CREATORS ARE QUITTING - What's happening to the "creator economy"?
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- เผยแพร่เมื่อ 27 พ.ค. 2024
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You're supposed to use YT as a means to build business to your other online entities and/or offline businesses. Over depending on the revenue sharing program is where people go wrong. Especially if they're in low CPM niches.
Bingo!!
youtube is making it more and more difficult to have a professional career from youtube alone without having to sell your soul. TH-cam should only be used as a marketing tool like social media. The golden era of youtube (2010 -2019) have long gone!
Yes literally I made millions of dollars during those years after that I got sick and everything change for the worse but it teach me many things so I’m very very grateful for TH-cam.
Many are turning content into “sponsor” aka advertising or hawking “ merch” t-shirts, hats and other promotional for their channel. Some are out of content ideas and rattle on about their daily pondering= boring. My point is the drop in revenue is partially lack of interesting content. “ name” my product is definitely boring.
I really hope I don't give up LOL. 4 years in the making but I also try to divide my time as best as I can between family, fun, filming and editing. I'm also not trying to be rich. I just want to support my family similar to a full time job here. Good luck to everyone achieving their dreams.
My revenue dropped 90% so im leaving. Its not worth it. Plus im being trolled on the platform by foreign hackers. This platform is no longer safe and im being robbed so im done
A TH-cam channel is a business. Like any other business it need to be built, and it takes effort, resources and time. Some of us think that it is built overnight. It takes a team to run a business; one person or hundreds. It depends how big the business I want to get. In this economy one of the expenses business cut is the marketing. Advertising is part of the marketing plan, and this where the money is for many of creators. To maintain a business; it needs to be created everyday, We might need to consider to diversified. It is the same for any business or even a job, when I want to get better. Everything is changing, and I better get ready for it or I will be out of business sooner or later.
First, I'd like to say all the best to anyone reading this. TH-cam is time consuming but it's important to find a balance. I'm a wife, mother of 5 and I have a small business (Geeky Girls Journal). I've learned that it's important to prioritize and to keep your priorities in order. Why are you here and how can YT help you accomplish your goals? Those are things you have to think about. If family is important to you, don't allow YT to consume your family time.
Approximately 24 million new channels will be started this year. Most people that create channels don't know how to build a brand or how to create engaging content and don't post consistently.
Do not rely on TH-cam as your sole income stream. As a former financial planner, you should have more than one revenue stream and recommend using TH-cam to build your own network or mailing list (think of having a newsletter, a membership site, a community like on Skool or Might Networks - create your own network of people who want to hear from you and buy from you and build it up so that even if your channel were to disappear you will have customers for life.
I notice even big TH-camrs that already has a team working with them quit. There content is out there can be watch again and again, it will still make money for them.
Yep ☝️
Both my channels revenue dropped 50% the very week of November 2022. News flash Kids……. Get a job and do YT as a side hustle.
Learn a TRADE. That’s how to make money.
Yes!👏👏👏👏
Not getting a dead end 9 to 5 when I can be making money using my God-given talents. Screw that. I work for myself I'm not working for anyone.
Day trading and swing trading, along with long term investing, is going to save my life 😂
You can’t let TH-cam or any business take over your life. It’s one thing to build and have fun building, but to make it your entire life? No way.
A lot of people do TH-cam as a full-time income, but they also diversify by doing podcasts, blogging, etc.
The channel you’re speaking from only has 3.74k subs, but’ve been around for 10 years.
Launch your own products and brand. Don't depend on adsense, sponsorships or affiliate commissions. There is a fortune in your followers.
Love your videos, next time make sure mic is turned on. This video sound was from your camera mic.
Some "quitting" or "goodbye" vids are clickbait.
With regards to business arranging, make sure to define clear and attainable objectives, direct intensive statistical surveying, dissect your opposition, and foster definite monetary projections. Be versatile, embrace development, and look for criticism from tutors and consultants. With key preparation and assurance, your business can flourish and prevail in the present cutthroat climate.
The main reason is Ad revenue. Google Adsense has now only a CPM revenue sharing scheme, instead of CPC. So, instead of one click, creators are waiting for 1000 clicks to earn money now. It resulted in a drastic ad revenue fall. This became a vital cause behind the creators leaving YT nowadays.
I made the decision that I'm not going to spend a lot of time editing because Eileen into perfectionism and I was spent hours and hours and hours and probably end up with nothing of Worth to post. So while it is filmed and recorded I consider it a live and recorded. If I really blow it I just consider that to be a rehearsal. Maybe I don't have a lot of traffic but I'm not doing something that I'm likely to burn out from.
Gillian, you are amazing. I have been watching you for some time, possibly since 2019. I love your channel and love the content and advice you have given over the years. I liked this video and enjoyed watching it. Yes, I also watched it to the very end.
Thank you so much! That means a lot to me to hear.
There's absolutely no shame in backing out of something if it's not a good fit anymore. Still, I agree -- when you have your own business, it's important to define, based on your values and goals, what "big enough" means. Business growth without clear directions or limits isn't sustainable and it isn't healthy. Even though this may not be accepted wisdom in some quarters of the business world, it's still important to define business growth individually with an understanding of why the business exists in the first place and what its benefits are for anyone involved. Bigger doesn't need to be the same for everyone.
