14:14 omg this is an abomination of the original Mononoke Hime, which was in Japanese and beautiful to look at, every frame created lovingly. Plus reusing the music from that film is super unsettling. But I guess that's where we are, putting "thank you" credits at the end is enough.
Oh get over yourself. lol You're focusing on the wrong aspect of that. And frankly, people will always use new tools to recreate things that inspire them.
@@NikoKun"Oh you're just focusing on the fact that it looks like a piece of shit that insults Miyazaki's work" well duh of course those people will use ai to create slop like that to make quick buck, they will likely go soon to the next ""big"" thing like what happened to shitcoins and NFT's
@@NikoKun How can you say that something inspired you when you just put prompts and money into a machine and the machine farted out a wayyyyy worse version of the same thing? If I eat a Beatles record and then crap it out, am I allowed to say “Hey everybody! Check out my new album, inspired by the Beatles!”. No, because I didn’t make anything. It’s just a broken Beatles album with sh*t all over it.
@@chazborfo9474 Because that's not how it works, or how it's used. You're oversimplifying it, in the same way that artists 100 years ago oversimplified photography, to justify not allowing photos into art galleries at the time.
I'm a layperson, but I'm worried in the future we possibly end up with a blob of super intelligent ai that no one possibly knows how it actually works.
Currently we have Drama Action, animation etc you have to look at this as another genre of movie it's not going to do away with human actors and movie makers.
19:05 sorry that guy here had a rough time in the studio system. My 30 years in it has been rewarding, full of gratitude, learning a ton, and meeting hundreds of incredible people.
Every single member of a film crew, every single person involved in a film, every single person on that team is going to have to become a film producer in the near future, because their work, if they don't want to make a whole film, their work just won't be needed anymore. That scares me. Not every person can be a film producer. Someone wants to be an actor, someone wants to write a script, someone wants to do VFX (like me).
I wrote a script which went nowhere, so we're now making an AI screenplay of it. You should immerse yourself in AI VFX - You Tube is a great resource for all the available tools.
Don't worry I'll still hire you or if we're all on universal basic income maybe we could do it as a fun project if in the future we're on universal basic income and you are interested will be working on a film project together the old fashioned way
One of the big concerns is lack of creative control. You prompt the AI model and it gives you a group of outputs, then you have to pick the one that most closely matches your vision. It would be more efficient if it could give you only the output that most closely matches what you actually intended with your prompt, so that it wouldn't be wasting all these compute resources on outputs that are never seen except for the purpose of rejecting them, and never used. Too much time spent cherrypicking results, too much wasted energy (literally and figuratively). As for the idea of training the models on pre-existing content, that's not much different from Hollywood directors watching movies and then learning their craft based on what's come before, so I don't think it's really an issue. In terms of copyright law, that's called fair use.
That issue will be solved quickly enough. Meta's upcoming open source video model incorporates tools to selectively alter aspects of a video. I cluld easily envision a canvas-esque ux that allows for high degrees of control to adjust add or alter outputs to a fine degree within a year.
I'm a filmmaker it has a while to go before it could be just used in video production right now I could be a placeholder or used as inspiration for actual CG artists but that's about it at least when it comes to video generation I'm excited to see where it goes but I believe we still have about a year
19:46 I'm finishing my 12th short film in 12 years, all done completely by myself, AI free. It's been possible to do this on your own for decades, but you needed effort and skill.
The only reason you were able to create short films is because of recent advances in technology. Only a few years ago before cheap digital cameras and editing software it took more effort and skills! Would you have been able to do that if you had to use 35mm film, with the expense, wet processing, splicing etc. The point is that people with creative talent and skills will be using AI to help create things that break existing limitations such as technology and cost.
That AI-generated video sort of creeped me out, but I agree with most of the points the second guy raised. It is promising and useful for those who have always wanted to create fan-made stories for their own narratives.
14:12 it's ironic that Hayao Miyazaki himself would probably hate this homage. “I am utterly disgusted. If you really want to make creepy stuff, you can go ahead and do it, but I would never wish to incorporate this technology into my work at all. I strongly feel that this is an insult to life itself.”
I am reasonably sure that in not so far future we will be able to just give AI two first Alien movies and ask it to produce no 3, then no 4 and so on for us. No need to explain anything. The creators will have less job than people think. Actually what job? No one will have a job.
This isn't any different from when photography made portrait painters redundant, film industry made theatres obsolete, and sound recording made many musicians obsolete. I work as a software engineer and it's clear that much of the coding work that I get paid to do will be done by AI; but these will be used to make people more productive. Just as labours don't dig field anymore because farmers use tractors to be more productive, AI will be used increase that productivity of many data related jobs. There will always be human jobs for the simple fact that content produced by machines need people to consume them. If everyone became employed there would be no one to pay for the AI, so it's self limiting.
@@Mjbeswick Consuming isn't a job. And, once AI has replaced most white collar jobs, what jobs will the 'people' be doing that can be made more productive by AI? I assume they're going to be driving the tractors you mention?
