You are not buiding the AMUL for eggs, you are building the ADANI for eggs. The AMUL model is based on cooperative societies. You are buying bulk eggs from the hatcheries, branding and packaging them for and then selling for double the price than in the local market. Rather you are creating the BYJUS of eggs!
Correctly mentioned. Each egg is priced at around 13. I can get 2 eggs on that price from my local vendor. I will rather do that than to buy from these folks.
What should they do??? Should they only work in usa based MNCs. Looking at ur comment I can say u seem naive and uneducated. First learn what education is. Why do we educate ourselves.. once u understand this. U will not comment like this. From my side , I would suggest u to Find a problem and try to address that using ur knowledge, experience and networking. MOST IMPORTANTLY BE MATURE.
Disagree to this. Since price is what you pay for the Value you get. Nobody asks for negotiations in a hospital (cure) than quality food (precautionary). Cheers!
I live at a farm and produce my own dairy and poultry. After that, I just couldn't take the stuff from the market. However, recently I had a prolonged stay in a city and had to order eggs from Swiggy. I got Eggos. I am familiar with desi eggs and was surprised that all eggs were the same size, shape and colour. At the farm, my experience is that probably 2 out of 50 eggs are similar, maybe less. I also found that they were peeled differently when boiled, tasted and smelt different when fried or made into omlette. I even asked a friend to taste it and he too found the taste and smell unappealing. I had heard of Chinese fake eggs and confirmed from the net that they exist. So I have my doubts. Also, I had ordered 6 packs of 8 eggs each ie. 48 eggs and all were the same. To get 48 similar eggs one would have to sort from 50 times, ie 2400 eggs at least. I would rather stick to my farm eggs. I am open to further discussion on this.
It's possible if they grade it according to size. Egg whites is real thing require way more quality control, can't cover up taste change due to you know what. In India we have near zero oversight and standard of quality maintained, so it's safe to say buy from local farmers next option poultry business and they should know you regularly buy from them any taste change go and return it. They know what they do.
Broiler eggs,the chickens r fed with FOOD'S (some Millets) to change shell color. Some dip eggs in TEA DECOTION. buy Normal eggs from local kirana store for convenience
I have not eaten other than my free range chicken eggs for last forty years and I can vouch they are the best. No chemical, no antibiotic, and loads of taste. They come in different sizes and shades. I sell the excess for 12 Rs an egg . I have never treated my chicken for sickness. When I notice a problem, I segregate the sick one and if it dies, just bury it. I never had more than 100 at a time. I have had Wipeout twice. Meaning all my stock died. I have lost many to wildcat, mongoose, a couple of stray foxes and feral dogs from the nearby village. Apart from these it was smooth sailing with them brown ones with golden yolks
@@mahtabsoin7239 Opportunity to exploit?? The only opportunity I see here is 3 IITians using their TAG to build a- guess what? Egg brand! I see founders build a life changing software by just raising a few million of even thousand dollars. And here we are talking about IITians raising millions to sell eggs. wow
no one discussed about the quality of eggs, whats different about these. Are these grain fed hens or do they eat good natural foods, how much antibiotics are used etc
Very mundane questions asked. What I would have asked, 1. In a commoditized business like eggs, what makes Eggoz stand out? There are hundreds of similar businesses which claim to sell everything from white/brown to cage-free to free range eggs. 2. What processes/controls do you have to ensure the customer that what you're selling is the real deal? How do I know the eggs you sell as free range are indeed free range? The customer wants to know what's stopping you from branding normal eggs as free range and selling them at 4x price? Are there any industry regulations for this? How much are you looking to spend on customer education (not acquisition) marketing?
How you control the quality of your eggs, spraying & marking are just GIMMICKS, before using eggs every one throughly washes them. Your input in your eggs is nil, you are marketing them and earning above average profits.
Jab ande hi bechne the to IIT kyu. Gaye .... Gazipur mei Ansari ki dukan par internship karlete... Aise 3 IIT ki seat waste kardi. Who will make Maglev, future hydrogen engines, when IITians selling eggs and toiletries. Such a shame !!
Don't you think the eggs are over priced? If not, tell me the benefits consumer will have after purchasing these products. Because after watching this video the only thing I observed which sets them apart from their competitors is their branding and marketing.
Such a shame !! People from IITs are selling eggs . I could have understood if they were from IIM as that is their domain. Also how is it AMUL of eggs ? An egg costs around 7 INR in open market. But this egg costs over 12 INR . Say it is NESTLE of eggs. Egg is not a luxury in a country like India, It is a staple for many poor and middle class people. Though I can afford this, But I won't buy this as a mark of my protest. These people are shames in the name of IITs .
living and working in UAE for last 22 years, there is nothing exciting for me in this now, there is no innovation or disruption, this is quite common in any developed countries....this news is like a joke for millions who live and work in developed countries. It is like Modi speaks, everything he does is exceptional and innovations... Guys your IIT ???????
