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- เผยแพร่เมื่อ 3 ต.ค. 2024
- Entertainment giants Lionsgate are partnering with artificial intelligence (AI) company Runway to allow a new AI model to be trained on their extensive film and TV archive.
Lionsgate will be able to use the resulting AI technology in future productions.
Demi Guo, CEO of Pika Labs and PJ Accetturo, CEO of FilmPort AI, joined this week’s AI Decoded to explore the impact of AI on the film industry, in terms of job displacement and creation.
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For more news, analysis and features visit: www.bbc.com/news
#Technology #Film #BBCNews
19:05 sorry that guy here had a rough time in the studio system. My 30 years in it has been rewarding, full of gratitude, learning a ton, and meeting hundreds of incredible people.
14:14 omg this is an abomination of the original Mononoke Hime, which was in Japanese and beautiful to look at, every frame created lovingly. Plus reusing the music from that film is super unsettling.
But I guess that's where we are, putting "thank you" credits at the end is enough.
and so it begins
I'm a layperson, but I'm worried in the future we possibly end up with a blob of super intelligent ai that no one possibly knows how it actually works.
19:46 I'm finishing my 12th short film in 12 years, all done completely by myself, AI free.
It's been possible to do this on your own for decades, but you needed effort and skill.
The only reason you were able to create short films is because of recent advances in technology. Only a few years ago before cheap digital cameras and editing software it took more effort and skills! Would you have been able to do that if you had to use 35mm film, with the expense, wet processing, splicing etc.
The point is that people with creative talent and skills will be using AI to help create things that break existing limitations such as technology and cost.
why buy a ditch digger ? It would replace 100 people with spoons who can do the same job !!
You idiots really dont know about how economy work. And probably have no idea about the increasing income inequality.
Every single member of a film crew, every single person involved in a film, every single person on that team is going to have to become a film producer in the near future, because their work, if they don't want to make a whole film, their work just won't be needed anymore. That scares me. Not every person can be a film producer. Someone wants to be an actor, someone wants to write a script, someone wants to do VFX (like me).
11:25 I've been in animation for 30 years, and I can guarantee you I'm not going to be compensated for any of the work I did being used to train AI.
As it should be, I either adapt or move on.
Yes there will be many lawsuits about it but the big money wins sorry to hear what happened a friend of mine had his script stolen nothing he could do any he was a paralegal and his dad was an attorney.
@@Itmee2 throughout human history, people have been inspired by other people's work. That's literally why we have genres of music and movies. Ai cannot exist on its own in a vacuum. People will use it as a tool as they use calculators and tractors.
Well, it seems like the CEO of Pika Labs also needed help from her artificial intelligence because she doesn't even know how to speak...
WE WANNA DO THOSE THINGS, NOT THE MACHINES, WE WANNA DO THOSE THINGS. i thought the point of technology was to improve society, we wanna do art so that robots can do my laundry not the other way around.
When photography was invented it made portrait painters obsolete, in the same way that the film industry destroyed the theatre industry in a very short time. Despite that, people still value painted art as they do theatre.
Nothing is stopping you from doing art...
Currently we have Drama Action, animation etc you have to look at this as another genre of movie it's not going to do away with human actors and movie makers.
I am reasonably sure that in not so far future we will be able to just give AI two first Alien movies and ask it to produce no 3, then no 4 and so on for us. No need to explain anything. The creators will have less job than people think. Actually what job? No one will have a job.
This isn't any different from when photography made portrait painters redundant, film industry made theatres obsolete, and sound recording made many musicians obsolete.
I work as a software engineer and it's clear that much of the coding work that I get paid to do will be done by AI; but these will be used to make people more productive. Just as labours don't dig field anymore because farmers use tractors to be more productive, AI will be used increase that productivity of many data related jobs.
There will always be human jobs for the simple fact that content produced by machines need people to consume them. If everyone became employed there would be no one to pay for the AI, so it's self limiting.
@@Mjbeswick Consuming isn't a job. And, once AI has replaced most white collar jobs, what jobs will the 'people' be doing that can be made more productive by AI? I assume they're going to be driving the tractors you mention?
@@Mjbeswick No, there won't be human jobs. Even if you make AI do millions of things in 0.1second, human will take ages to do their things in the middle. Humans will be out of the loop by necessity. You are imagining the intermediate stages only. The only thing human will be needed is to be a customer and customers will be the only creators creating things for themselves by whishing them to be. We may still want to enjoy other human's wishes like we enjoy work of art now. But we will be able to create what we need to live and have fun ourselves with no help of others. It may take several or two dozen of years, but this is where things are gravitating towards. I'm dev, too. So high five to a fellow dev :)
Now that what we’re talking about AI video, oh I’m down for it
Getting bored with AI. It’s been around for years 😂
Oh poor Hollywood
Very good
This woman has absolutely no idea what she is talking about, and does not seem to have any real investment in film beyond seeing the money making potential in this stupid tech. She cant even specify what this damn technology is supposed to assist creatives with in any meaningful way... All these clips are just random imagery produced from prompts that make no sense at all. Sure they could probably work as quick and dirty conceptual pieces for inspiring the direction of the real project, but used in an entire film production as they are? You string this kind of wonky stuff together for a 2 hour movie and its just gonna be random visuals stolen, and remixed from superior works with no creative core.