@@Mjbeswick No, there won't be human jobs. Even if you make AI do millions of things in 0.1second, human will take ages to do their things in the middle. Humans will be out of the loop by necessity. You are imagining the intermediate stages only. The only thing human will be needed is to be a customer and customers will be the only creators creating things for themselves by whishing them to be. We may still want to enjoy other human's wishes like we enjoy work of art now. But we will be able to create what we need to live and have fun ourselves with no help of others. It may take several or two dozen of years, but this is where things are gravitating towards. I'm dev, too. So high five to a fellow dev :)
I can already give the Alien movie scripts to Google Gemini today and ask to generate a follow-up transcript. Gemini can handle 2 million tokens (1 token is approx 3 chars). So in one text prompt you could eventually fit 3 full editions of the Lord of the Rings 🤯
The interviewees are having to defend the unavoidable trajectory of the future, which is frankly out of their hands. They are not the sole representatives of this new revolution. Humans have always strived to improve and innovate. It's an unstoppable tide, and regulators can't keep up with its progress. The question should not be, 'Won't this technology cost jobs, and who is going to subsidise creatives?, but 'How is society going to integrate AI into our lives successfully?' It's a runaway train now. Asking retrospective questions is pointless. It's time to accept and adapt.
@@denjamin2633 uh I don't, which is why Im asking. Do you have an answer? If all the professionals and you and I and everyone else doesn't have an answer, then yea obviously the question would be how are we gonna solve the issue AI brings and not how we can integrate it successfully.
"You can generate a feature length for a few thousand dollars." Oh I'm sure you can. "Generating random AI videos guided by a prompt will produce you an entire blockbuster movie in mere days! Also to sweeten the deal I'll throw in a bridge from Brooklyn I won in a card game. "
Movie making is a hugely commercial business. If you take out the money part of it and also minus fans there is no reason for it to flourish. So AI or not, if the movie is popular and can rake in big money rest everything is really immaterial. IMHO!
Do you think directors and clients won't be like "oh, I want his hand to move like that while he is walking from that space" , "I want her expressions to be a bit moody but not entirely sad" imaging prompting that without breaking the scene relevance and generated video. It is much better to hire human artists to change and edit complex shots like that. Anyone or company relying too much on A.I will probably incur twice the cost just trying to fix and patch up works.
8:17 Ha, the uncomfortable question. Entrepreneurs and technology companies do not like it when they talk about reality, nor how they make money, nor what their goals are in society. It is just a tool to make something that already exists cheaper, pure capitalism, nothing ultraist as they want us to believe.
Omg, she's just a child creating a "tool" that will wipe millions of jobs around the world (mine included) and she clearly doesn't even understand the fracture she's creating in social economy, it's super sad
It’s still in the proof of concept phase. The way that generative image creation works is bidirectional random noise pattern matching with neural networks. Each pass generates a complete new video. Tech companies are just trying to be first to market for the lion share of the market. These people don’t care about editors, VFX artists, etc. They’re just industrialists pushing forward to make money.
Its amazing what Pika can do Demi Guo was a great almost human-like AI render of a spineless CEO who couldn't answer basic ethical questions about her 'tool'.
I think she answered the question perfectly. Another video federation tool, just like hers just signed a deal worth millions with Lions Gate Studios. She also said she has signed some deals with some studios and is open to signing more deals. I know you mentioned ethics, but I think, there's enough free content to train an AI model that works great.
These startups say in public that their tech acts as worker enablement but to investors say worker displacement. This will probably displace 100s of thousands of people in the US
All automation is going to be disruptive. The need for a financial paradigm shift is necessary, or global economies are going to break under their own weight.
I said it's going to happen a few days ago, it's already happening... When the job everyone can just type in and do it, the salary will go lower and lower... until the job only needs a few low-pay parttimers to do it...the whole industry is going to disappear... and the decision to hire how many people use these Ai tools to do the job is not the Ai tool creators or artists. It's always the management's decision. This Ai tool creator she is too innocent about the cruelty of the business world. And she totally doesn't understand what's copyright.
Oh yes because everyone is a 'creator' in these people's minds. It's not the creators who are at risk is all the jobs that realise the creation that are at risk. Lighting, sound, camera operators, location, editors, etc etc etc. AI replaces the huge base of the creative pyramid leaving only the creator/prompt writer at the top. Why don't these 'journalists' realise this and ask more probing questions about these people's jobs?
I Wonder the same, are we conscious of all that happens when procuring a position in any endeavor, uncountable hours of human interaction, that at the end what dictates who we are among the sea of faces.
💯if a pyramid of jobs gets condensed down to 1 prompter, that is huge loss of jobs. It’s already started to happen in the stills photography industry. Jobs like hair stylists, makeup artists, set builders, photographers, camera retailers etc etc could all disappear in the next few years
[3:30] Those of the current era who have spent their whole lives at the craft, had the benefit of the influence of all the work that they viewed and considered from those who went before them. Maybe this why product that has been made and distributed, ought to be destroyed like the old Hollywood studios often did :-)
young woman dropped out of uni to become CEO of their own company of a non-functional technology and has drummed up few hundred million of investment.... where have i heard this story before ???
All these founders say the same thing: "That it is just a tool, and people will just adapt." None of them admit that it could put people out of work at scale. They have all adopted the same narrative that they use to rationalise their products. The truth is they dont know.
Automation is going to out everyone out of work sooner or later. Most of them sooner. This isnt inherently a bad thing. A paradigm shift is necessary, but the end result is a helluva lot better than people toiling at dumb back breaking labor when they could instead be learning, or doing art, or exploring.
1st of all, I was wondering if the reporter is AI or a real person. Some clips on TH-cam I didn't know that they were generated by AI until I read the comments. So scary!