The title of the video itself is so misleading….. DISRUPTION???? 1000 crore funding ???? What problem are they solving ? There are brands in the market which have are lesser priced and offer a great taste and quality
They can only grow in tier 1 cities, because in other cities price can cause an issue , in my city egg is sold at rs 7 It will take a lot time for being profitable
Check the quality of your egg yolk and eggoz yolk. Trust me for the price to value and quality Eggoz is way ahead then other brands in this race. On milk basket you get a 30egg crate for 260 which is a banger.
When per capita income of the Indian is less than 300dollars collectively, it's is very expensive to buy 10 eggs for 180 rs . It is very expensive price in terms of affordable for Indians. Only upper middle , rich people and who are not price conscious can buy !!!!
I buy a crate of 30 eggs for ₹180 almost once every week, sometimes twice. I have to walk barely 20 steps to go to a neighborhood kirana store who gets fresh stock daily. I get it faster than any delivery service. Why would i buy these overpriced branded eggs from a store which might be two kilometres away?
Why do we need to standardize, that it comes from a natural process? don't be strange, If someone comes up to launch a company to standardize infant. They are creating space that is not required at all. sooner or later, they will buy all the eggs from the farmer and create a shortage in the market to boost their sales.
AMUL is a co-operative and, the thing he's building will be privately owned although he have nice proposition for the future of poultry industry, but this capitalist approach is not suitable small cities in India. Also it took 74 years for Anand Milk Union Ltd to become today's AMUL.
No one will purchase eggs in 12 to 15 rupees if they will sell with silver packaging also when in local you get egg in half prices and he will replace it they are broke,
Branding and product placement of Eggoz maybe good. But the quality of eggs that they supply are really poor. They sell really cheap eggs in their branded box.
I'm from Bangalore and mashallah the egg quality can't match other eggs. I've been taking from past 2 years as I workout so I need to take quality eggs and meat. I didn't knew eggoZ is an IItian product 😅. May u grow and reach all the possible customers.
Great going Eggoz. Surprise to know that you opened 1st farm in Biharsharif. Like Dehaat, you giys also moved to Gurugram and that is natural progression to raise capital. Keep going and keep inspiring millions in their entrepreneurial journey.
The price varies seasonally. Normally in the height of summer, the price is the lowest. Demand is steady in metropolitan areas like Delhi and Mumbai In c
Amul sells 1 kg Full Fat milk for Rs. 68. In village also, for full Fat milk, price is around Rs. 60-70. Amul is able to sell it at that price to its customers because it produces by-products from the Milk. So, price difference between loose milk and 'Amul' milk is not very much. Furthermore, there are high chances of adulteration in Loose Milk. So, people are ready to pay a slight premium. Now this company Eggoz is also competing with loose egg vendors. They retail for Rs. 3-6 in the market (Depending upon the quantity). The acquisition cost of Eggoz is Rs. 5 per egg (as per this video). So, turning into Amul of Eggs seems like a far-away thought, unless they are able to run marketing campaigns to 'EXPOSE' dangers of loose eggs.
I don't think people in tier 2/ tier 3 city will go for it just for sake for packaging. An egg in local market will cost somewhere around 6-7 rupees while they are charging 12+ rupess which is almost 40-50% premium . It might do well in tier 1 city . Also, they are doing contract farming ,which won't sustain in long run.
Even in tier 1 cities not all people are fools. I have been living in Mumbai close to 2 decades. My mother always sends me to buy eggs from local market. No way 1 branded egg has more nutritional value than 2 local market eggs.
There are 2 types of layers chicken breeds in India, cobb and ross . By the time these branded egg company sells 6 eggs, the vencobb and suguna will sell 1 million eggs.
You should have asked about the quality of eggs which is the biggest issue in the poultry industry right now. How are the conditions, do they use antibiotics etc?
Yup, as well as what are the general values of proteins, vitamins etc in the eggs, as well as their general size, because many times no matter what you do those eggs will come in different sizes and having different nutritional values, they didn't expand on that at all, and what do they do about those eggs which are small in size, do they use it in other products, if used in other products what are their quantities used in them, what are their nutritional values, or do they let the farmers sell those small eggs themselves? Many questions requiring answering in this rather than only the prices given.
I am currently purchasing white eggs with orange yolk for around ₹107-112 a dozen in mumbai I certainly have no issues with the current delivery & packaging system I don’t see my self moving to eggoz where I am getting the same eggs for ₹145 not even a dozen (10pc) 🤦🏽 If I may suggest you should consider liquid egg category people are becoming more health conscious and busy at the same time liquid eggs will save time and mess. Putting more calories in the form of your masala egg delight doesn’t make sense. I wish you luck but to me it looks really challenging journey ahead to attract masses. Liquid eggs in 200ML container will be a game changer in my POV ☮️ 🙏🏽😇
@@PrashantEM7 eggs available in India has a shorter shelf life also it needs refrigeration unlike eggs available in other countries where it can be kept outside. I order only six eggs at a time and always prefer to use a fresh stock.
