Stop Pricing Your Photography Like This (how to do it right)
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- เผยแพร่เมื่อ 5 ก.ย. 2024
- Pricing your photography is one of the most important decisions you'll make as a photographer. By following my pricing guide, you'll be able to price your photography accurately and achieve the results you want. Whether you're just starting out or you've been shooting for years, this video will help you price your photography the right way.
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I'd love to see a follow up video on this addressing people's perception that they can just get any photos they want with their cell phone and can't see the value in professional photos. I think the itemization you criticized is some peoples' way of compensating and trying to overcome this perception.
Rock solid wisdom man, thanks for this video! Tough, honest, necessary, and very well articulated.
Appreciate the kind words Sam
Thanks for the video/advice. I am an Astrophotographer. I have had some recent interest in purchasing my images from my local community. My thought is to sell prints of a particular image in series. Perhaps 1/100 or maybe 1/50, not sure. This of course would divide my cost and effort across several sells. Maybe I am naive but it doesn’t seem right to get each customer to pay as if they were the only buyer.
I used to have a Smugmug account that gave me a discount on printing cost (Bay Photo Lab) plus complete control on my pricing and marketing. Another feature is the option to have the prints directly delivered to the customer.
My thought is to come up with a price for my ‘art’ and use that as the mark-up. The customer could then get whatever size/type print they wanted. My prophet would come from the art mark-up plus typical retail value of the size/type print the customer ordered. It may be something like: 16 x 24 Metal print (my cost $50) standard retail $85 plus say $75 art cost = $110 profit X quantity of the image sold in its series. (Art mark-up would increase depending on success. You know ‘cause once your famous you can charge whatever you want and people will pay it. )
Any thoughts?
I am just brain storming at this point.
Loved the video! I've decided to quit my history of odd jobs within the year and focus on photography. I'm leaning towards food photography but these vids are still great nuggets of wisdom, thanks :)
Love to hear that. Fun journey ahead of you my friend!
Not a word wasted here. The challenge to the viewer is in the implementation of the advice.
Wow what a compliment! Thank you.
I can put the info out into the world. Some will implement it and make $100k+ this year, others will complain the market is saturated.
Nah, it's all about experience and the ability to SEE THINGS....and yes, after 30 years, my photos are even better with BETTER GEAR.
Good info and thanks for making your personal plugs fast and to the point, nobody likes a two min commercial!
Thanks for watching Jacob. My mission is to help as many creatives as possible and I can only do that through my plugs
I'd love to see a follow up video on this addressing people's perception that they can just get any photos they want with their cell phone and can't see the value in professional photos. I think the itemization you criticized is some peoples' way of compensating and trying to overcome this perception.
Great take on this! I work as a music producer and the same logic applies. I don’t charge for the $100k in gear, I charge for my 20 years of experience.
This is a very informative video related with pricing and services. I hope many photographers will learn how to price for their services.
i like the explanation about wedding and product because of profit, totally makes sense
My first photo shoot was done with a sony a6000. I priced it based off of how well the photos came out and how fast I edited them.
THIS IS INCREDIBLE!
Great video as always man! I had a question that I was wondering if you could help provide some feedback on.. I recently photographed a hotel that had a decent budget with the promise of 100 deliverables. Going back, I would have charged more for less deliverables, but I digress.
I was wondering if, since I overshot and have a lot of extra images that I consider quality work, I should offer them the option to purchase additional images after delivering the ones they already paid for, and, if so, what the best way of phrasing/offering that would be? Going forward, I figure this is something I should be including in my pricing/contract to begin with.
Something like "Hope you've found the initial assets valuable. I was going through the rest of the set to update my portfolio and found a bunch I think you'd love. Any interest in purchasing additional assets at 50% off the usual rate?"
@@ChrisPieta I like that phrasing! I appreciate the quick + thorough reply!
Team Chris!! great video vary helpful thanks so much 🙏🏾
You're such a Gem 🥺🙏. Thank you so much
Appreciate you watching Moses!
Right bro thanks for your great video❤️ love from India
I appreciate you Deepak!
Thanks man.
I always have a fear of raising prices. Any advice? My real estate competition here is already about 1/2 or 3/4 of what I charge. They start at $75. My market is overall pretty cheap - we do about 35 homes a week and I've been in business for 8 years, full-service media provider.
Real estate is a bit of a different game. A lot of the times you have to compete with what the market has.
You can differentiate yourself by offering bonuses that other people don't. Become known for great customer service, fast turnaround times, bonuses like drone tour, 3d floor plans, etc can be something to add in that can make your premium price make sense to clients.
Sometimes the best bet here is to play the volume game though. There's a lot of directions you can go - if you need more help send me an email or DM
As a fellow product photographer, I'm curious for your advice on pricing my work in regards to some potential clients. They want a price guide for a campaign with 15 images. I do have an hourly rate that I haven't disclosed but is it better to respond with a dollar value per image and give a concrete response? Should I be charging less per image when they want so many? I feel like my website/portfolio has been a good selling point to get their interest. It's a medium sized beverage company for reference.
I always price per image. At 15 images, I don’t think that warrants a bulk discount just yet. I have a few other videos on my channel that walks through pricing a bit more in depth.
Check these two out th-cam.com/video/lpVnJ4q8yxg/w-d-xo.html
th-cam.com/video/OBDyc7H5tp4/w-d-xo.html
@@ChrisPieta Thanks Chris. I'll check them out and appreciate the content.
Well done and thank u very much. I just subscribed to the E-mail list and can't get my checklist. Is it a system mistake? I was hoping to learn more.
For sure. Be sure to click confirm in the email that comes in. I double checked and ensured it's working properly.
Netflix is not a great example as they started with mail order movies. Much slower than going to the store. However, they had movies in stock, so even though one had to wait a day for a movie, you were assured to get it. Most importantly they waived late fees. Blockbusters had late fees that dinged most returns and made the process more stressful. Blockbuster and Netflix went to the streaming model around the same time, but Netflix did it better and Blockbuster stumbled and had store debt.
I am using modern day Netflix in the example
good thanks
appreciate you!
so luxury resorts that invest wayyyy more on literally everything shouldnt charge more than a motel? they both have beds, showers, pools..so why does uber charge more for Uber Lux or Uber premium
not saying youre wrong but a disagree on a percent of that statement, im still watching the video so my opinion could change because you kind of just said what i said
They charge more based on their value to their customers. A luxury hotel has better beds, but also their staff is friendlier, their cancellation policies are better, etc. All this goes into their rate, not just an expensive bed.
Imagine staying at a luxury hotel and the front desk person treating you like crap. The bed doesn't make up for it.
A lot of puzzle pieces that fit together here
Very like your videos.......
Thanks Viktor!
Keep it up
Thanks for the continued support 🙏
Well, tell that to a radiologist that’s putting you through a $200,000 - $1M machine at the average cost of $40-$4000 that they shouldn’t charge more because of the gear involved.
There’s always an outlier to any advice
2:39
love your vids btw! 🥳
Pesky fly 😂
@@ChrisPieta ja hahah!
ahh youre not saying its not deserved youre just saying dont use that as the reason to price it, gotcha, totally agree thanks dude lol
spot on!
Oh, if I only had more "Likes" to give......
Here’s a few 👍👍👍
I charge $1000 for a 1hr session. Then the client pays a fee for each picture they choose to buy.
When they ask me why my rate is so high, I take my camera and I trigger 3 lights when I take a shot. Then I tell them, let me see your iphone and i take their picture.
I explain to them that their iphone can't trigger my lights. Then they smile 😊
Great method
GET TO THE POINT