To play devils advocate to the last point, a good story is a good story but hollywood hasn't been putting in much effort there over the last decade to decade and a half. The music industry only ever adapted and realized they had been too greedy and overcharging for the effort put into their content after internet piracy became a thing, and then they got mad, but they slowly settled down and adapted realizing they can work even less to sell the same amount of material rights via streaming platforms
Those scenes can’t even hold not more than 10 seconds until they break up. Yeah they generate video but are scenes consistent? I’m calling bullshit on a feature length film. A messy film sure. But something consistent? Bull
Actors, makeup artists, cinematographers etc are all professionals of artistry and AI is trying to eat up every creative arts artistry to put into the simple content creator. What AI and the tech industries missing is a huge lack of morality and ethics.
@@Meredream87maybe by democratizing the industry, youl find genuinly better content not constrained by 150 million dollars and we would end up with more choices than Marvel Slop
@@locodooms Democratizing tools might give us more content, but real authenticity goes beyond just offering more choices. Whether it's a $150 million movie or an indie project, it’s the artistry, depth, and vision of the creators that bring real value. It’s like comparing Apple products or Microsoft-more options don’t necessarily mean better quality, it's about the philosophy and craftsmanship behind the work.
I'll take it more seriously beyond a handy way to make SFX gag-reels or dynamic storyboards, when David Mamet produces an AI movie. In the meantime . . .DON'T PANIC !!!! :-)
Copyrighted material was used to train the model, yes. The guy asking the question would also have been "inspired" by what others have done for his works. Should he be forced to acknowledge what works he's been inspired by? The question was intended as a got you question but he guilty of it himself.
Thats absolutely not how a diffusion model.Its just curve fitting. If the model would not be trained with hundreds amd thousands of explosions it would not be able to replicate it. A human needs one example to paint it or express what would that experience produce in real life, the heat, the shockwave, etc. So no, its not the same thing. Models dont get inspire by anything and to replicate a Wes Anderson movie "style" they wouldnt need to watch the movie once they would be train in all of his movies with a bunch of labels on costume design, lighting, etc.
Good interview for a 25yo and 26yo, alex wang scale ai and demi guo pika labs how much are they worth? when i was that age, i had no public speaking skills or knowledgeable people like a mentor to ask us the big questions, human connections.
This woman has absolutely no idea what she is talking about, and does not seem to have any real investment in film beyond seeing the money making potential in this stupid tech. She cant even specify what this damn technology is supposed to assist creatives with in any meaningful way... All these clips are just random imagery produced from prompts that make no sense at all. Sure they could probably work as quick and dirty conceptual pieces for inspiring the direction of the real project, but used in an entire film production as they are? You string this kind of wonky stuff together for a 2 hour movie and its just gonna be random visuals stolen, and remixed from superior works with no creative core.
Ai is still just lower quality faster for cheaper, and that's why it is gonna succeed as the "shittyfication" of everything for fast profit marches on.
Doesn't this also lower barriers to entry dramatically? This is good, but its also not good. If anyone can be a filmmaker, then nobody is a filmmaker....Kids have the tools now to create professional music in terms of production quality and to put it on youtube for the whole world to listen to, and look at what is happening to the music as an industry: it is practically dead. How many 'billion-dollar'' franchises have we seen from the web music scene? It becomes a 'Long-tail' model.
18:50 Maybe you couldn't get there because you weren't good enough at creating and telling a story like Hayao Miyazaki,. Now you have the tools to do it from home and you just copied something that already existed and ended up with a creatively inferior result.
IS NOT SADIQ KHAN,,,,WHO IS COMMIN PVER 2 DICIPLINE THE BRITISH MAAN ,,,,,,QIULD BE SMN LIKE SAARKISOV ,,THE ARMENIAN AMONG THE SOVIETS ,,,,,, SMN LIKE HIM ,,INDEED GETS 2 DICIPLINE WHOLE CLAAN OF U ,,,IN UK
Nothing ethical about datasets. The bbc banned their own content from being scraped. Photography still required years of skills. AI requires no skill at all.
This is cringe. AI generative bs will never achieve the same quality as if it's done by talented people. I'm wondering why people talk about this crap on BBC?
I agree with you. AI will not replace the most talented people, it will be used by them to produce content that would otherwise be impossible. Imagine what movie producers in the class of Steven Spielberg or George Lucas could have done with these tools, when creating masterpieces like Jurassic park in Star wars! Since the availability of smartphones millions of people have been recording and creating content and posting it on services like TH-cam, but that hasn't replaced high quality media content created by professionals.
They're at war with normal people people don't want to pay their ridiculous tax and they're spitting artists and copying artist's these people are very hateful and have a dangerous ideology that they will try to push on you
@@Mjbeswick Talented people need to work with other talented people not degenerative AI, that parasitises on other people’s work, and it wouldn’t even exist without a huge amount of stolen people’s work. Copyright law is coming, wait for it. And I’m not talking about crafts that are done by professionals, anything that has a human input is way more valuable by default than degenerative AI, because we are still HUMANS, and humans need interaction and feel connected to other people through the art like music, movies, fine art etc. Stop the AI bs, nobody was asking for it.
No! artist are not going anywhere, but "You" "money bags", you! are the ones that are "Going Away" good riddance, let the future shine, it'll love you more. . .
WE WANNA DO THOSE THINGS, NOT THE MACHINES, WE WANNA DO THOSE THINGS. i thought the point of technology was to improve society, we wanna do art so that robots can do my laundry not the other way around.
When photography was invented it made portrait painters obsolete, in the same way that the film industry destroyed the theatre industry in a very short time. Despite that, people still value painted art as they do theatre.
You've taken this quote from someone else but I agree with the other comment here. There is nothing preventing you still doing those things... just as AI isn't making you do more laundry ...