Egg whites is real thing require way more quality control, can't cover up taste change due to you know what. In India we have near zero oversight and standard of quality maintained, so it's safe to say buy from local farmers next option poultry business and they should know you regularly buy from them any taste change go and return it. They know what they do.
Please share their balance sheet... certainly they r having a cash burn model... not a profitable business in the Indian market.. India needs cheap in price and best in result....😅❤....all the best IITans....
People who are simply comparing on price point just go and check the size of eggs thats sold for 7 rupees..its pathetic..i dont know what they are doing to those chickens..in order to maintain the price, the size of eggs have got smaller..i dont know about other cities but in my city,the size of eggs sold in grocery stores is smaller compared to what it used to be even 7 to 8 years ago..once boil the egg,the yoke size is the same but the white has smaller in size..thats basically more cholestrol per egg
Why? How many eggs does a family eat every day? 8 eggs? At 240 eggs a month and 30% cost increase, Monthly cost comes out to be Rs. 720 extra. That's just high for Labour class, not anyone else.
@@manassingh4276 Do you know in India, internet broadband is available for 600 Rs per month ? Do you know with 720 Rs, an average Indian person can travel to his office through out month ? Egg is not a luxury food and It is not meant for rich people only, It is a staple for many poor .
Not bad it's a severely unorganised sector. If they are directly sourcing the eggs from local farmers it's a great idea and will provide steady income to the farmers. Good thing company 's capex on farms will be almost less
Most of These products are already available in Europe and North America … just simply copying it for India … 😅… it is actually an amazing opportunity 😎
IIT students should focus on how to grow tech sector in the country, but sadly they are more interested in these type of non tech businesses. This is injustice to IIT and to the country.
There cannot be an antibiotic free commercial animal product...period. There often comes a time when there is some viral infection around and it gets to the flock no matter how secure the system is...if no antibiotic is used the stock simply vanishes. Both vaccinations and correct administration of medications(be it anti biotic) is mandatory. Majority of these antibiotics and vaccinations have no effect on humans especially in chicken and smaller animals as dose administered is very very low and as a safety precaution there is a withdrawal period of 7-28 days for effects of medication to subside significantly. Backyard poultry keeping is a simple endeavour, hardly takes any time for upkeep. More people practicing it(ones who have the resources) the better it is for our environment.
Last week bought egg from SmartBaza Delhi . 10 pack brown egg. One of the eggs turned out rotten and black yolk from inside . Had to throw the balance eggs in the pack . First time ever black stinking yolk in a normal shell egg. Pack was sealed.
Used to buy from them regularly. Got tired of finding 10-20% of my eggs per tray are bad. Their premium egg price is only justified with the promise of quality and they broke my trust when they failed to deliver on that promise.
I have consumed these eggs nothing different from local. Now I am purchasing other brands which are really better. I don’t want to name them. These are literally businessmen with IIT qualification to increase rate .
Eggoz is procuring eggs from farmers and paying good prices to them but the actual concern and I don't know whether eggoz is solving that or not. People are using an injection for hens so that they get mature early and start laying eggs and also the nutrition part is that hens have to be fed with good grains and all types of food to have good quality and nutritious eggs does eggoz considering these points or they just looking for cracks in the eggs ?
All it means that, initially the price comes down and once the people starts liking it, the price shoots up. Just like jio. We should totally boycott it.
Hold on guys.. No business is bad and if an IITIan grad is doing that then why so much fuss.. He has already in successfully clearing the IIT entrance exam and graduated from IIT... Buy the way Amul does not sell milk cheap .. It also sources from dairy farmers packages the product and then sell in the market after factoring in a profit margin.. There is no charity involved.. Amul does not produce any milk It's a level playing field for everyone to even enter this market
To all those saying it's an egg with stamp. Try those eggs once, you will get the difference. I stay in Delhi and I come from Bihar i know what exactly natural eggs taste. Almost stopp6eating eggs due to foul smell and taste later tried these eggs, they are little costly but definitely worth.
good! increase the price ,tax etc!! so that it will go to "not affordable category" . You people said ORGANIC and price gone up. Atleast Let the "FARMER GETS THE BENEFIT" .
In Kerala egg cost for 1 is 5, its flatulates like the share market but it goes down or up 1 to 5 rs this business is targeting the upper middle class but if you go to the normal market it gets cheap. in my sense, this startup doesn't goes for 10 or 15 years. but this can make good at b2b were selling egg to resurtant but cheap for bulk quantity , this can grow the startup for 20 year +
I really think eggoZ will last longer than 10-15 years as there will be people buying quality eggs as I'm from Bangalore and I can't buy local eggs coz of quality issue. eggoZ might introduce many other products so that it can reach other customers as well
one question to debunk this whole drama: How are you better than SKM eggs? SKM eggs are the first in India to crack exports of eggs into japan as the standards where way too high for even developed countries to sell. I think these days videos do most of the selling rather than product itself.
I really don't see what they are trying to do. They basically have 2 main categories of egg just like every other shop has which are White & Brown Egg. They sell it just like any other eggs. They take egg from Farmers which every shops do. So what's the business model here apart from IIT and Packaging? The price for Today 30 carat white egg tray is RS 190 in Bengaluru, they are selling for RS 300. Why will i buy Eggoz?
