How Coffee Buying Works: Why Coffee Prices Are At An All-Time High. Charles Jack, Cat & Cloud Coffee

I sit down with my business partner Charles Jack to discuss the spiking Coffee C Market. We talk about why coffee prices are so high, how coffee buying works, what the C Market is, and how we can buy coffee more sustainably.
Charles is a founder, co-owner, and CFO at Cat & Cloud Coffee. He is a former Wall Street investment analyst and portfolio manager and has also worked in the green coffee sector for TechnoServe in Ethiopia and South Sudan.
I'm Chirs Baca, a former barista champion who owns a mission and values-based coffee roasting company with my friends.
You can find us at catandcloud.com
Cat & Cloud on IG: / catandcloud
My newsletter: chrisbaca.com/...
My Instagram: / realchrisbaca

[@mattthoyle]

Thank you for this guys! We're not alone!

[@cheekster777]

Thank you Chris.

[@noahhollingsworth1600]

Love getting another perspective that lets me know I'm not crazy/alone in this wild industry.

[@Kalatakieta]

Thank you for this video. Really important and insightful.

[@laymanrob]

Highly educational video. Thanks for sharing.

[@wasrio1403]

Costs go up and down? Really, please enlighten us which costs have gone down for you in the last 10 years in your business. The price of a cup of coffee will never go down because business fixed and variable costs are not going down. Oh you did mention raising prices incrementally, there you go.

[@maxleigh781]

Can go up or down*

[@tetherballcoffee7358]

As you grow your buying power increases. For example, buying a pallet of custom cups instead of boxes on amazon