You can still do art. And soon enough these tools will be good enough that anyone who ever had a story they wanted to tell can make a film without spending millions of dollars. Is their art worth less than whatever type of art you think you can no longer do?
@@theeternalgus9119 except it does. You need to put in like 10k hours to become a master at your craft, with AI you can't turn it into a full time profession that pays your bills, which is where you would meaningfully improve.
18:30 fundamental misunderstanding of the studio system. Studios are already made up of creators. What we're talking about here is non-established low-experience individuals having the power to generate content compared to the previous barrier to entry being money and decades of foundational relationships. Going to be a wild ride over the next 5-10 years.
It's hilarious that they show the worst player in text to video as of today minimax is the king, even cling is much better than pika who is people need to start understanding this is inevitable, your job will be replaced and that is a good thing because you are not a tool, humans are for loving, jobs are for robots
Yh most of this A.I stuff noone really likes it lacks substance but okay i never listened to mainstream music in the rirst place and your going to reinveste in it good luck
How it really effects Hollywood: A few dozen overpaid billionaire CEOs aren't getting as much money and workers are becoming unnecessary, everyone's mad at progress for being too good.
11:25 I've been in animation for 30 years, and I can guarantee you I'm not going to be compensated for any of the work I did being used to train AI. As it should be, I either adapt or move on.
Yes there will be many lawsuits about it but the big money wins sorry to hear what happened a friend of mine had his script stolen nothing he could do any he was a paralegal and his dad was an attorney.
@@marparty0 throughout human history, people have been inspired by other people's work. That's literally why we have genres of music and movies. Ai cannot exist on its own in a vacuum. People will use it as a tool as they use calculators and tractors.
Or we could advocate for an AI Dividend for All, to give everyone a return on their data investment which trained AI. Because AI and robot automation will come for nearly everyone's job, eventually. AI could not exist without the decades of data scraped from all of us as we've used the internet. And since it's built from our data, and threatens to out compete so many tax payers, it's going to NEED to pay taxes, or the whole system will stagnate and collapse, when consumers who've lost their jobs to AI are no longer able to afford the products those companies make. Essentially, we need to start transitioning to entirely new economic standards. Human labor cannot be what determines how we distribute the basic resources people need to survive.
Stop using this BS camera vs artist comparison. They are both solo activities. Painters weren't replaced by photographers. Photography was just a new medium. This is AI replacing the painter themselves. Very different.
WHY DO WE HAVE A 90 YEARS OLD MAN EDUCATING US ABOUT THE FUTURE? 9:25 Samir pressed on a great question and instead of letting her finish the boomer decided to get distracted by the shiny object. Jesus BBC, get someone young.
Vastly Majority of young people have little knowledge of tech and they wanna live luxurious life, that’s not what looking toward the future seems to be
Hill ary talks about October surprises and looks like she's shitting herself and the BBC comes out with a timely piece on AI video. What are the chances 🤔
We will end up with Universal Basic Income
Yeah I'm okay with that lol then I'm going to spend it all on buying cameras 😂 and video equipment
14:14 omg this is an abomination of the original Mononoke Hime, which was in Japanese and beautiful to look at, every frame created lovingly. Plus reusing the music from that film is super unsettling.
But I guess that's where we are, putting "thank you" credits at the end is enough.
Oh get over yourself. lol You're focusing on the wrong aspect of that. And frankly, people will always use new tools to recreate things that inspire them.
@@NikoKun"Oh you're just focusing on the fact that it looks like a piece of shit that insults Miyazaki's work" well duh of course those people will use ai to create slop like that to make quick buck, they will likely go soon to the next ""big"" thing like what happened to shitcoins and NFT's
@@NikoKun How can you say that something inspired you when you just put prompts and money into a machine and the machine farted out a wayyyyy worse version of the same thing? If I eat a Beatles record and then crap it out, am I allowed to say “Hey everybody! Check out my new album, inspired by the Beatles!”. No, because I didn’t make anything. It’s just a broken Beatles album with sh*t all over it.
@@chazborfo9474 Because that's not how it works, or how it's used. You're oversimplifying it, in the same way that artists 100 years ago oversimplified photography, to justify not allowing photos into art galleries at the time.
He said he spent $750 on some AI website to make this cringe. 😂
I'm a layperson, but I'm worried in the future we possibly end up with a blob of super intelligent ai that no one possibly knows how it actually works.
It could still be a helpful tool without knowing how it works - how many of us know how a mobile phone works but are still happy to use one?
we are already at a point that even it’s creators are not sure exactly how it is learning and teaching itself. i know the subject matter intimately.
@hopefultraveller1 I thinking more like no one at all possibly knows how it really possibly works, it works, but it's workings are a mistory.
Currently we have Drama Action, animation etc you have to look at this as another genre of movie it's not going to do away with human actors and movie makers.
19:05 sorry that guy here had a rough time in the studio system. My 30 years in it has been rewarding, full of gratitude, learning a ton, and meeting hundreds of incredible people.
Looking at the AI slop this guy farts out, it’s clear that he has no creativity or talent. Perhaps that is why he had such a hard time?
@@chazborfo9474 he's talking about someone else
Every single member of a film crew, every single person involved in a film, every single person on that team is going to have to become a film producer in the near future, because their work, if they don't want to make a whole film, their work just won't be needed anymore. That scares me. Not every person can be a film producer. Someone wants to be an actor, someone wants to write a script, someone wants to do VFX (like me).