One guy can do the interview and ask questions. Good content. Also questions can be categorizedand and not in a random order. Again first point can help this.
The ideal consumer of such a product is high earning people living around malls, ordering online. This product is not for common masses. Corporation only favors HNI people.
Wondering why most IIT guys go into non-Engg careers, retail, finance, civil services... Very few take up real hard core engg careers and R&D, to contribute to intellectual property wealth of society. Very few IIT guys are there in ISRO, BARC, CAPITAL GOODS industries etc.😢
Most of us do not realize this but e-commerce and branding is also one of the reasons of inflation
Is not it duty of owner of business to look into it ?
@@mexicanmomo why? When there is a consumer there will be a provider
Correct! With job creation and consumption demand via economic growth there will be inflation. But this is inevitable growing pain.
branding kar do aur kuch bhi sell karo startup ke naam par
Very Very True and Real
You are not buiding the AMUL for eggs, you are building the ADANI for eggs. The AMUL model is based on cooperative societies. You are buying bulk eggs from the hatcheries, branding and packaging them for and then selling for double the price than in the local market. Rather you are creating the BYJUS of eggs!
😂
BYJUs of eggs 😂😂😂😂
Correctly mentioned. Each egg is priced at around 13. I can get 2 eggs on that price from my local vendor. I will rather do that than to buy from these folks.
You will know will they be Byjus or Zomatoo soon
Absolutely true sir 🙏
the quality of IITians is now reduced to this.
Every opportunity is a good opportunity.
@@rajvardhanraj7181yes, they r solving no problem, just mimicking west in the east, that's the problem😂
What should they do??? Should they only work in usa based MNCs. Looking at ur comment I can say u seem naive and uneducated. First learn what education is. Why do we educate ourselves.. once u understand this. U will not comment like this. From my side , I would suggest u to Find a problem and try to address that using ur knowledge, experience and networking. MOST IMPORTANTLY BE MATURE.
Another IIT guy spending funded money and 10 years to build a profitable company.
Which will finally end in bankruptcy and his team getting rich.
Ache din ah gaye😂😂😂😂
We are getting 12 eggs for Rs 70 and even less than that and they are selling 6 eggs for 75.
Where is eggs so cheap?
Bangalore local (not the super market)
@@manassingh4276 everywhere
@@manassingh4276buy from a wholesale shop.
6 per egg local market
So they will now sell you 6 eggs with some fancy decoration for 10x margin. IITIAN 👏🏻👏🏻👏🏻👏🏻👏🏻👏🏻👏🏻👏🏻👏🏻
And it comes with an added bonus of shorter shelf life, as washed eggs need to be refrigerated!
Disagree to this. Since price is what you pay for the Value you get. Nobody asks for negotiations in a hospital (cure) than quality food (precautionary). Cheers!
It's 20-35% higher, looks like No IIT would ever take you with your bad Math
😂
It will not work
Amul is quailty at competitive rate and they are charging premium how they can vision to reach Amul level .
exactly!
I live at a farm and produce my own dairy and poultry. After that, I just couldn't take the stuff from the market. However, recently I had a prolonged stay in a city and had to order eggs from Swiggy. I got Eggos.
I am familiar with desi eggs and was surprised that all eggs were the same size, shape and colour. At the farm, my experience is that probably 2 out of 50 eggs are similar, maybe less. I also found that they were peeled differently when boiled, tasted and smelt different when fried or made into omlette. I even asked a friend to taste it and he too found the taste and smell unappealing.
I had heard of Chinese fake eggs and confirmed from the net that they exist. So I have my doubts.
Also, I had ordered 6 packs of 8 eggs each ie. 48 eggs and all were the same. To get 48 similar eggs one would have to sort from 50 times, ie 2400 eggs at least. I would rather stick to my farm eggs.
I am open to further discussion on this.
It's possible if they grade it according to size. Egg whites is real thing require way more quality control, can't cover up taste change due to you know what. In India we have near zero oversight and standard of quality maintained, so it's safe to say buy from local farmers next option poultry business and they should know you regularly buy from them any taste change go and return it. They know what they do.
hey, you should say, India Fake Eggs, or better still, IItians Fake Egg
Broiler eggs,the chickens r fed with FOOD'S (some Millets) to change shell color. Some dip eggs in TEA DECOTION.
buy Normal eggs from local kirana store for convenience
Totally agree , we are running small farm in noida for desi eggs and there is huge variation in sizes
I have not eaten other than my free range chicken eggs for last forty years and I can vouch they are the best. No chemical, no antibiotic, and loads of taste. They come in different sizes and shades. I sell the excess for 12 Rs an egg . I have never treated my chicken for sickness. When I notice a problem, I segregate the sick one and if it dies, just bury it. I never had more than 100 at a time. I have had Wipeout twice. Meaning all my stock died. I have lost many to wildcat, mongoose, a couple of stray foxes and feral dogs
from the nearby village. Apart from these it was smooth sailing with them brown ones with golden yolks
its just an egg with a stamp.