Hello,
I wanted to give whoever is reading this a heads up. I’ve been publishing KDP books on Amazon and have had some success.
I recently found my books, as well as other books, being sold on TikTok Shops with the price marked up higher. I’m pretty sure what they are doing is buying the books on Amazon, which is cheaper, and then reselling them on TikTok shops at a higher price.
Because of this, I will no longer be selling any books on Amazon and have unpublished my books, which broke my heart.
I think you should do a video about this and let other authors know what’s going on with TikTok shops. This is a major problem and I don’t think a lot of authors are aware. Thank you.
You should not stop selling because then they win. Instead file a copyright complaint. Part of your right to copyright to your work is deciding where you want your books and how you want them sold etc and used.
Most people do not do TH-cam in isolation. It is a part of our business or it enhances a product we are trying to get out to the public etc. Do not think of it as a standalone job. In fact, no one should think of any one platform as they're only source of income because if it goes down you have nothing.
I don't think they're quitting. I think they're going to other platforms.
Like what platforms?
@@regina6838 Instagram reels. TikTok. Buzzle, I believe it's called which is way more liberal than YT and it's easier to post content without issues there. Patreon as well, which allows you to monetize easier. Heck, even Pinterest, which is WAY underlooked. You have no idea how powerful Pinterest is. I'm sure Gillian is on it. If she isn't she's missing out.
I'm leaving to another platform
Interesting...
Twitch
Thanks for your insight 👍
For monetization, we also need 4000 watch hours. That means we need a lot of views per video or enough videos to make up that 4000 watch hours.
Not complaining, Just saying. I'm not the greatest presenter, but I might be monetized someday. I have things I want to add to the niche I create videos for.
My life experience tells me that anything we want to do in life, there has to bepurpose of why I am in yt. Next one has repeat and repeat. By repeating we eliminate the mistakes of the past. Then move on!!
I just woke up watching this. How did I get here?
I find youtube so slow and so behind tiktok. So is instagram. My youtube watching has decreased by 90% in the last 15 months. I hate searching on youtube now, its too much shorts
Great topic.
Happy sekali jd creator cuma terkadang pusing klo contanenya sepi udah edit susahsusah yang nonoton pada molor gueyss😀😀😀
Everything has a shelf life
I love u Gillian Perkins....
You're forgetting about the influence of AI which is caused an influx of less quality videos made by machine learning to compete with original human content. But do not let that discourage you. Machines will never be human no matter how much they want to and customers still want the human touch. You can use AI assisted technology to increase the amount of productivity you have in a shorter period of time but remember humans are unique and no robot can replace you.
Interested rehne ke kuch year's rehte he.
Ek bar interest khatam to phir wapas kon Kam karta he.....
You do not have to have an entire movie crew to make a video! Even Steven Spielberg, my favorite director, has a lot less crew than he used to due to the ability to use technology to do the job for them. The budget, likewise is also much less expensive. Of course I am a bit of jack of all trades and can do all aspects of video production. If you don't have the skills then I guess you would have to hire it out to some degree.
Hey Gillian Perkins, really nice video ! I was wondering if I could help you with Best Quality Editing in your videos better than your Editor with good pricing and also make a highly engaging Thumbnail which will help your videos to reach to a wider audience ? Pls let me know what do you think ?
Working a regular isn't going to be better. Honestly they seem ungrateful, but I don't know there struggle either.
I make travel videos and its fun.. I am already out and about i am not making special trips.. If one day i get monatized and my channel grows that will be cool if not i lost nothing just gained more memories of my trips.
Hi my watch time day by day decrease what happened I don't know can you help me please
Please turn that fancy mic on
Yeah that's a good point. It somehow really doesn't seem to be the one on
True 👍
Enshittifcation
Also TH-cam has become too much of a censor against anything patriotic etc
Hey Gillian , really nice video ! I was wondering if I could help you with Best Quality Editing in your videos which visually appeal to audience and would increase average view duration and will also make a highly engaging Thumbnail which will overall help your videos to reach to a wider audience ? Pls let me know what do you think ?
Wow 👍
How to find an easy job online? I need help.
Step number one: there’s no such thing as an easy online job. Stop believing the gurus
@@destinyschild5768 thank you
I can help.
We love you Gillian 🥰 Thanks to share your knowledge with us. Thumbs Up from Brazil girl, yeeeh 👍👍👍
They’re quitting because they’re fake. The lack of authenticity drags on your soul and makes your depressed as a human.
A grown man crying about having to work hard and talk about logistics = soft.
Lies!
There is hard work, then there is missing your family.
More to life than money. He got it made and he ready for the next chapter. But you rather him be enslaved to keep doing TH-cam?
@@justSTUMBLEDupon No. I’d rather him accept the reality for what it is, don’t cry online about it, and handle his business.
Good thing what you'd rather isn't relevant to someone else.
@@Dancestudent08 sounds like he did handle business for 10 + yrs and is ready for a change. Seems he can afford to move onto something else. Good for him for accepting hes done with yt despite the money
Getting bored with it. Tired of people trying "influence" me to part with my $. Very true that creative people may have no business skills. Managing people is not easy, I know.