I wrote a script which went nowhere, so we're now making an AI screenplay of it. You should immerse yourself in AI VFX - You Tube is a great resource for all the available tools.
It’s even worse than that because ai can write its own prompts and they’re usually not worse than the ones written by humans.
Don't worry I'll still hire you or if we're all on universal basic income maybe we could do it as a fun project if in the future we're on universal basic income and you are interested will be working on a film project together the old fashioned way
@@HelamanGile Good to know ;-)
Agree 👍👍
I think movies made with just AI will have a seprate genre to itself .
Action Film , Drama , Comedy , Romance , Thriller , Sci-fi , AI .
One of the big concerns is lack of creative control. You prompt the AI model and it gives you a group of outputs, then you have to pick the one that most closely matches your vision. It would be more efficient if it could give you only the output that most closely matches what you actually intended with your prompt, so that it wouldn't be wasting all these compute resources on outputs that are never seen except for the purpose of rejecting them, and never used. Too much time spent cherrypicking results, too much wasted energy (literally and figuratively).
As for the idea of training the models on pre-existing content, that's not much different from Hollywood directors watching movies and then learning their craft based on what's come before, so I don't think it's really an issue. In terms of copyright law, that's called fair use.
That issue will be solved quickly enough. Meta's upcoming open source video model incorporates tools to selectively alter aspects of a video. I cluld easily envision a canvas-esque ux that allows for high degrees of control to adjust add or alter outputs to a fine degree within a year.
I'm a filmmaker it has a while to go before it could be just used in video production right now I could be a placeholder or used as inspiration for actual CG artists but that's about it at least when it comes to video generation I'm excited to see where it goes but I believe we still have about a year
19:46 I'm finishing my 12th short film in 12 years, all done completely by myself, AI free.
It's been possible to do this on your own for decades, but you needed effort and skill.
The only reason you were able to create short films is because of recent advances in technology. Only a few years ago before cheap digital cameras and editing software it took more effort and skills! Would you have been able to do that if you had to use 35mm film, with the expense, wet processing, splicing etc.
The point is that people with creative talent and skills will be using AI to help create things that break existing limitations such as technology and cost.
That AI-generated video sort of creeped me out, but I agree with most of the points the second guy raised. It is promising and useful for those who have always wanted to create fan-made stories for their own narratives.
What are actors gonna do? come out on strike again for 6 months
and so it begins
Very good
14:12 it's ironic that Hayao Miyazaki himself would probably hate this homage. “I am utterly disgusted. If you really want to make creepy stuff, you can go ahead and do it, but I would never wish to incorporate this technology into my work at all. I strongly feel that this is an insult to life itself.”
I am reasonably sure that in not so far future we will be able to just give AI two first Alien movies and ask it to produce no 3, then no 4 and so on for us. No need to explain anything. The creators will have less job than people think. Actually what job? No one will have a job.
This isn't any different from when photography made portrait painters redundant, film industry made theatres obsolete, and sound recording made many musicians obsolete.
I work as a software engineer and it's clear that much of the coding work that I get paid to do will be done by AI; but these will be used to make people more productive. Just as labours don't dig field anymore because farmers use tractors to be more productive, AI will be used increase that productivity of many data related jobs.
There will always be human jobs for the simple fact that content produced by machines need people to consume them. If everyone became employed there would be no one to pay for the AI, so it's self limiting.
@@Mjbeswick Consuming isn't a job. And, once AI has replaced most white collar jobs, what jobs will the 'people' be doing that can be made more productive by AI? I assume they're going to be driving the tractors you mention?
@@Mjbeswick No, there won't be human jobs. Even if you make AI do millions of things in 0.1second, human will take ages to do their things in the middle. Humans will be out of the loop by necessity. You are imagining the intermediate stages only. The only thing human will be needed is to be a customer and customers will be the only creators creating things for themselves by whishing them to be. We may still want to enjoy other human's wishes like we enjoy work of art now. But we will be able to create what we need to live and have fun ourselves with no help of others. It may take several or two dozen of years, but this is where things are gravitating towards. I'm dev, too. So high five to a fellow dev :)
I can already give the Alien movie scripts to Google Gemini today and ask to generate a follow-up transcript. Gemini can handle 2 million tokens (1 token is approx 3 chars). So in one text prompt you could eventually fit 3 full editions of the Lord of the Rings 🤯
The interviewees are having to defend the unavoidable trajectory of the future, which is frankly out of their hands. They are not the sole representatives of this new revolution. Humans have always strived to improve and innovate. It's an unstoppable tide, and regulators can't keep up with its progress. The question should not be, 'Won't this technology cost jobs, and who is going to subsidise creatives?, but 'How is society going to integrate AI into our lives successfully?' It's a runaway train now. Asking retrospective questions is pointless. It's time to accept and adapt.
And your answer to the question is?
@jammaschan if your first response is to get smarmy you better have an answer in your pocket right now.
@@denjamin2633 uh I don't, which is why Im asking. Do you have an answer? If all the professionals and you and I and everyone else doesn't have an answer, then yea obviously the question would be how are we gonna solve the issue AI brings and not how we can integrate it successfully.
"You can generate a feature length for a few thousand dollars." Oh I'm sure you can.
"Generating random AI videos guided by a prompt will produce you an entire blockbuster movie in mere days! Also to sweeten the deal I'll throw in a bridge from Brooklyn I won in a card game. "
Movie making is a hugely commercial business. If you take out the money part of it and also minus fans there is no reason for it to flourish. So AI or not, if the movie is popular and can rake in big money rest everything is really immaterial. IMHO!