Umm no, try it, then talk
Not it has backing.
Then buy it
That stamp ink is edible but no one eats egg shell
Toh aap inse or kya ummed kar rahe hai.hathi ka andda😂😂😂😂
Good to see.. But this is the solution which has no problem.
💯 Spitiing truth, eh? 😅
I was thinking the same thing.
😂😂😂😂I need boiled egg. I get at 10rs with onions and pepper and salt
Exactly
Absolute nonsense. But with that iit tag and good investments these guys will soon become the talk of premium part of cities.
Stanford, Harvard: building revolutionary AI startups
IIT: Ande lelo
That's mean and petty. If there's a business opportunity to exploit, more power to all entrepreneurs
AGRI is important
@@mahtabsoin7239 Opportunity to exploit?? The only opportunity I see here is 3 IITians using their TAG to build a- guess what? Egg brand!
I see founders build a life changing software by just raising a few million of even thousand dollars. And here we are talking about IITians raising millions to sell eggs. wow
Thts not mean thts reality about indian startups
@@mahtabsoin7239 useless thought
no one discussed about the quality of eggs, whats different about these. Are these grain fed hens or do they eat good natural foods, how much antibiotics are used etc
Farms are themselves selling with good packaging now.
why iit grads are generally going into non- engineering sector ? why they are not opening startup on engineering products ?
They like killing
Very mundane questions asked. What I would have asked,
1. In a commoditized business like eggs, what makes Eggoz stand out? There are hundreds of similar businesses which claim to sell everything from white/brown to cage-free to free range eggs.
2. What processes/controls do you have to ensure the customer that what you're selling is the real deal? How do I know the eggs you sell as free range are indeed free range? The customer wants to know what's stopping you from branding normal eggs as free range and selling them at 4x price? Are there any industry regulations for this? How much are you looking to spend on customer education (not acquisition) marketing?
As well as the nutritional values there are which ensures your quality above all else
How you control the quality of your eggs, spraying & marking are just GIMMICKS,
before using eggs every one throughly washes them. Your input in your eggs is nil, you are marketing them and earning above average profits.
Jab ande hi bechne the to IIT kyu. Gaye ....
Gazipur mei Ansari ki dukan par internship karlete...
Aise 3 IIT ki seat waste kardi.
Who will make Maglev, future hydrogen engines, when IITians selling eggs and toiletries.
Such a shame !!
Tu bass kafir par dhyan de kaha insab chakkaro me pad rahe ho Miya :😇
Well said, bro.
Pitty
IIT: Andey ka farm khola hai😂😂😂
Uss mein millions of funding nai milta na isliye 😅
Don't you think the eggs are over priced? If not, tell me the benefits consumer will have after purchasing these products. Because after watching this video the only thing I observed which sets them apart from their competitors is their branding and marketing.
Who are the buyers who are buying eggs for twice the price?
They r those gullible ones who buy all organic food and think anything packed nicely must be better
I loved his answer for that question students, women, anyone who eats eggs
HNI people who love to spend on branding. Show them brands they will happy to spend.
People with bird brains 😂
This is the standard price for clean ‘packaged’ eggs.
Same egg same quality same size
But Double Price
Only Packing industry will get benefit from this business
And this is the cause of Inflation in India
Such a shame !! People from IITs are selling eggs . I could have understood if they were from IIM as that is their domain. Also how is it AMUL of eggs ? An egg costs around 7 INR in open market. But this egg costs over 12 INR . Say it is NESTLE of eggs. Egg is not a luxury in a country like India, It is a staple for many poor and middle class people. Though I can afford this, But I won't buy this as a mark of my protest. These people are shames in the name of IITs .
living and working in UAE for last 22 years, there is nothing exciting for me in this now, there is no innovation or disruption, this is quite common in any developed countries....this news is like a joke for millions who live and work in developed countries.
It is like Modi speaks, everything he does is exceptional and innovations... Guys your IIT ???????
Since when is UAE a developed country?
Kuch bhi😂😂
Believing in yr fairytale stories must be exciting
Does modi live rent free in ur head?
The title of the video itself is so misleading….. DISRUPTION????
1000 crore funding ???? What problem are they solving ? There are brands in the market which have are lesser priced and offer a great taste and quality
They can only grow in tier 1 cities, because in other cities price can cause an issue , in my city egg is sold at rs 7
It will take a lot time for being profitable
During summers it is as low as 5
i live in metro city bangalore and I get eggs at rs 7. Eggoz is more like premium product in Eggs
They're trying to be a transparency and value add brand tho. Not exactly a price play for them
Check the quality of your egg yolk and eggoz yolk. Trust me for the price to value and quality Eggoz is way ahead then other brands in this race. On milk basket you get a 30egg crate for 260 which is a banger.
When per capita income of the Indian is less than 300dollars collectively, it's is very expensive to buy 10 eggs for 180 rs .