You seem like you’d be annoying in person.
She’s not alone in her predictions. There are a lot of angels hovering over this tech right now, convinced that it will be monumental going forward. Ashton Kutcher was talking about this last year.
@@leif12345 What on earth are you talking about?
@@scifiismyjam4387 Yeah, you’d be annoying in person for sure.
Oh dear, she really floundered when answering the 'people will lose their jobs question'.
These startups say in public that their tech acts as worker enablement but to investors say worker displacement. This will probably displace 100s of thousands of people in the US
Oh yes because everyone is a 'creator' in these people's minds. It's not the creators who are at risk is all the jobs that realise the creation that are at risk.
Lighting, sound, camera operators, location, editors, etc etc etc. AI replaces the huge base of the creative pyramid leaving only the creator/prompt writer at the top. Why don't these 'journalists' realise this and ask more probing questions about these people's jobs?
18:30 fundamental misunderstanding of the studio system. Studios are already made up of creators. What we're talking about here is non-established low-experience individuals having the power to generate content compared to the previous barrier to entry being money and decades of foundational relationships.
Going to be a wild ride over the next 5-10 years.
Actors, makeup artists, cinematographers etc are all professionals of artistry and AI is trying to eat up every creative arts artistry to put into the simple content creator. What AI and the tech industries missing is a huge lack of morality and ethics.
Like when the movie industry destroyed the theatre industry in the early years of the 20th century!?
@@Mjbeswick Exactly!, as well as your job would possibly be.
@@Meredream87 no more hollywood degeneracy
@@Meredream87maybe by democratizing the industry, youl find genuinly better content not constrained by 150 million dollars and we would end up with more choices than Marvel Slop
@@locodooms Democratizing tools might give us more content, but real authenticity goes beyond just offering more choices. Whether it's a $150 million movie or an indie project, it’s the artistry, depth, and vision of the creators that bring real value. It’s like comparing Apple products or Microsoft-more options don’t necessarily mean better quality, it's about the philosophy and craftsmanship behind the work.
When we will find lots of filmmaker company with 50 members and 80% work done by AI 😅
No! artist are not going anywhere, but "You" "money bags", you! are the ones that are "Going Away" good riddance, let the future shine, it'll love you more. . .
Pika is fun. They have a filter right now that makes anything into cake. I did a cake video of myself earlier today.
Good for you dork
This is the best comment on this video
I said it's going to happen a few days ago, it's already happening... When the job everyone can just type in and do it, the salary will go lower and lower... until the job only needs a few low-pay parttimers to do it...the whole industry is going to disappear... and the decision to hire how many people use these Ai tools to do the job is not the Ai tool creators or artists. It's always the management's decision. This Ai tool creator she is too innocent about the cruelty of the business world. And she totally doesn't understand what's copyright.
Copyrighted material was used to train the model, yes. The guy asking the question would also have been "inspired" by what others have done for his works. Should he be forced to acknowledge what works he's been inspired by? The question was intended as a got you question but he guilty of it himself.
14:12 I can’t believe this. AI is supposed to assist us, not replace filmmaking, book writing, actors, etc. This is going too far.
MANY MORE LIKE THISSSSSSSSSSSSS❤
What are actors gonna do? come out on strike again for 6 months
One of the big concerns is lack of creative control. You prompt the AI model and it gives you a group of outputs, then you have to pick the one that most closely matches your vision. It would be more efficient if it could give you only the output that most closely matches what you actually intended with your prompt, so that it wouldn't be wasting all these compute resources on outputs that are never seen except for the purpose of rejecting them, and never used. Too much time spent cherrypicking results, too much wasted energy (literally and figuratively).
As for the idea of training the models on pre-existing content, that's not much different from Hollywood directors watching movies and then learning their craft based on what's come before, so I don't think it's really an issue. In terms of copyright law, that's called fair use.
How it really effects Hollywood:
A few dozen overpaid billionaire CEOs aren't getting as much money and workers are becoming unnecessary, everyone's mad at progress for being too good.
You are clueless
young woman dropped out of uni to become CEO of their own company of a non-functional technology and has drummed up few hundred million of investment.... where have i heard this story before ???
Those scenes can’t even hold not more than 10 seconds until they break up. Yeah they generate video but are scenes consistent? I’m calling bullshit on a feature length film. A messy film sure. But something consistent? Bull
Before even seeing the whole thing, are they even gonna bring up the Enviromental impact at all :/
The interviewees are having to defend the unavoidable trajectory of the future, which is frankly out of their hands. They are not the sole representatives of this new revolution. Humans have always strived to improve and innovate. It's an unstoppable tide, and regulators can't keep up with its progress. The question should not be, 'Won't this technology cost jobs, and who is going to subsidise creatives?, but 'How is society going to integrate AI into our lives successfully?' It's a runaway train now. Asking retrospective questions is pointless. It's time to accept and adapt.