Do you think directors and clients won't be like "oh, I want his hand to move like that while he is walking from that space" , "I want her expressions to be a bit moody but not entirely sad" imaging prompting that without breaking the scene relevance and generated video. It is much better to hire human artists to change and edit complex shots like that. Anyone or company relying too much on A.I will probably incur twice the cost just trying to fix and patch up works.
I shit on Hollywood
Now everyone can make movies and you're no longer rich
That's just the way it is. Things will never be the same.
yes the cat is out of the bag… if we make laws against ai in the US, other countries will leave us in the dust…
why buy a ditch digger ? It would replace 100 people with spoons who can do the same job !!
You idiots really dont know about how economy work. And probably have no idea about the increasing income inequality.
There's a difference between digging a small pond and a lake.
*laughs in USSR*
8:17 Ha, the uncomfortable question. Entrepreneurs and technology companies do not like it when they talk about reality, nor how they make money, nor what their goals are in society. It is just a tool to make something that already exists cheaper, pure capitalism, nothing ultraist as they want us to believe.
Omg, she's just a child creating a "tool" that will wipe millions of jobs around the world (mine included) and she clearly doesn't even understand the fracture she's creating in social economy, it's super sad
It’s still in the proof of concept phase. The way that generative image creation works is bidirectional random noise pattern matching with neural networks. Each pass generates a complete new video.
Tech companies are just trying to be first to market for the lion share of the market. These people don’t care about editors, VFX artists, etc. They’re just industrialists pushing forward to make money.
Its amazing what Pika can do Demi Guo was a great almost human-like AI render of a spineless CEO who couldn't answer basic ethical questions about her 'tool'.
I think she answered the question perfectly. Another video federation tool, just like hers just signed a deal worth millions with Lions Gate Studios. She also said she has signed some deals with some studios and is open to signing more deals.
I know you mentioned ethics, but I think, there's enough free content to train an AI model that works great.
Film studios have been probably using this Ai stuff decades ago, would they really waste their time on 3d software that you learn at college?
She makes for a great L2 AI
*WOW DEMI IS JUST GORGEOUS... FACT*
We, as concept artists have lost our jobs. AI is not a tool, it’s a replacement
These startups say in public that their tech acts as worker enablement but to investors say worker displacement. This will probably displace 100s of thousands of people in the US
All automation is going to be disruptive. The need for a financial paradigm shift is necessary, or global economies are going to break under their own weight.
MANY MORE LIKE THISSSSSSSSSSSSS❤
I said it's going to happen a few days ago, it's already happening... When the job everyone can just type in and do it, the salary will go lower and lower... until the job only needs a few low-pay parttimers to do it...the whole industry is going to disappear... and the decision to hire how many people use these Ai tools to do the job is not the Ai tool creators or artists. It's always the management's decision. This Ai tool creator she is too innocent about the cruelty of the business world. And she totally doesn't understand what's copyright.
Oh yes because everyone is a 'creator' in these people's minds. It's not the creators who are at risk is all the jobs that realise the creation that are at risk.
Lighting, sound, camera operators, location, editors, etc etc etc. AI replaces the huge base of the creative pyramid leaving only the creator/prompt writer at the top. Why don't these 'journalists' realise this and ask more probing questions about these people's jobs?
I Wonder the same, are we conscious of all that happens when procuring a position in any endeavor, uncountable hours of human interaction, that at the end what dictates who we are among the sea of faces.
💯if a pyramid of jobs gets condensed down to 1 prompter, that is huge loss of jobs. It’s already started to happen in the stills photography industry. Jobs like hair stylists, makeup artists, set builders, photographers, camera retailers etc etc could all disappear in the next few years
[3:30] Those of the current era who have spent their whole lives at the craft, had the benefit of the influence of all the work that they viewed and considered from those who went before them. Maybe this why product that has been made and distributed, ought to be destroyed like the old Hollywood studios often did :-)
young woman dropped out of uni to become CEO of their own company of a non-functional technology and has drummed up few hundred million of investment.... where have i heard this story before ???
All these founders say the same thing: "That it is just a tool, and people will just adapt." None of them admit that it could put people out of work at scale. They have all adopted the same narrative that they use to rationalise their products. The truth is they dont know.
Automation is going to out everyone out of work sooner or later. Most of them sooner. This isnt inherently a bad thing. A paradigm shift is necessary, but the end result is a helluva lot better than people toiling at dumb back breaking labor when they could instead be learning, or doing art, or exploring.
I really couldn't tell that the hosts were ai. But that asian chick was easy to spot.
1st of all, I was wondering if the reporter is AI or a real person. Some clips on TH-cam I didn't know that they were generated by AI until I read the comments. So scary!
To play devils advocate to the last point, a good story is a good story but hollywood hasn't been putting in much effort there over the last decade to decade and a half. The music industry only ever adapted and realized they had been too greedy and overcharging for the effort put into their content after internet piracy became a thing, and then they got mad, but they slowly settled down and adapted realizing they can work even less to sell the same amount of material rights via streaming platforms
When we will find lots of filmmaker company with 50 members and 80% work done by AI 😅
Those scenes can’t even hold not more than 10 seconds until they break up. Yeah they generate video but are scenes consistent? I’m calling bullshit on a feature length film. A messy film sure. But something consistent? Bull
Agreed.
As a small-scale user of AI, the tools are continuously getting better at consistency - a feature-length AI production is not far away.
soon they will be its already getting there the chinese ai. can do it.