It is very expensive price in terms of affordable for Indians.
Only upper middle , rich people and who are not price conscious can buy !!!!
I buy a crate of 30 eggs for ₹180 almost once every week, sometimes twice. I have to walk barely 20 steps to go to a neighborhood kirana store who gets fresh stock daily. I get it faster than any delivery service.
Why would i buy these overpriced branded eggs from a store which might be two kilometres away?
Why do we need to standardize, that it comes from a natural process?
don't be strange, If someone comes up to launch a company to standardize infant.
They are creating space that is not required at all. sooner or later, they will buy all the eggs from the farmer and create a shortage in the market to boost their sales.
100 % agreed.
eggs in retail are really not good for consumption THIS IS YOUR FIRST STATEMENT. telling this to investor is good but not good for customers...
AMUL is a co-operative and, the thing he's building will be privately owned although he have nice proposition for the future of poultry industry, but this capitalist approach is not suitable small cities in India.
Also it took 74 years for Anand Milk Union Ltd to become today's AMUL.
No one will purchase eggs in 12 to 15 rupees if they will sell with silver packaging also when in local you get egg in half prices and he will replace it they are broke,
They must be organic
The price is too high...!!
In retail kirana store per egg cost is Rs. 5-7...!!
Milk is entirely different commodity from eggs, unlike eggs milk could be easily manipulated thats one of the reason for Amul's success
Branding and product placement of Eggoz maybe good. But the quality of eggs that they supply are really poor. They sell really cheap eggs in their branded box.
I'm from Bangalore and mashallah the egg quality can't match other eggs. I've been taking from past 2 years as I workout so I need to take quality eggs and meat. I didn't knew eggoZ is an IItian product 😅. May u grow and reach all the possible customers.
What's different. It is the same murgi ka anda!
@@tarunx2it's sone ka anda😂
@@tarunx2 nope i think you didn't heard from him. The egg is from a good variety of chicken 😁. Do it's a different anda
Great going Eggoz. Surprise to know that you opened 1st farm in Biharsharif.
Like Dehaat, you giys also moved to Gurugram and that is natural progression to raise capital.
Keep going and keep inspiring millions in their entrepreneurial journey.
AMUL is cooperative, are you building co-operative??
He's living Teja's dream
man of culture
Yeh Teja teja kya hai... 😂😂😂😂
At safed ramu's expense 😂
😂😂
Filthy business. An egg costs Rs 5.8 in the local market but an egg in his brand costs Rs 12.2
Veey interested video. Informative video.. much appreciated team.. watching from Saudi Arabia
Looking at the Comments. Im So proud of present day Indians today.
We are so aware of our rights and exercise it so well.
I saw eggs selling at Rs.5 @--- Bengaluru
The price varies seasonally.
Normally in the height of summer, the price is the lowest.
Demand is steady in metropolitan areas like Delhi and Mumbai
In c
Amul sells 1 kg Full Fat milk for Rs. 68.
In village also, for full Fat milk, price is around Rs. 60-70.
Amul is able to sell it at that price to its customers because it produces by-products from the Milk. So, price difference between loose milk and 'Amul' milk is not very much.
Furthermore, there are high chances of adulteration in Loose Milk. So, people are ready to pay a slight premium.
Now this company Eggoz is also competing with loose egg vendors. They retail for Rs. 3-6 in the market (Depending upon the quantity). The acquisition cost of Eggoz is Rs. 5 per egg (as per this video). So, turning into Amul of Eggs seems like a far-away thought, unless they are able to run marketing campaigns to 'EXPOSE' dangers of loose eggs.
But there are no issues with loose eggs. Both these type of eggs probably come from same egg farm, one is just packaged better
All necessary commodities converting corp and hiking prices rather reducing it. Earlier Tea now eggs
I don't think people in tier 2/ tier 3 city will go for it just for sake for packaging. An egg in local market will cost somewhere around 6-7 rupees while they are charging 12+ rupess which is almost 40-50% premium . It might do well in tier 1 city . Also, they are doing contract farming ,which won't sustain in long run.
Even in tier 1 cities not all people are fools. I have been living in Mumbai close to 2 decades. My mother always sends me to buy eggs from local market. No way 1 branded egg has more nutritional value than 2 local market eggs.
Do you pack egg whites in a bottle or jar?
They know something about brand value ! Once business was to meet people's need ! Now business means creating brand to make more money !
Don't think about Kolkata. Because Premium of the Premium eggs are selling here under 10 rs.
Packaging, branding and selling at high prices has become fashoin. Time to shun such trends.
I see huge growth in Delhi Mumbai and Bangalore but the rest of the tier 2 cities, NO WAY.
Bangalore we have lot of local farms supplying.
I am from a tier 2 city and am feeling packed eggs 2000 rs daily
The prblms of these iitians making a company is they only focus on tier 1 cities where as Indian market is 80% tier 3 and tier 2 catagory
But that Tier 3 and 2 can't match the consumerism level of Tier 1 cities
Because money comes from that 20% of tier 1 cities
There are 2 types of layers chicken breeds in India, cobb and ross . By the time these branded egg company sells 6 eggs, the vencobb and suguna will sell 1 million eggs.
