How to price your photography as a beginner
ฝัง
- เผยแพร่เมื่อ 18 ส.ค. 2022
- Pricing your photography is so much more than a random number. How you price your photography is based on your costs and the profit margin you need to make.
If you don't know your costs, now is the time to do some digging and take inventory of your monthly costs.
Then your costs influence how much you should charge each job and NOT break even, so you can turn a profit.
The goal isn't to just do photography. The goal is to make a profit doing photography so you can keep on doing photography for a living.
Should your photography price be under $50/hour? I don't think so. No matter where you are, you should start charge $50/hour at a very minimum and grow from there.
There is no cap on how much you can price. For some people they are making $200-400 per hour. For others they are making $100-150 per hour.
Be constantly re-evaluating your pricing. Always check your costs and see if they have gone up (they probably have since we're in an inflated market).
Your pricing matters!! And your pricing can change right now.
_________________
GEAR I RECOMMEND AND USE (Amazon links):
Camera on a budget: amzn.to/3QMziJe
My camera: amzn.to/3pv1VyQ
Favorite lav microphone: amzn.to/3Ckix3R
Travel tripod: amzn.to/3dHBm6T
Favorite Camera Strap: amzn.to/3Qvl0g6
Favorite SSD Drives: amzn.to/3Cgdh13
AirTag for all my bags/cases: amzn.to/3Cdd9j2
My Daily Backpack: amzn.to/3CeFbum
Tech Pouch/Organizer: amzn.to/3T3aezx
Best SD Cards for 4K Filming: amzn.to/3Kc5Rhy
FAVORITE BOOKS FOR BUSINESS:
Read this first: amzn.to/3QOYfn4
Marketing/Messaging: amzn.to/3c1U3lp
One of the best all-time: amzn.to/3c1U8pd
____
Some links are affiliate links that give me a small commission and help to keep this channel going. Thanks for any and all support!
100% said at the end of the video. So happy I found your channel. There is so much missing on photography education here on youtube and no one talks about it Only certain things. So when someone wants to learn or start there own photography business not always easy
Thank you 🙏🏼 yes there’s a lot of content missing regarding the business, how to get clients, price, invoice, etc. Planning to bring more content on all of that.
@@TrentErwin Great and so happy, So many people will make things and put it behind a paywall well I understand that but at the same time what about those who can't afford it? But it's great to find the few people out there that make photography education out there and free. I grow up with film still fading into the digital age but the younger ones a lot of them don't understand anymore the real concept of photography... or just don't understand like how to start a business... Thanks again. I almost thought you had over 1K subscribers and then realized it was 289 but still your videos are amazing. Plus also 1st person to see mention WordPress for a website option. WordPress is amazing if you know how to use it and can be cheaper in a way (Big Fan of WordPress).
Thanks, king 👑
Nice breakdown. People need to see some reality of everything we pay for :)
Very much so! Thanks for watching 🤙🏼
hi.. how would you convince a potential business partner that prices should be at least as high as you suggest?
for context, his thought process about pricing is that other photographers that he sees around the target working location are dropping prices so low that if we offer services on a higher price point, then we wouldnt get any clients.
but i am of the mindset that if those clients aint getting our prices, then they simply isnt our target clients at all and thats fine.
Thanks 🔥🙏🏾
Amazing work man.
Thank you 🙏🏼
Very informative! Subbed👍
Thank you for the sub 🙏🏼
I own an audio video recording studio and all the videos I watch of audio Studios never talk sence like this one. Thanks for the pep talk
You got it! Thanks for watching
What do you think about charging per project? Only reason I'm asking this is because I'm a car photographer and if I'm shooting for a dealership is it better if I charge per car or per hour?
hello a have a question about photo delivery how many edited final photos should i provide ? lets say 2 hours wedding photoshoot ? do you give them all unedited photos or just edited photos ?
Hi, we had a brief chat in one of your other videos. I just bought the Eos r5 and LOVE it!!!! I’m 15 and really want to turn filmmaking into a career. Do you have any suggests besides practice on how to enter the industry and what I should do now that would help me later? I appreciate any feedback. Thanks!
Bro, being 15 you’re already way ahead 👏🏻
1. Build a portfolio of diverse work
2. Provide a great experience for clients
3. Find a mentor who can help guide you
4. Learn how to edit efficiently
This was really good advice.
Just having the confidence is such a big part of it.
Quick question - would you say the process is the same for determining a rate film/videography work?
Film/videography often has a lot more factors: editing time, number of delivered edits, complexity of edit, music licensing, pro voice overs… to name a few. I take these all into consideration when I’m doing discovery with a client.
@@TrentErwin Thank you, those are all really good points!
I have a question but want to give context before asking the question. So, I have done a bit of traveling and took some really nice pictures, at least I think they are nice anyways. I have started a store on Etsy and now have a few of those photos on my shop for sale. My question goes along with pricing, but also the best medium to place a picture on. I have two photos that will go on canvas, and two that will be placed on acrylic. Which would you recommend or prefer, canvas or acrylic? And, the pricing goes based off cost to make, ship and so forth, so would you say 60% markup to cover cost, shipping would be a good rate? I ask cause I am new to this and want to make sure I am not pricing myself out of the market.
Hey Jake, I personally would prefer canvas. Although I know a lot of businesses are into acrylic. Depends on the style of photos you have -- more suited for home or for office? And then pricing, I think 50% markup is always a great starting point. So add up all of your costs (to make, ship and list) and then add your markup. I would also look at your competition and see where they are at. As a new seller on Etsy you don't want to be priced higher. You want to get visibility early so be competitive.
Great video, For example if u charge $50 an hour and the shoot finish before an hour do u still get the full $50 ? since u got to edit the photo's as well .
Oh yeah I still get the full rate. If someone books me for an hour then that’s what they’re committed to. Doesn’t matter if I can do my job well and effective in less time.
I am a beginner photographer and I am gng for a yoga workshop photography,I click like around 50 pics in 2 hours..how much should I charge now?based on pics or time?
Not all photos are created equal so it’s going to be hard to convince clients by charging by the amount of photos. Try to charge based on the project and how much of your time goes in
How do you calculate travel fee if out of town or radius ?
Half day rate + travel costs
What is the goofy music in the background? 🤨
Just some Lofi from Epidemic Sound
4:10 - you're probably joking with this list... nothing for beginners here, they can spend 10 times less -- beginner Canon is Canon 550D or similar for 100-150 usd
Don’t buy cheap. You’re gonna quickly outgrow it.
Nobody wants to pay anything I’ve tried 50$ 100$ plus nobody wants to pay anything and they show up in crazy outfits not life there photos it’s almost not worth the trouble been doing it about 7 yrs 😂
I’m sorry to hear that 😞 three things you should do to get the right clients that pay:
1. Tie your price to the value you’re providing. Price is all about perceived value so increase how valuable you are by explaining it.
2. Maybe you’re in a small market where people spend too little. You might need to go to a larger market.
3. Build a better portfolio. It could be that your portfolio isn’t attracting higher paying clients.
Who are your clients?
So you're saying 500$ a wedding? I know photographers who charge 5k a wedding just for the photos not videography
Ha no I didn’t say charge $500 for a wedding. I’m saying you need to be very understanding of your costs and what goes into production as you set your prices so that you can have a healthy margin