Just wait
Lol. It's just an initial phase
Actors, makeup artists, cinematographers etc are all professionals of artistry and AI is trying to eat up every creative arts artistry to put into the simple content creator. What AI and the tech industries missing is a huge lack of morality and ethics.
Like when the movie industry destroyed the theatre industry in the early years of the 20th century!?
@@Mjbeswick Exactly!, as well as your job would possibly be.
@@Meredream87 no more hollywood degeneracy
@@Meredream87maybe by democratizing the industry, youl find genuinly better content not constrained by 150 million dollars and we would end up with more choices than Marvel Slop
@@locodooms Democratizing tools might give us more content, but real authenticity goes beyond just offering more choices. Whether it's a $150 million movie or an indie project, it’s the artistry, depth, and vision of the creators that bring real value. It’s like comparing Apple products or Microsoft-more options don’t necessarily mean better quality, it's about the philosophy and craftsmanship behind the work.
I'll take it more seriously beyond a handy way to make SFX gag-reels or dynamic storyboards, when David Mamet produces an AI movie. In the meantime . . .DON'T PANIC !!!! :-)
This is amazing. I don’t care whatever other people say.
Copyrighted material was used to train the model, yes. The guy asking the question would also have been "inspired" by what others have done for his works. Should he be forced to acknowledge what works he's been inspired by? The question was intended as a got you question but he guilty of it himself.
Thats absolutely not how a diffusion model.Its just curve fitting. If the model would not be trained with hundreds amd thousands of explosions it would not be able to replicate it. A human needs one example to paint it or express what would that experience produce in real life, the heat, the shockwave, etc. So no, its not the same thing. Models dont get inspire by anything and to replicate a Wes Anderson movie "style" they wouldnt need to watch the movie once they would be train in all of his movies with a bunch of labels on costume design, lighting, etc.
“Best boy” = “Best bot” in 2024 ba-dum-dum 🥁
on long term we will all have individual entertainment fully done by AI. The whole industry will then disappear.
Oh dear, she really floundered when answering the 'people will lose their jobs question'.
Good interview for a 25yo and 26yo, alex wang scale ai and demi guo pika labs how much are they worth? when i was that age, i had no public speaking skills or knowledgeable people like a mentor to ask us the big questions, human connections.
So taking the fun out of the art so that its like creating trash. She has no idea, also you dropped out of UNI !!!
This woman has absolutely no idea what she is talking about, and does not seem to have any real investment in film beyond seeing the money making potential in this stupid tech. She cant even specify what this damn technology is supposed to assist creatives with in any meaningful way... All these clips are just random imagery produced from prompts that make no sense at all. Sure they could probably work as quick and dirty conceptual pieces for inspiring the direction of the real project, but used in an entire film production as they are? You string this kind of wonky stuff together for a 2 hour movie and its just gonna be random visuals stolen, and remixed from superior works with no creative core.
@@leif12345 What on earth are you talking about?
@@leif12345 you sound 100x more annoying
Demi Guo looks realistic, but don't be fooled
Ai is still just lower quality faster for cheaper, and that's why it is gonna succeed as the "shittyfication" of everything for fast profit marches on.
Doesn't this also lower barriers to entry dramatically? This is good, but its also not good. If anyone can be a filmmaker, then nobody is a filmmaker....Kids have the tools now to create professional music in terms of production quality and to put it on youtube for the whole world to listen to, and look at what is happening to the music as an industry: it is practically dead. How many 'billion-dollar'' franchises have we seen from the web music scene? It becomes a 'Long-tail' model.
The artists will not be compensated lol
how? bbc will save money by not paying humam actors and their cosmetic necessities
18:50 Maybe you couldn't get there because you weren't good enough at creating and telling a story like Hayao Miyazaki,. Now you have the tools to do it from home and you just copied something that already existed and ended up with a creatively inferior result.
The beginning of "The End of humanity"!!!!!
Not the poor wealthy brave actors!!
😭 what will we do without 300 million dollar movies!
14:12 I can’t believe this. AI is supposed to assist us, not replace filmmaking, book writing, actors, etc. This is going too far.
If it looks and sounds better then great. But it doesn’t most of the time.
We are in the age of intelligence
IS NOT SADIQ KHAN,,,,WHO IS COMMIN PVER 2 DICIPLINE THE BRITISH MAAN ,,,,,,QIULD BE SMN LIKE SAARKISOV ,,THE ARMENIAN AMONG THE SOVIETS ,,,,,,
SMN LIKE HIM ,,INDEED GETS 2 DICIPLINE WHOLE CLAAN OF U ,,,IN UK
Who would pay for the distractions of AI writing?
interesting I thought the BBC had respect for artists but I guess not
Nothing ethical about datasets. The bbc banned their own content from being scraped. Photography still required years of skills. AI requires no skill at all.
Before even seeing the whole thing, are they even gonna bring up the Enviromental impact at all :/
Protectionism won’t save Hollywood when independent people can turn out better content faster than Hollywood in the near future.
I get the part about better content, but who cares if it's done faster?
This is cringe. AI generative bs will never achieve the same quality as if it's done by talented people. I'm wondering why people talk about this crap on BBC?
I agree with you. AI will not replace the most talented people, it will be used by them to produce content that would otherwise be impossible. Imagine what movie producers in the class of Steven Spielberg or George Lucas could have done with these tools, when creating masterpieces like Jurassic park in Star wars!
Since the availability of smartphones millions of people have been recording and creating content and posting it on services like TH-cam, but that hasn't replaced high quality media content created by professionals.