You should have asked about the quality of eggs which is the biggest issue in the poultry industry right now. How are the conditions, do they use antibiotics etc?
Yup, as well as what are the general values of proteins, vitamins etc in the eggs, as well as their general size, because many times no matter what you do those eggs will come in different sizes and having different nutritional values, they didn't expand on that at all, and what do they do about those eggs which are small in size, do they use it in other products, if used in other products what are their quantities used in them, what are their nutritional values, or do they let the farmers sell those small eggs themselves? Many questions requiring answering in this rather than only the prices given.
Very insightful inofrmation. Hardly any videos on TH-cam that talk about this industry. Good selection by the Masters' Union team.
I am currently purchasing white eggs with orange yolk for around ₹107-112 a dozen in mumbai I certainly have no issues with the current delivery & packaging system I don’t see my self moving to eggoz where I am getting the same eggs for ₹145 not even a dozen (10pc) 🤦🏽 If I may suggest you should consider liquid egg category people are becoming more health conscious and busy at the same time liquid eggs will save time and mess. Putting more calories in the form of your masala egg delight doesn’t make sense. I wish you luck but to me it looks really challenging journey ahead to attract masses. Liquid eggs in 200ML container will be a game changer in my POV ☮️ 🙏🏽😇
Try Milk Basket for eggoz. 260 Rs 30 eggs.. Orange Yolk..
@@PrashantEM7 eggs available in India has a shorter shelf life also it needs refrigeration unlike eggs available in other countries where it can be kept outside. I order only six eggs at a time and always prefer to use a fresh stock.
Egg whites is real thing require way more quality control, can't cover up taste change due to you know what. In India we have near zero oversight and standard of quality maintained, so it's safe to say buy from local farmers next option poultry business and they should know you regularly buy from them any taste change go and return it. They know what they do.
IIT start up bubble will burst in seven years. Local vendors will always be in business in India
Please share their balance sheet... certainly they r having a cash burn model... not a profitable business in the Indian market.. India needs cheap in price and best in result....😅❤....all the best IITans....
People who are simply comparing on price point just go and check the size of eggs thats sold for 7 rupees..its pathetic..i dont know what they are doing to those chickens..in order to maintain the price, the size of eggs have got smaller..i dont know about other cities but in my city,the size of eggs sold in grocery stores is smaller compared to what it used to be even 7 to 8 years ago..once boil the egg,the yoke size is the same but the white has smaller in size..thats basically more cholestrol per egg
10 to 12 rs expensive for middle class
We get local desi eggs for 12 rupees.
No price of differences is premium and safety
Why? How many eggs does a family eat every day? 8 eggs?
At 240 eggs a month and 30% cost increase, Monthly cost comes out to be Rs. 720 extra. That's just high for Labour class, not anyone else.
@@manassingh4276 Do you know in India, internet broadband is available for 600 Rs per month ? Do you know with 720 Rs, an average Indian person can travel to his office through out month ? Egg is not a luxury food and It is not meant for rich people only, It is a staple for many poor .
@@kevalvichare4759 Then don't say it is AMUL. Say it is NESTLE of egg .
farms to dikhate ki hens ki condition kya hai ..
Not bad it's a severely unorganised sector. If they are directly sourcing the eggs from local farmers it's a great idea and will provide steady income to the farmers. Good thing company 's capex on farms will be almost less
Most of These products are already available in Europe and North America … just simply copying it for India … 😅… it is actually an amazing opportunity 😎
If I am a banker, I'll not finance this. I am out of this 🤣
80000 birds... smallest of poultry farms has around lakh birds 😂😂😂😂
He took Paresh Rawal a dialogue seriously.😂
IIT students should focus on how to grow tech sector in the country, but sadly they are more interested in these type of non tech businesses. This is injustice to IIT and to the country.
What about antibiotic free eggs? You are not talking about inside quality parameters of egg. Just she'll cleaning n stamping won't be disruptive.
There cannot be an antibiotic free commercial animal product...period.
There often comes a time when there is some viral infection around and it gets to the flock no matter how secure the system is...if no antibiotic is used the stock simply vanishes. Both vaccinations and correct administration of medications(be it anti biotic) is mandatory.
Majority of these antibiotics and vaccinations have no effect on humans especially in chicken and smaller animals as dose administered is very very low and as a safety precaution there is a withdrawal period of 7-28 days for effects of medication to subside significantly.
Backyard poultry keeping is a simple endeavour, hardly takes any time for upkeep. More people practicing it(ones who have the resources) the better it is for our environment.
Amul is co-operative, a private company can never match the Amul values of distribution of profits.
Last week bought egg from SmartBaza Delhi . 10 pack brown egg.
One of the eggs turned out rotten and black yolk from inside .
Had to throw the balance eggs in the pack .
First time ever black stinking yolk in a normal shell egg. Pack was sealed.
Price is the issue, so it is difficult to grow the business.
