or vice versa.
Got dang young guns. Awesome job. I hope you guys are still doing well in your design careers!
Holy mother of designs, all of them are really impressive.
Yes they are.
Thank you so much for this! I am 2 minutes in an already am learning. Gratitude :)
holy moly. This is gold, learned so much
Amazing designers,I really love how they take this project beyond expectations.😍😍🥰🙌👍🤝
This channel help me a lot on my works. Big THX!
I really want to learn how they do mockups that are so perfect and aligned with the brand. Normally, the way I do it is to go online and find some available template mockups that fit the stylescape to put my design in with some tweaks and color corrections here and there. If I couldnt find any, I would try to find some photos to do the mockups from scratch. What would be the better workflow? Since I personally feel it takes me way too much just to find the right mockups.
I actually would want to see how Sharif makes his mockups since I am really curious how he made Swiss' ticket in passport mockups from scratch with only photos.
Love this ep!
I'd also like to get some insight on this as well!
Use a paid membership website like envato. 15 euros for a month. This mockups are 10x better than the free ones online and you get many more things like fonts and photos for that 15 euro
@@maarten_ I also notice that. But I'm talking about how to make the mockups like that of Sharif's work where he used existing photos and made them into a mockup. So that when all the resources online are not qualified, I still have something up my sleeves to pull out.
I love this Channel ♥️
I don't know how to make Brand Design, Magazine Layout, how Colour theory Works,
I get Basic information
My first thought about the brand name "nest" and its color concept was the association with the brand Nestlé. Here in Germany, Lufthansa has a very good reputation, while Nestlé has a quite bad image. So my guess would be that the name choice would cause a rather difficult start for the brand to work.
i always learn in all your videos.. Thank you so much
I really enjoyed this...quite insightful 🇰🇪
I loved this video. Learnt a lot of things on brand identity design
There's so much learning in here😍
shaun was great, i'de recommend flipping the logo so the lines are running up to the right instead - we associate right as moving forward or progression... (or taking off)
Great reviews.. different personalities..
Sherif should have won tbh, not because we share the same name, but I really loved his work. Very impressive!
awesome! this is such a great tutorial. Wish I was in your class.
Thank you guys thank you Chris do “ futur”
This is pur gold quality knowledge.
I like Arun's work, it retains a certain indian desgin element which makes it recognizable
Great video and good job to all the guys that submitted their designs. Loved the constructive criticism. My favorite note is about kerning and how you need to look at the volume between letters and not just the spacing.
Side note, can you please not use the phrase "play with it"? That is one of those infuriating phrases that clients say all time.
Just amazing ... as usual
Chris is much harsher on Arun each time, but lighter on Connor. I think Sharif killed it!
I am?
Hahaha cuz he expects me to do a lot more than I do and I fail to do it but I learn and overcome my shortcomings in the next challenge. Chris is the last person I'd expect bias from, towards anything
@@ScientistX Good job Arun, Critique is a gift for them who knows how to perceive it. Keep improving, Kudos to you
14 Minutes into this video and its gold coins being thrown into the air to all of us peasants of the design world who's watching this video, lol! Thank you guys!!!!
Would love to see an UI challenge in Young Guns 2! :)
Julia Jakubczak id sign up for that
Worth do see every second. Great.
If the Swiss airline guy and the American airline guy join forces, they would be unstoppable, Swiss airline is good at story telling and presentation meanwhile the American airline is super creative and original.
Sherif u really did a greaaaat job bro an amazing presentation and color correction NICE JOB #EGYPT
Gold content!
Lufthansa recently did a redesign. Definitely take a look at that guys!
very fun to watch
This was amazing
I’ve learned so much
That's amazing, I just realised how much I have to learn. How to become a young gun and participate in such a challenge?