BBC NEWS Telecast headlines very interesting broadcasting
The beginning of "The End of humanity"!!!!!
Who would pay for the distractions of AI writing?
Not the poor wealthy brave actors!!
😭 what will we do without 300 million dollar movies!
interesting I thought the BBC had respect for artists but I guess not
14:44 it's crap
It's hilarious that they show the worst player in text to video as of today minimax is the king, even cling is much better than pika who is people need to start understanding this is inevitable, your job will be replaced and that is a good thing because you are not a tool, humans are for loving, jobs are for robots
how? bbc will save money by not paying humam actors and their cosmetic necessities
Hill ary talks about October surprises and looks like she's shitting herself and the BBC comes out with a timely piece on AI video.
What are the chances 🤔
Ai is still just lower quality faster for cheaper, and that's why it is gonna succeed as the "shittyfication" of everything for fast profit marches on.
Doesn't this also lower barriers to entry dramatically? This is good, but its also not good. If anyone can be a filmmaker, then nobody is a filmmaker....Kids have the tools now to create professional music in terms of production quality and to put it on youtube for the whole world to listen to, and look at what is happening to the music as an industry: it is practically dead. How many 'billion-dollar'' franchises have we seen from the web music scene? It becomes a 'Long-tail' model.
We are in the age of intelligence
This is cringe. AI generative bs will never achieve the same quality as if it's done by talented people. I'm wondering why people talk about this crap on BBC?
I agree with you. AI will not replace the most talented people, it will be used by them to produce content that would otherwise be impossible. Imagine what movie producers in the class of Steven Spielberg or George Lucas could have done with these tools, when creating masterpieces like Jurassic park in Star wars!
Since the availability of smartphones millions of people have been recording and creating content and posting it on services like TH-cam, but that hasn't replaced high quality media content created by professionals.
They're at war with normal people people don't want to pay their ridiculous tax and they're spitting artists and copying artist's these people are very hateful and have a dangerous ideology that they will try to push on you
@@Mjbeswick Talented people need to work with other talented people not degenerative AI, that parasitises on other people’s work, and it wouldn’t even exist without a huge amount of stolen people’s work. Copyright law is coming, wait for it.
And I’m not talking about crafts that are done by professionals, anything that has a human input is way more valuable by default than degenerative AI, because we are still HUMANS, and humans need interaction and feel connected to other people through the art like music, movies, fine art etc. Stop the AI bs, nobody was asking for it.
to discuss this we are going to get someone completely impartial with their own ai startup
its a fad like NFTs, and it is not AI it is pattern recognition, the machines arent learning they are copying and rearranging.... it is nothing new this has existed for decades ¬_¬ whats new, techbros found a way to market it.
Yh most of this A.I stuff noone really likes it lacks substance but okay i never listened to mainstream music in the rirst place and your going to reinveste in it good luck
AI will take over Hollywood!
IS NOT SADIQ KHAN,,,,WHO IS COMMIN PVER 2 DICIPLINE THE BRITISH MAAN ,,,,,,QIULD BE SMN LIKE SAARKISOV ,,THE ARMENIAN AMONG THE SOVIETS ,,,,,,
SMN LIKE HIM ,,INDEED GETS 2 DICIPLINE WHOLE CLAAN OF U ,,,IN UK
Heaat beneaath my time zone ,,,,is what u will face
Hollywood....is perfect Artificial Usa's World 🥳
The artists will not be compensated lol
Have you even seen an AI video?? Trippy nonsense like it's not even trying. I challenge you to show me a decent 5 minute acrion clip of AI. You can't
So taking the fun out of the art so that its like creating trash. She has no idea, also you dropped out of UNI !!!
BORING!
WHY DO WE HAVE A 90 YEARS OLD MAN EDUCATING US ABOUT THE FUTURE?
9:25 Samir pressed on a great question and instead of letting her finish the boomer decided to get distracted by the shiny object. Jesus BBC, get someone young.
Vastly Majority of young people have little knowledge of tech and they wanna live luxurious life, that’s not what looking toward the future seems to be
@@ecaltroyer what in the word salad are you on about?
this was completly made in Ai, its crazy stuff th-cam.com/video/_ePQbmMmmts/w-d-xo.html
The immediate impact will be on all the video editing software.
Stop using this BS camera vs artist comparison. They are both solo activities. Painters weren't replaced by photographers. Photography was just a new medium.
This is AI replacing the painter themselves. Very different.
Movies suck now. China ruined it. Make a doc on a pangolin eating a bat
If it is AI I am absolutely disinterested . Leave me out of this tecky crap
1990s: leave me alone with that surfing on the internet 😉