Can anybody tell me which set of customers are deriving value from this product?
There you go we found "Egg with IItian tag".
Used to buy from them regularly. Got tired of finding 10-20% of my eggs per tray are bad. Their premium egg price is only justified with the promise of quality and they broke my trust when they failed to deliver on that promise.
Seedhi baat no bakwas... Liked the questions
This business will not scale and will close after long struggle
This product seems to be more suitbale for tier-1 cities. Tier 2,3 won't care much for standardisation or branding, and lastly price is the main issue
I have consumed these eggs nothing different from local. Now I am purchasing other brands which are really better. I don’t want to name them. These are literally businessmen with IIT qualification to increase rate .
One suggestion egg quality is good but dont print brand name on eggs shells when boiled in water it leaches color
I used to buy Eggoz but the taste was just off. Went back to Licious, expensive but good quality eggs
very informative video, thank you masters' union 🤗
Eggs are eggs. Today i came to know iitian eggs also exist
Eggoz is procuring eggs from farmers and paying good prices to them but the actual concern and I don't know whether eggoz is solving that or not. People are using an injection for hens so that they get mature early and start laying eggs and also the nutrition part is that hens have to be fed with good grains and all types of food to have good quality and nutritious eggs does eggoz considering these points or they just looking for cracks in the eggs ?
All it means that, initially the price comes down and once the people starts liking it, the price shoots up. Just like jio. We should totally boycott it.
Existence of animals is not for business development. It's a life.
Isle liye IITian hone ki zaroorat Nahi..forget eggs, one can even sell spinach with the right amount of branding and packaging
Hold on guys.. No business is bad and if an IITIan grad is doing that then why so much fuss.. He has already in successfully clearing the IIT entrance exam and graduated from IIT...
Buy the way Amul does not sell milk cheap .. It also sources from dairy farmers packages the product and then sell in the market after factoring in a profit margin.. There is no charity involved.. Amul does not produce any milk
It's a level playing field for everyone to even enter this market
They are not doing any value addition to eggs. Why should I pay Rs.10 for each eggs when I am getting it for 6 rupees in the market.
To all those saying it's an egg with stamp. Try those eggs once, you will get the difference. I stay in Delhi and I come from Bihar i know what exactly natural eggs taste. Almost stopp6eating eggs due to foul smell and taste later tried these eggs, they are little costly but definitely worth.
Dear, Eggs are sourced so the main problem of preservation is not solved.
good! increase the price ,tax etc!! so that it will go to "not affordable category" . You people said ORGANIC and price gone up. Atleast Let the "FARMER GETS THE BENEFIT" .
In Kerala egg cost for 1 is 5, its flatulates like the share market but it goes down or up 1 to 5 rs this business is targeting the upper middle class but if you go to the normal market it gets cheap. in my sense, this startup doesn't goes for 10 or 15 years. but this can make good at b2b were selling egg to resurtant but cheap for bulk quantity , this can grow the startup for 20 year +
I really think eggoZ will last longer than 10-15 years as there will be people buying quality eggs as I'm from Bangalore and I can't buy local eggs coz of quality issue. eggoZ might introduce many other products so that it can reach other customers as well
one question to debunk this whole drama: How are you better than SKM eggs?
SKM eggs are the first in India to crack exports of eggs into japan as the standards where way too high for even developed countries to sell.
I think these days videos do most of the selling rather than product itself.
I really don't see what they are trying to do. They basically have 2 main categories of egg just like every other shop has which are White & Brown Egg. They sell it just like any other eggs. They take egg from Farmers which every shops do.
So what's the business model here apart from IIT and Packaging?
The price for Today 30 carat white egg tray is RS 190 in Bengaluru, they are selling for RS 300. Why will i buy Eggoz?
All products does not need branding...some products are good as it is....
One guy can do the interview and ask questions. Good content. Also questions can be categorizedand and not in a random order. Again first point can help this.
Reminds me of Andaz apna apna, ek poultry farm kholunga, lakho ande, unse kai lakh mugiyan, unke liye bread bhi main hee bechunga
eggs, meat, diary
Is there any iitian, who is working in saving mother earth from climate change?
Sustainability is going to be a major barrier. At the retail level, customer will buy from the stores offering an egg 50 paise cheap.
who are your idea customers? i mean seriously is that even a question to ask?
do more research and ask the right questions
Eggs are eggs ..the hens didn't go to IIT ...dont close your eyes just by seeing branding..
The ideal consumer of such a product is high earning people living around malls, ordering online. This product is not for common masses. Corporation only favors HNI people.
Let's not even think of comparing with an institution like Amul . These fly by wire operators will disappear in two years
Wondering why most IIT guys go into non-Engg careers, retail, finance, civil services... Very few take up real hard core engg careers and R&D, to contribute to intellectual property wealth of society. Very few IIT guys are there in ISRO, BARC, CAPITAL GOODS industries etc.😢
What about wastage? It's expensive. Don't see growth beyond certain point. Consumer goods companies already stagnant .I am out
Your product is osam!