They're at war with normal people people don't want to pay their ridiculous tax and they're spitting artists and copying artist's these people are very hateful and have a dangerous ideology that they will try to push on you
@@Mjbeswick Talented people need to work with other talented people not degenerative AI, that parasitises on other people’s work, and it wouldn’t even exist without a huge amount of stolen people’s work. Copyright law is coming, wait for it.
And I’m not talking about crafts that are done by professionals, anything that has a human input is way more valuable by default than degenerative AI, because we are still HUMANS, and humans need interaction and feel connected to other people through the art like music, movies, fine art etc. Stop the AI bs, nobody was asking for it.
No! artist are not going anywhere, but "You" "money bags", you! are the ones that are "Going Away" good riddance, let the future shine, it'll love you more. . .
Well, it seems like the CEO of Pika Labs also needed help from her artificial intelligence because she doesn't even know how to speak...
Heaat beneaath my time zone ,,,,is what u will face
Oh poor Hollywood
Now that what we’re talking about AI video, oh I’m down for it
WE WANNA DO THOSE THINGS, NOT THE MACHINES, WE WANNA DO THOSE THINGS. i thought the point of technology was to improve society, we wanna do art so that robots can do my laundry not the other way around.
When photography was invented it made portrait painters obsolete, in the same way that the film industry destroyed the theatre industry in a very short time. Despite that, people still value painted art as they do theatre.
Nothing is stopping you from doing art...
You've taken this quote from someone else but I agree with the other comment here. There is nothing preventing you still doing those things... just as AI isn't making you do more laundry ...
You can still do art. And soon enough these tools will be good enough that anyone who ever had a story they wanted to tell can make a film without spending millions of dollars. Is their art worth less than whatever type of art you think you can no longer do?
@@theeternalgus9119 except it does. You need to put in like 10k hours to become a master at your craft, with AI you can't turn it into a full time profession that pays your bills, which is where you would meaningfully improve.
Any one , Will be a Fake artist full of bad content.
AI will take over Hollywood!
18:30 fundamental misunderstanding of the studio system. Studios are already made up of creators. What we're talking about here is non-established low-experience individuals having the power to generate content compared to the previous barrier to entry being money and decades of foundational relationships.
Going to be a wild ride over the next 5-10 years.
It's hilarious that they show the worst player in text to video as of today minimax is the king, even cling is much better than pika who is people need to start understanding this is inevitable, your job will be replaced and that is a good thing because you are not a tool, humans are for loving, jobs are for robots
this was completly made in Ai, its crazy stuff th-cam.com/video/_ePQbmMmmts/w-d-xo.html
Hollywood....is perfect Artificial Usa's World 🥳
Yh most of this A.I stuff noone really likes it lacks substance but okay i never listened to mainstream music in the rirst place and your going to reinveste in it good luck
Have you even seen an AI video?? Trippy nonsense like it's not even trying. I challenge you to show me a decent 5 minute acrion clip of AI. You can't
Getting bored with AI. It’s been around for years 😂
Pika is fun. They have a filter right now that makes anything into cake. I did a cake video of myself earlier today.
Good for you dork
This is the best comment on this video
How it really effects Hollywood:
A few dozen overpaid billionaire CEOs aren't getting as much money and workers are becoming unnecessary, everyone's mad at progress for being too good.
You are clueless
11:25 I've been in animation for 30 years, and I can guarantee you I'm not going to be compensated for any of the work I did being used to train AI.
As it should be, I either adapt or move on.
Yes there will be many lawsuits about it but the big money wins sorry to hear what happened a friend of mine had his script stolen nothing he could do any he was a paralegal and his dad was an attorney.
@@marparty0 throughout human history, people have been inspired by other people's work. That's literally why we have genres of music and movies. Ai cannot exist on its own in a vacuum. People will use it as a tool as they use calculators and tractors.
Or we could advocate for an AI Dividend for All, to give everyone a return on their data investment which trained AI. Because AI and robot automation will come for nearly everyone's job, eventually.
AI could not exist without the decades of data scraped from all of us as we've used the internet. And since it's built from our data, and threatens to out compete so many tax payers, it's going to NEED to pay taxes, or the whole system will stagnate and collapse, when consumers who've lost their jobs to AI are no longer able to afford the products those companies make.
Essentially, we need to start transitioning to entirely new economic standards. Human labor cannot be what determines how we distribute the basic resources people need to survive.
As per usual, predatory behavior from these tech companies. They are a disgrace to society.
Stop using this BS camera vs artist comparison. They are both solo activities. Painters weren't replaced by photographers. Photography was just a new medium.
This is AI replacing the painter themselves. Very different.
She's not real
Automated plagiarism.
writers lol, who gives a fuck if its a good story, make it. Things change get over it.
I hope the studio ghibli sue that abomination.
WHY DO WE HAVE A 90 YEARS OLD MAN EDUCATING US ABOUT THE FUTURE?
9:25 Samir pressed on a great question and instead of letting her finish the boomer decided to get distracted by the shiny object. Jesus BBC, get someone young.
Vastly Majority of young people have little knowledge of tech and they wanna live luxurious life, that’s not what looking toward the future seems to be
@@ecaltroyer what in the word salad are you on about?
Hill ary talks about October surprises and looks like she's shitting herself and the BBC comes out with a timely piece on AI video.
What are the chances 🤔
It seems to me that “creation” has suddenly lost its true meaning in this people…
live-action moviemaking is going the way of Theater: it may survive but it will be a niche market and will need government support and subsidies....
14:44 it's crap